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    Linda Sia
    McDonald's ensures product quality and value through strict standards and certifications for their meat suppliers in Malaysia. The beef patties are prepared at approved plants and undergo several quality checks to comply with halal requirements. McDonald's also maintains food safety practices such as separate handling of raw and cooked foods, temperature checks, and time controls to standardized their products and taste across locations. The consistency and secret recipes allow McDonald's products and taste to be considered rare resources that competitors lack.

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    Product

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    Linda Sia
    136 views2 pages
    McDonald's ensures product quality and value through strict standards and certifications for their meat suppliers in Malaysia. The beef patties are prepared at approved plants and undergo several quality checks to comply with halal requirements. McDonald's also maintains food safety practices such as separate handling of raw and cooked foods, temperature checks, and time controls to standardized their products and taste across locations. The consistency and secret recipes allow McDonald's products and taste to be considered rare resources that competitors lack.

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    McDonald's ensures product quality and value through strict standards and certifications for their meat suppliers in Malaysia. The beef patties are prepared at approved plants and undergo several quality checks to comply with halal requirements. McDonald's also maintains food safety practices such as separate handling of raw and cooked foods, temperature checks, and time controls to standardized their products and taste across locations. The consistency and secret recipes allow McDonald's products and taste to be considered rare resources that competitors lack.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    136 views2 pages

    Product

    Uploaded by

    Linda Sia
    McDonald's ensures product quality and value through strict standards and certifications for their meat suppliers in Malaysia. The beef patties are prepared at approved plants and undergo several quality checks to comply with halal requirements. McDonald's also maintains food safety practices such as separate handling of raw and cooked foods, temperature checks, and time controls to standardized their products and taste across locations. The consistency and secret recipes allow McDonald's products and taste to be considered rare resources that competitors lack.

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    Download as docx, pdf, or txt
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    Product can be said as a valuable because in term of the resources.

    People notice that McDonald are using meat as their raw material in order to make their burgers. The value of the meat itself can be determined as a valuable. In Malaysia, MacFood Sdn Bhd is the supplier for the McDonald. The meat suppliers are ISO9001: 2000 certified and awarded the Veterinary Health Mark by the Department of Veterinary Services, complying with all veterinary inspection regulations. In addition, McDonalds is the first Quick Service Restaurant in Malaysia to receive the Halal certification by JAKIM (Malaysian Islamic Development Department). McDonald's meat patties are produced from pure halal beef with no additives, preservatives or flavor enhancers. The beef patties are prepared and packaged at McDonald's approved meat plants. In addition to inspections carried out before the beef arrives at the plants, their suppliers undertake several separate quality checks on every batch. The beef patties are cooked without the addition of fats or oils. All food consumed at McDonalds comply with Halal requirements. Raw ingredients, cooking utensils and meals conform strictly with the Islamic Halal requirements of the Government of Malaysia. Plus, it also can be said that the product is valuable because the standardized of the meat itself. McDonald has introduced many products in order to attract their customers. Started from breakfast, lunch, beverages, dessert, family box and festival burgers make McDonald has variety choice. Above is the safety practice in McDonald in order to maintain their food and how they standardized it:

    Handling of raw and cooked foods All food delivered to the restaurant is inspected routinely before acceptance. Internal cooking temperatures of beef patties are checked twice daily to ensure that they are cooked right for consumption. Raw food is stored in walk-in freezers in a systematic manner according to their sensitivity to temperature fluctuation. Raw eggs are stored in the chiller at 1 4C with a shelf life of 14 days and a secondary shelf life of 30 minutes once they are taken out of the chiller and stored at room temperature.

    Yellow Hutzler spatulas are used for breaking raw eggs yolks when cooking and white Hutzler spatulas for removing cooked eggs to prevent cross contamination.

    All raw food is handled using disposable gloves of a different color from gloves for cooked food or condiments. Any cooked food held in holding cabinets must be at or above 60C. Time control is used for products at the preparation table. For example, 30 minutes for eggs and 2 hours for onions, lettuce and tomatoes

    Product or the taste of the burger or fries itself can be determined as rare resources. Rare resources can be determined as resources that other competing firms do not possess. McDonald recipe is different from others fast food in Malaysia. There is many fast foods in Malaysia for example Burger King, The Wendys, KFC, Pizza Hut and mores but when we talk about the McDonald, the taste of the meat it is different. Everyone knows about the McDonald taste including the kids. Plus, in order to cater the market, McDonald has introduced Prosperity Burger during Chinese New Year. The recipe itself makes it different from others competitor. The taste of McDonald's French fries played a crucial role in the chain's success fries are much more profitable than hamburgers and was long praised by customers, competitors, and even food critics (Eric Schlosser, 2001). McDonalds has a winning "taste" formula. They also have consistency so that no matter which one you go to they will all taste the same. Great taste comes from great quality, and great quality can be sourced from the finest and freshest ingredients. That is why McDonalds demands the best from food suppliers while following the strictest food safety and preparation standards. They work only with dedicated suppliers who meet our high social, environmental and animal welfare standards, namely leading companies such as Nestle, TPC Plus, Cargill, Dinding Poultry, Dutch Lady and Fonterra. McDonald work closely with the Malaysian government as well as experts around the world to ascertain the most effective and advanced programs and policies that prevent their food safety standards from being compromised. Once the ingredients reach their distribution center, they are routinely subjected to a Quality Inspection Program to meet the right physical standards for freshness and quality. The ingredient supplies are again inspected at every restaurant, and then handled and stored in specially designed walk-in chillers and freezers set to precise temperatures.

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