SEMESTER - III

DBA 7301 APPLIED OPERATIONS RESEARCH Credits: 4

Course Objective: Students learn about linear programming and extensions of LP models and the
optimization algorithms. Helps students learn the replacement model, sequencing
problems and processing of ‘n’ jobs through ‘m’ machines.
Course Outcome: Enable students to make decisions under conditions of certainty and uncertainty.
Improves the ability to formulate effective models for real world OR problems.
UNIT I INTRODUCTION TO LINEAR PROGRAMMING (LP) - Introduction to
applications of operations research in functional areas of management. Linear
Programming-formulation, solution by graphical and simplex methods (Primal - Penalty,
Two Phase), Special cases.
UNIT II LINEAR PROGRAMMING EXTENSIONS - Transportation Models (Minimizing
and Maximizing Cases) – Balanced and unbalanced cases – Initial Basic feasible
solution by N-W Corner Rule, Least cost and Vogel’s approximation methods. Check
for optimality. Solution by MODI / Stepping Stone method. Cases of degeneracy.
Transshipment Models. Assignment Models (Minimizing and Maximizing Cases) –
Balanced and Unbalanced Cases. Solution by Hungarian and Branch and Bound
Algorithms. Travelling Salesman problem. Crew Assignment Models.
UNIT III INTEGER LINEAR PROGRAMMING AND GAME THEORY - Solution to pure
and mixed integer programming problem by Branch and Bound and cutting plane
algorithms. Game Theory-Two person Zero sum games-Saddle point, Dominance Rule,
Convex Linear Combination (Averages), methods of matrices, graphical and LP
solutions.

UNIT IV INVENTORY MODELS, SIMULATION AND DECISION THEORY - Inventory

Models – EOQ and EBQ Models (With and without shortages), Quantity Discount
Models. Decision making under risk – Decision trees – Decision making under
uncertainty. Application of simulation techniques for decision making.
UNIT V QUEUING THEORY AND REPLACEMENT MODELS - Queuing Theory - single
and Multi-channel models – infinite number of customers and infinite calling source.
Replacement Models-Individuals replacement Models (With and without time value of
money) – Group Replacement Models.
TEXT BOOKS:
1. Paneerselvam R., Operations Research, Prentice Hall of India, Fourth Print, 2008.
2. Natarajan AM, Balasubramani P and Tamilarasi A, Operations Research, Pearson Education,
First Indian Reprint, 2012.
3. Hamdy A Taha, Introduction to Operations Research, Prentice Hall India, 9th Edition, Third
Indian Reprint 2010.
REFERENCE BOOKS:
1. Sankara Iyer P, Operations Research, Tata Mcgraw Hill, 2008.
2. Frederick & Mark Hillier, Introduction to Management Science – A Modeling and case studies
approach with spreadsheets, Tata Mcgraw Hill, 3rd edition, 2007.
3. Gupta P.K, Hira D.S, Problem in Operations Research, S.Chand and Co, 2010.
4. Kalavathy S, Operations Research, 3rd Edition, Vikas Publishing House, 2013.
5. Richard Broson , Govindasamy & Naachimuthu , Operations Research, Schaum’s outline series,
II Edition, 2000.
DBA 7302 INTERNATIONAL BUSINESS MANAGEMENT Credits: 3

Course Objective: Students become familiar with the theoretical background of international
business. To understand the economic, cultural and ethical issues relating to
international business.
Course Outcome: Enable students to apply theory it in a variety of ways to varied international
business situations, formulate frameworks for complex cross-border decision
making
UNIT I INTRODUCTION - International Business –Definition – Internationalizing business-
Advantages –factors causing globalization of business- international business
environment – country attractiveness –Political, economic and cultural environment –
Protection Vs liberalization of global business environment.
UNIT II INTERNATIONAL TRADE AND INVESTMENT - Promotion of global business –
the role of GATT/WTO – multilateral trade negotiation and agreements – VIII & IX,
round discussions and agreements – Challenges for global business –global trade and
investment – theories of international trade and theories of international investment –
Need for global competitiveness – Regional trade block – Types – Advantages and
disadvantages – RTBs across the globe – brief history.
UNIT III INTERNATIONAL STRATEGIC MANAGEMENT - Strategic compulsions-
Standardization Vs Differentiation – Strategic options – Global portfolio management-
global entry strategy – different forms of international business – advantages-
organizational issues of international business – organizational structures – controlling
of international business – approaches to control – performance of global business-
performance evaluation system.
UNIT IV PRODUCTION, MARKETING, FINANCIAL AND HUMAN RESOURCE
MANAGEMENT OF GLOBAL BUSINESS - Global production –Location –scale of
operations- cost of production – Make or Buy decisions – global supply chain issues –
Quality considerations- Globalization of markets, marketing strategy – Challenges in
product development , pricing, production and channel management- Investment
decisions – economic- Political risk – sources of fund- exchange –rate risk and
management – strategic orientation – selection of expatriate managers- Training and
development – compensation.
UNIT V CONFLICT MANAGEMENT AND ETHICS IN INTERNATIONAL BUSINESS
MANAGEMENT - Disadvantages of international business – Conflict in international
business- Sources and types of conflict – Conflict resolutions – Negotiation – the role of
international agencies –Ethical issues in international business – Ethical decision-
making.
TEXT BOOKS:

1. Charles W.I. Hill and Arun Kumar Jain, International Business, 6th edition, Tata Mc Graw Hill,
2009.
2. John D. Daniels and Lee H. Radebaugh, International Business, Pearson Education Asia, New
Delhi, 13th editon, 2010.
3. K. Aswathappa, International Business, Tata Mc Graw Hill, 2008.
4. Michael R. Czinkota, Ilkka A. Ronkainen and Michael H. Moffet, International Business,
Thomson, Bangalore, 8th edition, 2009.
5. Aravind V. Phatak, Rabi S. Bhagat and Roger J. Kashlak, International Management, Tata Mc
Graw Hill, 2nd edition, 2008.
6. Oded Shenkar and Yaong Luo, International Business, John Wiley Inc, Noida, 2nd edition, 2007.
DBA 7303 STRATEGIC MANAGEMENT Credits: 3

Course Objective: To understand about Strategic Management, Globalisation, Competitive

Advantage, Implementation Strategies, Evaluation and Issues of Non-Profit
Organisations.
Course Outcome: Enhanced strategy formulations, Strategy implementations, evaluation
procedures, New Business Models.
UNIT I STRATEGY AND PROCESS - Conceptual framework for strategic management, the
Concept of Strategy and the Strategy Formation Process – Stakeholders in business –
Vision, Mission and Purpose – Business definition, Objectives and Goals - Corporate
Governance and Social responsibility-case study.
UNIT II COMPETITIVE ADVANTAGE - External Environment - Porter’s Five Forces
Model-Strategic Groups Competitive Changes during Industry Evolution- Globalisation
and Industry Structure - National Context and Competitive advantage Resources-
Capabilities and competencies–core competencies-Low cost and differentiation Generic
Building Blocks of Competitive Advantage- Distinctive Competencies-Resources and
Capabilities durability of competitive Advantage- Avoiding failures and sustaining
competitive advantage-Case study.
UNIT III STRATEGIES - The generic strategic alternatives – Stability, Expansion,
Retrenchment and Combination strategies - Business level strategy- Strategy in the
Global Environment-Corporate Strategy-Vertical Integration-Diversification and
Strategic Alliances- Building and Restructuring the corporation- Strategic analysis and
choice - Environmental Threat and Opportunity Profile (ETOP) - Organizational
Capability Profile - Strategic Advantage Profile - Corporate Portfolio Analysis - SWOT
Analysis - GAP Analysis - Mc Kinsey's 7s Framework - GE 9 Cell Model - Distinctive
competitiveness - Selection of matrix - Balance Score Card-case study.
UNIT IV STRATEGY IMPLEMENTATION & EVALUATION - The implementation
process, Resource allocation, Designing organisational structure-Designing Strategic
Control Systems- Matching structure and control to strategy-Implementing Strategic
change-Politics-Power and Conflict-Techniques of strategic evaluation & control-case
study.
UNIT V OTHER STRATEGIC ISSUES - Managing Technology and Innovation- Strategic
issues for Non Profit organisations. New Business Models and strategies for Internet
Economy-case study

TEXT BOOKS:
1. Thomas L. Wheelen, J.David Hunger and Krish Rangarajan, Strategic Management and
Business policy, Pearson Education., 11th edition, 2007
2. Charles W.L.Hill & Gareth R.Jones, Strategic Management Theory, An Integrated approach,
Biztantra, Wiley India,6th edition, 2007.
3. Azhar Kazmi, Strategic Management & Business Policy, Tata McGraw Hill, Third Edition,
2008.
REFERENCE BOOKS:
1. Fred.R.David, Strategic Management and cases, PHI Learning, 13th edition, 2010.
2. Upendra Hachru , Strategic Management concepts & cases , Excel Books, 8th edition, 2006.
3. Adriau HAberberg and Alison Rieple, Dtrategic Management Theory & Application, Oxford
University Press, 2008.
4. Arnoldo C.Hax and Nicholas S. Majluf, The Strategy Concept and Process – A Pragmatic
Approach, Pearson Education, Second Edition, 2005.
5. Harvard Business Review, Business Policy – part I & II, Harvard Business School.
6. Saloner and Shepard, Podolny, Strategic Management, John Wiley, 2005.
7. Lawerence G. Hrebiniak, Making strategy work, Pearson, 2005.
8. Gupta, Gollakota and Srinivasan, Business Policy and Strategic Management – Concepts and
Application, Prentice Hall of India, 2nd edition, 2007.
DBA 7304 ENTERPRISE RESOURCE PLANNING Credits: 3

Course Objective: To understand about ERP systems, ERP software and modules, Implementation
of ERP, and Emerging trends on ERP.
Course Outcome: Enhanced Evaluation of ERP systems, Business Analytics, Future trends in ERP
systems.

UNIT I INTRODUCTION - Overview of enterprise systems – Evolution - Risks and benefits -

Fundamental technology - Issues to be consider in planning design and implementation
of cross functional integrated ERP systems

UNIT II ERP SOLUTIONS AND FUNCTIONAL MODULES - Overview of ERP software

solutions- Small medium and large enterprise vendor solutions, BPR, Business
Engineering and best Business practices - Business process Management. Overview of
ERP modules -sales and Marketing, Accounting and Finance, Materials and Production
management.

UNIT III ERP IMPLEMENTATION - Planning Evaluation and selection of ERP systems-
Implementation life cycle - ERP implementation, Methodology and Frame work-
Training – Data Migration. People Organization in implementation-Consultants,
Vendors and Employees.

UNIT IV POST IMPLEMENTATION Maintenance of ERP- Organizational and Industrial

impact; Success and Failure factors of and ERP Implementation

UNIT V EMERGING TRENDS ON ERP - Extended ERP systems and ERP add–ons -CRM,
SCM, Business analytics etc- Future trends in ERP systems-web enabled, Wireless
technologies so on.

TEXT BOOKS:

1. Alexis Leon, ERP demystified, second Edition Tata McGraw-Hill, 2007.

REFERENCE BOOKS:

1. Jagan Nathan Vaman, ERP in Practice, Tata McGraw-Hill, 2008

2. Alexis Leon, Enterprise Resource Planning, second edition, Tata McGraw-Hill, 2008.
3. Mahadeo Jaiswal and Ganesh Vanapalli, ERP Macmillan India, 2009.
4. Vinod Kumar Grag and N.K. Venkitakrishnan, ERP- Concepts and Practice, Prentice Hall of
India,2nd edition, 2006.
5. Summer, ERP, Pearson Education, 2008.
DBA7006 INDIAN BANKING FINANCIAL SYSTEM Credits:3

Course objectives: Grasp how banks raise their sources and how they deploy it and manage the
associated risks. Understand e-banking and the threats that go with it.
Course outcomes: Price various types of loans proposed by banks to various prospective borrowers
with different risk profiles and evaluate the performance of banks

UNIT I OVERVIEW OF INDIAN BANKING SYSTEM - Overview of Indian Banking

System, Functions of banks, key Acts governing the functioning of Indian banking
system – RBI Act 1934, Negotiable Instruments Act 1881, Banking Regulations Act
1948 – Rights and obligations of a banker, Overview of Financial statement of banks –
Balance sheet and Income Statement.

UNIT II SOURCES AND APPLICATION OF BANK FUNDS - Capital adequacy, Deposits

and non-deposit sources, Designing of deposit schemes and pricing of deposit services,
application of bank funds – Investments and Lending functions, Types of lending – Fund
based, non-fund based, asset based – Different types of loans and their features, Major
components of a typical loan policy document, Steps involved in Credit analysis, Credit
delivery and administration, Pricing of loans, Customer profitability analysis.

UNIT III CREDIT MONITORING AND RISK MANAGEMENT - Need for credit
monitoring, Signals of borrowers’ financial sickness, Financial distress prediction
models – Rehabilitation process, Risk management – Interest rate, liquidity, forex,
credit, market, operational and solvency risks – risk measurement process and
mitigation, Basic understanding of NPAs and ALM.

UNIT IV MERGERS, DIVERSIFICATION AND PERFORMANCE EVALUATION -

Mergers and Diversification of banks into securities market, underwriting, Mutual funds
and Insurance business, Risks associated therewith. Performance analysis of banks –
background factors, ratio analysis and CAMELS.

UNIT V e-BANKING - Payment system in India – Paper based, e-payments – Electronic

banking – advantages – Plastic money, E-money – Forecasting of cash demand at ATMs
– Security threats in e-banking and RBI’s initiatives.

TEXT BOOKS:

1. Padmalatha Suresh and Justin Paul, “Management of Banking and Financial Services, Pearson,
Delhi, 2012.
2. Meera Sharma, “Management of Financial Institutions – with emphasis on Bank and Risk
Management”, PHI Learning Pvt. Ltd., New Delhi, 2010.

REFERENCE BOOKS:

1. Peter S. Rose and Sylvia C. and Hudgins, “Bank Management and Financial Services”, Tata
McGraw Hill, New Delhi, 2012.
DBA 7031 SECURITY ANALYSIS AND PORTFOLIO Credits: 3
MANAGEMENT
Course Objective: Security Analysis and Portfolio Management concerns itself with investment in
financial assets with specific attention to the returns and risk associated with
investing in securities. The subject is aimed at providing insight to the various
analytical techniques used in evaluation of the various investment opportunities.
The course also provides of extension of these concepts to the portfolio of
securities and the concept of diversification, management of a portfolio.
Course Outcome: The objective of this course is to familiarize the participants with the stock
markets of India, its terminology, types of securities, the determinants of the
price behaviour of securities, evaluation of fair price, and to provide a conceptual
insight to the valuation of securities.

UNIT I INVESTMENT SETTING - Financial and economic meaning of Investment –

Characteristics and objectives of Investment – Types of Investment – Investment
alternatives – Choice and Evaluation – Risk and return concepts.

UNIT II SECURITIES MARKETS - Financial Market - Segments – Types - - Participants in

financial Market – Regulatory Environment, Primary Market – Methods of floating new
issues, Book building – Role of primary market – Regulation of primary market, Stock
exchanges in India – BSE, OTCEI , NSE, ISE, and Regulations of stock exchanges –
Trading system in stock exchanges –SEBI.

UNIT III FUNDAMENTAL ANALYSIS - Economic Analysis – Economic forecasting and

stock Investment Decisions – Forecasting techniques. Industry Analysis : Industry
classification, Industry life cycle – Company Analysis Measuring Earnings –
Forecasting Earnings – Applied Valuation Techniques – Graham and Dodds investor
ratios.

UNIT IV TECHNICAL ANALYSIS - Fundamental Analysis Vs Technical Analysis – Charting

methods – Market Indicators. Trend – Trend reversals – Patterns - Moving Average –
Exponential moving Average – Oscillators – Market Indicators – Efficient Market
theory.

UNIT V PORTFOLIO MANAGEMENT - Portfolio analysis –Portfolio Selection –Capital

Asset Pricing model – Portfolio Revision –Portfolio Evaluation – Mutual Funds.

TEXT BOOKS:

1. Donald E.Fischer & Ronald J.Jordan, Security Analysis & Portfolio Management, PHI
Learning., New Delhi, 8th edition, 2011.
2. Prasannachandra, Investment analysis and Portfolio Management, Tata McGraw Hill, 2011.

REFERENCE BOOKS:

1. Reilly & Brown, Investment Analysis and Portfolio Management, Cengage Learning, 9th
edition, 2011.
2. S. Kevin, Securities Analysis and Portfolio Management, PHI Learning, 2012.
3. Bodi, Kane, Markus, Mohanty, Investments, 8th edition, Tata McGraw Hill, 2011.
4. V. A. Avadhan, Securities Analysis and Portfolio Management, Himalaya Publishing House,
2011.
5. V. K. Bhalla, Investment Management, S. Chand & Company Ltd., 2012.
DBA 7032 HIRE PURCHASE, LEASING AND VENTURE Credits: 3
CAPITAL

Course Objective: To understand the basic concepts of leasing and the dynamics of venture capital
funds in Indian perspectives on fast emerging opportunities.
Course Outcome: Students are enabled to identify a great start up with high probability success and
their valuation techniques.

UNIT I INTRODUCTION - Hire purchase finance- definition –Hire purchase Vs installment

payment –Rights of Hire- Rate of interest –Methods of interest calculation –Hire
purchase Act 1972 –Legal and tax aspects –Accounting and financial evaluation.

UNIT II LEASING - Leasing –Definition and characteristics – Cash flow of a lease –Lease debt
equivalence –Types of lease –Financial lease and operating lease- Leasing process-
advantages of leasing –Limitations –Legal and tax implications of leasing –Lease
evaluation by leasor and leasee.

UNIT III VENTURE CAPITAL - Venture capital meaning and definition –Features –Origin and
growth of venture capital- Seed capital and startup financing –Key factors for
consideration for appraisal –Management buy-outs and buy-in stages of venture capital
financing-Financial analysis –Recommendation of SEBI (Chandrasekar committee)
2000; SEBI venture capital Funds Regulations’1996- SEBI Foreign venture capital
investors regulations 2000.

UNIT IV INVESTMENT PROCESS - Assessing venture capital –Choosing a venture capital

firm-The investment process –Preparing for the investment process –term sheet-
Investment structure-Selection of investment-Syndication –Milestones- Equity
participation –Provisions relating to share capital –Transfer restrictions –Transfer pre-
emption rights and tag along rights –structuring the deal/financial instruments –
Investments, after care valuation of portfolio –Structural aspects-exit.

UNIT V CORPORATE VENTURING - Corporate venturing – Framing and managing the

venturing process –selecting opportunities- Locating the venture in the organization –
Developing the business plan –Organising and controlling the venture.

REFERENCE BOOKS:

1. Merchant Banking and Financial Services, Dr. S. Gurusamy, Thomson, 3rd edition, 2010.
2. Raising Venture Capital, Rupert Pearce ans Simon Barnes, John Wiley & Sons, Ltd, 2006.
3. Corporate Venturing., Zenas Block & Lan.C.Macmillan, Harvard Business School Press, 2003.