MARKETING MANAGEMENT PROJECT

MARKETING PLAN FOR THE BRAND

CAFE COFFEE DAY

“A lot can happen over coffee”

Submitted by Group 9

Introduction - About Cafe Coffee Day

An Indian Multinational rm with a chain of Coffee houses headquartered in Bangalore with an
overseas expansion in Austria, Malaysia, Nepal, Egypt and the Czech Republic. Now Cafe Coffee
Day is India’s favourite spot for coffee and conversations. CCD is grateful to be a part of the lives
of the thousands of small coffee plantation owners who helped make them who they are today
by providing the coffee they use. In Bangalore's Brigade Road, where CCD initially launched its
café, the young and the young at heart ocked to it right away, and it has remained one of the
city's most popular gathering spots ever since. It has been an exciting journey since then to
become the largest organised retail cafe chain in the nation. For the younger generation, CCD is
a "hangout" place where they can meet people, strike up conversations, and have a tonne of fun
while enjoying steaming cups of outstanding coffee.

The mission of Cafe Coffee Day - The mission of CCD is simple. To be the best Cafe chain by
offering a world-class coffee experience at affordable prices.

The vision of Cafe Coffee Day - Showing the world where coffee can take them

Tagline - “A lot can happen over coffee”

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EXECUTIVE SUMMARY
Cafe Coffee Day is an Indian Multinational rm which established a chain of coffee houses in
India as well as overseas. The company’s mission is to establish the best cafe chain by offering a
world-class coffee experience at affordable prices. As it was the start of the Internet era, the
majority of business people and working professionals started visiting CCD for of cial meetings,
and professional hangout places and youngsters also started visiting CCD to spend time with
their friends, family and loved ones.

Thus from 1 outlet in 1996 CCD, CCD established 1752 outlets by 2019 and following the death
of the founder V G Siddhartha, increased debt and nancial crisis CCD’s outlets reduced to 900
outlets in 2022

Problem Statement

The coffee chain giant lost the charm of its appearance and the meaning of its tagline which
stated that of cial meetings and informal meetings can be positive with coffee has lost its
meaning because nowadays CCD became a spot of hangouts for youths during leisure time and
working professionals started visiting CCD just to spend their free time with family members or
friends. And the other issue for the above-stated problem is that Cafe Coffee Day failed to
choose the appropriate location for its outlets based on its targeted customers like business/
working professionals and youngsters

Objectives of the project

Primary objective: To Revive Cafe Coffee Day’s tagline - “A lot can happen over coffee” by
bringing back meaning to the tagline and amplifying its charm

Secondary objective: To complement the three types of CCD outlets (Cafe, Square and Lounge)
appropriate to the locations and the target customers in that speci c area or region
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History of Cafe Coffee Day

A roasted bean from a tropical shrub called a coffee bean is roasted, powdered and consumed
with milk and water as a beverage. Thus the revolution of coffee started in the 15th century in
Arabia and spread to the continents by the 17th century. And then coffee becomes the second
most-consumed beverage after Tea in the world. A rm based on a Hill-station Chikmagalur
named Cafe Coffee Day is a global limited rm growing coffee beans in its estates of 20,000
acres. This rm has the largest production of Arabica beans in Asia, exporting to various
countries like the USA, Europe and Japan.

V G Siddhartha the founder of Cafe Coffee Day initiated the coffee chain’s rst outlet in 1996 in
Bangalore where 1 cup of coffee costs Rs. 25 with 1 hour of free Internet. During the Internet
boom era, the footfall at Cafe Coffee Day started increasing daily, with most of the people being
working professionals and Business people. By 2011 there were about 1000 cafes across India.

On July 2019, the founder V G Siddhartha was found dead and a letter written by him was found
stating that he failed to create a pro table business, as the company was neither able to clear its
debt nor earn pro ts, post his death his wife Malavika Hegde took over the company and cleared
the 80% of its debts by selling the company’s assets at the outskirts of Bangalore.
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 MARKET ANALYSIS

Market summary - Coffee consumption

The current consumption of coffee in India is about 72 Mn kgs of coffee referred to data from
statista.com. The market growth of Coffee shop enterprises is expected to increase to Rs. 4540
cr. in 2023 with a compounded annual growth rate of 6.93%. The current market size of Cafe
Coffee Day is Rs. 1083 Cr. India which is 21.6% of the total coffee shop market in India including
independent and chain shops. The Coffee chain outlet is a fragmented market currently due to
an increase in more Coffee chain brands. Analysing the coffee consumption statistics in India
Urban Area has a consumption of 73% where Rural areas have a consumption of 27%, and 60%
of the coffee consumers are in Southern India in states like Tamil Nadu, Karnataka, Kerala and
Andhra Pradesh.

Distribution Channels of Cafe Coffee Day - Manufacturing Franchise ( 2 levels)

CHIKMAGALUR TO NEW DELHI (NORTH - HEAD DISTRIBUTOR) TO CCD OUTLETS TO CUSTOMERS

CHIKMAGALUR TO BANGALORE (SOUTH - HEAD DISTRIBUTOR) TO CCD OUTLETS TO CUSTOMERS

The Square - A high-end selection of cafes

serving single-origin coffees sourced from all
around the world, along with the ideal selection
of foods to go with them. The Square offers a
business class of coffee consumption, where
the experience is what stands out. The Huddle
Room, a 9-seat conference space designed for
anyone seeking inspiration, whether, at a
business meeting or a low-key get-together,
there are currently 7 locations throughout 4
cities.

The Lounge - Providing a greater selection of

food and beverages, including full dinners. Due
to the many coffee-drinking experiences and
international cuisine alternatives, CCD offers a
setting that is creative and explorative and is
ideal for networking as well as, of course,
sipping and unwinding. There are 42 locations
of The Lounge, located in seven different cities.

The Value express - CCD Value Express is the

spot to go if folks are looking for a quick
coffee stop or maybe something to chew on.
CCD Value Express keeps its promise of
excellent quality, safety, and value for money
wherever it goes—on the road, in cinemas, at
work, or even inside your favourite malls.
There are nearly 495 plus value express stores
in India.

SWOT Analysis of Cafe Coffee Day

Competitive Analysis
There are major rising coffee chain brands in India as well as overseas invaders. The major
competitors of Cafe Coffee Day are Starbucks, Costa Coffee, Barista Lavazza etc.
Starbucks
Strengths Weakness

Strong brand correlation and public image Supply costs are high and volatile

Well maintained coffee Aroma, ambience and interior High product prices

Global Supply chain and Acquisitions Unhealthy foods with High sugars and calories

Diverse product offerings and Product recalls due to Allergen contamination

Better customer retention programs Consumes time in queuing and self-servicing

Costa Coffee
Strengths Weakness

It has a strong Brand recognition Limited number of store and market presence

High quality of service provided High product prices that Starbucks

Wide range of products to different audience Lack of Marketing and Advertising

Pleasant and peaceful atmosphere Unhealthy foods with High sugars and calories

Strong parent brand - Coca Cola Highly concentrated in UK markets than India

Barista Lavazza
Strengths Weakness

Strong brand name and brand visibility Customers perceive as an Expensive brand

Youngsters oriented marketing strategy Lack of Innovation and Creativity with technology

Excellence in Ambience decors and Human Resource Less variety of food items

Strong Brand recall strategy and CRM programs Rising competitions

Increasing stores in India Consumes time in queuing and self-servicing

From the competitor analysis, customer interviews, primary research and visit to the Cafe Coffee
day outlets it was found that the competitors have a good Ambience, Aroma and excellent
service when compared to Cafe Coffee Day. The CCD has a competitive advantage of a better
taste of coffee which was hand-made traditionally and most people support the design in which
the coffee is provided. And the major competitive advantage of CCD over the other brands is
pricing, as CCD makes their coffee beans from their estates the price of coffee is 30% lesser
when compared to other coffee chain brands. CCD is lagging in their Ambience and setting up
the right outlets at the right places to revive its tagline and increase its market size.

 Cafe Coffee Day - Customer Value Hierarchy - Product layers

Potential product - Private cabins, Omni-

Channel, Green house Cafes

Augmented product - Single origin coffees,

Business Meeting cabins

Expected product - Free Wi- , clean outlets,

good lightings and peaceful ambience
5 4 3 2 1

Basic Bene t - Thus Cafe Coffee Day

includes tables, chairs and restrooms

Core Bene t - The customer buys

beverages to relax and satisfy hunger

STP of Cafe Coffee Day - Segmenting, Targeting, Positioning strategy

Target Segments Cafe Coffee Day Outlets Positioning

Demographic segmentation - Age group

Students and working professionals

lie in this age group, the people in
this segment are looking for a
Age between 15 years to 25 years Cafe Coffee Day - Value Express
quick coffee break during of ce
hours or trips, and to spend their
leisure time with friends/loved ones

This segment mostly concentrates

the working professionals who
have frequent meetings with
Age between 25 years to 40 years Cafe Coffee Day - The Square external clients and of cial
Business travellers, The Square
offers a premium atmosphere with
9-seat conference cabin

This outlet is speci cally designed

for family or group of friends to
have a greater selection of food
Age group above 40 years Cafe Coffee Day - The Lounge and beverages, including full
dinners and offers a setting that is
c reat i v e a n d ex p l o rat i v e f o r
networking as well.

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 Target Segments Cafe Coffee Day Outlets Positioning

Demographic segmentation - Geographic Segmentation

Value express chains focuses on

high footfall locations like Theatres,
High Footfall regions Cafe Coffee Day - Value Express
Malls, Travel-Highways, Universities
etc.

Urban population is about 34.47%

of the Indian population. People in
Urban cities spend most of their
Urban Cities Cafe Coffee Day - The lounge times with their families and
friends. Thus CCD - The Lounge is
the best suitable outlet for Urban
cities

Metropolitan cities like Bangalore,

Chennai, New Delhi, Mumbai etc.
are the locations where business
people footfall is high and these
regions have an International
Metropolitan Cities Cafe Coffee Day - The Square Airport and Central Railway hubs.
Thus Business people can have a
meeting or spend time to do their
work peacefully in cabins or wait
for their boardings. Thus CCD-The
Square is apt for these segments.

Target Segments Cafe Coffee Day Outlets Positioning

Demographic segmentation - Psychographic Segmentation

Value express chains have the least

prices when compared to CCD’s
Middle class (Lower Income) Cafe Coffee Day - Value Express other outlets as they target middle
class people who visit malls,
theatres, transports, colleges etc.

They have a wide variety of food

items from beverages to full
Higher Middle class (Higher
Cafe Coffee Day - The lounge dinners to cover the family
Income)
audience and group of friends who
wants to spend time together

This outlet covers a premium range

of pricing which includes food &
beverages at a higher cost because
Upper class (Higher Income) Cafe Coffee Day - The Square
of its single origin coffee, multi
cuisine foods and a premium
service offerings
 Marketing Mix (4P’s) - Cafe Coffee Day

Product Strategy
Cafe Coffee Day Square and Cafe Coffee Day Lounge are premium coffee outlets
that Coffee Day Global ltd opened in 2009 and 2010 respectively with a menu
that’s expanded to offer more niche methods of coffee brewing, exotic teas,
elements of mixology (like coffee tins), and international cuisine to satisfy any kind of craving.
• Beverages include different types of coffees, shakes, tea and lemonades.
• Snacks at CCD include different types of sandwiches, Buns, Croissants and Garlic bread
• Desserts include Cheesecakes, brownies, cakes, sundaes and ice creams.
• Cafe Coffee Day Square menu includes Indian breakfast items such as Upma, Poha, and Masala Vada
and Starters like veg & non-veg Tarts, Nachos, Pani puri twister, Pizzas & Pastas, Noodles etc.
• Cafe Coffee Day Lounge menu includes bread, new cakes and pastries, veg and non-veg rice bowls,
wraps, salads and Biryanis.
• CCD also mentions calories in the menu and provides a list of the nutritional value of each of its items
from the menu on its of cial website. (https://www.cafecoffeeday.com/cafe-menu/nutritional-info)
• The Cafe Coffee Day outlets also sell coffee powder, coffee capsules, tea bags, mugs and sippers,
chocolate and cookies, 
• CCD is also into business-to-business services like catering services and corporate orders. It also sells
vending machines, and coffee kiosks https://shop.cafecoffeeday.com/hotels
The main product that CCD sells is Experience. Experience that the target audience wants through its
foods, beverages, ambience and its other services. This gives an overview of the marketing mix product
strategy of Café Coffee Day.

Pricing Strategy:

• Based on its divisions, Cafe Coffee Day charges premium fees for its square and lounge areas while
keeping its prices low overall.
• For CCD retail outlets – the menu prices are between 100-500 INR (excluding add-ons that range from
19to45 INR)
• For CCD Square – The menu prices start from 205 INR to 705 INR
• For CCD Lounge- The
• Café Coffee Day follows  value-based pricing in its marketing mix and offers its products in small,
medium, and large serving sizes.
• Also, by offering extra ingredients like chocolate toppings or extra cream as add-ons CCD prices
beverages at a premium range.
• In a nutshell, the pricing strategy is exible and through its reasonable and different prices, it caters to
customers in different market segments such as students and corporate personnel.
• The other sources of CCD’s revenue are selling vending machines and coffee kiosks to its business
clients.

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• Earlier there used to be an app of CCD but they disabled it to improve some functionalities but have
not enabled it yet. They have an online ordering platform www.ccdonline.in

Place & Distribution Strategy:

Following is the distribution strategy in the Café Coffee Day marketing mix:
• Cafe Coffee Day (CCD), operates 285 CCD Value Express kiosks in addition to 495 cafes spread
throughout 158 cities. The brand has 38,810 coffee vending machines that are located in hotels and
corporate of ces.
• Also, through its acquisitions, it operates in countries like Austria, Malaysia, the Czech Republic, Egypt
and Nepal.
• Cafe Coffee Day opens its outlets in strategic locations where there are high footfalls like shopping
malls and busy streets.
• CCD maintains three types of outlets Café coffee day stores, CCD lounge and CCD Square.
• The majority of segments are CCD stores where people can enjoy coffee, and snacks and spend time
with friends and family.
• In comparison to CCD stores, The Square and The lounge are fewer in number.
• The lounge caters to niche segments. These are premium establishments designed for coffee lovers
who enjoy spending more money on a great cup of coffee.
• CCD Square offers a variety of single-origin coffee from the countries that produce them. It also offers
a varied range of food items from different cuisines.
• With free Wi-Fi, presentation screens and valet parking services CCD stores attract business-class
customers.

Promotion & Advertising Strategy:

• The promotional and advertising strategy in the Cafe Coffee Day marketing
strategy is as follows:
• Cafe Coffee Day does promotions in both Above the line (ATL) and Below
the line (BTL) ways.
• However, the percentage of mass media campaigns is comparatively low.
• Cafe Coffee Day conducts promotional activities on platforms where its
target audience is available.
CCD also advertise in print media and does co-branding in movies.
• It offers special discounts on events such as women’s day, and national
festivals and also offers combo deals, and coupons as part of its sales
promotion.
• It has a presence on social media platforms such as Instagram and
Facebook.
• Cafe Coffee Day's rst TV Commercial "Sit Down" https://youtu.be/
G6BF4KLl2hQ proves the positioning of CCD. In this advertisement, many youngsters are shown
requesting to “sit down” no matter how tense the situation is. To take a chill pill or should I say to take
a chill coffee.

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 • CCD markets itself as a simple place where customers can call their own for a while, sit down, hang
out, and hold short meetings all over steaming cups of coffee and delicious meals.
• CCD position itself differently with its types of outlets. CCD square is positioned as a premium outlet
that sells single-origin exotic coffee.
• CCD Lounge positioned itself somewhere midway between regular cafes and CCD square, a more
comfortable place with various cuisines on the menu.
• When CCD rst came into the Indian market, it was so successful in making a revolutionary change by
developing a love for coffee in the hearts of the tea-drinking Indian population.
• But after the arrival of competitors like Starbucks, CCD is facing dif culty to maintain its positioning as
now it’s not the only premium Coffee Café in India.

PESTLE Analysis of Cafe Coffee Day

Political (P)

• International Trade Agreements- CCD is the largest Arabica Beans producer in India and exports the
same to countries such as Europe, USA and Japan. Therefore, they have to follow International Trade
Agreements made with such countries which also helps in the success of CCD.
• Quality Standards- Since the brand is in the food industry it has to maintain quality standards and
related regulations.
• GST- The GST on coffee is nil which helps in the economic development of the brand.
Economic (E)

• Post-Pandemic- After coming out of the worst situations of the Covid Pandemic, the Indian economy is
recovering with increasing incomes of the consumers. This means consumers have more money to
spend. With this CCD is also growing. After being shut down during the pandemic it was able to
recover its earlier debts as its competitors were also not operating during that time.
• Consumer Expenditure Index- Consumer Expenditure Index is growing which is directly related to the
increased demand for premium coffee. Hence, CCD has to accordingly change its pricing and
promotion strategies to grab this opportunity to grow.

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 Social (S)

• Popularity among Millennials- Coffee is popular among millennials and Gen-X. This provides CCD
with an opportunity to target this new generation and accordingly compete with its competitors. The
brand should pay more attention to offering discounts to working professionals, students, and young
people to make them loyal customers.
• Changing Trends- CCD to cope with such hard competition, have to pay more attention to changing
trends. Trends are changing in lifestyles, growing urban population and working conditions. For
example, nowadays, middle-class people, old age people and working professionals want a place
where they can spend time and do their work. CCD should accordingly change its offerings to meet
such trends.

Technological (T)

• High Demand for Kiosk Ordering system- With brands like McDonald’s introducing a Kiosk Ordering
system in some of its outlets in India, the demand for such self-service technology is rising. CCD
doesn’t offer self-service, which is also a kind of service that people want but also faces a challenge if
people nd the Kiosk more convenient.
• No App- In a world where people prefer ordering food from mobile apps, CCD disabling its app post
a challenge for them but CCD does have a website for online orders.
Environmental (E)

• Offering Coffee in Ceramic cups- Unlike Starbucks which serves coffee in biodegradable paper cups,
CCD offers coffee in ceramic cups which ensures zero waste in the environment.
• Environmental norms- As CCD manufactures its coffee beans, it has to comply with various
environmental norms and standards.
• Carbon Foot Print- CCD focuses on carbon footprint in their value chain system. It should also
encourage its partners to follow rules regarding environmental protection and make them a part of
reducing climate change which will eventually help in the production of coffee.
Legal (L)

• Compliance with labour laws – In Coffee beans production, CCD employs various labours and
therefore has to comply with various labour laws.
• Programs and policies – CCD introduce a whistle-blower policy and several employee management
programs which encourages Employees and Directors to follow ethical behaviour and a code of
conduct.
• Consumer and Employee grievances- CCD guarantees that consumer and employee complaints are
addressed timely and correctly. Workplace harassment is not tolerated at CCD.
 
Point of Differentiation - Cafe Coffee Day
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 • Hangout places for youngsters and Meeting points for Business/Working professionals

• Free Wi- and Workstations available

• The cafe can be used to organise events, client meetings and small celebrations

• Taste and Quality of the Coffee and other food/Beverages

• Present in multiple locations in three types of outlets based on the different target customers

• A large variety of Food, Desserts and Bakery items

• Type of Outlet and location-based pricing

Brand Equity Drivers

Cafe Coffee Day tagline - “A lot can happen over coffee”

A lot can happen over coffee” which assures that all they need is a cup of
coffee and a lively environment to discuss it all struck the hearts of the
Indian youth. And that is what happened.

Cafe Coffee Day Logo

CCD’s logo which is a single apostrophe which indicates the starting of a

quote or a speech also depicts that people start their conversations with
coffee

Identi cation of Gaps and ndings through Primary and Secondary research

The Gaps in Cafe Coffee Day

• CCD’s unique and attractive tagline is “A Lot can happen over coffee”, the company came up with this
tagline because of the business meetings and of cial client meetings which used to happen in their
outlets. We can also see in Movies where business meetings and friend gatherings happening in
CCDs
• But nowadays CCD outlets are lled by friends and loved ones to spend their leisure time, this is also
a positive happening where CCD has a good reputation among youngsters as a favourite destination
• But it is felt that CCD lost the meaning of its tagline where they concentrated more on of cial
meetings which created a positive corporate feel today it is called a normal hangout corner

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 • Through our research we found that Cafe Coffee Day did not place their speci c outlet for a speci c
target audience at the desired locations, they did not improve their ambience and they did not do
any promotions where people are not aware of which Cafe Coffee Day outlet is for what purpose
• Thus we conducted primary research where we used a strati ed sampling method, in which working
professionals are our target samples, to revive the meaning of the Tagline and to structure a
marketing plan to establish the right outlet at the right location
• Based on the interview conducted with the CCD customers it's known that the service was not good
at some outlets, the location was a problem and CCD lacks the coffee Aroma that Starbucks has at
their outlets

Findings from the research

• From the survey, it is found that people who visit coffee shops are 60% male and 40%, female
• In the population visiting the Coffee shop, 80% lie in the age group between 21 - 30 years and 14%
between 31 - 40 years
• Of the population visiting the coffee shop, 77% are working professionals and 17% are students
• The Income range of people visiting a Coffee shop states that 34% of people have an Income of more
than Rs.40000, 50% have an income between Rs. 15000 to Rs. 40000 and only 14% have an Income
less than Rs. 15000
• The majority of people visit a Coffee shop monthly twice, and a minority of people visit at least weekly
once
• 58% of persons visiting a coffee shop said that they accompany at least 3 - 5 members along them,
and 30% of person visit as couples
• And 58% of people visit Coffee shops to catch up with their friends, 25% visit coffee shops to spend
time with their loved ones and only 6% visit to have business meetings
• Taste and Ambience are the initial parameters customers consider when they visit a coffee shop
followed by Aroma and Service
• From the survey majority of people, I.e. 83% of people have visited Cafe Coffee Day mostly followed
by Starbucks which 69%
• People who visit Cafe Coffee Day mostly order Desserts, Snacks, Burgers and Sandwiches followed by
smoothies and waf es
• 70% of the people opted for Table service which CCD follows in their outlets and only 30% opted for
Self-service
• Again 67% of people came to know about CCD through word of mouth from friends and peers,
followed by social media which covers 19%, this clearly shows that CCD has a poor promotion
strategy
• The majority of people opted for Private tables like closed tables which CCD doesn’t provide and a
minority of people opted for open tables followed by Business cabins at CCD - The Square as well as
The Lounge
• Most of the people rated 8 on a scale of 10 if CCD introduces more private cabins for Business
Meetings and of cial catchup opportunities at the CCD - The Square
• Working professionals in Metropolitan cities like Chennai, Bangalore, Kolkata, Delhi, Mumbai etc.
opted for the Premium outlet The Square

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 • Students and Working professionals in Urban cities opted for The Lounge and Value express cafe

Proposed Marketing Strategy for Cafe Coffee Day - Recommendations

Objectives:

Primary objective: To Revive Cafe Coffee Day’s tagline - “A lot can happen over coffee” by bringing back
meaning to the tagline and amplifying its charm
Secondary objective: To complement the three types of CCD outlets (Cafe, Square and Lounge)
appropriate to the locations and the target customers in that speci c area or region

Ansoff’s Matrix - Cafe Coffee Day

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Market

(Cafe Coffee Day)

Penetration

Based on the primary and secondary research done on CCD the existing market situation and CCD
outlets are suitable and have a good reputation in the market. CCD has to establish their presence by
penetrating through the right market location with the right type of outlet.

Market Development

Perceptual mapping - Brand Positioning

Based on the project objective, the perceptual mapping of the outlets is done based on the
perceptions of the potential customers concerning the locations of Cafe Coffee Day outlets.

Metropolitan cities

CCD - The Square

Value CCD - The Value Premium

CCD - The Lounge
express cafe Express Outlet cafe

Urban cities

Market Positioning of Cafe Coffee Day

Positioning refers to the process that involves creating or placing an identity or image of
the brand/product in the minds of the target customers.

Promotional Strategy

• With an increase in demand for places/cafés to hold unof cial or of cial meetings by working
professionals, CCD is successful in changing its market offering by introducing Huddle Rooms (Private
cabins) in its Square outlets. But they need to revive its tagline by bringing back the old charm in it.
They have to keep in mind not only young people but also working professionals.
• They have to advertise more and change their promotional strategies to attract working professionals.
• CCD has to pay more focus to the trends and how it can make itself different from its competitors.

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 • To increase customer engagement with CCD, they can introduce social media competitions offering
rewards and discounts for the winners of the campaign. For example, Making creative reels with CCD
coffee cups with the Hashtag #coffeewithccd where the best reel would be shared on the of cial CCD
page
• To revive its tagline and to cover Business people, CCD can introduce Television Ads. Where a
Business meeting gets succeeded while having a meeting at the CCD - The Square Huddle rooms

“A Lot can happen over Coffee”

Features
•Free Wi-Fi
•Presentation Screen
•Single Origin Coffees
•Gourmet Cuisine
•Valet parking

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Graphical data from Primary research

References