ZINACANTEPEC UNIVERSITY OF TECHNOLOGY

BACHELOR OF BUSINESS INNOVATION AND MARKETING

MARKET INTELLIGENCE I

TOPIC:

Chair vestments.

TEACHER:

MARIA DE JESUS ROSAS MONTOYA

STUDENT:

VENTA HERNÁNDEZ JOSUÉ

GROUP:

INM7

SANTA MARIA DEL MONTE, ZINACANTEPEC, MÉXICO

07/02/2023

1
Contenido
Introduction ........................................................................................................................................ 3
Rights and obligations in the destination market ............................................................................... 4
Scorings ............................................................................................................................................. 13
Select virtual platforms and their justification.................................................................................. 15
Market research ................................................................................................................................ 18
Market analysis ................................................................................................................................. 29
Market trend analysis ....................................................................................................................... 37
Evaluation of customer satisfaction, justifying the selected technique ........................................... 46
Conclusions and recommendations .................................................................................................. 49
Bibliographic...................................................................................................................................... 50

2
Introduction

Chair covers are an integral part of decorating and interior designing any space.

They have been used for a long time to improve the appearance and comfort of

chairs. Over time, the chair cover industry has evolved, undergoing a myriad of

changes and advancements in materials, styles, and production techniques.

Innovation in this field has led to the creation of more durable, stronger, and more

comfortable chair covers, as well as a wide range of style and design options. From

soft, lightweight fabrics to stronger, more durable materials, the options are virtually

endless. In addition, the incorporation of advanced technologies such as digital

printing and embroidery technique has allowed for even greater customization of

chair covers.

In short, chair covers continue to evolve and improve over time, offering consumers

a wide range of options to enhance the appearance and functionality of their chairs.

Innovation in this field has allowed greater customization, comfort, and durability,

making chair covers an indispensable element in interior decoration and design.

3
Rights and obligations in the destination market

There are no specific rights for chair covers. However, in the manufacture and

distribution of any product, including chair covers, certain human and labor rights

must be respected, as well as environmental and quality regulations.

In relation to human rights, it is important to ensure that workers' rights are not being

violated, including the right to safe and healthy work, the right to a fair wage, and the

right to form and join a union. In addition, it is important to ensure that child or forced

labor is not used.

Regarding environmental and quality regulations, it is important to comply with the

relevant requirements and regulations regarding waste management, emission

control and environmental protection. It is also important to ensure that the products

are safe and meet the relevant quality standards.

In summary, although there are no specific rights for chair covers, it is important to

respect human and labor rights, as well as environmental and quality regulations, in

the manufacture and distribution of any product. This contributes to guaranteeing a

fairer and more sustainable world for all.

4
Chair cover obligations depend on various factors, such as geographic location

and relevant laws and regulations. Some of the more common obligations include:

Compliance with safety regulations: Chair covers must comply with applicable safety

regulations, such as household product safety regulations or office product safety

regulations.

Compliance with environmental regulations: Chair covers must also comply with

applicable environmental regulations, such as regulations on waste management

and environmental protection.

Compliance with quality regulations: Chair covers must meet the relevant quality

standards and ensure that they are safe and meet the established quality

requirements.

Respect for labor rights: The manufacture and distribution of chair covers must

respect labor rights, including the right to a safe and healthy job, the right to a fair

wage, and the right to form and join a union.

Compliance with tax regulations: Chair covers must also comply with applicable tax

regulations, including filing tax returns and paying taxes.

5
It is important to note that these obligations may vary by geographic location and

may change over time. Therefore, it is essential to stay up to date on relevant

regulations and laws and to always comply with them. This helps to guarantee a

sustainable and responsible industry, both in social and environmental terms.

There are several ISO standards related to the textile sector:

ISO 9001:2015: Quality management system in the textile sector, covers all

aspects of the production and supply of textile products.

ISO 14001:2015: Environmental management system in the textile sector,

focuses on minimizing the environmental impact of textile activities.

ISO 18001:2007: Occupational health and safety management system in the

textile sector, addresses aspects related to worker health and safety.

ISO 26000:2010: Guide on social responsibility, focuses on the social

responsibility of companies and how they can positively affect society and the

environment.

These standards help companies in the textile sector to improve their performance

and maintain high standards of quality, safety, environmental protection, and social

responsibility.

6
ISO 9001:2015 is an international quality standard that establishes the

requirements for a quality management system in an organization. This standard is

applicable to any type of organization, including those that manufacture chair covers.

The objective of ISO 9001:2015 is to improve the effectiveness and efficiency of an

organization by ensuring that customer needs and expectations are met and that

applicable legal and regulatory requirements are met. To meet this standard, an

organization must implement and maintain a quality management system that covers

all relevant areas of its business, from planning to delivery of products and services.

For a company that manufactures chair covers, this might include selecting and

controlling material suppliers, planning, and controlling production, inspecting, and

testing finished products, and managing customer satisfaction. In addition, an ISO

9001:2015 certified company must carry out a continuous review of its quality

management system to identify and address any areas for improvement.

ISO 9001:2015 certification is awarded by an accredited certification organization

and is an indicator to customers and other stakeholders that an organization has

implemented and maintains a rigorous and effective quality management system.

Certification can also help a company improve its performance and increase its

confidence in the marketplace.

7
ISO 14001:2015 is an international environmental management standard that

establishes the requirements for an environmental management system in an

organization. This standard applies to any type of organization, including those that

manufacture chair covers. The objective of ISO 14001:2015 is to help organizations

improve their environmental impact and comply with applicable legal and regulatory

requirements related to the environment. To comply with this standard, an

organization must implement and maintain an environmental management system

that covers all relevant areas of its business, from the identification of environmental

impacts to continuous improvement.

For a company that manufactures chair covers, this could include selecting and

monitoring material suppliers with a focus on sustainability, minimizing waste and

polluting emissions, implementing energy conservation practices, and continually

improving efficiency. environmental. In addition, an ISO 14001:2015 certified

company must carry out an ongoing review of its environmental management system

to identify and address any areas for improvement.

ISO 14001:2015 certification is awarded by an accredited certification organization

and is an indicator to clients and other stakeholders that an organization has

implemented and maintains a rigorous and effective environmental management

system. Certification can also help a company improve its environmental

performance and increase its confidence in the marketplace.

8
ISO 18001:2007 is an international occupational health and safety standard that

establishes the requirements for an organization's occupational health and safety

management system. This standard applies to any type of organization, including

those that manufacture chair covers. The objective of ISO 18001:2007 is to help

organizations improve the safety and health of their workers and comply with

applicable legal and regulatory requirements related to occupational health and

safety. To comply with this standard, an organization must implement and maintain

an occupational health and safety management system that covers all relevant areas

of its business, from risk identification to continuous improvement.

For a company that manufactures chair covers, this could include identifying and

controlling hazards at work, implementing safe practices in the workplace, training

and raising awareness of workers on occupational safety and health, and the

continuous improvement of safety and health at work. In addition, an ISO

18001:2007 certified company must carry out a continuous review of its occupational

health and safety management system to identify and address any areas for

improvement.

ISO 18001:2007 certification is awarded by an accredited certification organization

and is an indicator to customers and other stakeholders that an organization has

implemented and maintains a rigorous and effective occupational health and safety

management system.

9
Certification can also help a company improve the occupational health and safety of

its workers and increase its confidence in the market.

ISO 26000:2010 is an international social responsibility standard that provides a

guiding framework for the social responsibility of organizations. This standard

applies to any type of organization, including those that manufacture chair covers.

The objective of ISO 26000:2010 is to help organizations understand and address

social and environmental challenges, as well as their responsibilities in these areas.

The standard covers seven key areas of social responsibility, including governance,

human rights, labor justice, environmental protection, fair operating practices,

responding to stakeholder needs, and continuous improvement.

For a company that makes chair covers, this could include evaluating its practices

and processes in relation to environmental protection, work ethic, diversity and

inclusion, transparency, and corporate responsibility. The company could also

assess how it communicates with its stakeholders, including workers, suppliers,

customers, and the community at large, and how it responds to their needs and

concerns.

10
The ISO 26000:2010 certification is not a certification standard, but a guide for social

responsibility. However, by implementing and complying with the principles and

recommendations of ISO 26000:2010, a company can demonstrate its commitment

to social responsibility and enhance its reputation in the marketplace.

In short, ISO 26000:2010 helps organizations to become more aware of their social

and environmental responsibilities and to take steps to address them effectively. The

implementation of this standard can improve the trust of stakeholders in the company

and contribute to a fairer and more sustainable world.

The Official Mexican Standards (NOM) are technical standards and

regulations that are applied in Mexico and whose objective is to guarantee the safety,

quality, and protection of the environment in a wide variety of products and services.

No specific NOM standard for chair covers was found. However, some regulations

that could be relevant for this sector include NOM-002-SCFI-2015 for office

furniture, NOM-001-SCFI-1993 for furniture in general, and NOM-008-SCFI-

2010 for textile products and their use. in household products.

11
It is important to mention that compliance with NOM standards is mandatory in

Mexico and may be necessary to obtain authorization to import, export and market

products in the country. Therefore, it is important to know and comply with the

relevant regulations to guarantee the quality and safety of the products and avoid

sanctions or fines.

NOM-002-SCFI-2015 is a Mexican standard that regulates the requirements and

characteristics of safety, operation, and performance of office furniture, including

chairs. The norm establishes the requirements for the manufacture,

commercialization, and use of office furniture in Mexico, with the objective of

guaranteeing the safety and comfort of users and the durability and quality of the

products.

This standard includes requirements related to safety in use, ergonomics, resistance

and durability of materials, and environmental compatibility, among others. For

example, the minimum and maximum dimensions of the chairs and their adjustment

for adequate ergonomics are established, as well as the resistance to fatigue and

flexion of the materials used in their manufacture.

It is important to note that compliance with this standard is mandatory for all

companies that manufacture or market office furniture in Mexico, including chair

covers. In this way, a minimum level of safety and quality is guaranteed for

consumers and sanctions or fines for non-compliance are avoided.

12
Scorings
In marketing, there are several types of scoring, including:

Lead Scoring: Evaluates the quality and potential of a prospect to become a

customer.

Customer Scoring: Evaluates loyalty and the probability that a customer will make

an additional purchase.

Credit Scoring: Evaluates the ability of an individual or company to repay a loan or

debt.

Risk Scoring: Evaluates the risk associated with an investment or a credit decision.

Background Scoring: Evaluates the credit history and other financial background of

an individual or company.

Customer Satisfaction Scoring: Evaluates customer satisfaction with a product or

service.

Propensity to Purchase Scoring: Evaluates the probability that a customer will make

a purchase soon.

13
Lead scoring in chair covers is a process that allows you to evaluate the quality and

potential of a prospect to become a client of chair covers. This type of scoring is

used to identify the most qualified prospects and assign them a score based on their

profile and behavior, which helps salespeople prioritize their efforts and improve the

efficiency of their sales process.

The lead scoring process for chair covers may include the evaluation of different

factors, such as the interest shown by the prospect in chair covers, their available

budget, their geographic location, their purchase history, their online activity, among

others. others. These factors are used to qualify prospects and assign them a score

that indicates their potential as a customer.

Once scores have been assigned, sellers can focus their efforts on the most qualified

leads and provide them with a better buying experience. For example, high-scoring

leads may receive more frequent or personalized follow-up, while low-scoring leads

may receive less frequent follow-up or more generic communication.

Lead scoring on chair covers can also help salespeople identify areas for

improvement in their sales process. For example, if low-scoring prospects aren't

responding well to communication, salespeople can evaluate their approach and

change their strategy to improve their effectiveness.

14
In short, chair cover lead scoring is a valuable tool that allows salespeople to improve

their efficiency and increase the chances of converting leads into customers. By

identifying the most qualified prospects and providing them with a better buying

experience, sellers can maximize their performance and increase their chair cover

sales.

Select virtual platforms and their justification.

HubSpot is an inbound marketing and sales software platform that helps businesses

generate leads, improve customer experience, and increase ROI. In the context of

chair coverings, HubSpot can be used as follows:

Website Creation: HubSpot allows businesses to create and customize their

websites easily and efficiently. Websites built with HubSpot are SEO optimized and

integrated with marketing and sales features.

Lead generation: HubSpot offers a wide range of lead generation tools, including

forms, landing pages, and offers. Users can segment and qualify their leads,

automate follow-up, and receive analysis of the results.

Marketing Automation: HubSpot enables businesses to automate their marketing

processes, including email segmentation and personalization, mailing list building,

and social media post scheduling.

15
CRM integration: HubSpot integrates its marketing platform with its customer

relationship management (CRM) platform. This allows companies to centralize and

automate their sales and marketing processes, helping them improve efficiency and

increase customer satisfaction.

Data Analytics: HubSpot offers a wide range of data analytics tools to help

businesses measure and optimize their performance. Users can view detailed

reports on their web traffic, their conversion, and their performance on social

networks.

In short, HubSpot is a complete and versatile platform that can be used by chair

upholstery companies to improve their marketing and sales processes and generate

quality leads. However, it's important to note that a successful HubSpot

implementation requires careful planning and an investment in time and resources.

16
17
Market research

Market research is a systematic process used to collect and analyze information

about a specific market to make informed decisions about product and marketing

strategy. The following are the basic steps in conducting market research:

1. Problem statement

The problem is how to use technology to improve quality as well as to identify and

satisfy the needs and preferences of customers in the chair coverings market.

2. Define the goal:

Main objective: Determine the preferences of the clients in terms of materials, colors,

and designs of chair covers.

Secondary objectives:

-Identify the barriers that limit the adoption of new products in the chair upholstery

market.

-Analyze the impact of prices on the purchasing decisions of customers in the chair

upholstery market.

-Evaluate customer satisfaction with current chair covering products on the market.

18
-Identify market opportunities for new products or solutions in the chair upholstery

market.

-Analyze the competition in the chair upholstery market, including the presence of

leading brands and price trends.

-Evaluate the perception of the quality of chair covering products in the market.

-Identify the most effective distribution channels for chair upholstery products.

3. Hypothesis:

Ho: null hypothesis.

Ha: alternative hypothesis.

Ho: The product will not be profitable to go to market.

Ha: The product will have profitability for its sale in the market.

4. Type of investigation

An investigation will be carried out using qualitative data to find out more about the

tastes and preferences of my buyers.

19
Data Source

Primary

The data obtained within this field will be collected from the sample of our population

to which the research will be directed.

There is a variety of data and information that may be relevant to chair trims,

including:

Demand: The quantity of chair covers sold and its evolution over time.

Prices: The average price of chair covers and how they vary based on materials,

designs, and other factors.

Materials: The most common materials used in chair covers, including fabric, leather,

vinyl, among others.

Designs: The most popular designs in chair covers, including prints, colors and

patterns.

Customers: The demographic profiles of customers who purchase chair covers,

including age, gender, income, and geographic location.

Usage: The most common use for chair covers, including home, commercial, and

special event use.

20
Shopping: The most common shopping channels for chair covers, including online

stores, retail stores, and catalog sales.

Brands: The most popular brand of chair covers and how they vary based on quality,

price and other factors.

Trends: Trends in the chair upholstery market, including new products, technologies,

and design trends.

These are just a few examples of the data that may be relevant to the chair

upholstery market. Accurate and relevant data collection is crucial for effective

market research and for making informed decisions about product development and

promotion in this market.

Secondary

The data obtained within this field will be collected from web articles, official sites

and internet pages that allow us to know market trends and consumer behavior.

5. Scope or sample

A representative sample of 20 people will be taken.

21
6. Description of the methodology

Techniques and instruments

Technique Instrument Purpose of the instrument

Survey Questionnaire Know the preferences of

customers.

Identify potential leads.

Obtain demographic,

economic, and statistical data

to make better decisions.

Survey

The objective of this survey is to know the preferences of customers and to identify

which factors influence the decision to purchase the product.

22
23
Analysis of the information

A total of 20 surveys were applied.

Most of the respondents are students, in an age range of 15 to 30 years, being mostly

men centered in the municipality of Toluca.

The key question to continue the form is, do you consume cookies? Those who

answered NO, the form ended there, which was a total of 15 people out of the 37

surveyed; for those who answered YES, they continued the form, obtaining the

following results.

24
25
26
When interpreting the results, the characteristic that most impacts decision making

and the one that most attracts the customer is the price of the product, regardless of

quality and design.

When looking at the results, we see that the majority go for an average budget, which

is $200 pesos, which largely rules out the $300 and $100 budget.

27
Checking the following question, all those surveyed agree that it is a good investment

since it protects their real estate, and it looks more pleasing to the eye.

Checking the following question, all the respondents recommend us since it is

something that makes them curious, for which they want to try it and thus share it

with others.

28
Market analysis

Market analysis

While it is true that a market analysis provides information about the sector,

customers, competitors, and the scope of a market. In addition, you can determine

the relationship between the product and the demand for a specific product or

service, there are tools that allow us to identify these characteristics, such as the

PESTEL Analysis.

COFEPRIS is the competent authority for the exercise of the powers that correspond

to the Ministry of Health in matters of regulation, control and sanitary promotion of

products and services, their import and export, as well as establishments dedicated

to the processing of these. To comply with this task, the Commission carries out

control and sanitary surveillance actions for food and beverages, food supplements,

raw materials and additives involved in their preparation, import and export, as well

as establishments for the processing of said products.

29
Economic indicators

According to data from the 2019 Economic Census, the economic sectors that

concentrated the most economic units in the State of Mexico were Retail Trade

(314,981 units), Other Services Except Government Activities (89,393 units) and

Temporary Accommodation and Food and Beverage Preparation Services (71,069

units). (Economic, 2019)

When searching for the word "dresses for chairs" in Google Trends, the trend with

which said search has been carried out in the browser focused especially on the

State of Mexico appears, yielding the following result.

In the graph you can see the absolute volume in the last 30 days on a scale from 0

to 100.

When comparing the result with "chairs" the result is the following
30
(Google, 2023)

In the graph the trend in "chair upholstery" is less than "chairs" so when looking at

these two results we can see that the market has not yet been 100% exploited so

we can be pioneers in this market.

The graph shows the distribution of economic units by sector according to the

amounts of internet purchases and sales made in 2018.

31
 The economic sectors that stood out for the highest amounts of internet purchases

were Manufacturing Industries ($126,449M MX companies), Wholesale Trade

($65,788M MX companies) and Retail Trade ($62,332M MX companies).

The economic sectors that stood out for the highest amounts of internet sales were

Manufacturing Industries ($172,231M MX companies), Wholesale Trade ($56,777M

MX companies) and Retail Trade ($33,838M MX companies). (Censuses, 2019)

In 2018, the economic sectors with the highest percentage of large economic units

that met the environmental standard were Health Services and Social Assistance

(45.3%), Agriculture, Breeding and Exploitation of Animals,

Forest Exploitation, Fishing and Hunting (44.8%) and Manufacturing Industries

(30.9%).

In contrast, the economic sectors with the highest percentage of large economic

units that did NOT comply with the environmental standard were Real Estate

Services and Rental of Personal and Intangible Assets (74.2%), Business Support

Services and Residue and Waste Management, and Services Remediation (73.7%)

and Financial and Insurance Services (73%).

32
Legal factors

Legal factors in marketing are regulations and laws that affect the promotion and

sale of products and services. They range from protecting consumer privacy to

regulating advertising claims. Here are some of the most important legal aspects in

marketing:

Advertising and Promotion: Laws regulate how claims can be made in advertising

and promotion, including claims about the quality and efficacy of products.

Data Protection: Privacy laws regulate how consumer data can be collected, stored,

and used.

Commercial Communications: Laws regulate how direct contacts with consumers

can be made, such as email and text messages.

Trademark Protection: Trademark laws protect company names and logos,

preventing confusion between similar products.

Copyright Protection: Copyright laws protect original content, such as images and

text, used in promotion and advertising.

Product Regulation: Laws regulate how products must be manufactured, labeled,

and sold to ensure consumer safety.

33
Regulation of the food industry: Laws regulate how food must be promoted and sold,

including health and nutrition claims.

It is important that companies are aware of and comply with these legal regulations

to avoid penalties and protect their brand reputation. It is advisable to retain an

attorney specializing in advertising and marketing law to ensure that your marketing

practices are following the law.

Applied to e-commerce.

When making use of information technologies, legal aspects must be covered to

guarantee customers a secure purchase process.

In other words, the duty to inform will have to be fulfilled. Through the Privacy Policy,

all the information on the handling that you will carry out on the personal data of the

users will be provided. This must include the details of the personal data bank, who

is responsible for its treatment and the provisions around the ARCO Rights (Access,

Rectification, Cancellation and Opposition) that grants people control over their

personal data.

34
Consumer protection

Various details must be specified in these. Among these are:

o Applicable procedures for the use of guarantees, changes and returns.

o Means of payment.

o Prices of the products or services offered.

o Shipping conditions

Given the health crisis caused by COVID-19, it is also necessary to report on health

protocols. In this way, the user will be aware of how their health will be protected

when receiving their products.

On the other hand, just like a regular business, you are obliged to have a virtual book

of claims. This will allow consumers to present any complaint or claim in the first

instance.

E-commerce and advertising

An electronic commerce, on the other hand, is obliged to comply with the obligations

that correspond to the use of advertising, subject to three fundamental aspects.

o Duty of veracity: announcements about the attributes, benefits or conditions of the

products must not lend themselves to misinterpretation by the consumer. This

requires that they be clear, explicit and have support for their objective statements.

35
o Legality: e-commerce must ensure that it complies with the different warnings

depending on the sector in which it operates.

o Treatment of promotions: if the electronic commerce offers some type of offer, it is

necessary to communicate the Among these are the validity of the promotion, the

minimum available stock of the product and any condition or access restriction.

36
Market trend analysis

In Mexico, there is no stock market specifically dedicated to the textile sector. Textile

companies can be part of the Mexican Stock Exchange (BMV), which is the largest

stock exchange in Mexico. On the BMV, textile companies are classified in the

materials and consumer goods industry and can be found in indices related to this

industry.

It is important to note that listing on the stock market is an option for companies, but

not an obligation. Some textile companies in Mexico may prefer to keep their

structure private and not be listed on the stock market.

Market trend analysis

The tertiary sector is the one that contributes the most to Mexico's GDP and labor

force. During 2021, this sector contributed more than 30 billion pesos to the Mexican

economy.

According to INEGI, as of 2018, there were close to one million 899,812 companies

dedicated to services, most of them are dedicated to the preparation of food and

beverages, automobile repair, and beauty salons.

37
In addition, there are more than 10 million formal workers who are dedicated to an

activity related to this sector. It is also important to mention that, within the informal

workers of Mexico, the majority is dedicated to the tertiary sector.

By states, the four states with the highest participation for the tertiary sector are:

or Nuevo Leon

or Jalisco

or States of Mexico

or Mexico City

BMV has a sector classification since March 2009. The new structure considers four

levels of classification, incorporating a total of 10 Sectors.

38
SECTOR I Energy

SECTOR II Materials

SECTOR III Industrial

SECTOR IV Services and non-basic consumer goods

SECTOR V Frequently consumed product

SECTOR VI Health

SECTOR VII Financial Services

SECTOR VIII Information technology

SECTOR IX Telecommunications services

SECTOR X Public services

39
Of these ten sectors, seven indices were released, which are:

INDICE SECTOR

SE2000 S&P/BMV Sector Materiales

SE3000 S&P/BMV Sector Industrial

SE4000 S&P/BMV Sector Servicios y Bienes de Consumo Básico

SE5000 S&P/BMV Sector Servicios y Bienes de Consumo Frecuente

SE6000 S&P/BMV Sector Salud

SE7000 S&P/BMV Sector Servicios Financieros

SE9000 S&P/BMV Sector Servicios de Telecomunicaciones

40
ECONOMIC ACTIVITY INDICES

The Total Return Economic Activity Indices of the Mexican Stock Market and S&P

Dow Jones Indices are indicators that reflect the behavior of the different Sectors

(Primary, Secondary and Tertiary) of the Mexican stock market that make up the

Economic Activity of the country, by including in their samples to the most stock

market share series of the companies that are listed for each activity, based on the

price variations of a balanced, weighted and representative sample.

Primary Sector: Activities in which natural resources are extracted and used just as

they are obtained from nature, either for food or for the generation of raw materials

(consumption or commercialization).

or Agriculture

o Forest exploitation

or Livestock

or Mining

or Fishing

41
Secondary Sector: Refers to Industry in general, where the use of machinery and

automated processes predominates to transform the raw materials obtained from

the primary sector (factories, manufacturers, workshops, laboratories, etc. are

included). More complex products are made from raw materials.

or Construction

o Electricity, gas, and water

o Manufacturing industry

Tertiary Sector: The products produced in the secondary sector (including

communications and transport) are not produced as such material goods, they are

sold or used (services).

They produce comfort and satisfaction of human needs through the provision of

services.

or trade

or Services

or Transport

42
With these Indices, the Mexican Stock Exchange and S&P Dow Jones indices offer.

to the investor one more alternative to monitor the behavior of the stock market by

grouping in the different samples all the different activities participating in it.

The Economic Activity Indices of the Mexican Stock Exchange and S&P Dow Jones

indices are:

INDICE ACTIVIDAD ECONOMICA REPRESENTADA

S&P/BMV Extractiva Minería y Agricultura

S&P/BMV Transforma Industria manufacturera, electricidad, gas y agua

S&P/BMV Construye Construcción

S&P/BMV Comercio Casas comerciales y Distribuidores

S&P/BMV Enlace Infraestructura y Transporte

S&P/BMV Servicios Servicios Financieros

S&P/BMV Servicios comerciales Comercio y Prestación de Servicios

43
44
45
Evaluation of customer satisfaction, justifying the selected
technique

46
47
Justification

Use a customer satisfaction survey which is from 0% to 100% satisfaction, so when

observing the results for all the questions, 30% of the customers surveyed have

some dissatisfaction and the other 70% are satisfied with their product but it can be

better.

48
Conclusions and recommendations

Chair covers are a decorative and functional item that can enhance the appearance

of any event or space. When choosing chair covers, it's important to consider the

type of event, desired decorating style, and budget.

It is recommended to choose high-quality fabric that is durable and easy to maintain.

Some popular materials include polyester, silk, and linen. It is also important to

choose a color that matches the rest of the decoration and that is attractive to the

guests.

In addition, it is important to make sure that the drapery fits the chair correctly, and

that it has enough fabric to completely cover the chair to create a neat and

professional look.

In short, chair covers are a key element in decorating any event or space, and it is

important to carefully choose the fabric, color, and fit to achieve the best possible

result. With a good selection, chair covers can transform any event into a memorable

experience for guests.

49
Bibliographic

.::. Grupo BMV. Estadísticas de Operación. (s. f.).

https://www.bmv.com.mx/es/emisoras/estadisticas/ITX-31607

Normas Oficiales Mexicanas. (s. f.). Profeco. Recuperado 8 de febrero de 2023, de

https://profeco.gob.mx/juridico/noms.asp

International Organization for Standardization. (2023, 2 febrero). ISO.

https://www.iso.org/home.html

50