Name : Nur Huda Aqilah binti Mansor

Student ID : 2020968659

E-SweetPea Cakery: Custom-Cake Ordering Application

1.0 Problem Statement

Living in current circumstances, an explosion of internet users has risen up day by day making a
wide range of opportunities for businesses nowadays to ensure that their goals are achievable. The same
goes for the baking industry, these businesses will either use applications or websites as their medium
indicator for online consumers. Cake must be categorised as art or unique dessert since the appearance
itself must be in the way it should be with high quality of flavour. In the same perspective, the cake
must include creativity, precise and well presented in terms of designing, the structure of the cake and
the taste itself.

First and foremost, there are lots of issues that could contribute towards cake customization where
ordering and delivering errors is one of the elements. Nowadays scenarios, when two sides do not attain
the equivalent order, it would eventually not excel for the outcomes of the dessert since taking orders
manually and filling in the order through excel sheets can lead to this kind of error where the staff or
customer makes a mistake while entering the data (Jacob, 2017). For instance, in the midst of a busy
environment, people do not have time to start their engines, wasting their fuels, queueing for an order,
asking for a creative decoration and others where it is such time-consuming. Hence, it could lead to a
low satisfaction level where the taste and preference do not meet the expectation based on the
production. In the same context, it showed that the businesses are in poor management and do not have
a well-oriented ordering system; it would not bring great feedback from the customer.

Furthermore, the majority of the customers do not notice the operation time of the cake shop.
They tend to come to the cake shop to order the cake without knowing that the cake shop is closed.
Therefore, unable to reach customers during the off day is one of the cake shop’s most concerns (Jacob,
2017). These issues also lead to a decrease in sales since customers will search for another cake shop
that opens on that particular day and this makes the cake shop lose customers to others. The sales also
cannot be increased due to the order that can be made by the bakery has its own limit as all the orders
are taken manually by the staff.
 Finally, a problem that cake shops face is deficiencies in various options. Customers that make an
order from the cake shop have limited choices of cakes and designs to choose from (Nimsarkar, 2020)
Customers have limited ideas where they usually like to order from what they saw on the internet in
hopes that the cake shop can understand what they want. This is understandable as designated cake has
become the most chosen type of cake for any kind of occasion, especially birthday cake. Based on the
chart below shows that 26.3 percent of designated cakes represent the biggest group in the U.S industry
(Wunsch, 2017).

Figure 1.1: Chart of category share for cake sales in the United States in 2017, by cake type.
2.0 Project Aim
The aim of this project is to create an application that can ease the cake shop in Johor Bahru to run the
business smoothly, increase sales and reduce the errors in ordering and delivering.

3.0 Project Objective

The objectives of this project are:
1. To identify user requirements for E-SweetPea Cakery mobile application in Johor Bahru.
2. To design the E-SweetPea Cakery mobile application in Johor Bahru.
3. To develop and demonstrate the E-SweetPea Cakery mobile application in Johor Bahru.

4.0 Project Scope and Limitation

4.1 Scope
The scopes of this project are:
i. Target User
a. User
The target user of a small scale for this application is younger adults aged from 18-
35 who are looking for a cake and bakery shop in the Johor Bahru area to custom the
cake online. While the large scale of the target user for this application is people
from Johor who are looking for a non-customized cake and can be delivered to their
house.

b. Administrator
The E-SweetPea Cakery owner and staff that will be using the mobile application to
run the business through online and handle the online orders.

ii. Context of Study

The location for this project is within the area in Johor Bahru Cake Shop.

iii. Platform
The E-SweetPea Cakery mobile application will only be available for android based.

iv. Language
The language that will be used in this project is English language.
v. Features and Functions
The features and functions of this E-SweetPea Cakery application will includes:

User Administrator

Sign-in, user accounts, ordering form where Sign-in, admin accounts, navigation,
customers can make orders by selecting the approval form, products menu, sync
options or upload an image, navigation, bank account, and viewing details
payment gateway, chat box, search box, orders screen.
push notification, cake recommender, cake
description, receipt and other information
details.

a. Navigation
Customers can enter their address by using a map detector to detect their location so
that the delivery error will not happen during the ordering process.

b. Push Notification
Push notifications can keep in touch with the customers and remind them to shop. The
cake shop can send information to customers and retain them on the application. It can
send information to the customer about current discounts or bestsellers. Coupons also
can be distributed.

c. Chat Box
Ordering a customized cake is not an easy process as the design of the cake needs to
meet customer expectations. This feature of chat box is a must as it eases the customer
to contact the cake shop for any addition in their order.

d. Image Upload
Customers can upload images of the cake design that they want to customize in the
application.

e. Order Option
Customers can choose what kind of cake that they want such as the layer of the cake,
flavors, size, topping and others.
 4.2 Limitations
The limitations of this project are:
i. The mobile application can only be run on Android mobile platform.
ii. The language that will be used in this mobile application is English only.
iii. The features of in-app online transactions in the mobile application are only a dummy as
the transaction through payment gateway cannot be applied. The payment will be done
using cash on delivery or online payment.

5.0 Project Significant

i. User
The project would prioritize the user in customizing cake according to their own tastes. The
implementation of the application is still vague in Johor Bahru hence, with this new technology
would appear to offer societal benefits. By all means, it facilitates the people to buy their sweet,
tasty, mouth-watering cakes on an online platform with their own taste, design and preference.

ii. Administrator
This E-SweetPea Cakery mobile application can ease the cake shop in managing and
organizing customers cake order. The data can be kept safely and systematic using this mobile
application compared to when the cake shop handles it manually.
References

7 Websites for Birthday Cake Delivery in Kuala Lumpur and Selangor During MCO. (2020, April 11).
Lokalocal. https://www.lokalocal.com/blog/food/birthday-cake-delivery-kl-selangor/

12 Key features for your great mobile app. (2017, August). DDI Development. https://ddi-
dev.com/blog/programming/12-main-features-your-great-mobile-app/

Gaille, B. (2019, November 12). 35 Cakes Making Industry Statistics, Trends & Analysis.
BrandonGaille.Com. https://brandongaille.com/35-cake-making-industry-statistics-trends-
analysis/

Jacob, A. (2017, October 23). Why Your Bakery Needs an Ordering System. Ordermentum.
https://www.ordermentum.com/blog/why-your-bakery-needs-an-ordering-system

Mroczkowska, A. (2019, November 8). Top 25 E-Commerce Mobile App Features | Business Perspective.
Droids on Roids. https://www.thedroidsonroids.com/blog/ecommerce-mobile-app-features

Nimsakar, T. (2020). 5 Benefits of Ordering Cake Online. Bulb and Key.

https://bulbandkey.com/blog/cakes/5-benefits-of-ordering-cake-online/

Wunsch, N.-G. (2017, November 25). U.S. category share of cake sales by cake type 2017. Statista.
https://www.statista.com/statistics/235492/category-share-of-cake-sales-in-the-us-by-cake-type/
turnitin