we’re for the little humans

Organisation Profile
Information about us and the work we do.

aaa-kee.co.za

Third Floor, West Wing

Buildex Building
433 Commissioner St
Fairview, Johannesburg, 2094

office 011 614 1759 / 5629 / 1247

fax 086 552 7984 (preferred) or 011 614 6877
email hello@aaa-kee.co.za
npo 160-223
npc 2003/013693/08
pbo 930 017 965
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 who we are
Having begun operations in 2004, Abused and Abandoned Kids Educational
Excursions (AAAKEE) is a registered South African non-profit humanitarian
organisation that caters for abused, abandoned and neglected children who
occupy various child and youth care centres in Gauteng.

Our founding mission is to give these children

experiences that are unknown to them, giving
them the chance to look through an open
window of endless possibilities and, one day,
walk through the door beside it.

Educational Excursions Using this strategy, they can requirement at all schools in
learn new things about the South Africa) and stationery,
The main part of this mission world they live in - bringing learning materials (text- and
is achieved through our them closer to a better activity-books), toys, and
Excursion Fund, which future - and have fun at the more.
was put together to treat same time.
underprivileged children to Consignments of these
educational and enjoyable Health and Education necessities are arranged via
excursions to various our various Funds, which are
well- and lesser-known South In addition to these happy discussed further on in this
African landmarks. These excursions, we also provide profile. Information about
excursions are designed to the children with the how you can contribute/
enrich the children’s lives things they need the most: donate, and how you will
with fun, entertainment, food, groceries, clothing, benefit from doing so, is also
excitement, and opportunity. blankets, school uniforms (a discussed.

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 what we do
AAAKEE is committed to running several funds that incorporate its missions and
implement its projects. These funds focus on improving the lives of the children
that receive support on a per-project/ongoing-basis. These funds are discussed
on the pages that follow.

AAAKEE has its initial roots called the Uniform Fund, which needed them the most. Included
set in taking children from seeks to provide school uniforms in most provisions are text-books
disadvantaged backgrounds to these kids on a seasonal basis. and accompanying activity
on educational excursions and In South Africa, a school uniform books, novels, education-centric
day-trips/outings to various is required in order to attend most magazines, and more.
South African landmarks and schools - even the lesser-funded
other places of interest. Each ones. Uniforms instill a sense We then decided to start
excursion, whilst filled with fun of discipline and pride within a something that would boost
and entertainment, was primarily school. education in children’s homes,
to educate the children, a primary and even communities. Most
factor in young, growing minds. Around that time, we also children’s homes are not equipped
introduced the Christmas Fund, with some sort of learning centre,
Not long after beginning where we treat the children to where children have access to
operations, we identified the need a Christmas party at either a a broad array of knowledge. As
to cater for these children in other selected venue, or at their own such, we decided to draft plans to
various ways. Having realised the home. The children are given a full construct Active Media Centres
state of child malnutrition in the meal, along with their gifts from (AMCs) for the ones in our local
country, we started a new project Santa (or as otherwise applicable, community that do not have them.
with the primary goal of providing depending on the age group of the Each centre would be equipped
children’s orphanage homes children). with the already-mentioned
non-perishable foods and other learning materials, plus at least
groceries. Known as the Food Fund, Then, in 2012, having looked at the three computers connected to the
this project continues throughout state of education in communities internet, and with pre-installed
each year, and consignments are and schools, we introduced the education-centric software and
made as the sufficient funds are Active Education Fund. Its initial games.
made available. purpose was to provide quality
We then began a new project, learning materials to children who

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 According to UNICEF, malnutrition is the root Our Food Fund was designed to embed those
caue of death in sixty-four percent of South words into our philosophy of how we treat
African children under the age of five. “One in people, and how we can drive change – with
five children is stunted and many are deficient the help from the public-at-large. We’ve
in the vitamins and minerals vital to good identified the need for children’s homes (our
health and optimal development.” beneficiaries) that we support on a regular
basis. In lieu of donations to them, we focus on
In addition, it has been shown that nearly 50% food requirements they have throughout the
of the world’s children are in some kind of course of the year.
poverty, be it a lack of food, a roof over their
head, or a parent to bring them up and teach We supply each children’s home with enough
them important life lessons. Sixty per cent of food to keep them going for between two and
children in South Africa have this problem too three months - however, this depends on their
– a situation that needs to be seen to sooner, requirements at the time we consignment is
rather than later. arranged.

Included in an average consignment is the

following: maize/mielie meal, samp, rice, pasta,
baked beans, tinned foods (such as pilchards
and meat balls), various cereals (from Corn
Flakes and Weet-Bix to ProNutro, dependant
on the age group), soups, rooibos tea, coffee,
sugar, cooking oil, long life milk, orange juice,
Jeff Bridges Sunlight soaps and washing powders, toilet
tissue, and more.

How you can help us

In order to achieve this goal of providing foods
and groceries to our beneficiaries, we simply
ask that you make a financial contribution
towards this Fund, and spread the word to your
friends and family.

Of course, our organisation is registered as a

Public Benefit Organisation with the revenue
service so that you may claim your welcome
input for a tax relief. We’re also BEE/SED-
compliant, which means your business can
score points on its next score card.

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 As in many other former British colonies, all
South African private and public schools have
How you can help us
a uniform, and it is compulsory in all public
schools and in the vast majority of private
schools for children above pre-school level.
Without one a child may not be able to attend
school.

The concept of school uniform is believed

to serve two purposes - to instill a sense of
belonging and pride in the school. As it is,
thousands of children across the country do
not have the privilege of having one at their
disposal.

Our Uniform Fund was put together to combat

As mentioned, the costs of school uniforms are
this problem, so that all the kids from the
high in today’s economy. As such, we only ask
homes we support need not worry about
sponsors who have the available funds to assist
it - they’re there to learn, after all.
us with a contribution for a single uniform.

The beginning of each school season brings

The costs vary from school to school (and per
about a rush for children throughout the
gender), and we factor in our often-provided
country to be furnished with uniforms,
bulk discount, which is a plus for all parties.
stationery, and other school equipment.
If you’d like to know how much a uniform
Prior to this, we like to ensure our homes
costs, please contact one of our fundraising
are prepared for it - whether we supply the
representatives at the beginning of each
uniforms ourselves, or extrude funding to the
uniform-season to learn more.
homes that require it.

Whilst we generally raise funds several months

Considering the astronomical costs of school
before a uniform consignment, we do accept
uniforms these days, we don’t set a limit on
donations for them at any time. As such, we
the amount of children we intend to clothe,
are always ready to provide uniforms to our
but budget for the minimal amount - provided
beneficiaries when the time comes.
it meets our goal of ensuring every child has
one. Despite government grants that may be
As mentioned, you’ll benefit in terms of a tax
received by the homes, they are hopelessly
reward for your kind contribution and in terms
inadequate for supporting and sustaining such
ofSED if your business contributes to this Fund.
a requirement.

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 AAAKEE’s original, founding goal was to
provide children from various orphanage
How you can help us
homes with the sights, smells, and guided tours
of some of the most remarkable places in
South Africa. We believe that it is essential for
these children to learn about the things that
walk and talk outside of human society.

Over the years, we’ve taken over 800 children

to various destinations in SA, mostly in Gauteng.

One of largest projects we’ve embarked on

involved taking numerous children from
three different homes to the ATKV Illovo
Beach in Durban for a period of five days. All
accommodation, food, and refreshments was
paid for. In addition, the children were treated
to daily outings to destinations such as the
Sugar Terminal, Sharks Board, and Croc World,
among others. To date, this is our biggest
excursion-based achievement.

In addition, we have taken various children

from the homes we support to the following Due to the fact that AAAKEE is also committed
popular destinations, over the last ten years: to the already-discussed Funds and projects, we
still want to be able to commit to doing at least
Constitutional Hill two day-trips or excursions per year.
Gold Reef City Theme Park
We normally get a quotation for entrance fees,
Lanseria Lion Park
food, gifts/souvenirs, and other requirements
Lory Park Animal & Owl Sanctuary
for each trip in advance so that we may
The Apartheid Museum calculate the cost per child.
The Cradle of Humankind
The Johannesburg & Pretoria Zoos Of course, we rely on the private sector to help
us with the necessary funding in order to treat
The Nelson Mandela Family Museum
the children on these trips and excursions.
The Origin Centre in Braamfontein We will be more than grateful for your kind
The Steam Train assistance.
The Van Galen Cheese Farm
The Wonder Cave in Kromdraai As mentioned, you’ll benefit in terms of a tax
rebate for your kind contribution, and in terms
The Youth for Christ Centre
of BEE if your business contributes to this Fund.

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 Every child has the right to quality education,
and we’d like to be in a position to get them
According to the Michael there.
and Susan Dell Foundation,
Our Active Education Fund currently focuses
this is how many South
on providing access to learning materials that
African children qualify for assist in knowledge-growth for these children.
university; and only five These include, but are not limited to, text-books,
percent of them graduate. activity-books, novels (as you already know,
reading is the greatest thing for a young mind),
and other learning materials alike.
One of the biggest concerns in South Africa
is the quality of children’s education, or lack In the near future, we will be introducing other
thereof. This problem is mostly seen within aspects to this Fund, such the construction
disadvantaged communities across the country. e-learning facilities that integrate with already
In addition, and as we have seen in 2012, even existing platforms that have proven to be
those who do have access to public education successful in the past.
don’t get their text books and other learning
materials on time. It is because of these various Additionally, we foresee the project’s extensive
never-ending problems that we have identified growth over the next few years, with plans
the need to introduce a Fund that will, at least, to incorporate the construction of learning
assist in preventing them. facilities into the Fund’s core purpose.

How you can help us

We are looking at providing educational
materials to those who need it most, and so
we are not primarily selecting our enlisted
beneficiaries as recipients. Rather, we are
looking beyond their borders, and into
communities where the education outcome is
low, and requires sustenance in this regard.

We need to raise the necessary funds on an

ongoing basis in order to do this. So we appeal
to you to make a financial contribution toward
this Fund. More information about how you can
donate is discussed further on in this Profile.

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 Christmas is not a time nor a
It is unfortunate that so many kids in the
country don’t have the simple opportunity of
season, but a state of mind. To
being able to celebrate Christmas, or even just
an end-of-year party. It is one of our goals to
cherish peace and goodwill, to be
give them this opportunity, making them feel plenteous in mercy, is to have the
part of a bigger whole.
real spirit of Christmas.
Every year, it is tradition for us to hold a special
Christmas party for the homes we support on a - Calvin Coolidge
regular basis.

Depending on the various factors involved, we In the latter case, we arrive at the children’s
elect to either take the children to a restaurant home and begin by setting up an area (inside
for a Christmas Party, filled with a full or outside) that is fit for the event. We put up
Christmas meal and gifts from Santa (who is, of a Christmas tree if one hasn’t been put up
course, only applicable to the younger kids), or already, and prepare all the tables and chairs
we take the party to their home. for a festive feast. We hand out gifts, and the
kids sing Christmas carols, making the day
come to life.

How you can help us

We appeal to you to assist us with the funds
for gifts to be handed over to the children.
Alternatively, we ask that you donate
something you think a child would like to us
directly. In addition, we also need to raise the
funds to cover the meals for the children.

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 who we help
We support seven enlisted child and youth care centres at a time, including
homes, schools, and day-care centres. Additionally, we assist community centres
and underprivileged families and children that surround these centres. Over the
years, we have provided for thousands of children in need of support.

Ithembelihle Lsen School We have also made several large food

for Disabled Children consignments to the school on a regular basis,
ensuring they have everything they need.
Based in Primrose, the boarding school was Lastly, we have taken the kids in groups on
established to cater for the needs of various educational day trips to the Lory Park Animal
children who are physically and mentally and Owl Sanctuary in Midrand.
disabled.
Lerato Child & Youth Care Centre
Admitted children include those with
athrogryposis, cerebral palsy, muscular Founded in May 2000 by Pine and Lenie
dystrophy, phocomelia, poliomyelitis, and spina Pienaar, the Lerato Child and Youth Care
difida, as well as amputees. These children Centre was motivated by the need of care and
are admitted to the school by doctors, social shelter for abandoned and destitute babies
workers, teachers, and parents. and children, and finally registered by the
Department of Social Development toward
We have continued to support the school the end of 2007. The home seeks to provide a
through our various Funds. In 2011, we donated loving home children of all ages can grow up
blankets to the school. In 2010, we visited the in a family environment, and leave a positive
school as part of a feeding scheme being run. mark in their lives.
The children enjoyed a filling meal, and we
had the opportunity to learn more about the We have supported the home for many years
lives they live, and about their backgrounds. now making several consignments to them, and
fulfilling their food and grocery requirements.

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 Jumma Musjid & Polokong also has a walk-in-centre that caters
Educational Institute for approximately 500 children from around
the community on a regular basis.
Based in Westbury, Johannesburg, Jumma AAAKEE enlisted the beneficiary in early 2015,
Musjid & Educational Institute is a Muslim and thus far consigned school uniforms to the
community centre that caters for various children in their care. We’d like to extend a
children of different ages. special word of thanks to all the sponsors who
made this contribution possible.
AAAKEE has catered for the organisation since
early inception, providing food, stationery, and Laura Vicuna Educational Centre
more.
Enlisted as a beneficiary in 2017, and one of
Reamogetswe Resource Centre the three centres established and managed by
Don Bosco Educational Projects, Laura Vicuna
Formerly known as NOAH Communities Educational Centre creates opportunities for
Muldersdrift Ark, the Reamogetswe Resource the children from Finetown by providing them
Centre is now a children’s development centre elementary education. Many of these children
in Muldersdrift, west of Johannesburg. are highly marginalised to the extent that some
do not have documentation required to get into
It presently takes care of over 100 children school.
from disadvantaged backgrounds, having set its
roots in making the lives of those infected with The centre has been enlisted to receive regular
HIV/AIDS better to live. support from AAAKEE in terms of its various
Funds.
AAAKEE has been supporting the organisation
since 2013, providing food and groceries to the Abraham Kriel Childcare:
centre, as well as Christmas gifts in December Langlaagte Campus
2013.
One of the very few of its kind, the Abraham
Polokong Children’s Village Kriel Childcare Langlaagte campus looks
after 100 children with severe trauma, as
Polokong Children’s Village is a home that well as those with low cognitive levels, in ten
caters for approximately 50 previously specialist houses by providing holistic care and
disadvantaged children in Evaton, South of a specialised education through the various
Johannesburg. programmes they run.

The village was founded in 1991 by concerned AAAKEE enlisted the campus in 2017 to receive
members of the Society of Saint Vincent de regular support.
Paul, who were of the opinion that something
should be done for the neglected children of
Sebokeng.

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 Declining financial state, and
our humble appeal to you
Since 2010, we have experienced a decline in funding from the private sector,
fueled by various contributing factors relating to the state of the economy as
well as legislation-change.

Due to the declining state of the has cost a little less - an For the most part, SED scores have
nation’s economy (in addition to unfortunate situation to be in. After been cut by 20 points, and many
that of other parts of the world), all, our aim is to provide whatever businesses who were previously
as well as new BEE regulations is needed by our beneficiaries not exempt (with a turnover of
put into effect for businesses, when they are needed. With between R5-million and R10-
our cause has not been able to smaller consignments, these million) are now exempt, and, as
live up to its full potential due beneficiaries find themselves in such, do not need to adhere to
to a continuous lack of funding, a position whereby they need to the SED element. This has made
measured over time. acquire additional support (be it fundraising much more difficult
funding or donations in-kind) from than it was previously.
Specifically, consignments we other sources.
make to our enlisted beneficiaries More information about the new
and the community have been As mentioned, one funding regulations can be found here:
limited and/or stagnated. constraint comes in light of the
Comparing our activities over the new BEE codes and regulations olivershouse.co.za/fundraising-
past three years, each consignment that businesses are now following. under-the-new-bee-codes

We need your help to make it right again

Considering the aforementioned, we appeal to you to make a financial contribution ‘from
the heart’ in aid of the children that benefit from our projects. As mentioned in the project
pages herein, our marketing representatives will discuss costs on a per-project basis with
you. Alternatively, contributions of any size are very welcome and truly appreciated.

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 How you can help

Even with a small financial contribution,

you’ll be making a special difference.

We do not receive any funding or aid whatsoever from the government, or any government-
related organisation, relying solely on the support of private companies via their Corporate
Social Investment and Socio-Economic Development divisions. Consequently, we are reliant
on the generosity of the public at large in our primary goal: caring for the less-fortunate and
those who are in need on a day-to-day basis.

Section 18A Tax Relief to a deduction from taxable income, if the

donation is supported by the necessary receipt
We are registered with the South African issued by the organisation or, in certain
Revenue Services as a Public Benefit circumstances, by an employees’ tax certificate
Organisation. As such, any financial or in-kind reflecting the donations made by the employee.
contributions made to us can be declared so
that you may be rewarded by means of tax AAAKEE issues the necessary PBO Certificate
relief on your next return. and invoice (which is used as a receipt upon
verification of the donation on your end) via
The SARS Basic Guide to Tax Deductible email so that you may claim your tax rewards.
Donations states that a taxpayer making a
bona fide donation in cash or of property in Learn more:
kind to an approved organisation is entitled aaa-kee.co.za/certification/pbo

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 For businesses: Under the new Codes for BEE, Public Benefit
Points on your next BEE scorecard Organisations that have 75% or more black
for Socio-Economic Development beneficiaries are now classified as Level 1
Contributors.
AAAKEE is currently a Level 1 Contributor to
Broad-Based Black Economic Empowerment We encourage corporate entities to enter
with 135% procurement recognition and, as into a ‘giving agreement’ (such as a CSI/
such, your donations qualify for valuable points SED agreement) with us. As we are a Level 1
on your company’s next BEE Certificate. Contributor, and provided the beneficiaries of
your donations (1-2% of your Nett Profit After
More than 75% of our beneficiaries are Tax, NPAT) are more than 75% black, you will
classified as ‘black’ – that is, african, ‘coloured’, be able to earn up to 135% on your spend. In
and asian – and [previously] disadvantaged. order to meet beneficiary audit requirements,
AAAKEE can provide confirmation from an
The ratial profile is not managed by ourselves Independent Competent Person regarding our
– our beneficiaries provide to us, as often as beneficiary ratial profile.
possible, the amount of children in their care
black South African citizens. Learn more:
aaa-kee.co.za/certification/bee

Every child has their own

aspirations, dreams, and the
potential to do great things
in this world.

However, each of them desperately needs

someone like you to make a contibution and,
most importantly, a difference.

By making a financial contribution to

AAAKEE, you’re contributing to a potentially
incredible life story of someone who could
never have had one.

Together, we’ll drive change in a life

that needs it the most.

We thank you for

your generosity.
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