Unit 5
Unit 5
Marketing
I. Vocabulary
1. Distribution chanel -A: movinh a particular goods or services from the producer to
cosumer.
2. To launch a product -I
3. Market opportunities -F
4. Market research -H
5. Market segmentation -D
6. Packaging -J
7. Points of sale -E
8. Product concept -B ~ ideas
9. Product feature -C ~ characteristics
10. Sales representative -G
II. Reading
Ex1. The third is the most accurately summarizes the text.
Ex2. The C diagrams is the best illustrator to a marketing concept adopted by a
company.
III. Exercise
Ex1.
Product: Optional features, after – sale service, line – filling, packaging
sizes, characteristics, quality, guarantee, style, brand name
Price: Inventory, credit terms, market penetrations, going – rate, list
price, market skimming, paymend period, prestige pricing, cash
discount, production costs, quantity discounts
Promotion: Advertising, commercials, franchising, public realations, free
sample, poster, publicity, sponorship, mailing, media plan,
personal selling
Place: Point of sales, transportation, rending machines, ware housing
distribuition channels, whole saling
Ex2.
1-F
2- H
3-A
4-C
5-E
6-G
7-D
8-B
(đề thi có 1 câu hỏi về loại marketing)
- Conversional marketing : negative demand
- Stimulational marketing = no demand
- Developmental marketing = talent demand
- Remarketing = falling demand
- Synchronmarkeitng – irregular demand
- Maintenance marketing – current demand
- Demarketing = reduce demand
- Countermarketing = destroy demand
Ex3.
i-5
j-2
k-4
l-1
m-8
n-6
o-3
p-7