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Assign. Bus Marketing Strategies Printed

The document discusses the impact of strategic marketing on organizational productivity. It defines marketing and its goals in meeting customer needs effectively. Strategic marketing can improve an organization's productivity by increasing sales, market share, and profits through understanding customers and tailoring products and services to satisfy their demands.

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19 views

Assign. Bus Marketing Strategies Printed

The document discusses the impact of strategic marketing on organizational productivity. It defines marketing and its goals in meeting customer needs effectively. Strategic marketing can improve an organization's productivity by increasing sales, market share, and profits through understanding customers and tailoring products and services to satisfy their demands.

Uploaded by

sunday
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 4

TOPIC: IMPACT OF STRATEGIC MARKETING ON ORGANIZATIONAL

PRODUCTIVITY

Introduction

Marketing is becoming increasingly necessary in today’s competitive business

environment. The traditional role of entrepreneurs of just being sellers is fast changing to that of

service oriented or customer-oriented. The idea that a business should sit on the corner passively

waiting for customers has gradually been replaced by the aggressive strategies to enhance

organizational productivity.

Marketing is defined as a grand of activities involved in ascertaining, cultivating,

satisfying and sustaining demand bearing in mind the firm’s objectives and the customer which

usually should start with a basic level of profitability plan. Cohen (2008) sees marketing as

encompassing the whole business. Thus, the aim of marketing is to understand the customer so

well that the product fits him and sells itself, to result in a customer who is ready to buy. It is also

aimed at satisfying customer needs and desire more efficiently and effectively. Hence marketing

has a universal application and banking is no exception.

The Role of Strategic Marketing application on the productivity of an organization is

synonymous with marketing in other service industries, but Strategic Marketing is predominantly

centred on the provision of diverse services to customers.

In Nigeria today, the present state of the economy and as it affects the financial sector in

particularly, has led business organizations to marketing as a serious activity which has hitherto

been neglected. In addition, the present economic scenario has made most banks to rejuvenate

their Strategic Marketing towards aggressive marketing.


Aims/Objectives

The following are the objectives of the research:

(i) To determine the major functions of marketing strategies in organizations.

(ii) To assess the impact of marketing strategies on the productivity of Organization

(iii) To examine the challenges of applying Strategic Marketing in business organizations.

(iv) To examine the prospect to applying Strategic Marketing in business organizations.


QUESTIONNAIRE

Impact of Employees Participation in decision Making in Organization


Instruction: Kindly answer the following by ticking (√) the most appropriate options to indicate
your level of agreement or disagreement. The meaning of the acronyms in the boxes and parts
are as follows:

Strongly Agreed (SA)

Agreed (A)

Undecided (U)

Disagreed (D)

Strongly Disagreed (SD)

S/N VARIABLES SA A U D SD
1 The Major Functions Of Marketing Strategies In
Organizations
High Productivity

2 Impact of marketing strategies on the productivity of


Organization
Good turnover

3 The challenges of applying Strategic Marketing in


business organizations
Marketing skills

4 The prospect to applying Strategic Marketing in


business organizations

5 The Need for Strategic Marketing


Attainment of objectives

6 Measures to promote marketing strategy in


organization
Staff training

7
8 Level of Productivity through strategic marketing
High level of productivity

9 Effect of strategy on organizational Performance


Efficiency

10 The essence of Marketing technique in an


Organizational performance
Customers turnover

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