MMGT 211 - Marketing - Spring 2021

MMGT 211 - Marketing
Course Description
This course examines the role of marketing in the general mix of business activities and the
marketing processes that develop products and services. It explores consumer and
organizational decision making and discusses methods and techniques for market research,
market segmentation, product planning, distribution, promotion, and pricing.
Course Learning Outcomes

Upon successful completion of the course, the student will be able to:
1. Describe the role of marketing and strategic planning and their relationship to other
business functions.
2. Explain the importance of knowing customers and their “buying” behavior in an
organization’s successful operation.
3. Describe the marketing research process and product.
4. Identify and analyze marketing problems using key marketing concepts and theories.
5. Identify and utilize segmenting criteria to identify viable target market segments.
6. Consider the role of environmentalism, sustainability, consumerism, and ethics in
marketing to consumers and society.
7. Explain how changes in the external environment – social, cultural, economic,
technological, and legal – impact the marketing decision making process.
8. Develop an understanding of the opportunities and challenges presented by
globalization.
9. Develop skills for persuasively communicating marketing problems and solutions.
“Some students want to be given answers. But, in this course, students are challenged
to find answers for themselves.
This course entails a broad, basic coverage of strategic marketing. We will look at
marketing as a managerial tool, a social institution, and as a dynamic expanding field,
particularly as it pertains to new media. We will spend considerable time going over
the 4 P's of marketing (product, price, place, and promotion) and trying to understand
the environment in which marketing operates…”
~ Larry L. Garber, Jr., Professor, Elon University
Required Textbooks:
Principles of Marketing. (2015).
ISBN 13: 9781946135193
Minneapolis, MN: University of Minnesota Press.
Open Textbook Library

https://open.umn.edu/opentextbooks/textbooks/50
For additional information see:

Center For Open Education - The Open Education Network
Additional Required Readings:
To be assigned in class or through Canvas online portal.
Contact and Communication:

Telephone: 509 329-8714 (for emergencies only)
Email Address: geoff.glenn@sfcc.spokane.edu
Class Attendance:
Given current public health and safety concerns, and the SFCC policy regarding Covid-19, the
Instructor and students will make every effort to maintain a high level of class attendance.
Instructor and student attendance issues will be addresses as needed, and in a method
appropriate to facilitate learning, health and fairness. Students are encouraged to contact the
instructor as early as possible when there is an anticipated issue that may impact class
attendance or completion of assignments.
Course Expectations:
It is the Instructor's personal belief that each student has the right to effective teaching and fair
evaluation. This requires the Instructor to be prepared and deliver meaningful instruction each
class session. In turn, the Instructor has a right to fairness from each student. This requires a
commitment from each student, honesty, and proper preparation for every class session.
Participation:
Each student is expected to contribute meaningfully to class discussions. You are constantly
exposed to the customer service activities that we will study. You are expected to share your
experiences with others. We can all learn more from each other than from the Instructor alone.
You will be expected to provide reflective feedback throughout the course and engage with the
Instructor and other students during class discussion and interactive exercises.
Student Assessment:
A student’s final grade will be determined by the following criteria:
# Type Comment Pts.
4 Weekly Assignments (reflective exercises) 100
10 In-Class Activities (guided in-class exercises) 100
1 Case Study (short paper) 40
1 Research Presentation (a short paper and presentation) 60
1 Final Assessment (marketing plan) 100
Total Points 400
Grading:
Final grades will be assigned based on the following scale:
4.0 Over 95% 2.9 84% 1.8 73%
3.9 94% 2.8 83% 1.7 72%
3.8 93% 2.7 82% 1.6 71%
3.7 92% 2.6 81% 1.5 70%
3.6 91% 2.5 80% 1.4 69%
3.5 90% 2.4 79% 1.3 68%
3.4 89% 2.3 78% 1.2 67%
3.3 88% 2.2 77% 1.1 66%
3.2 87% 2.1 76% 1.0 65%
3.1 86% 2.0 75% F Below 65%
3.0 85% 1.9 74%
Faith and Conscience Absence Policy
Community Colleges of Spokane will grant reasonable accommodation so that grades are not
impacted for students who are absent for reasons of faith or conscience, or for an organized
activity conducted under the auspices of a religious denomination, church, or religious
organization. Such absences must be requested in writing on the Class Absence Request form
within two weeks of course start. There are no additional fees associated with this
request. https://sfcc.spokane.edu/About-Us/Public-Disclosures#RuleMaking
Safe Campus Advocates
CCS’ Safe Campus Advocates program is an effort to create a safe space for all students. If you
have concerns for yourself or others concerning bias, bias-motivated violence, discrimination,
inequitable treatment, microaggressions, or prejudice, you can speak with an Advocate who can
listen to you, support you, advocate for you, and help you address your concern.
To find an Advocate,
 look for the Safe Campus decal on office doors, or
 email Claudine Richardson (claudine.richardson@sfcc.spokane.edu or call 533.3546,
 email Katie Clemons at Clemons@sfcc.spokane.edu, or
 stop by the MOSAIC center in building 17 room 130.
*Please note that all CCS employees are mandatory reporters and therefore cannot keep
reports of abuse confidential.
Plagiarism and Academic Honesty:
What is plagiarism?
A definition: "Plagiarism is using some else's work - words, ideas, or illustrations; published or
unpublished - without giving the creator of that work sufficient credit. A serious breach of
scholarly ethics, plagiarism can have severe consequences: academic professionals can face
public disgrace or even be forced out of a position. In the business world, plagiarism leads to
distrust and can significantly damage careers. Students risk a failing grade or possible
disciplinary action ranging from suspension to expulsion." (Stern, Linda. What Every Student
Should Know about Avoiding Plagiarism. New York: Pearson Longman, 2009.)
Plagiarism is against the law

Committing plagiarism is a violation of the Student Code of Conduct and Washington State Law
(WAC 132Q-10-210, Academic Dishonesty and Ethical Violations)

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MMGT 211 - Marketing

Course Learning Outcomes

~ Larry L. Garber, Jr., Professor, Elon University

Open Textbook Library

For additional information see:

Contact and Communication:

# Type Comment Pts.

4 Weekly Assignments (reflective exercises) 100

10 In-Class Activities (guided in-class exercises) 100

1 Case Study (short paper) 40

1 Research Presentation (a short paper and presentation) 60

1 Final Assessment (marketing plan) 100

Total Points 400

3.9 94% 2.8 83% 1.7 72%

3.8 93% 2.7 82% 1.6 71%

3.7 92% 2.6 81% 1.5 70%

3.6 91% 2.5 80% 1.4 69%

3.5 90% 2.4 79% 1.3 68%

3.4 89% 2.3 78% 1.2 67%

3.3 88% 2.2 77% 1.1 66%

3.2 87% 2.1 76% 1.0 65%

3.1 86% 2.0 75% F Below 65%

3.0 85% 1.9 74%

Faith and Conscience Absence Policy

Safe Campus Advocates

Plagiarism is against the law

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