Shrinivas Sip On Flipkart

“A Study on Marketing strategy with reference to Flipkart”
EXECUTIVE SUMMARY
Flipkart's comprehensive marketing strategy aims to capture the attention of potential

customers, build relationships with existing customers, and increase their loyalty to
the brand. The strategy is built on: customer insights, personalization, brand
appreciation, and customer service. Customer insights are used to better understand
customer needs and preferences, and personalization is used to create tailored
experiences for customers. Brand appreciation is fostered through consistent
communication and campaigns that emphasize the brand's core values. Finally,
Flipkart strives to provide excellent customer service that is tailored to each
customer's individual needs. Through this comprehensive marketing strategy.
This study examines the marketing strategy of Flipkart, a leading e-commerce

platform in gadag karnatak. The study focused on the various channels used by
Flipkart for marketing, including search engine optimization. The research found that
Flipkart's marketing strategy is driven by its focus on customers buying behavior,
which helps it to target the right customers with the right message. The study also
found that Flipkart's use of search engine optimization and content marketing has
been successful in increasing its visibility and driving more traffic to its website. The
study concluded that Flipkart's marketing strategy is effective and has enabled the
platform to achieve impressive growth.
Karnatak University Post Graduate Centre, Gadag 1

CHAPTER 1

INTRODUCTION
1.1 INDUSTRY PROFILE
In India, huge population using internet for shopping e-business in rapid developing
areas of India's Ordinal Economy. Creator in trade internet-based business. The
Flipkart as of late reporting that it touched $ 1 Billion in transactions initial previous
year, this improvement has directed numerous little online based business institutions
cross-country to gather a bit of the online e-following activity. One of the innovators
of the Indian IT Commerce, Mr. Narayan Murthy as of late reported that he may band
together through Amazon India to communication a mutual dare in order to make
another e-commerce entity for the Indian Marketplace. Mind evaluations as of late
satisfied a definite pdf give an reason of its appraisal of the rapidly developing online
based business part in India which become to underneath.
E-Commerce Market in India
E-commerce is the rapidly growing markets in China, India and Indonesia, Asia's
economy is gaining drive globally. The size of e-commerce in India estimated at
Rs.57830cr and growing FY13 44.1%.
according to the number of users through the Internet on July 1, 2019, on the 4th of
the top 20 countries ranked after China and the USA. E-commerce industry, primarily
for industry and commerce for e-Retail's segment of transactions accounted for 69%
of the traffic is controlled by traffic stands at nearly 11.9%. Despite the hearty growth,
e-commerce industry is an significant undertakings ongoing as a new first time
business persons are still in emerging stage.

E-commerce industry is very different in developed and developing countries with

little Internet penetration delays the reason, mainly because of improper infrastructure
(approximately 1.7% of total retail e-commerce valued for 6.1% of Vis in the US).
E-Commerce in India: Evolving Models
B2B (market share 90%) and B2C remaining 10% of the Indian e-commerce business
consists of 2 main business prototypes. India and China, unlike the USA, the USA
stock-based / autonomous, follows the prototypical of 'market model' is unique.
Marketplace 'type of functions related to their goods and the entity gains well the
marketing for manufacturers / sellers (especially MSMEs) affords a platform to a
huge number of sellers of goods and services of the Commission. B2B B2C model,
while all other players have goods trade, do not carry stock. FDI in India is currently
restricted to B2C model.
E-Retailing Key Drivers
Due to shortage of time, as well as the convenience of being attracted into more and
who rushed the use of plastic money in today's customer, particularly in the town and
semi-urban India, all done in a way that leads to more online shopping. Also,
favorable demographic outline & mortar model of limited geographical range of the
penetration of smartphones have increased, Internet Charges in the e-drop, declining
to offer further growth in the market.

Indian Ecommerce: Growing restrictions
The major challenge is to get a direct connection to the customer's e-retailing with
disabilities. Moreover, apart from distribution, in many languages, and is being
accomplished by the players to build internal logistics enforcement issues are being
balanced by a lower Internet penetration in cash, less debit cards / credit cards, such
as nearly of the tests faced by the companies. Though the technology support for e-
retailers to help, an attempt is made to fill this gap. In addition, other challenges are
emerging in current resource chain management. Forming the heart of the e-retailer
association management answer with improved safety schemes. The inflow of foreign
wealth is to build the infrastructure for next logical step in.

1.2 COMPANY PROFILE
Flipkart Private Limited is an Indian e-commerce company, headquartered in

Bengaluru, and incorporated in Singapore as a private limited company. The company
initially focused on online book sales before expanding into other product categories
such as consumer electronics, fashion, home essentials, groceries, and lifestyle
products.
The service competes primarily with Amazon's Indian subsidiary and domestic rival
Snap deal. As of March 2017, Flipkart held a 39.5% market share of India's e-
commerce industry. Flipkart has a dominant position in the apparel segment, bolstered
by its acquisition of Myntra, and was described as being "neck and neck" with
Amazon in the sale of electronics and mobile phones.
In August 2018, American retail chain Walmart acquired a 77% controlling stake in
Flipkart for US$16 billion, valuing Flipkart at around US$20 billion. Flipkart is
valued at $37.6 billion as of 2022. It is planning to go public through a listing in the
United States of America in 2023.
History
Flipkart (the Company), Schain Bansal and Binney Bansal, Indian Institute of
Technology was established in 2007 by alumni of both. Amazon worked with in the
past. Flipkart Online Services Professional in October 2008 and formally combined as
a business ltd. In their initial existences, they only sold books on Flipkart, expanded it
to electric goods, mid-air conditioners, air chillers, stationery provisions and lifestyle
goods and other products have ongoing to offer e-books. Leaving Microsoft to sell

them the first product purchased in Andhra Pradesh VVK Moon World. Flipkart is
now has more than 16000 employees. Flipkart such as delivery, conveyance, cash,
credit or debit card, net banking, cash wallet transactions, e-gift voucher and card
swipe allows you to Reward devices.
Acquisitions
 2010: We Read, a social book revelation apparatus.

 2011: Mime360, an electronic content stage group.
 2011: Chakpak.com a Bollywood newscast site that proposals refreshes,
photos and copies. Flipkart found the rights to Champak’s advanced directory
which joins 40,000 filmographies, 20,000 motion pictures and near 50,000
appraisals. Flipkart has totally said that it won't be included with the first site
and won't use the product name
 2012: Letsbuy.com, an Indian e-retailer in hardware. Flipkart has purchased
the organization for about US$25 million.
 2014: Attained Myntra.com in an predictable 20 billion bargain.
Finance
In beginning, the originators of the 500000 who had spent just a business to set up a
website. After Flipkart Ace India has raised funding from venture capital funds. On
23 September 2012, Flipkart MIH (Naspers was part of a group) ICONIQ Principal
for $ 170 million funding announced the completion of the 5th round.
The company Tiger Global, Naspers, Accel Partners and current investors including
Pacific Capital has raised an additional $ 330 million announced on 20 June 2013.
Flipkart for sales in Fiscal year 2010-2011 financial year 2009-2010 and Fiscal Year
2008-2009 to 850 million, 260 million, 50 million was reported. In FY 2011-2012, the
country's growing internet usage Flipkart 7 billion (US $ 200 million) aimed at the top

is set and people are adapted to making online purchases. Flipkart sells products in
more than 10 minutes in 2015 to 50 billion (US $ 0.81 billion), is aimed at creating
income, the public sale to spread 12 billion by the 2014, the normal projected.
In November 2012, a foreign exchange management companies such as Flipkart Act,

1999, to investigate the alleged breach in terms of FDI 291cr in FY 2012-13,
recording a loss of $ 172million in private equity fund from investors.
Tiger Global Venture Group, Morgaan Stanley Wealth Organization, Sofina SA and
Vulcan Inc. reported that it had raised an extra $ 172 million.
At the end of June 2014, which is expected at the 2016 US list of Flipkart, was
expected to be in talks to increase at least $ 600 million.
In 1 August 2014, Flipkart Tiger Global Management LLC, Accel Partners and
Morgan Stanley Investment Organization and the Singapore independent prosperity
fund GIC has increased from $ 1 billion announced.
"Big Billion Day" in e-commerce is history created by reproachful but loyal customer
service to their hard-win reputation grieved its sale of technical problems, and pricing
and items availability, disappointed customers of social media is placed angry
Comments.
It is 7:55 am selling the discounted price of Rs6 lakh mobile handsets with a big
opening hour, five lakhs and 27,000 sets of textiles and footwear selling them. In
November 2014, the amount earned $ 750 million, Flipkart had a marketplace cap of
$ 12 or Rs.66000 crores.
In December 2014, India's below the long-term planned investments of investors of

the number beyond Flipkart raised up by 50 dollars to 700 million fund of 700 million
dollars, raising a public limited company to raise with Singapore-based companies,
regulatory Acra with filing an application, publicized new depositors involved -
Baillie Gifford, Greenbacks Capital, Stead view Capital T. Rowe ago Le Connections

and the Qatar Investment Authority the company's board. Its existing investors, DST
Global, GIC, ICONIQ Capital and Tiger Global participated in this latest backing
overweight.
1.3 VISION, MISSION AND GOALS:
Vision:
To become the Amazon of India.
Mission:
Providing a pleasant customer experience.
Goals:
Creation books easily obtainable to anyone who has admission to internet.
1.4 PRODUCT AND SERVICES:
 Flipkart introduced its own range of tablet, mobile phones and Phablet. Digi
flip Pro XT 712 Tablet.
 In June 2014 Flipkart released its first systems administration switch, under its
own brand name named Digi Flip WR0001 300 Mbit/s Wireless N Router.
 In October 2014 Flipkart increased home devices.
1.5 AREAS OF OPERATION:
In October and November 2011, the company attained the places Mime360.com and
Chaakpak.com. Later, in February, the society uncovered its new Flite Numerical

Music Store. Flite, a good music download benefit in the vein of iTunes and
Amazon.com, offered without MP3 downloads. Be that as it may, it was closed on 17
July 2013 as salaried melody copies were not popular in India because of the
approach of free music dropping destinations.
1.6 INFRASTRUCTURAL FACILITY
 Flipkart provides its own tablet for each worker till end of trip.
 Flipkart provides vehicle and fuel compensation for field working delegates.
1.7 COMPETITORS INFORMATION:
AMAZON:
Amazon, is an American Online trade and single computing group that was
recognized on July 5, 1994, by Jeff Bezos and is located in Seattle, Washington. It is
the main e-based shop on the world by collective deals and market capitalization.
SNAPDEAL:
Snap deal is an Indian online(e) business organization located in New Delhi, India the
group was begun by Kunal Bhal, a Wharton graduate as a main aspect of the double
degree M&T Engineering and Business package at Penn, and Rohit Bansal, a previous
student of IIT Delhi in February 2010.

1.8 SWOT ANALYSIS OF THE COMPANY
Strength
 Largest E-commerce business of India

 Acquisition of Letsbuy.co, chapak.com, weread.com, Mine 360 and Myntra on
2014.
 Flipkart has its own logistics.
 Planned securing.
 Assured quality, wide variety of choices of different categories.
Weakness
 Late conveyance.
 Limited area access, many Sub urban and towns are not covered.
 IT foundation.
Opportunity:
 Growth in retail industry.

 Great opportunity to expand its business.

 Indian customers are attracting towards online shopping.

 Development in digital volume.
 Cell phone applications.
Threats:
 Technology overhauled by contenders.

 More number of new entrants.
 Huge competition from its competitor.
1.9 FUTURE GROWTH PROSPECT:
The entry of Amazon in India, affected Flipkart to renovate and expand its business to
face the competition and to sustain its market size. Flipkart’s future prospect is to
increase the size of its business operations. It had planned to get 10- 12000 sellers
under them in few years. By acquiring Myntra, Flipkart owns 50% of market in
lifestyle in India and it is planning to increase it to 70%. Now it has more than 10000
sellers and its need to increase it to 10000- 15000 within a year and to few lakhs in 4-
5 years. 40% of online traffic of Flipkart’s coming from mobiles. Hence it is planning
to add some more specifications and feature for mobile shopping app to increase
buyer’s satisfaction and loyalty.
Flipkart is trying to improve its IT infrastructure as e-business is mainly depends on

technology. It is planning to customize its IT framework to perform 2 functionalities,
one is ability to guide, motivate, influence the customers what other product can be
purchased complement a product that already purchased form Flipkart and other one
is to conduct live survey to find the customer buying pattern and preferences.

Flipkart is also planning to have its own logistics to reduce its cost and dependability
on others. It launched its own digital accessories brand Digi flip and its clothing brand
Flipped and to analyze how it performs in the market. Flipkart is planning to get
access to more number sub urban, and towns, cities for this it is increasing its
warehouse and increased automation in its supply chain management. Flipkart also
want to increase its variety of categories of products in its domain and fill the gap in
existing category.
CHAPTER 2

THEORETICAL BACKGROUND OF THE STUDY
2.1 THEORETICAL BACKGROUND:
INTRODUCTION ABOUT MARKETING STRATEGY
The goals and objectives of its marketing contribution. On the extra pointer,
administration is concentrated on the application of the particular goals of marketing.
"Marketing strategy Marketing objective or mission should be clear. For example, if a
goal is possibly a particular niche market may become the leader; With a mission to
"serve clients, honor and self-respect" might be something along the lines of; Strategy
The market is in fluctuation. The initial market is likely to be a developed
organization will have a diverse strategy. Maps in general, contains attention to
measure growth and if problems arise, to prepare for possibilities. One can also start
his personal business marketing strategy to write.

Inventors are often the most prominent innovation of the market is called to open a
new market-based client. They focused on the progress of this product, as well as
most number of cases, educations have shown that initial applicants - or innovators.
All of the above enters the market after serious market share benefits. Innovators in
the first-mover benefit, and this gain, the business' They must precaution that at least
one or more of the three primary bases: Technological leadership, a change in the cost
of the purchaser's assets or means of getting advantage through technology leadership
in both the research and development of Anticipation, or "learning curve".
This is because of new business or introduce a product to sell to the primary research
lets us to use an significant feature of the research and development stage. Pre-
emption assets formed by the new technology first-mover rather than the current
assets to be able to have the chance to get an advantage by obtaining assets in a
certain market can help is shortage. He used the chance to existing information, and a
decreased risk of entering a new market in the first. The first player, then the
competitors compared to the high cost of transferring is easy to prevent. For example,
purchasers can enter the distance from the initial of the entrants will have to finance in
order to promote a more cost-effective. However, the market innovators "the most
involved in product development," and to have a first-mover benefit can reduce the
cost of transferring, it's an expensive imitation of the goods due to product innovation
may include more cost.
Innovators in the case of buyer goods and industrial markets, which both received
"important sales advantage," The great drawback are that it is good to incur the cost of
the Internet, which has recently become an significant ingredient in a fast and rapid
lifestyle is also a reason. Research is to be communicate with public or authorized
purposes, 'Internet' for all center -spot. Resultantly, the development of the E-trade,
CK Prahalad, Professor, Business School, University of investigations of a number of
companies on the edge of a reasonable price for such a low that purchasers can

purchase goods and to demand more on the Internet, has led to a host of new
developments mechanism.
Internet 'where there is a valid reason, or by being the first "if (markets) and big
corporations' traditional business because it means transfer, he said. The world will be
observing the impact of competitive markets; the markets are fully effective division
of resources is that it produces. The Internet really has been an effective agent in
varying the basic ways of doing business. No entry restrictions to any market - Net,
the constant arrival of competition, driving amounts down automatically One of them
is costly. In such a case, in the long run all companies could gain a expected profit.
Internet business (or e-commerce) covers all business directed through computer
networks. In recent years, the growth of telecommunications and computer skills has
made computer networks an important part of the fundamentals of the economy. More
and more corporations are shortening the dealings over the net. All owners of
computer connected to the Web so there is a huge competition for targeted scans.
Four P’s of Flipkart:
1. Product: Flipkart offers a wide selection of products ranging from electronics and
fashion to books and home appliances.
2. Price: Flipkart offers competitive prices for its products and often provides
discounts and promotional offers.
3. Promotion: Flipkart uses various methods of promotion such as advertisements,

discounts and sales, and customer loyalty programs.
4. Place: Flipkart operates an online platform, which allows customers to shop from
anywhere in India. It also has a network of delivery partners that deliver products to
customers' doorsteps.

2.2 ELOBRATIVE INFORMATION ON TOPIC:
A inclusive plan that combines all of an organization's strategy and its marketing
objectives. A good marketing strategy to attain the determined benefit of the business
and the right product mix in order to sustain market research and concentration on the
measures taken on them. Marketing policy is the basic work of a promotional plan.
Being a Developer in the market than can be the case, depending on the market
benefits for entrepreneurs and / or attracts investors. If there is an assistance possible
and the ability to have a steady marketplace share, many trades will start to shadow
these innovators. This is often mentioned to the close followers. Innovators in this
market entrants will also provide the market can be seen as participants to the
followers of late. After the early followers of the entrants are more likely to invest
Page | 11 extra in product study and expansion, due to the quantity. By doing this,
thus causing the aforementioned product growth and extension, businesses will allow
you to find the defects in the finished product. Therefore, it is essential to marketing
achievement, customer preference, can lead to. By having a varied technique, which
market their unique selling point compared to those Innovators who perhaps target
different audiences allows you to make followers. Following the opening of the
market in general as "a risk or a precise sector of the supporting assets" that have an
created business' product can be encouraged.
Being a Developer in the market than can be the case, depending on the market
benefits for entrepreneurs and / or attracts investors. If there is an assistance possible
and the ability to have a steady marketplace share, many trades will start to shadow
these innovators. This is often mentioned to the close followers. Innovators in this
market entrants will also provide the market can be seen as participants to the
followers of late. After the early followers of the entrants are more likely to invest
extra in product study and expansion, due to the quantity. By doing this, thus causing
the aforementioned product growth and extension, businesses will allow you to find
the defects in the finished product. Therefore, it is essential to marketing achievement,

customer preference, can lead to. By having a varied technique, which market their
unique selling point compared to those Innovators who perhaps target different
audiences allows you to make followers. Following the opening of the market in
general as "a risk or a precise sector of the supporting assets" that have an created
business' product can be encouraged. in spite of the player at the time - in business
less any benefits, possibly missing out on a significant opportunity to gain.
E-commerce may be vast business Furthermore is getting greater consistent.

Business-to-consumer (B2C) e-commerce deals overall to 2015 will methodology $ 3.
5 trillion done 2013, approximately an 22% build for e-business report card of the
Growth about e-commerce categories, yet fluctuation are made equivalent. The most
popular e-commerce categories are expected, the non-consumable durables and
entertainment related goods. Other segments of the growing importance of online
shopping, e-books, event tickets to sporting goods and toys (to name a few) are
comprised. Payments intentions for each of the double-digit or near double-digit
percentage point since 2011, rates have risen.
Market Size and Growth:
India's e-commerce showcases on 2010 might have been more or less $ 4. 6 billion,
for 2013 it went dependent upon $ 13. 3 billion on 2013, e-retailers in the business
sector cost from getting us $ 3.2 Page | 12 billion. Travel related e-commerce
showcases on India is something like 73%. India required nearly 10 million on the
web shoppers, furthermore an estimated 35% CAGR vis-vis developing at a rate of 9-
12% about worldwide growth. Hardware Also clothing deals of major classifications.
Key motorists in Indian e-commerce are:
 Broadband Internet and 4G diffusion (22% mom growth) increase.

 Living with high expensing incomes and a growing, upwardly mobile middle-
class living standard raising.
 The accessibility of a wide variety of products compared to what is accessible
in element and grout retailers (including long-tailed and direct import)
 A busy life, urban circulation crowding and a lack of time period to direct
shopping.
 Brick-and-mortars stores, driven by lesser prices related to disintermediation
decreasing the cost of inventory and real estate
 By using the online materials confidential sites, most of the consumer with the
sale and purchase of used goods.
 Jabong.com, Flipkart and Infibeam sites like Snapdeal online businesses are
started to Evolution.
India's $ 540 billion retail market in 2011 and 2020 and $ 1150 Bn is expected to
grow to $ 765 in 2016 - in projected CAGR of 7.2% According to Forrester, online
marketplace in India to growing at a rapid rate in the Asia-Pacific section more than
59% between 2012-16 more at CAGR.
Infrastructure
There are more holding businesses that operates in India, but greatest of them are less
protected and danger protection provides shared holding, e-commerce introducing is
unsuitable for the purpose. The demand for more security, stable and protected e-
commerce hosting. India, the Indian e-commerce business stakeholders in the future
of cyber security issues that essential to be managed. In fact, the Indian administration
making preparation to soon introduce in the pretend security break disclosure

standards. Kullirisi the threat of hearing in many jurisdictions that aims Corporation
has recently suffered a cyber-attack. Trends SaaS hosting web shops are starting to
spend at least a one-time ecommerce companies are varying.
Funding
2012, e-commerce establishments begin settling on that's only the tip of the iceberg
cash yet. However, their progress prospects, for example, Accel assistants contributed
Excitingly to a amount about investment organizations. For a standout amongst those
major fund-raising, Flipkart. Com, until October 2014, need brought up USD 3.2
billion. Stimulation Ticketing Website BookMyShow.Com Accel accomplices need
raised rs 110 crore investment. With respect to 20 June 2013, Flipkart, which present
moguls tiger Global, Naspers, Accel Partners, and ICONIQ money Reported it
required accepted $ 300 million. Dragoneer an extra $ 220 million for new gurus
investment Group, morgan Stanley riches Management, Sofina, Vulcan inc. Also,
tiger worldwide.
Snapdeal - USD 50 million Previously, 13 April.2012, e-commerce organizations

with begin settling on additional cash yet. However, their development prospects, for
example, Accel accomplices contributed Impressively to a amount for investment
organizations. Over a standout amongst those biggest fund-raising, Flipkart. Com,
until November 2014, need brought up USD 2. 3 billion. Stimulation Ticketing
Website BookMyShow.Com Accel accomplices need raised Rs 100 crore venture.
Once 10 July 2013, Flipkart, which existing gurus tiger Global, Naspers, Accel
Partners, what’s more ICONIQ money Reported it required accepted $ 200 million.
Dragoneer an extra $ 160 million for new gurus venture Group, morgan stanley riches
Management, Sofina, Vulcan inc. Also, tiger worldwide.
Managerial violations and out of line controls. India's e-commerce legal issues are
regularly disregarded Eventually Tom's examining those e-commerce websites. E-
trade gateways for India, outside administrations might make needed to register

What's more consent for those procedures could change this later on. Nutraceuticals,
Wikipedia Ayurveda products, web apothecaries, internet payment, internet poker,
and so forth throughout this way, seeing and stock arrangement of all instrumentation
may be enhanced. Would ignoring the law for managing those E- business website.
Implementation directorate (ED) about India requirement generally initiated indorsed

activities against organizations managing Previously, coins. Google, Facebook, and so
forth through this way, seeing and stock preparation of all instrumentation may be
enhanced. In the charge responsibility for outside organizations would equally under
attention. Likewise, the suggestion around illegal on the web deal from appealing
drugs starting with illegal on the web pharmacies done India need aid under
investigation Eventually Tom's perusing the managerial powers.
Myntra, Flipkart What's more a lot of public more e-commerce website done India for
ignoring Indian laws Also strategies put them under directorial scanner. Transport,
requisition direction supplier Uber inc. In the us expense segment about India need
been suspected. A fine about Rs 64 crore from the state government about Kerala
particular illegitimate business for Flipkart, Jabong Also slammed the opposite two e-
commerce trade relations. Flipkart (Rs 47. 25 CR) Jabong (Rs 3. 98 CR), Myntra (Rs
2. 32 CR) What's more Zovi (Rs 36 lakh), took after Toward fine The greater part of
the cash.
Those leagues of Editors’ Furthermore Booksellers cooperation’s about India

(FPBAI), India ruthless guessing methodologies embraced Eventually Tom's perusing
Diverse e-commerce website called under inquiry. Confederation About all India
Dealers (CAID) of the Indian e-commerce website pitiless estimating strategies
should approach those rivalry demand about India need chose should oppose.
The charge obtaining in the anti-competitive polishes set up to control What's more
indian Also outside trade sites have Additionally been raised up requests to the
acquaintance from appealing ruthless estimating.

Government Regulations:
In the United States, some internet trade exercises need aid measured by the elected
exchange requisition (FTC) would measure. These movements are business e-mail, on
the web promoting Also buyer security. CAN-SPAM act of 2003 secures an
immediate encouraging by means of email at the national level. Those elected
exchange requisition Act, marketing, manages all types of marketing, also states that
circulation must be truthful.
Furthermore, non-deceptive. The FTC demonstration Prohibits out of line or beguiling

polishes by utilizing its power under segment 5 FTC 'consumer’s' specific data,
including promises regarding the security of the conditions brought with implement
those guarantees over corporate safety proclamations. Regarding illustration, A result,
any corporate security strategy recognized with e-commerce movement might a
chance to be liable should condition Toward the etc.
Which went under power Earlier, 2008, those Ryan Haight on the web medicine store
shopper security act for 2008,, changes those regulated Ingredients go about should
location on the web drugstores. Starting with showing up to Google look comes about
should piece illegal internet apothecaries may be a coordinated effort the middle of
Google and the us national powers. FedEx Cor as of late pleaded not responsible of
the charges against him something like managing illicit web pharmacies.
Clash for laws on the internet world about e-commerce lawful assembly to
management from appealing magic obstacle. So as to provide for reliability of the
theory from appealing e-commerce in numerous nations around the reality
UNCITRAL model law around electronic trade might have been received (1996).
Internationally, the government's shopper practical trade associations organized over
1991 Concerning illustration a casual system of the international purchaser insurance
What's more implementation organize (ICPEN), no. This went consumer.

Government, a ICPEN action from April 2001 to remote organizations What's more
related organizations web for a portal to report card a declaration.
Asia-Pacific budgetary collaboration (APEC) area through free What's additional

open trade and investment, steadiness, security Also success might have been
recognized clinched alongside 1989 for those dreams will be achieved. APEC
electronic business guiding assembly and the APEC area need with worth of effort
once basic safety guidelines. In the United Kingdom, those money related
managements power (FSA), those EU's instalment directions directive (PSD included)
to mossy cup oak parts of the guiding authority, those financial behavior authorities
and the Sensible regulation power 2014 denote those limits from appealing
supplanting. PSR which went under impact for 30 October 2009, the UK instalment
administrations Furthermore Instalment Aids Regulations influence organizations
Formerly, giving work to their consumers for 2009 (PSRs), PSD need passed through.
PSRs prudential requisites about instalment organizations who are subject should
these organizations (PIS) called for another directorial creation made Eventually
Tom's scrutinizing banks, non-bank smart card issuers and dealer acquirers, e-money
issuers, and so on. PSD's combined done article 87 Page | 16 of the European
requisition for November 3, 2012 need support obliged should report card on the
performance Also sway for PSD.
On India, data engineering goes about from appealing 2000 establishes the utilization
for e-commerce hotspot. It will be in interpretation of the UNCITRAL model to far
reaching presentation on manage India's e-commerce associated exercises. Moreover,
India's trade regulations Also regulations appropriate of the field from appealing e-
commerce in India are accompanied Eventually Tom's inspecting Different laws.
Common of the data origination Act, 2000, in meanness of the fact that not every last
one of grounds need aid some all necessities, for example, medicine, commerce,
health, travel, and so forth. Are managed by distinguishing laws. About India (CCI)
challenge the application fields for anti-competition Furthermore anti-trade controls

from appealing trade On India. A few shareholders through e-commerce website

What's more A ruthless guessing declaration to document unreasoning exchange
hones against e-commerce sites bring determined with methodology the courts and
CCI.
Forms
Present day internet business "meta" managements to encourage Different sorts of

electrical commerce, quick internet consumption, on demanding traditional stock
What's more administrations "digital" includes All that starting with requesting
materials. On the legalize level, more companies What's more monetary institutions,
national Also global businesses, settling on it less demanding for budgetary material
return utilizing those webs. Information integument What's more security would very
high temp What's more persistent issues to electronic business.
Aside from the accepted e- commerce, m-commerce What's more e-commerce

networks in the early t-general from appealing electronic trade on 2013, I might have
been acknowledged will a chance to be the poster Youths. Worldwide patterns. To
2010, At measured once and for every capita amount of using of the biggest e-
commerce showcase on the United Kingdom. Czech Republic e-commerce
enterprises' collective income, the place the biggest obligation of the European nation.
Very nearly a quarter (27%) of the country's categorical turnover is produced through
the web channel. Around developing economies, China's e-commerce vicinity
earnings to extend every year. 430 million web users, China's on the web shopping
deals for $ 36. 9 billion over 2009, rose of the near from appealing Growth in the top-
secret word need been a standout amongst those resolutions behind Page | 17
customers will enhance the trust level. Chinese retailers need been fit to aid customers
feel more delightful shopping. China's cross-border e-commerce is quickly
developing.

Alternate BRIC nations would be seeing enhanced Growth for e-commerce. Brazil's
e-commerce finalized alongside 2014 will progress solid double-digit pace through
2016 will be relied upon will retail e-commerce deals are evolving rapidly, e-
Marketer retail e-commerce offers On Brazil, anticipates that will arrive at $ 18. 4
billion. India's e-commerce progress, on the other hand, those country's opportunity
and its surging economy, the web penetration for English dialect expertise and 1. 2
billion consumers with a broader market, the fast progress of the (seeing those robust
remains slower, maybe main 50 million have get of the Internet, however, pc
Furthermore A percentage ecommerce clients of the A large portion active gathering a
assessed 2-3 Iligan). E-commerce movement 27. 1 million on 39. 3 million, up half
from 2011 to 2012, as stated by A report card liquidated Toward Com score grew. Yet
a gaged 14 billion dollars more than 2012 e-commerce fashioned end vours out
destinations.
E-commerce will be not main to offer with clients, as well as to participate them,
those mossy cup oak imperious apparatus for little Furthermore significant
organizations overall. To 2012, to the to begin with juncture when in the history about
e-commerce deals topper $ 1 trillion. Versatile devices would be playing an
expanding part in e-commerce of the blend. Exactly estimations of the buys
intensified looking into movable devices, the cisc Visual systems Administration
Index, by 2017 those showcase to 28% of the reality number for 2014. Those number
of adaptable apparatuses will dwarf the measure about establishes.
Effect with respect to businesses:
What's more retailers? Economists increase the dimensions for customers with gather
majority of the data around results Furthermore prices, intensifier Value rivalry ought
with have discovered the method on e-commerce. Research Toward economists
toward those college about Chicago, the advance of internet shopping, e-commerce,
bookshops What's more go organizations to overall influence the business structure
Also discovered that the two regions. For general, extensive organizations, utilizing

economies about scale What's more the table more level costs. The seller need the
littlest organization of the solitary exemption to this pattern, exposed in the shops the
middle of person should four employees, resisted those patterns.
Unique alternately business for procuring alternately offering in place with attain
interoperability of e-commerce, including Internet-based engineering association that
doesn't depend once. E-commerce Page | 18 to swaps Furthermore transactions
anytime Furthermore anyplace may be professed for its capability to structure A
business chance. If an individual may be in the us or overseas, those businesses could
make focused through the web. E-commerce drive altogether those earth prospect
clients and suppliers permits shoppers and organizations should vanish from those
geophysical obstacles. EBay's ecommerce business is a great illustration for public
and organizations will have the size will offer their merchandise of the post
Furthermore around the globe.
Appropriation channels. Organizations need acknowledged those developing fact that

e-commerce pure-click What's more brick-and-click network frameworks. We would
immaculate click-and-brick and-click channel framework embraced Toward
organizations on identify.
 Click or immaculate-play establishments need off will coagulate an website

without whatever past presence.
 Bricks-and-clicks agency e-commerce on the web webpage will be involved of
the present organizations
 Click-to-brick that point open the physical zones of them on the web debates
at web retailers. Examples for new E-commerce framework. "2017, 71.8
percentage for Britons utilize A smartphone" E-Marketer research company,
said. (Quoted Previously,
Williams, 2014). Bringing this present authenticity of the web experience,
create the economy Furthermore permit the connection the middle of saves
Furthermore clients.

To addition, there need aid progressive screens over the store, a couple style shows'
portrayals and presentation publicizing battles. (William, 2014) in this way, those
parts on the web What's more logged off shopping practice same time working
together gets to be that's only the tip of the iceberg vivid and gripping. In turn case is
to analyze the costs of the purchaser contrary to Rivals Kidd care smartphone app,
which could make anyplace. Moreover, the provision of the items the place
Furthermore At they're pointed for things on offer stock or they would `real 'without
setting off of the store to check that certificates you to have a tune in internet.
(William, 2014) in the United States, your camwood weigh result availability
Furthermore rates Walmart request for both on the web and logged off. Moreover, the
cleaning of the things over your shopping list, include their indirect elements Also
notice the information, Also reviews of purchasers' not just.
2.3 REVIEW OF LITERATURE:
 ABEL S M (1998): The various strategies for data assembly are Interview
technique, perception strategy, overview strategy and wellspring of collecting
secondary information are places, Company Magazines and so on and the
technique established by the analyst is meeting technique and organization
sites.
 AGUILA OBRA an & PADILLA-MELENEZ A (2006): The diverse
measurable tools to be employed as a part of the inspection with a definite end
goal to legitimize the evaluation and assumption testing to be operated and
what are the different parametric and non parametric examinations and test to
be utilized by an expert is a non-parametric test CHI SQUARE test.
 AGWU E (2013): Study of the buyer’s conduct is the examination of how
public relax on choices to spend their nearby belongings (Time, Money and
Efforts) on use related possessions. It contains the review what they buy, why

the got it, when they get that, where the get it, how frequently they get it and
how often they utilize it.
 AJZEN I (2002): with regards to internet based shopping, components of sites

helpfulness can be examined by inspecting perusing, demanding, and data
discovery abilities of a site and additionally the speediness by which such
movements and measures are capable.
 AJZEN II (2012): It is the most part recognized that making a journey to the
market is seen as an essential need of day to day life. Late perceptions find
that the purchasers search for primary goods twice every week (FMI, 2000).
While this may be the current condition, altering purchases ways of life and
increasing marketable center, substitutes may adjust this normal practice later
on.
 ARENIUS P SASI &V GABRIELSSON M (2006): Internet food dealers trust
that they offer an response for this need by giving a chance to customers to
shop from home and have perishables carried to the entryway.
(Albertsons.com, 2001). While this shopping medium may appear to be better
than store shopping, observational confirmation propose that buyers change in
their partiality for shopping for food in the store
 BEHARELL B DENISONS T J (1995): Even though it initially created as a
channel for correspondence and data, the Internet has rapidly turned into a
remarkable vehicle for trade. Also, as a medium for trade, the Internet is the
encapsulation of comfort. A common conversation directed by means of the
Internet allows a customer to peruse, demand, and pay for goods from a PC.
 BEERRY V J & BROCK J K (2004): In this analysis, the term Internet
shopping for food is considered as the way towards demanding foodstuffs
through the Internet and having them carried to the home. Inside this

definition, there were no less than two plans of action that at first occurred.
The first is referred to as "immaculate play". These Internet food merchants
were organizations that were not associated with a basic need of organization.
 BERTEHON P R PETT & CAMBELL C (2008): There are a few target

dissimilarities that for the most part exist between looking for primary goods
in a store over an Internet supplier. While these target dissimilarities between
the two shopping conditions exist, the customers may not really see or be
impacted by these distinctions. For example, time spent to buy basic supply
things from a store by and large takes longer than purchasing similar things on
the web.
 BERTHON P PETT &MAKE WATSON R T (1996): what is given: sacrifice
= money + convenience (time + effort consumers give up both cash and
different assets, for example, time and exertion, to acquire objects and
managements. To a few buyers, financial relinquish is most essential, while
for others it might be time.
 BIEL A (2011): achieved a particular gathering of customers. This
recommends exploitation decisions that are driven more by accommodation
than by cost. In the interim, be that as I may cost centered keep on ruling the
showcasing systems of supermarkets with the forceful consumption of relative
publicizing, coupons and excellent arrangements. What is received: product =
service + goods.
 CHAHAL HARDEEP & DANGWAL RAMESH AND RAINA& SWATHI
(2003): this review expects to spread the variety of information with respect to
online trade. In particular, focus is put on the drivers of substantial worth
inside the setting of shopping for goods. Various educational specialists have
directed evaluations identified with internet clients and electronic shopping
conduct for an variety of items.

 HARISON &ALBERTSONS.COM, (2001): describes a shopper as a person

who buys or uses (expends) goods or administrations. What's more, it is
understood that this demo of purchasing or expending is moved by a desire to
fulfil the requirements. One basic method for gathering customers' needs is as
showed by Maslow’s chain of importance of necessities (Maslow, 1970).
Maslow (1970) partitions the categories of necessities into seven classes.
 KHANDELWAL UTKAL YADAV SEEMANTKUMAR (2014): while
looking for essential goods may fulfil more than one of the seven requirement,
it in all possibility fulfils a buyer's physiological needs. This appears
differently in relative to other buying situations, for example, those for fashion
where they should be fulfilled are possibly going to be weighted more on
superior need levels.
 MALHOTRA.N.K.(2006): writer says in this review, dimension the moods of
utilization are consistent feeling, realistic feeling and intellectual feeling and
consumer faithfulness are measured in light of measurements, for example,
quality, get to, application and manage ability. The significances of this review
presented the feelings of use for items are more.
 PHILIP KOTLER &KEVIN LANE KELLER (2006): authors says the reason
- earlier research has highlighted the important part that business people play
in buyer loyalty. In such a way, the relation between business people's states
of mind, attitudes, and qualities, and purchaser loyalty remains a range of
plotting.
 TAUBER, E. (1972): his review explores the Innovators of buyer loyalty in an
electronic customer relationship management (e-crm) system. We recommend
that customer loyalty in e-crm structure creates from four indications: saw
benefit quality, saw feeling of group, saw value fairness, and saw client
introduction.
 THURSTONE, L. L. (1929): authors tells the connection between consumer
loyalty and monitory returns has become growth consideration in the

consumer loyalty script. In any case, there has been constrained work
connecting consumer loyalty to buyer benefit. In particular, most particular
reviews lead far reaching or business-level tests, however less examine. if
singular buyer " fulfillment with products or organizations drives their buying
hopes and financial commitments to the business.
 WESSEL, KIRK D (2004): author defines irrespective of the civil argument

about whether consumer loyalty progresses business benefits, because of
encounters in information gathering, small research has discovered the direct
effect of customer loyalty on consumer commitment. With special approval
from a bank, this review inspected 375 legitimate bank customer tests of
individual client benefit fulfilment and their related promises to the bank.
 WILLIAMS ET BL. (1978): observed secluded switches Now that CEO
James M. Hoge, Jr., has returned in the previous obligated Anchor Bancorp
Inc. To gainfulness and has added $3 billion to capital, he is focusing on a
reengineering activity. In a conference, Large established where and how he
wants to troupe Anchor and on statistics innovation's part in the application.
Extensive outlooks reengineering as a scheduled with process as contrasting to
a venture with a starting, center, and end.
 WOOD W. QUIN J. M. & KESHY D. A. (2002): Focused New element
advancement is a point that has practiced broad research in the course of
recent years; be that as it may, it remains a good research field. In shortening
the minor scale level research on new element improvement, not less than one
stream of research discoveries that one of three remarkable streams were the
internet. This stream focuses on new item improvement execution therefore of
data streams.
 ZAICHKOWSKY, J.L. (1985): focused Quality Implementation A recent
report emphatically validates that the effect of customer quality follows may
not be so vast as some think. Today's business situation requests another

understanding the value and another definition, one that empower and firm
administrators to "do quality " in a way that makes esteem and monetary
worth for the purchaser.
CHAPTER 3

RESEARCH DESIGN
3.1 TITLE OF THE STUDY:
3.2 NEED FOR THE STUDY:
Market levels and financial growth, increased buyer knowledge towards online
spending. The explosion of e-commerce, obtaining patterns and customer preferences
have changed. The leading brand of e-commerce technology is moving towards
improved sales of their goods. That's about it for e-commerce dealings, there is no
doubt that the quicker and easier, flatter. While this technology to the advantage of
both vendors and purchasers. We have all the technology and gears to support
electronic business, such as the Chamber of Commerce and Business, aware that one
of the pillars of the country's growth, does wonders for the country's economic
progress.
3.3 OBJECTIVES OF THE STUDY:
Research objectives are as follows:
 To know the marketing strategy and changing buying behavior.

 To understand what kind of products do customer/respondents buy from

Flipkart.
 To recognize the actualities to decide the success of online shopping in the
area.
 To know the sales strategies of Flipkart.
 To know consumer behavior and their buying pattern with respect to Flipkart.
 To study the development of retailing with respect to Flipkart.
3.4 SCOPE OF THE STUDY
The new business plan will assist in conveying about the marketing strategy Study.
This study supports to improve promotion to get more buyers. This study will be
related with Filpkart and geographic location that are covered in gadag karnatak.
3.5 METHODOLOY OF STUDY
3.5.1 RESEARCH DESIGN:
Descriptive research refers to describe the characteristics of a population or

phenomenon studied. It will not provide the answers for the problems instead it
provides the reasons where one variable factor affected by another.
3.5.2 SAMPLING DESIGN
Population – Within the gadag Karnatak.

Sampling Technique – questionnaire method.
The examining unit will be the customers who buy on Flipkart.
100 respondents from different places in gadag Karnatak.
3.5.3 DATA AND SOURCES OF DATA
 Primary Data: In this kind of source data collected directly from the customers
who purchases through online.
 Survey: Data collected through survey method.
 Instrument: Structured Questionnaire: An inspectional tool covering for the
improvement of investigations and different stimuluses with the end goal of
society matter statistics from respondents. In spite of the statistic that they are
generally intended for measurable inspection of the responses, this is not
frequently cases.
 Secondary Data: 1. Books 2. Journal articles 3. Magazines. 4. Websites.
3.6 LIMITATIONS OF THE STUDY:
3.7.1 Findings are restricted to gadag Karnatak.

3.7.2 Less security.
3.7.3 This study describes the characteristics not provides answers.
3.7.4 All population is not covered, simple random sampling used.
3.7.5 3Sampling size is less when compared to customers of online shopping.
3.7.6 There will be no eye to eye contact.
CHAPTER 4

DATA ANALYSIS AND INTERPRETATION

1. Classification of respondents on the bases of age groups.
Age group No. of respondents % of respondents

18-20 45 45%
20-25 43 43%
30-35 10 10%
35-40 2 2%
Total 100 100%

Age group
2
10
45
43
INTERPRETATION:
The above graph depicts about 45% of respondents belong to a age group of 18-
20,43%of respondents belong to age group of 20-25,10%of the respondents belong to
the age group of 30-35,and 2% of the respondents belong to the age group of 35-40.
2.Classification of respondent according to gender.
Gender No. of respondents % of respondents

Male 48 48
Female 52 52
Total 100 100%

Gender
female
male
46 47 48 49 50 51 52 53
Series 1
INTERPRETATION:
The above graph depicts about 48%of the respondents belongs to the gender male and
52%of the respondents belongs to the gender female.
3.Classsification of respondent according to their occupation.
Occupation No. of respondents % of respondents

Student 76 76%
Employed 20 20%
Unemployed 3 3%
Senior citizen 1 1%
Total 100 100%

Occupation
Student Employed Unemployed Senior citizan
INTERPRETATION: The student group has higher rate of purchasing then the
other participants it is about 76%of total, the other participant namely employed
group it has the next highest purchasing from others about 20%of the total ,the
unemployed people mainly has a lesser purchasing then compared to others it is about
3%of total, then the senior citizen has responded very less in number like 1%of total.
4.Classification of respondent buying schedule.
Period(time) No. of respondents % of respondents
Weekly 22 22%
Monthly 38 38%
Quarterly 23 23%
Yearly 17 17%

Total 100 100%

Yearl
y Week
ly
Quet
rly
Mont
hly INTE
RPRETATION: From the above table it is depicted that the
participant/consumer’s buying pattern mainly focused monthly . As shown in the
above table, weekly there is only 22% of respondents who prefer to buy goods on any
shopping web sites, nearly about 38%of all the participants prefer to buy some or the
other goods from any shopping web sites, it may be the most all the people do it is
likely to be done by everyone. quarterly about 23% of all the participants prefer to
shop on day like once in 4 months, yearly about 17%of all the participants prefer to
go for shopping on web sites.
5.Classification of respondent’s preference over buying of goods.
Places No. of respondents % of respondents

Online 87 87%
Physical stores 13 13%
Total 100 100%

100
90
80
70
60
50
40
30
20
10
0
Online purchase Physical store
Series 1
INTERPRETATION: The above graph depicts that whether the people prefer
buying goods from the online websites or do they still prefer the old style of shopping
it may change from ones mind set to others, the above graph shows that people now a
days prefer buying goods from online websites ,the above graph shows that online
purchase are more like its about 87%of all, now a days people are shifting, physical
store are much preferred in the rural areas like they like to see the products first and
then buy soo it is about 13% of all.
6. Classification of respondents according to their purchasing behavior.
Participants No. of respondents % of respondents

Alone 45 45%
Friends 25 25%
family 27 27%

others 3 3%
Total 100 100%
50
45
40
35
30
25
20
15
10
5
0
Alone Friends Family Others
Series 1 Column1 Column2
INTERPRETATION: The above graph depicts whether the customers prefer buying
the goods alone or with other, the above graph shows that most of the participants like
to shop alone in this case it’s up to 45%of all, it is most often we do buy all the goods
online and it’s very convenient to purchase online, then the majority of the people
also prefer buying the products with friends its at about 25%of all, then the majority
of the people prefer buying the products with family it’s the most of the time that we
all purchase something or the other with family it’s about 27%of all, then some of the
people prefer buying the products with others it may be office staff or any other’s it
about 3%of all it is the least preferred .
7.Classicifation of respondents according to their preference over Flipkart.
Particulars No. of respondents % of respondents

Amazon 56 56%
Shop clues 31 31%

Snap deal 7 7%
others 6 6%
Total 100% 100%
Others
Shopclues
Snapdeal
Amazon
0 10 20 30 40 50 60
Series 1
INTERPRETAION: The above graph depicts that whether the costumers prefer
buying of good’s or any other products from which online plat farm amazon its said
to be the market ruler and it is indeed ruling the market and it also can be seen in the
above graph it has got up to 56%of all the above mentioned companies, the above
graph shows that shop clues has about 31% of all the participants. snap deal has about
7%of all the participant’s. participants prefer to buy the goods from other websites It’s
about 6%of all the participants who prefer to go for other web pages.
8.Classification of respondents according to satisfaction gotten though services

provided by Flipkart.
particulars No. of respondents % of respondents

Highly satisfied 37 37%

Satisfied 52 52%
Neither satisfied nor 9 9%
Dissatisfied
dissatisfied 2 2%
Total 100 %100
60
50
40
30
20
10
0
Highly satisfied Satisfied Neither satisfied nor Dissatisfied
dissatisfied
INTERPRETATION: The above graph shows that the services provided by Flipkart
like delivery and all it shows the level of satisfaction gotten through Flipkart’s
services , people are highly satisfied with the Flipkart services 37%of the people have
enjoyed the service provided by Flipkart, graph shows that 52% of the people are
satisfied with the services provided, graph 9%of the people are neither satisfied nor
dissatisfied with the services provided by the Flipkart, about 2%of the people are
dissatisfied the services provided by Flipkart.
9. Classification of respondents according to how they came to know about Flipkart.

Television 8 8%
Internet 75 75%
Newspaper/Magazine 3 3%
Others 14 14%
Total 100 100%
Others Television
Newspaper/Magazine
Television
Internet
Newspaper/Magazine
Others
Internet; 75%
INTERPRETATION: The above graph shows that how the people came to know
about the existence about the Flipkart, in the above graph shown that 8% of the people
came to know about Flipkart by television, in the above graph shown that 75% of the
people came to know about Flipkart by Internet, in the above graph shown that 3% of
the people came to know about Flipkart by News/Magazine, in the above graph
shown that 14%of the people came to know about Flipkart by others,
10. Classification of respondents according to reason for shopping in Flipkart?

Particulars No. of respondents %of respondents

offers 23 23%
Home delivery 61 61%
Wide choice of products 11 11%
Installment 5 5%
Total 100 100%
5%
11% 23%
Offers
Home delivery
Wide choice of products
Instalment
61%
INTERPRETATION: The above graph represents reason for shopping with Flipkart,
it’s not often we go to a place where their services are not provided properly if that is
the case we won’t go there again same goes for online stores also. about 23%of all the
representatives have said they go for Flipkart because they prefer offers over home
delivery , about 61% of the respondents have said that they go for Flipkart because
they prefer home delivery over very other offers, about 11% of the representatives
prefer wide choice of products over all the offers and given facility, about 5% of the
respondents prefer Instalment.

11.Classification of respondents according to factors influenced to purchase products

from Flipkart.

Wide range of products 26 26%
Quality of products 46 46%
Assurance 14 14%
Return/exchange 14 14%
Total 100 100%
wide range of products Quality of products

Assurance Return/exchange
INTERPRETATION: The above graph represents why do people prefer Flipkart

over all the other websites it may be because it’s more safer then any of the other
websites, about 26% of the people have said that they prefer Flipkart because it
provides wide range of products in reference to other websites, about 46% of the
people have said that they prefer Flipkart because it provides quality of products,
about 14%of the people have said they prefer Flipkart because it provides assurance
over the products they sell, about 14% of the people have said they prefer Flipkart
because it provides return/exchange policy , these makes us Indians get very much
attracted to the brand,

12.Classification of respondents according to, do offers influence in the buying

behavior.
particulars No. of respondents %of respondents

Combo offers 24 24%
Flat 50% offers 55 55%
Gift cards 12 12%
Multi payment 9 9%
Total 100 100%
60
50
40
30
20
10
0
Combo offers Flat 50% offers Gift cards Multipayment options
Column1
INTERPRETATION: The above graph represents factors influencing as of

purchasing products on Flipkart., about 24% of the participants have said that combo
offers influence them to go for shopping on Flipkart, about 55%of all the participants
said that flat50% offers make them to go buy from Flipkart, about 12%of all the
participants said that gift Cards make them to buy from Flipkart, about 9%of all the
participants said that multi payment options make them go for Flipkart.

13.Classification of respondents according to mode of payment used to buy the

product.
particulars No. of respondents %of respondents

Payment options 17 17%
Credit cards 12 12%
Net banking 14 14%
Cash on delivery 57 57%
Total 100 100%
70
60
50
40
30
20
10
0
Payment apps credit card Net banking Cash on delivery
Series 1
INTERPRETATION: The above graph depicts that the customer at the time of
placing the order do they prefer card payment, payment apps or cash on delivery,
about 17% of the participants have said that payment apps are the way they prefer
while shopping with Flipkart, about 12% of the participants have said that credit cards
are the way they prefer while shopping with Flipkart, about 57% of the participants
have said that net banking is the way they prefer while shopping with Flipkart, about
557% of the participants have said that they prefer cash on delivery over all the above
options given.

14.Classification of respondents according to satisfied with Flipkart.

Highly satisfied 30 30%
Satisfied 56 56%
Neither satisfied/nor 10 10%
dissatisfied
dissatisfied 4 4%
Total 100 100%
Highly satisfied satisfied

Neither satisfied nor dissatified Dissatisfied
INTERETATION: The above graph depicts that whether the participants are
satisfied with Flipkart, about 30%of the respondents have said that they have gotten
highly satisfaction through Flipkart, about 56% of the respondents have said that they
have gotten satisfied with Flipkart, about 10%of the respondents have said that they
have gotten neither satisfaction nor dissatisfaction with Flipkart, about 4%of all the
participants have said that they are dissatisfaction with Flipkart.

15.Classification of respondents according to difficulty in purchasing through

Flipkart.

Very easy 38 38%
Easy 44 44%
Moderate 13 13%
Difficult 5 5%
Total 100 100%
Very easy Easy Moderate Difficult
INTERPRETATION: The above pie chart shows the difficulty in using Flipkart,
38% of the participates have said that Flipkart is very easy to use, about 44% of the
participants have said that Flipkart is easy to use, about 13% of the participants have
said that Flipkart is moderate to use, about 5% of the participants have said that
Flipkart is difficult to use these are may be old aged people.

16.Classification of respondents according to most frequently brought product

category.

Electronics 24 24%
Fashion 56 56%
Home appliances 8 8%
Others 12 12%
Total 100 100%
60
50
40
30
20
10
0
Electronics Fastion Home appliances Others
Series 1
INTERPRETATION: The above graph depicts the most frequently brought product
category like electronics, fashion, home appliances and other things, about 24%of the
participants have bought electronics from Flipkart. About 56% of the participants
have said they have bought fashion materials from Flipkart, about 8% of the
participants have said they have bought home appliances from Flipkart in resent days,
about 12%of the participants have said they have bought other things other than the
things mentioned above.

17. Classification of respondents according to the highest amount spent on Flipkart.
Particulars No. respondents % of respondents

100-1000 26 26%
1000-5000 14 14%
5000-15000 23 23%
15000-25000 37 37%
Total 100 100%
14%
26%
23% 100-1000
1000-5000
5000-15000
15000-25000
37%
INTERPRETATION: The above graph depicts the spending of a person on

Flipkart, 26% of the participants spend about 100-1000 on Flipkart in and around in a
month, 14% of the participants spent about 1000-5000 on Flipkart in and around in a
month, 23% of the participants spent about 5000-15000 on Flipkart and around in a
month, 37%of the participants spent about 15000-25000 on Flipkart and around a
month.

18.Classification of respondents according to, Do they feel safe in shopping through

Flipkart.

Yes 94 94%
no 6% 6%
Total 100 100%
Graph showing respondents like Do they feel safe in shopping through Flipkart
Yes No
INTERPRETATION: The above graph represents the safety felt by the respondents
while using the app about 94% of all the participants have said that they have felt safe
while using the app and while purchasing goods from the app, about 94% of the
respondents have said that they have felt safe while ordering with Flipkart, 6%of the
respondents Have said that they have not felt safe while ordering with Flipkart.

CHAPTER 5
FINDINGS SUGGESTION AND CONCLUSION

FINDINGS:
 It’s found that most respondents fall under the age 18-20years.
 Female respondents purchase more on Flipkart as they purchase more items.
 The response from the student is more compared to salaried person.
 The majority of customers purchases fashion items.
 Half of the respondents visit the Flipkart frequently.
 Greater number of respondents are satisfied with Flipkart.
 It’s found that respondents purchase the products because of cash on delivery
available.
 It’s found that customers purchases products in cash on delivery.
 It’s found that customers finds easy to shop through Flipkart.
 More than half of the respondents prefers doing online shopping.
 It’s found that most respondents do shopping in online alone.
 People are aware of Flipkart because of advertisement in Television and
Newspapers.
 It’s found that people say that they prefer Flipkart because of the free home
delivery provided by them.
 It’s found that customers got influenced to buy the products on Flipkart is the
quality of the products provided by them.
 It’s found that most customers think these offers influence them to buy from
Flipkart ‘flat50%’.
 94% of the customers feel safe while shopping with Flipkart.

SUGGESTIONS:
Company should concentrate more on the following factors to improve its

sustainability and market share.
 t should provide some special discounts/offers for X generation customers.

 Flipkart should extend its products variety to attract more customers.
 Should provide some extra offers and complimentary goods to attract people
to do online payment.
 As per the above study 6% of the people don’t feel safe to purchase on
Flipkart so they must provide some assurance offers to those customers.

CONCLUSION:
From the above review, we can conclude that majority of the customers are female as
they were purchasing more fashion items. It should provide good quality of products.
There is no doubt in that Flipkart is the great shopping site for online purchase 94% of
the people feels safe to do shopping through Flipkart. Now people are getting
knowledge about the online shopping as resulting to this E-commerce growing
rapidly.
The organization focusses on stocking the items its buyers required, and also offering
effective comparison between the products. Flipkart gives the suggestions and
guidelines for the right choice of the product. It has successfully figured out how to
remain in front of the opposition.

BIBILOGRAPHY:
Books: Philip kotler.
 Company Documents & Other Prospects
Website
 https://www.flipkart.com
 https://en.wikipedia.org/wiki/Flipkart

Annexure:
1. Age
1. 18-20
2. 20-25
3. 25-30
4. 30-35
2. Gender
a) Male
b) Female
3. occupation
a) Student
b) Employed
c) Unemployed
d) Senior citizen
4.How frequently you shop in Flipkart
a) Weekly
b) Monthly
c) Quarterly
d) Yearly

5.Which mode you prefer for shopping
a) Online purchase
b) Physical store
6.With whom do you shop
a) Alone
b) Friends
c) Family
d) Others
7.What do you prefer apart from Flipkart
a) Amazon
b) Snapdeal
c) Shop close
d) Others
8.Are you satisfied with Flipkart delivery
a) Highly satisfied
b) Satisfied
c) Neither satisfied nor dissatisfied
d) Dissatisfied
9.How do you got to know about Flipkart
a) Television
b) Internet
c) Newspaper / magazines
d) Others
10.What is the reason for shopping in Flipkart

a) Offers
b) Home delivery
c) Wide choice of products
d) Installments
11.What factors influenced you to purchase products on Flipkart.
a) Wide range of products

b) Quality of products
c) Assurance
d) Return and exchange
12.Do you think these offers or influential
a) Combo offers
b) Flat 50 offers
c) Gift cards
d) Multipayment options
13.Which mode of payment you use to buy the product?
a) Payment apps
b) Credit cards
c) Net banking
d) Cash on delivery
14.Are you satisfied with Flipkart
a) Highly satisfied
b) Satisfied
c) Neither satisfied nor dissatisfied
d) Dissatisfied

15.How difficulty in purchasing through Flipkart ?
a) Very easy
b) Easy
c) Moderate
d) Difficult
16.Which is the most frequently brought product category?
a) Electronics
b) Fashion
c) Home appliances/ furniture
d) Others
17.What is the highest amount spent on Flipkart?
a) 100-1000
b) 1000-5000
c) 5000-15000
d) 15000-25000
18.Do you feel safe in shopping through Flipkart?
a) Yes
b) No

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“A Study on Marketing strategy with reference to Flipkart”

Flipkart's comprehensive marketing strategy aims to capture the attention of potential

This study examines the marketing strategy of Flipkart, a leading e-commerce

Karnatak University Post Graduate Centre, Gadag 1

Karnatak University Post Graduate Centre, Gadag 2

1.1 INDUSTRY PROFILE

E-Commerce Market in India

Karnatak University Post Graduate Centre, Gadag 3

E-commerce industry is very different in developed and developing countries with

E-Commerce in India: Evolving Models

E-Retailing Key Drivers

Karnatak University Post Graduate Centre, Gadag 4

Indian Ecommerce: Growing restrictions

Karnatak University Post Graduate Centre, Gadag 5

1.2 COMPANY PROFILE

Flipkart Private Limited is an Indian e-commerce company, headquartered in

Karnatak University Post Graduate Centre, Gadag 6

 2010: We Read, a social book revelation apparatus.

Karnatak University Post Graduate Centre, Gadag 7

In November 2012, a foreign exchange management companies such as Flipkart Act,

In December 2014, India's below the long-term planned investments of investors of

Karnatak University Post Graduate Centre, Gadag 8

1.3 VISION, MISSION AND GOALS:

To become the Amazon of India.

Providing a pleasant customer experience.

Creation books easily obtainable to anyone who has admission to internet.

1.4 PRODUCT AND SERVICES:

1.5 AREAS OF OPERATION:

Karnatak University Post Graduate Centre, Gadag 9

1.6 INFRASTRUCTURAL FACILITY

1.7 COMPETITORS INFORMATION:

Karnatak University Post Graduate Centre, Gadag 10

1.8 SWOT ANALYSIS OF THE COMPANY

 Largest E-commerce business of India

 Growth in retail industry.

Karnatak University Post Graduate Centre, Gadag 11

 Indian customers are attracting towards online shopping.

 Technology overhauled by contenders.

1.9 FUTURE GROWTH PROSPECT:

Flipkart is trying to improve its IT infrastructure as e-business is mainly depends on

Karnatak University Post Graduate Centre, Gadag 12

Karnatak University Post Graduate Centre, Gadag 13

THEORETICAL BACKGROUND OF THE STUDY

2.1 THEORETICAL BACKGROUND:

INTRODUCTION ABOUT MARKETING STRATEGY

Karnatak University Post Graduate Centre, Gadag 14

Karnatak University Post Graduate Centre, Gadag 15

Four P’s of Flipkart:

3. Promotion: Flipkart uses various methods of promotion such as advertisements,

Karnatak University Post Graduate Centre, Gadag 16

2.2 ELOBRATIVE INFORMATION ON TOPIC:

Karnatak University Post Graduate Centre, Gadag 17

E-commerce may be vast business Furthermore is getting greater consistent.

Market Size and Growth:

Key motorists in Indian e-commerce are:

 Broadband Internet and 4G diffusion (22% mom growth) increase.

Karnatak University Post Graduate Centre, Gadag 18

Karnatak University Post Graduate Centre, Gadag 19

Snapdeal - USD 50 million Previously, 13 April.2012, e-commerce organizations