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Data Dictionary

This data dictionary describes columns in a sales pipeline conversion dataset for TechnoServe including opportunity ID, type of solution offered, city, sales medium, sales velocity, opportunity status, number of status changes, potential and client revenue size, client employee involvement, prior year revenue from client, competitor intelligence, and opportunity size categories. It provides definitions and possible values for each column to understand the data.

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Rahul Srivastav Bedaant
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15 views

Data Dictionary

This data dictionary describes columns in a sales pipeline conversion dataset for TechnoServe including opportunity ID, type of solution offered, city, sales medium, sales velocity, opportunity status, number of status changes, potential and client revenue size, client employee involvement, prior year revenue from client, competitor intelligence, and opportunity size categories. It provides definitions and possible values for each column to understand the data.

Uploaded by

Rahul Srivastav Bedaant
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Data Dictionary

TechnoServe: Sales Pipeline Conversion


Column Description
Opportunity ID A unique identification number for the opportunity (Starts
from 1)
Technology Primary Type of solution offered to the customers:
- ERP Implementation
- Analytics
- Technical Business Solutions
- Legacy Modernization
City Name of the city where the lead operates
- Chennai
- Mumbai
- Kolkata
- Bengaluru
- Delhi
- Hyderabad
- Pune
B2B Sales Medium The medium used to sell the product
- Marketing
- Enterprise Sellers
- Online Leads
- Tele Sales
- Partners
Sales Velocity Number of days spent in the sales stage
Opportunity Status Whether the lead is successfully converted or lost (Won/Lost)
Sales Stage Iterations Number of times the status of an opportunity changes (back
and forwards)
Opportunity Size (USD) Potential revenue from the opportunity
Client Revenue Sizing (USD) Categorising the client based on their average quarterly
revenue
- 100K or less
- 100K to 250K
- 250K to 500K
- 500K to 1M
- More than 1M
Client Employee Sizing TechnoServe employee man-hours involved with the client
over the opportunity
- 1K or less
- 1K to 5K
- 5K to 10K
- 10K to 15K
- 15K to 25K
- More than 25K
Business from Client Last Revenue generated from the client over the past year
Year (USD) - 0 (No Business)
- 0 - 25,000
- 25,000 - 50,000
- 50,000 - 100, 000
- More than 100, 000
Compete Intel Whether there is any information on the competitor (Known /
Unknown / None)
Opportunity Sizing (USD) Categorising the client based on the potential revenue
(Opportunity Size)
- 10K or less
- 10K to 20K
- 20K to 30K
- 30K to 40K
- 40K to 50K
- 50K to 60K
- More than 60K

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