Dos Nachos Business Plan
Dos Nachos Business Plan
Dos Nachos Business Plan
Proponents:
Ederadan, Jane Kane
Canto, Greg Aaron
Licera, Jehscyl Hienz
Sobrevega, Aryeen May
Gardose, Ian Stave
Cristales, Mary Akilah Felicity
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Table of Contents
Marketing..................................................................................................…………..... 4
Marketing Mix Components............................................................................…. 4
Marketing Strategies ..............................................................................…....…. 8
Competition............................................................................................……………..... 9
Target Market............................................................................................…….. 9
Competitors...................................................................................................…. 9
Operational Plan..............................................................................……………..........… 10
Human Resources................................................................................….........… 10
Organizational Chart ............................................................................…........… 1 4
Supplies ...............................................................................................…......… 1 5
Physical Facilities …………………………………………………………………………..17
Technological Resource……………………………………………………………………17
Financial Data...............................................................................……………............... 17
Statement of Comprehensive Income .................................................….........….. 17
Statement of Changes in Equity .......................................................……….......… 18
Statement of Financial Position................................................................……........…
18
Statement of Cash Flow ....……………...............................................................……. 19
Financial Statements projected for three months ..........................................…….. 19
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DESCRIPTION OF THE BUSINESS
B.Mission
→To make customers happy and satisfied by providing delectable, good-quality nachos at a
reasonable price and excellent customer service.
C. Vision
→To be one of the country’s top-selling nacho businesses, providing delectable and wallet-
friendly products.
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F. Description of the Product
→Nachos are a mouthwatering dish that starts with a base of crispy, triangular corn tortilla
chips. These chips are generously smothered with a layer of gooey melted cheese, creating a
satisfying combination of textures. Beyond the cheese, nachos can be adorned with a medley of
toppings, including diced tomatoes, sliced jalapeños for a spicy kick, cool sour cream, creamy
guacamole, and tangy salsa. Whether enjoyed as a casual snack or a hearty appetizer, nachos
are known for their irresistible blend of flavors and textures that make them a favorite at
parties, sports events, and restaurants.
MARKETING
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Packaging
- food Styrofoam containers and plastic sauce container with lid for the sauce, and sticker
Labelling
-logo and contact information on the sticker
II.Pricing Strategy
→Dos Nachos will be selling its product every weekdays with the same price
on each flavors. The business sets its price based on the value pricing
method and, based on prices, adds cost and profit margin.
17,372 17,372
= = = 32.17
(27) X (20) 540
Direct Labor - 0
Direct Overhead- the amount spent in the manufacturing overhead (energy , water, and
other utility costs) per box of nachos produced.
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Operating Expense
Expense Quantity Cost Mothly
1,780
= = 3.30
540
b.Fixed cost
-unit share of the expenses for salaries, rental, promotions, and other similar expenses
Promotion Expense
Tarpaulin Php 500
Flyers Php 500
Total Php 1000
Total expense(promotion)
No. Of boxes (27 boxes;20 days)
1000
= = 1.85
540
Mark-up Cost
1,032.6 x 60% mark up = 619.56
1,032.6 + 619.56= P1652.16
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P1652.16/27 = P60
Selling Price
Product Cost of Raw Production Marketing Profit
Name Materials Cost Profit
Classic 40 60 20 120
Flavored
Nachos
Spicy Flavored 40 60 20 120
Nachos
III.Place
→The company's location will be in the Jaro area, more specifically, near Jaro Plaza, a place
close to schools, parks, and malls. The proponents have also observed that many people now
visit parks and outside malls to buy street food. Therefore, this will be the best location for the
business to operate and a location with a large population nearby. The company will work hard
to advertise and promote DOS NACHOS.
Exclusive Distribution
→Products are distributed exclusively to a selected number of dealers, usually us, the owners of
Dos Nachos.
IV.Promotional Strategy
→Dos Nachos will develop and consider promotional strategies that will help us connect with
and reach our target audience and help us determine how our business will develop over time.
Listed below are some of our plans of action and time schedule:
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Partnering with other businesses. With this, During the starting of the operation of the
we will be able to promote our business to the business until the business operation ends.
customer of another business and we will also
promote their business to our customers.
Understand our customers-To build a relationship with our customers, we will have to
get to know them. Understanding what they like and what motivates them is crucial to
meeting their needs.
Surprise and delight-To show thanks, occasionally surprise clients or customers with
unexpected bonuses, discounts, or personalized presents.
Reward customer loyalty-People love rewards, and they also love feeling like their
purchases are going toward a larger goal. Rewarding loyal customers breeds good will and
increased loyalty. A well-conceived rewards program can also convert more casual
shoppers into long-term fans.
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COMPETITION
A. Target Market
The business targets every one of all ages, from children to adults, and even people of all
genders who are looking for low-cost food and a casual snack or a hearty appetizer. Nachos are
known for their irresistible blend of flavors and textures that make them a favorite at parties,
sports events, and restaurants.
B. Competitors
Every business involves some level of competition. Dos Nachos is more than just nachos in
the Philippines; many small and large businesses sell or own this type of product as well.
The proposed business has a number of large rivals that can provide similar products,
namely, Buenos Nachos, Nacho Tacorama, and Nacho King. The strength of the said
competitors is that they have already established a name for themselves; they are one of the
most popular nachos and chips vendors here in the Philippines, bringing tasteful flavors (classic
and spicy) that are easily accessible at malls, online delivery apps, and even on certain major
websites. They can be considered threats because of their long record of operating the
business.
Major Competitors:
Buenos nachos-Mark Louie Ramos, the man behind Buenos Nachos, first started
selling these nachos in bazaars where shoppers would actually return to their stall to get a
second serving! Because it’s a family recipe, you can be sure that it doesn’t at all taste like the
usual food cart nachos. The cheese that they use is real organic cheese! It’s not just some
weird cheese-flavored concoction made out of powder. Buenos Nachos offers Filipino-style
nachos, and let me tell you that they’ve got the sweet and salty taste that we Pinoys love.
Nacho Tacorama-Nachos and Tacos are both popular Mexican snacks. These snacks
became widespread and enjoyed by lots of people. That’s why this motivates Fabsuffrage Inc.
to include these products on their concept, whose trade name is Nacho Tacorama. Nacho
Tacorama is serving a delicious selection of flavors for nachos and tacos, which are Cheesy
Beef Nachos, Mexican Load Nachos, Veggie Reloaded Nachos, and Tacos: Crunchy and Soft
Beef Tacos with grated cheese.
Nacho King-provides the yummiest nacho cart catering in the country! Since 1995, we
have been serving mouthwatering fresh and hot nachos. Our number one goal is to
provide our customers with top-notch service and the best staff, along with an enjoyable
serving of nachos. Our hot, delicious nachos are made with rich, creamy melted cheese
sauce—just like at the movies! You can even add jalapenos, ground juicy beef, salsa, and chili
beef.
→Aside from its main competitors, it also faces competition from businesses that can produce
low-cost products and are well-known, despite the fact that they are not similar, such as Filipino
street food such as isaws, fish balls, calamares, siomai, and banana cues, which are truly iconic
and have a distinct flavor that is not easy to find in other countries.
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OPERATIONAL PLAN
A. Human Resources
→ Job Analysis
1. General Manager
Job Description
General Manager is an executive who has overall responsibility for all
administrative functions in a business. A general manager set policies and
operations, and creates and maintains budgets. They coordinate employees
and supervise lower-level managers.
Functions/ Duties
Ensures exceptional customer service, through personal contact with
customers, associate training, resolution of customer complaints, and
delivery of services.
Collaborate with Support Staff on a regular basis (Operations, Human
Resources, Marketing, Facilities, Legal, etc.)
Manages all staff at center: recruits, hires, motivates, trains, promotes,
counsels, and terminates when necessary
Oversees the scheduling of staff for work assignments, allowing staff to
provide outstanding service while managing to a set budget.
Works with Human Resources to ensure center compliance with federal
and local labor laws: OSHA, EEOC, ADA, Fair Labor Practices.
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Ensures safety of all employees by conducting safety training, enforcing
of safe-handling rules, and complying with all safety related policies.
Prepares and delivers annual performance reviews to team members on a
timely basis.
Resolve any and all customer and staff complaints.
Attends community events and partners with local businesses to promote
services.
Maintains appropriate inventory of supplies; reorders and restocks as
necessary.
Utilizes financial reports and statistics.
2. Production Manager
Job Description
A Production Manager, or Production Lead, ensures that manufacturing
equipment and tools function properly and increase an organization’s efficiencies.
Their duties include building production schedules, making sure production
processes stay within budgets and deadlines and reviewing the productivity of an
organization’s manufacturing equipment.
Functions/ Duties
Production Managers perform tasks such as taking inventory,
making supply orders, handling disputes among team members
and regularly assessing safety standards in all areas. Some of
their other most common duties include:
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Setting productivity goals for each manufacturing team
Developing workflow policies and procedures that improve
efficiency without compromising safety or quality
Ensuring adequate scheduling of staff
3. Marketing Manager
Job Description
- Marketing managers are responsible for developing, implementing and
executing strategic marketing plans for an entire organization (or lines of
business and brands within an organization) in order to attract potential
customers and retain existing ones.
Functions/ Duties
Marketing Managers take the lead in their company’s marketing and
advertising divisions, overseeing the success of various marketing
initiatives. Some duties are:
Developing marketing strategies for advertising new products
Organizing promotional events and coordinating day-of deliveries
and staffing
Leading and training teams of Marketing Associates
Reviewing current marketing campaigns for weaknesses and
developing solutions within budget constraints
Analyzing website click-to-purchase conversion rates and the
effectiveness of promotions to determine what drives sales
Identifying potential new markets and creating a plan to enter
those markets
Partnering with product development and buying teams to
estimate product demand
Brainstorming fresh advertising ideas with senior management
4. Cashier
Job Description
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A Cashier, or Retail Cashier, is responsible for processing cash, debit, credit and
check transactions using a cash register or other point-of-sale system in a retail
environment. Their duties include interacting with customers, balancing the cash
register, determining change, recording purchases, processing returns and
scanning items for sale.
Functions/ Duties
Processing sales transactions and taking payment
Calculating the cost of products or services
Calculating and returning change for cash transactions
Maintaining adequate change denominations and requesting additional
change
Answering customer questions about products or services and providing
recommendations based on customer need
Cross-selling and upselling product
Reconciling cash drawers and sales receipts
Reporting issues with equipment
Working with the team to meet store sales goals
Responding to and resolving customer complaints and concerns
Processing layaways, returns and exchanges
Maintaining clean and tidy checkout and merchandise areas
Assisting in stocking and rotating merchandise
Scanning and bagging items accurately and efficiently
Staying up to date on merchandise promotions, advertisements and
product information
5. Cook
Job Description
- Is responsible for preparing ingredients at an establishment that serves
food, processing customer orders, producing meals and cleaning them
workspace throughout the day to follow health and safety guidelines
Required Skills and Qualifications
- A cook must have skills like these:
High school diploma; at least 6 months of experience directly related
to the duties and responsibilities specified
Ability to safely use cleaning equipment and supplies.
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Knowledge of food preparation and presentation methods, techniques
and quality standards
Organizing and coordinating skills
Skill in cooking and preparing a variety of foods
Functions/duties:
Handle and store ingredients and food
Check the quality and freshness of ingredients
Maintain a clean and safe work area, including handling utensils,
equipment and dishes.
Follow recipes, including measuring, weighing and mixing ingredients
Receives food ingredients and supplies from main kitchen and pantry
as required for daily operations.
Performs miscellaneous job-related duties as assigned.
Reviews production schedule to determine food requirements
including variety and quantity of food for preparation and to
assemble supplies and equipment needed for daily cooking activities
B. Organizational Chart
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The figure above illustrated the organizational chart with vertical structure where the
proponents are the employees and a cook. The general manager will be in charge of the
day-to-day operations of the business. Under the general manager are the Cashier,
Production, and Marketing Manager. The cashier is responsible for handling the
business’ finances, the production manager is in charge of developing and designing
the product, the marketing manager is tasked with supervising the strategic marketing
plans. Under the production manager is the cook who is responsible on preparing
ingredients, producing and delivering the products. We choose a vertical structure in an
organization when beginning our business because it allows for a clear definition of roles and
responsibilities, efficient communication, and effective decision-making processes. This
structure promotes a sense of order and discipline, which can be critical for certain types of
businesses or industries, which are essential for establishing a strong foundation and achieving
success in the early stages of the business.
C. Supplies
Utensils Quantity
Equipment Quantity
Stainless Steel Pan 1
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Operating Expense
MONTHLY COST
Cost of Good Sold 867.6 17,372
Supplies P125 P1740
Miscellaneous Php 40 Php 40
Total Php 1,032.6 Php 19,152
Mark-up Cost
1,032.6 x 60% mark up = 619.56
1,032.6 + 619.56= P1652.16
P1652.16/27 = P60
Selling Price
Product Cost of Raw Production Marketing Profit
Name Materials Cost Profit
Classic 40 60 20 120
Flavored
Nachos
Spicy Flavored 40 60 20 120
Nachos
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Sales/ Revenue
D.Physical Facilities
E.Technological Resources
FINANCIAL DATA
Dos Nachos
Statement of Comprehensive Income
For the Month of January,2024
Revenue
Sales Php36,000
Total Revenue Php 36,000
Less: Cost of Goods Sold Php 17,372
Gross Profit Php 18,628
Less: Expenses
Supplies Expense Php1,740
Miscellaneous Expense Php 40.00
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Total Expenses Php1,780
Net Income Php16,848
Profit Margin 0.47 or 47%
Dos Nachos
Statement of Changes in Owner’s Equity
For the Month of Jan. 2024
March
Grupo Dos, Capital Beginning Php3,000.00
Add: Net Income Php 16,848
Total Php19,848.00
Less: Withdrawal 0
Grupo Dos, Capital Ending Php19,848.00
Dos Nachos
Statement of Financial Position
January 31, 2023
Assets
Current Assets
Cash Php19,848.00
Accounts Receivable 0
Total Current Assets Php19,848.00
Non-Current Assets
Cooking Tools, M & E 0
Less: Accumulated Depreciation 0 0
Cooking Tools, M & E
Total Assets Php19,848.00
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D. Statement of Cash Flows
Dos Nachos
Statement of Cash Flow
For the Month of January, 2024
January
Cash flows from Operating Activities
Cash Receipts from Customers Php36,000
Cash Payments of Expenses (Php19,152)
Net Cash Inflows from Operating Activities Php16,848.00
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Total Expenses P1,869.00 P1,999.83 P2,199.81
Net Income P17,690.40 P18,928.73 P20,821.60
Dos Nachos
Statement of Changes in Owner’s Equity
For the Months of February, March & April 2024
February March April
Grupo Dos, Capital Beginning P3,150.00 P3,370.50 P3,707.55
Add: Net Income P17,690.40 P18,928.70 P20,821.57
Total P20,840.40 P22,299.20 P24,529.15
Less: Withdrawal 0
Grupo Dos, Capital Ending P20,840.40 P22,299.20 P24,529.15
Dos Nachos
Statement of Financial Position
January 31,2024
Feb. 28 March 41 April 30
Assets
Current Assets
Cash P20,840.40 P22,299.20 P24,529.15
Accounts Receivable 0 0 0
Total Current Assets P20,840.40 P22,299.20 P24,529.15
Non-Current Assets
Cooking Tools, M & E 0 0 0
Less: Accumulated Depreciation 0 0 0
Cooking Tools, M & E 0 0 0
Total Assets P20,840.40 P22,299.20 P24,529.15
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D. Statement of Cash Flows
Dos Nachos
Statement of Cash Flow
For the Months of February, March & April 2024
February March April
Cash flows from Operating Activities
Cash Receipts from Customers P37,800.00 P40,446.00 P44,490.60
Cash Payments of Expenses (20,109.60) (21,517.27) (23,668.99)
Net Cash Inflows from Operating Activities P17,690.40 P18,928.73 P20,821.60
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