Build A Brand

In 30 Days ™

An accessible, inspiring and practical one-day or half-day training

course: designed for anyone who wants to use brand effectively.
A highly participative learning experience that will:
• give you a thorough grounding in brand and branding today
• provide you with content-rich learning that you can put into practice immediately
in your business or organisation
• arm you with a critical path to developing a brand that is distinctive, compelling,
authentic and sustainable
• deliver understanding and skills in crucial brand elements including: Brand Purpose,
Brand Naming, Brand Positioning, Brand Narrative, Brand Values, Brand Behaviours
and much more

Written and presented exclusively by Simon Middleton, The Brand Strategy Guru
and based on his unique book Build A Brand In 30 Days.

Kick-start a completely new brand idea,

or reinvigorate your existing brand
This one-day intensive course includes
• group and individual branding exercises
• opportunities to apply the learnings directly to your own brand
• real-world brand examples and case studies
• full course materials
• DVD of Simon Middleton’s TV series The Brand Effect
• your own copy of the book Build A Brand In 30 Days

“Passionate and persuasive, Build A Brand In 30 Days is a must

for all business leaders to understand the value of their brand.
Simon Middleton has a natural instinct for uncovering the Wow!
factor in every brand. This will enhance your bottom line.”
Dawn Gibbins MBE, Group Founder & CEO, Barefoot Living Ltd
Veuve Clicquot Business Woman of the Year,
voted Most Influential Person in British Manufacturing
How does Build A Brand What are the outcomes?
In 30 Days™ work?
The Build A Brand In 30 Days™ course takes participants through

Build A Brand In 30 Days™ is a structured course which guides a detailed examination of their particular brand (which might be

participants through proven and effective activities. a product or service, company, organisation, or even a team or
department within a larger entity).

No previous knowledge or experience of brand or branding issues

is required, and the course is suitable for participants from any Through 30 key stages all the elements which make up compelling,

background, with or without any knowledge of marketing. It is, distinctive and ‘meaningful’ brands are explored, and participants are

however, highly participative, and all delegates will be required given the tools to identify the unique characteristics that form their

to make an active contribution throughout. own brand’s DNA.

This course is available both as a one-day and half-day programme. What are the benefits?
Build A Brand In 30 Days™ is available both as an ‘open’ course Build A Brand In 30 Days™ is an extremely cost-effective
(see www.brandstrategyguru.com for forthcoming dates) and as opportunity to focus wholeheartedly on your brand (which in the most
an ‘in-house’ course which is ideal for teams from companies challenging environment of recent memory is your most valuable
or organisations. business asset).

“Awesome performance, great feedback... you were The conclusions you draw in Build A Brand In 30 Days™ can form

fantastic... people said the ‘time flew by’, ‘it opened their the foundation not only of much more effective marketing, but also

eyes’, ‘made them think’... etc etc... cracking gig... funny, of the entire direction of your business.

inspiring, authentic... you really are impressive!”

Richard Blackburn, Managing Director,
Energi Technical Marketing
At an affordable cost, and in a very manageable time-frame,
Build A Brand In 30 Days™ represents a very high-value
What does Build A Brand
investment in your brand’s future, giving you:
In 30 Days™ workshop cost?
• a clear way forward for your ‘brand’ Build A Brand In 30 Days™ open course costs from £195 (+VAT)

• intellectual and emotional ‘brand ownership’ by you and your team per person (half-day programme). The price reduces to £165 (+VAT)
for charities, students and sole-traders. Other discounts are available,
• a secure basis for briefing your designers, advertising or PR agency
please enquire. Price includes catering, course materials, book
• a hugely valuable reference point for future marketing activity and DVD.
for your brand and business

• a touchstone for staff at all levels In-house programmes start at £2,500 (+VAT) depending on numbers.
Please call to discuss your requirements. There are substantial

Who should attend? savings on in-house prices if you qualify as a charity or not-for-profit
organisation.

Participation in Build A Brand In 30 Days™ is recommended for

anyone closely involved in making decisions about the management “Simon has years of experience helping companies
and communication of your brand: whether you are a small or large understand more about their brands but this experience
business, a one-person enterprise, or a charity or public organisation. never leads to assumptions or text-book recommendations.
He listens first and talks second and never assumes he

People’s backgrounds, job-titles, knowledge and skills will vary: knows what the problem is... a personable, sincere, highly

but the course is designed to be effective with all. intelligent consultant with a refreshing quiet authority.”
Jay Chapman, Head of Communications, Pret A Manger

Build A Brand In 30 Days™ can be just as effective in defining

the ‘brand’ of a particular team or department within a larger
organisation, as well as for people launching or planning to launch
a new business, product, or service, and for individuals reviewing
their professional and personal brand.
Two quick ways to book Payment
By phone on +44 (0)1603 305800 Clients are invoiced at time of booking and payment is required
By email to simon@brandstrategyguru.com in order to confirm the booking. To make a bank transfer please
phone for details.
Please call or email with your particular requirements.

“Well, what can I say! – an excellent seminar. I want to say

Why choose Brand Strategy Guru? how much I enjoyed your presentation. You had eloquence
in your delivery and there was real business relevance in what
Simon Middleton, The Brand Strategy Guru, has provided strategic you said. You’re a great story teller and so well read that all
brand advice to organisations large and small in the commercial, your references and asides really engaged everyone. I loved
public and charity sectors. Client list and references available (note use of the word love) your energetic use of multi flip
on request. charts. A real conjuring act!”
Lucy Marks, Manager, Norfolk Network
An exceptional brand thinker and teacher with a refreshingly
practical approach, Simon has a reputation for devising and running
workshops that are exciting, inspiring, memorable and effective.

To see some other ways in which Brand Strategy Guru

might be able to help your organisation, please visit
www.brandstrategyguru.com

Build A Brand In 30 Days.

The book.
Available from Capstone.
In this unique book Simon provides crucial guidance for any business
(no matter how small and of whatever kind) on how to make your
brand meaning positive and powerful. You’ll learn how to build an
appealing, distinctive and sustainable brand: even if you have no
knowledge of marketing or branding at all.
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