National University of Modern Languages

Subject: International business

Submit by: Zoha Imran( LCM-4022)

Rafia Imran( LCM-4015)
Muteeba Majeed( LCM-4009)

Class: BBA _7 (B) Morning

Submitted to: Mam Iqra Mujtaba

Date : 29-MARCH-2023
J. Junaid Jamshed is a renowned clothing brand that offers accessories too. Its line of clothing
reflects emerging fashion trends while maintaining moderate detailing. The brands’ designs are
influenced by Arabian, Fusion, Aztec, Renaissance and others.
From the modest beginnings of a store that invested in being Soully-East, they have extended
their range with much more stylish touches and developed a loyal customer base all around the
world. This article has all the information about the brand, including J. Junaid Jamshed
History.

History:
It was founded in 2002 with the distinct vision to revive Pakistan’s cultural traditions and make
Kameez Shalwar; the famous wear, and eventually became the most recognizable and liked
clothing store in South East-Asia. It grew its network of stores to more than a hundred
branches nationwide.
J. has expanded internationally by launching twenty stores in the United Kingdom, Canada,
Australia, New Zealand, the United Arab Emirates, and Qatar. They take pride in being a
proper apparel company that sells perfumes, eastern wear, accessories and footwear for men
and women of all ages.
They deal in a wide range of textures and categories such as chiffon, silk, cambric, cotton
lawn, and seasonally appropriate fabrics.

J. Junaid Jamshed Products

 Makeup
 Fragrances
 Gift Sets
 Women Collection
 Stitched and Unstitched Dresses
 Men collection
 Waistcoat shoes etc.

J• Online selling

1. strives to handle and ship customers’ order within twenty-four hours of confirmation.
2. Customers are asked to be available at the contact number provided so that their team could
reach them.
3. The average shipping time of J. Junaid Jamshed in Pakistan is two to four working days.
4. The average delivery period for foreign orders is three to seven business days (depending
on the desired location).
5. They provide free delivery within Pakistan on all orders exceeding Rs. 1500/-.
6. Standard delivery charges would be charged for purchases under Rs. 1500, depending on
the method of payment:

Order Tracking

1. The customer would receive an SMS/email with your tracking number once your order has
been dispatched.
2. Customer can monitor their order using the courier website sent in their email.
3. If customers haven’t received any tracking updates, they could contact the management
at eshop@junaidjamshed.com.
4. The brand is not responsible for late collection/delivery by 3rd party courier companies

Returns and Exchanges

The customer has ten days from the delivery date to request an exchange or return if:
1. The product is defective, stained, or damaged.
2. The product(s) should be unused and in their original packaging, complete with labelling &
protective stickers.
3. The product delivered is not of the correct size.
4. Items bought directly from their website should be returned to their Customer Service
section in order to receive a full refund.
5. This only applies to orders shipped within Pakistan; for foreign orders, customers should
contact their customer service, and they would do their best to assist customers.
Privacy Policy
Clients privacy is extremely important to management. Junaid Jamshed Limited’s policy is to
value client’s privacy when it comes to any details management receive from its customers on
their website, http://www.junaidjamshed.com/ , and other websites they own and run.

Three branding lessons to learn from J• Junaid Jamshed

The much-criticised singer-turned-televangelist Junaid Jamshed may not be politically and

religiously correct and has had his fair share of highs and lows, but the brand J. has consistently
enjoyed strong sales over the last decade. This was evident when on September 3, the company
announced that many items in their collection had sold out and customers were therefore
requested to first confirm the availability of their item through an online request. This was not
quite what may have been expected after Jamshed was accused of making misogynistic remarks
about women in July.

Yet, a closer look at the brand’s core strategy suggests that the franchise is not totally built upon
Jamshed’s celebrity but is backed by a solid business model with a strong value proposition.
Here are three vital lessons from J.’s success story. Lessons that demonstrates what it takes to
separate winners from losers and how J. has used good design and in-trend fashion as a medium
to influence the way consumers feel, think, and act towards patronising its stores.
Lesson 1: Swim in Blue Oceans:
People’s choice of clothes is a statement about themselves, their values and identity. However, in
the case of Pakistan’s clothing industry, the value curves of most of players are virtually
identical. So the real challenge for a fashion house is to remodel the market boundaries and break
away from the competition.
J. has found the ‘Holy Grail’ of fashion by targeting a unique segment of middle-class
customers who are both conservative and fashion savvy at the same time.
The company has successfully created a demand for Shariah-compliant designer outfits, with all
the clothes approved and co-designed by religious figures such as Mufti Najeeb. This particular
business model has given the brand a sustainable competitive advantage as existing fashion
brands cannot imitate this model. Moving to an ‘Islamic’ mode would not only erode another
brand’s original customer base, the fact is that this particular niche market is not lucrative enough
to support multiple players. With such barriers in place, J. can continue to enjoy swimming in the
clear blue waters of new market space for years to come.
Lesson 2: Branding is a dynamic process:
Many run-of-the-mill fashion houses perceive consumers as passive recipients of their brand
message. This does not make sense in the context of a complex business environment where
brands need to evolve in response to changing consumer perception. J. was quick to realise this
when they coined their tagline ‘Soully East’ last year to emphasis their tilt towards eastern
values. This has helped the company to design creative marketing campaigns (they have a policy
of not showing faces on their billboard advertisements). Most of their advertisements depict
designs of their prints superimposed on other objects such as yachts, vintage cars and flowers.
Lesson 3: Word-of-the-mouth sells:
J. save a lot of money by not having to hire expensive models for their photo shoots, nor do they
rely a lot on TV commercials. Jamshed, as the primary face of the brand himself, subtly
promotes the business by participating in various TV shows.
Furthermore, the house rarely advertises its gold and silver card customer loyalty programme,
and frankly it doesn’t need to as at present, the loyalty programme has over one million
customers. Such is the power of word-of-the-mouth marketing!
Jamshed, as the primary face of the brand himself, subtly promotes the business by
participating in various TV shows.
Final word: Jamshed is not the Richard Branson of Pakistan but his personality traits have
strongly influenced the J.’s brand personality. Until now, the brand has thrived not because of his
charisma but because of an inherent strong business model and a unique branding strategy which
is difficult to imitate. Fashion branding is all about multimillion-dollar budgets, celebrity
endorsements and creating media hype – however it also involves telling a compelling story.
Jamshed’s misogynistic comments and misadventures call for a decoupling of the brand from the
image of the veteran singer himself and give a strongly independent identity to the brand. After
all we believe that every brand has a story to tell and J. is no different, but the most important
thing is to tell the right story the right way one that provides value to the consumers.