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Case Study Amydus

Amydus is an online retailer of plus-size fashion that grew from 10 styles to over 400 styles offered across 7 categories. They lacked holistic customer engagement and advanced segmentation capabilities, leading to low retention rates and high customer acquisition costs. Using Betaout's omni-channel marketing automation tool, Amydus was able to increase retention by 30% through engagement at different customer lifecycle stages. They also increased repeat purchases by loyal customers by 2x through deep segmentation and reduced acquisition costs by 33% through product affinity targeting.

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Deepak Gupta
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100 views

Case Study Amydus

Amydus is an online retailer of plus-size fashion that grew from 10 styles to over 400 styles offered across 7 categories. They lacked holistic customer engagement and advanced segmentation capabilities, leading to low retention rates and high customer acquisition costs. Using Betaout's omni-channel marketing automation tool, Amydus was able to increase retention by 30% through engagement at different customer lifecycle stages. They also increased repeat purchases by loyal customers by 2x through deep segmentation and reduced acquisition costs by 33% through product affinity targeting.

Uploaded by

Deepak Gupta
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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AMYDUS

SUCCESS STORY
ACQUIRE

RETAIN ENGAGE

ABOUT AMYDUS
Amydus is one stop destination of Plus Size fashion by Begin101 Lifestyle dedicated
to cater the specific needs of plus size clothing for the Indian men & women. Started
in year 2013 with just 10 styles and team of 5, Amydus has grown to offer more
than 400 styles across 7 product categories. Amydus offers a range of both ethnic
and western wear with the styles offered being eclectic in nature and meeting the
eclectic & contemporary demands of the customer. 

ABOUT BETAOUT
Betaout is an all-in-one E-commerce Marketing Automation Tool. Using the power
of real-time segmentation and hyper-targeted personalisation, Betaout enables
e-commerce marketers to automate customer engagement across multiple
channels including Email, Mobile Push, On-site, Browser Push, SMS, Live Chat and
tools such as Cart Recovery, Campaign Builder, Dashboard Builder, Promocode
Manager and Facebook Retargeting. 
AMYDUS' PAIN SOLUTION & IMPACT
POINTS CREATED

LACK OF HOLISTIC CUSTOMER OMNI-CHANNEL ENGAGEMENT


ENGAGEMENT AT VARIOUS AT VARIOUS STAGES OF THE
STAGES OF THE FUNNEL - FUNNEL AND CUSTOMERS'
LEADING TO LOW RATE OF LIFECYCLE USING BETAOUT
RETENTION INCREASED RETENTION BY

30%
CHALLENGE IN DRIVING TARGETING BRAND LOYALISTS
LOYALTY DUE TO LACK OF USING DEEP SEGMENTATION
UNIFIED PROFILES AND INCREASED RATE OF REPEAT
ADVANCED SEGMENTATION PURCHASE FOR LOYAL
CAPABILITY CUSTOMERS BY

2X
HIGH COST OF CUSTOMER PRODUCT AFFINITY DRIVEN
ACQUISITION RESULTING ALGORITHM FOR LEAD
FROM UNSEGMENTED CAPTURING THROUGH
INCENTIVISATION IN ONSITE TARGETING REDUCED
ACQUIRING NEW USERS COST OF ACQUISITION BY

33%
WHAT BETAOUT OFFERS
The All-in-one Ecommerce Marketing Software
Know your customers. Personalise every message. Deliver across channels.

Email CUSTOMER On-Site 


Marketing SEGMENTATION Engagement

Shopping Cart  Push


Abandonment Notifications

Live Chat and


Facebook Actionable
Helpdesk
Retargeting Analytics

FROM “We are adopting a whole new approach for engaging with our
customers, to turn them into brand loyalists and keep them coming
back for more. With Betaout, we were able to increase the rate of our

THE 
repeat purchase by 2X using its segmentation capability to hyper-
target our loyal customers. We also wanted to mitigate our cost of
acquisition and shift our focus on retention. In 6 months, Betaout
helped us in reducing the cost of customer acquisition by 33% and

AMYDUS  increase our rate of user retention by 30%. Highly recommend for
online stores wanting to get the most off their marketing buck.
Kartik Sapra

TEAM
CEO & Co-founder
Amydus.com

www.betaout.com
info@betaout.com
Humanizing Ecommerce Experience +91 9810041966

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