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    Profit Gambit

    Uploaded by

    Jenine Yamson
    This document presents an advertising-mix optimization problem for Profit & Gambit Co. The problem involves determining the optimal allocation of advertising units between television and print media to maximize sales increases while minimizing total advertising costs. Key parameters include the unit costs and sales response rates for each advertising medium and product. The objective is to minimize total advertising costs subject to achieving minimum required sales increases for each product. An initial feasible solution allocates 4 units to television and 3 units to print media for a total cost of $10 million.

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    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd

    Profit Gambit

    Uploaded by

    Jenine Yamson
    345 views4 pages
    This document presents an advertising-mix optimization problem for Profit & Gambit Co. The problem involves determining the optimal allocation of advertising units between television and print media to maximize sales increases while minimizing total advertising costs. Key parameters include the unit costs and sales response rates for each advertising medium and product. The objective is to minimize total advertising costs subject to achieving minimum required sales increases for each product. An initial feasible solution allocates 4 units to television and 3 units to print media for a total cost of $10 million.

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    Linear programming

    Original Title

    Profit-Gambit

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    This document presents an advertising-mix optimization problem for Profit & Gambit Co. The problem involves determining the optimal allocation of advertising units between television and print media to maximize sales increases while minimizing total advertising costs. Key parameters include the unit costs and sales response rates for each advertising medium and product. The objective is to minimize total advertising costs subject to achieving minimum required sales increases for each product. An initial feasible solution allocates 4 units to television and 3 units to print media for a total cost of $10 million.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    345 views4 pages

    Profit Gambit

    Uploaded by

    Jenine Yamson
    This document presents an advertising-mix optimization problem for Profit & Gambit Co. The problem involves determining the optimal allocation of advertising units between television and print media to maximize sales increases while minimizing total advertising costs. Key parameters include the unit costs and sales response rates for each advertising medium and product. The objective is to minimize total advertising costs subject to achieving minimum required sales increases for each product. An initial feasible solution allocates 4 units to television and 3 units to print media for a total cost of $10 million.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    You are on page 1of 4

    A B C D E F G

    1 Profit & Gambit Co. Advertising-Mix Problem


    2
    3 Parameters
    4 Television Print Media
    5 Unit Cost ($millions) 1 2
    6
    7 Minimum
    8 Increase in Sales per Unit of Advertising Increase
    9 Stain Remover 0% 1% 3%
    10 Liquid Detergent 3% 2% 18%
    11 Powder Detergent -1% 4% 4%
    A B C D E F G H I J K
    1 Profit & Gambit Co. Advertising-Mix Problem
    2
    3 Parameters
    4 Television Print Media Range Name Cells
    5 Unit Cost ($millions) 1 2 AdvertisingUnits C17:D17
    6 IncreasedSales C22:C24
    7 Minimum IncreasedSalesPerUnitAdvertisinC9:D11
    8 Increase in Sales per Unit of Advertising Increase MinimumIncrease G9:G11
    9 Stain Remover 0% 1% 3% TotalCost G17
    10 Liquid Detergent 3% 2% 18% UnitCost C5:D5
    11 Powder Detergent -1% 4% 4%
    12
    13 Model
    14 Decision Variables Objective
    15 Total Cost
    16 Television Print Media ($millions)
    17 Advertising Units 4 3 10
    18
    19 Constraints
    20 Increased Minimum
    21 Sales Increase
    22 Stain Remover 3% >= 3%
    23 Liquid Detergent 18% >= 18%
    24 Powder Detergent 8% >= 4%
    A B C D E F G H I J K
    1 Profit & Gambit Co. Advertising-Mix Problem
    2
    3 Parameters
    4 Television Print Media Range Name Cells
    5 Unit Cost ($millions) 1 2 AdvertisingUnits C17:D17
    6 Constraints IncreasedSales E9:E11
    7 Increased Minimum IncreasedSalesPerUnitAdvertisinC9:D11
    8 Increase in Sales per Unit of Advertising Sales Increase MinimumIncrease G9:G11
    9 Stain Remover 0% 1% >= 3% TotalCost G17
    10 Liquid Detergent 3% 2% >= 18% UnitCost C5:D5
    11 Powder Detergent -1% 4% >= 4%
    12
    13 Model
    14 Decision Variables Objective
    15 Total Cost
    16 Television Print Media ($millions)
    17 Advertising Units
    A B C D E F G H I J K
    1 Profit & Gambit Co. Advertising-Mix Problem
    2
    3 Parameters
    4 Television Print Media Range Name Cells
    5 Unit Cost ($millions) 1 2 AdvertisingUnits C17:D17
    6 Constraints IncreasedSales E9:E11
    7 Increased Minimum IncreasedSalesPerUnitAdvertisinC9:D11
    8 Increase in Sales per Unit of Advertising Sales Increase MinimumIncrease G9:G11
    9 Stain Remover 0% 1% 3% >= 3% TotalCost G17
    10 Liquid Detergent 3% 2% 18% >= 18% UnitCost C5:D5
    11 Powder Detergent -1% 4% 8% >= 4%
    12
    13 Model
    14 Decision Variables Objective
    15 Total Cost
    16 Television Print Media ($millions)
    17 Advertising Units 4 3 10

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