Applied Economics G12-L5 2nd Sem
Applied Economics G12-L5 2nd Sem
SECOND SEMESTER
Lesson 5: Differentiate Various Market Pricing on Economic Decision
Essential Questions: How does government intervention affect supply and demand?
Multiple Choice: Choose the letter of the correct answer. Write it down on the space provided for in
each item.
Equilibrium in perfect competition is the point where market demands will be equal market supply. A
firm's price will be determined at this point. In the short run, equilibrium will be affected by demand. In
the long run, both demand and supply of a product will affect the equilibrium in perfect competition. A
firm will receive only normal profit in the long run at the equilibrium point. (Debreu, 1972)
What is Monopolistic Competition?
Monopolistic competition occurs when a large number of firms price and sell differentiated products that
are close substitutes to each other.
What is Oligopoly?
An oligopoly is a market dominated by a few large firms. It falls between a monopoly and monopolistic
competition. In this market, a small number of firms account for a large proportion of output and
employment. Firms within the oligopoly produce branded yy and each seller competes with the others.
The actions of one firm can influence the actions of its competitors. This is called rivalry. Advertising and
marketing are important features of competition. A high degree of dependence exists among the
businesses in their decision making: firms in the market react to the behavior of their competitors. They
compete for market share using price and non-price competition. Price competition involves discounts.
Non-price competition includes special services to customers such as loyalty cards, home deliveries,
extensions of opening hours, special offers and entertainment facilities in shopping outlets. High entry
barriers exist because existing firms have achieved economies of scale.
What is Monopoly?
In a monopoly market a single producer or seller of a product that has no close substitutes controls the
market. This is the least competitive situation, so it is very hard for a true monopoly to exist. A
monopolist has no competitors
Features of Monopoly
The following are the features of a monopoly market.
1. Strong barriers to entry. It is usually very difficult to keep others out of a market which is capable of
earing super profit, such as a monopoly. Government intervention may be needed in the form of legal
barriers. Other legal barriers may be formed by the use patents. Financial barriers, due to a very high
capital set-up cost, may also exist, giving rise to a natural monopoly.
2. Imperfect knowledge
3. No advertising. There is no need to defer customers away from a competitor, as there is no close
substitute good or service.
4. One seller
5. The sole seller offers a product for which there is no close substitute.
6. Strong control over price or quantity
Directions: This activity connects supply and demand to the real world. Students will read articles that
show changes in supply or demand, or simply analyze the articles’ summaries and translate the content to
the analysis of demand, supply, quantity demanded and quantity supplied, and market equilibrium. Real
World Connections: Supply and Demand Student Worksheet Remember that all changes are other things
being equal
1. DVD sales are sliding because more consumers are watching content digitally.
(This involves two markets.)
2. Consumers become more health conscious and reduce their consumption of donuts.
1. What is market?
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2. What is the difference between monopolistic competition and perfect competition? Support your
answer.
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