Golden Hotpot & Grill Partnership Proposal 2023

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PARTNERSHIP

GOLDEN HOTPOT &


GRILL
AUTOPILOT F&B INVESTMENT
OPPORTUNITY
CONTENTS
01 Background Seven Retail Group

02 Average Sales Stores

03 Concept of Stores

04 Benefit in Our Investment

05 Partnership Fee
06 Estimation of Investment

07 Estimation BEP / ROI

08 The Investment Process


BACKGROUND
SEVEN RETAIL GROUP
Founded in 2017, Seven Retail Group is a house of brands, building a new retail ecosystem of consumer brands from F&B to
Lifestyle services. Our vision is to create an everlasting and memorable experience on every single customer journey. With that
in mind, we have launched few successful brands such as Golden Lamian, Golden Hotpot & Grill, Sozo, and TeaTalk. By
leveraging our growth formula that has shaped Golden Lamian to become the largest fast-casual noodle chain in Indonesia, we
believed that there are still tremendous opportunities all across Indonesia that we can discover with our Golden Lamian and
Golden Hotpot & Grill.
2022 Group Statistics
F&B
250 Outlets across 20 cities in Indonesia

+750K Monthly Transactions Volume

+1-2 New Stores Built Every Week

Lifestyle +2 New Category Brands Created Each Year

From the success of Golden Lamian, we applied a play book that has been proven successful in the Golden Lamian
brand to all of our F7B Brand

*Disclaimer : Actual performance may significantly differ from there forecast due to carious factor in the future
AVERAGE STORE SALES
Golden Hotpot & Grill have 20% higher average store sales compare to Golden Lamian due to the
different of average . Av. Golden Hotpot & Grill transaction size/person is Rp. 120.000 – Rp. 140.000.

Average Sales Q4 2022


600,000,000 550,000,000

500,000,000 450,000,000

400,000,000

300,000,000

200,000,000

100,000,000

-
GL GHG

*Sales comparison in Puri Indah Mall

*Disclaimer - above competitor sales data are based on best professional estimates
BEST SELLER OF
GOLDEN HOTPOT & GRILL
MARKETING INITIATIVE OF
GOLDEN HOTPOT & GRILL
CONCEPT OF STORES
Golden Lamian is the first brand that we built with a fast food concept that sells lamian noodles or noodles with
Chinese heritage. Currently, Golden Lamian is the first and only Halal Lamian restaurant in Indonesia.
Meanwhile, Golden Hotpot & Grill is a brand with a system that we duplicate from Golden Lamian with an
underserved concept. Currently hotpot & grill competitors are still very limited.
BENEFIT OF YOUR
INVESTMENT

Benefit from a Experienced Retail High Branding Consistent Food Rigorous Product
Proven Brand Management and Digital Quality from Development
Team Marketing Central Kitchen Cycle
Investment by
Seven Retail
PARTNERSHIP FEE

Partnership Fee
Rp. 600.000.00,-
Not included VAT 11%
For the first 5 years

Management Fee
10% Net Revenue Fee

Marketing Fee
1% Net Revenue Fee

*Disclaimer : Actual performance may significantly differ from there forecast due to various factor in the future
ESTIMATION OF INVESTMENT

Golden Hotpot &


Description Grill
Unit Mall
A. License Investment
License Fee (5 Years) 600.000.000
B. Interior & Equipment Investment
Renovation & Interior 1.450.000.000
Full set kitchen + Bar
Equipment + POS 600.000.000
Total Investment 2.650.000.000
Estimation

*Disclaimer : Actual performance may significantly differ from there forecast due to various factor in the future
ESTIMATION BREAK EVEN POINT /
RETURN OF INVESTMENT OF
GOLDEN HOTPOT & GRILL
ESTIMATION BEP / ROI
GOLDEN HOTPOT & GRILL – MALL

Golden Hotpot and Grill Store Financials % Nominal


Avg Daily Transactions # 133
Avg Order Value IDR 150.000
Monthly sales - gross IDR 600,000,000
Tax - PB 1 10% 54,545,455
Monthly sales - net 100% 545,454,545
COGS 40% 218,181,818
Labor 9% 49,090,909
Rent 14% 75,000,000
Utilities 6% 32,727,273
Delivery, other opex 1% 5,454,545
Management fee 10% 54,545,455
Marketing fee 1% 5,454,545
Monthly store EBITDA 16% 105,000,000
CAPEX Summary
CAPEX IDR 2,050,000,000
License Fee (5 Years) IDR 600,000,000
Payback period Months 25

*Disclaimer : Actual performance may significantly differ from there forecast due to various factor in the future
THE INVESTMENT PROCESS

*Disclaimer : Actual performance may significantly differ from there forecast due to various factor in the future
Thank You
For More Detail, Please Contact:

Arief Pambudi Ella Krisdiyanti


Business Development Business Development
apambudi@seven-retail.com akrisdiyanti@seven-retail.com
+62-8111-9548-19 +62-8969-9335-174

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