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    Business Plan

    Uploaded by

    Sonny Nwokoro
    Isneakaz will be a unisex retail store selling designer sneakers and shoes from brands like Nike, Adidas, Louis Vuitton and Gucci. It will have an extensive selection of different styles and sizes, though it may not always have all sizes in stock. Through a special relationship with wholesalers, Isneakaz can receive customers' needed sizes within two days. The goal is to offer continuous value and innovation to customers through quality products, convenience and communication. Objectives include exceeding customer expectations and developing a self-sustaining startup business.

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    Business Plan

    Uploaded by

    Sonny Nwokoro
    58 views2 pages
    Isneakaz will be a unisex retail store selling designer sneakers and shoes from brands like Nike, Adidas, Louis Vuitton and Gucci. It will have an extensive selection of different styles and sizes, though it may not always have all sizes in stock. Through a special relationship with wholesalers, Isneakaz can receive customers' needed sizes within two days. The goal is to offer continuous value and innovation to customers through quality products, convenience and communication. Objectives include exceeding customer expectations and developing a self-sustaining startup business.

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    Isneakaz will be a unisex retail store selling designer sneakers and shoes from brands like Nike, Adidas, Louis Vuitton and Gucci. It will have an extensive selection of different styles and sizes, though it may not always have all sizes in stock. Through a special relationship with wholesalers, Isneakaz can receive customers' needed sizes within two days. The goal is to offer continuous value and innovation to customers through quality products, convenience and communication. Objectives include exceeding customer expectations and developing a self-sustaining startup business.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    58 views2 pages

    Business Plan

    Uploaded by

    Sonny Nwokoro
    Isneakaz will be a unisex retail store selling designer sneakers and shoes from brands like Nike, Adidas, Louis Vuitton and Gucci. It will have an extensive selection of different styles and sizes, though it may not always have all sizes in stock. Through a special relationship with wholesalers, Isneakaz can receive customers' needed sizes within two days. The goal is to offer continuous value and innovation to customers through quality products, convenience and communication. Objectives include exceeding customer expectations and developing a self-sustaining startup business.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Executive summary

    Isneakaz will be a unisex designer sneakers and shoes Store. Isneakaz will sell designer brands
    such as Nike, Adidas, Louis Vuitton, Gucci to mention but a few, providing its customers with
    excellent services and quality items. Its customers can be anyone, provided the customer can
    afford the product he/she wants to purchase.
    ISneakaz will have an unmatched, extensive selection of different sneakers and shoes. Generally,
    the size of Isneakaz selections wouldnt be cost prohibitive because not all the sizes of different
    designs would be in stock. Isneakaz will have a unique business model that will allow it to have an
    extensive selection at the cost of only stocking one per size. This will be accomplished through a
    special relationship with the wholesaler so Isneakaz can receive a customers needed size within
    two days. Overnight waybill will be available at additional cost.

    Business description

    Isneakaz will be in the retail business, and will be selling male and female sneakers and shoes.
    We know that sneakers and shoes are something people will always need, and Isneakaz will be
    able to offer the products at affordable prices. It is clearly known that anyone who loves dressing
    smart and shoes are inseparable.

    Business goal

    Isneakaz goal is to offer continuous value added products to its customers. To accomplish this,
    Isneakaz will focus on exceptional designs, innovations, quality, convenience, and interactive
    communication.

    Vision

    Isneakaz vision is to be a distinguished unisex footwear's retailer known around the nation for the
    quality of products, setting new trend and lifestyle.

    Objectives includes

    • To create a product based retail store whose primary goal is to exceed customers expectations.
    • To develop a start up business, surviving off its own cash flow.

    Sales strategy

    Isneakaz sales strategy will be based on display and visibility. And with attractive products on
    display, Isneakaz will get a high percentage of foot traffic.
    Isneakaz will also display its products online, via all social platforms.
    SWOT Analysis

    Strength:
    • Comfortable availability of products
    • Strong Brand awareness
    • Huge customer base

    Weakness
    • Less number of products
    • Little brand image
    • Delayed deliveries
    • Non-availability of quality products
    • Lack of fresh investment in the business
    • Dealing on credits

    Opportunities
    • Growing passion for shoe consciousness nationwide
    • It could also be developed internationally with time, by building a strong global brand.
    • Retain customers through quality supplies and timely deliveries

    Threats
    • Stiff competition from other retailers
    • The retail business is becoming more price competitive, this means that customers shop around
    for a better deal.

    Start Up Expenses

    • A pair of Sneakers (purchasing price) is 17, 000

    • 17, 000 x 40 = 680, 000

    • Transportation = 15, 000

    • Shoe shelfs = 30, 000

    Total = 725, 000

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