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Zagu

Zagu is a pearl shake business that offers various flavored shake drinks. It was started in 1999 by a woman with a food science degree. Zagu has since grown from a small kiosk to over 290 outlets nationwide and internationally, blending over 40 million shakes. The company aims to be the market leader in the pearl shake industry by creating product awareness, providing a fun and healthy product at the right price, and gaining loyal customers. A SWOT analysis identifies the company's strengths in its unique branding and variety of flavors, as well as weaknesses in its reliance on one product and seasonality, while opportunities exist to introduce new products and threats from competitors in the beverage industry.

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Natalie Jane Martinet
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4K views

Zagu

Zagu is a pearl shake business that offers various flavored shake drinks. It was started in 1999 by a woman with a food science degree. Zagu has since grown from a small kiosk to over 290 outlets nationwide and internationally, blending over 40 million shakes. The company aims to be the market leader in the pearl shake industry by creating product awareness, providing a fun and healthy product at the right price, and gaining loyal customers. A SWOT analysis identifies the company's strengths in its unique branding and variety of flavors, as well as weaknesses in its reliance on one product and seasonality, while opportunities exist to introduce new products and threats from competitors in the beverage industry.

Uploaded by

Natalie Jane Martinet
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Our History It took several months of experimentation, Product sampling and planning before the first Zagu store

was launched in April of 1999. Zagu was pioneered by a young enterprising lady with a degree in Food Science from University of British Columbia in Vancouver, Canada. To this date, Zagu has blended more than 40 million pearl shakes, a pretty good number for something that was widely predicted as a passing fad. Now, Zagu has grown from a tiny kiosk to a current network of over 290 outlets nationwide. Zagu has also gained recognition locally through awards such as the National Consumer Quality Awards and the Parangal ng Bayan People Choice Awards, and international recognition through our partner in Sydney, Australia. From its humbler beginning to its present success, Zagu has proven that its not just a passing fad. 85% of our current stores have been occupying the same leased for more than three years. Zagu foods can be found in malls, supermarkets and roadside locations. Behind the success of every Zagu store is our professional management team and dedicated employees committed to putting the customer first and achieving excellence in everything.

I Executive Summary Zagu is a pearl shake business that offers different kinds of refreshing and healthy shake drinks with a variety of flavours. It offers new, unusual, attractive and unique shake drink with the aspect of playing through customization. Almost the entire age bracket of Davao city is considered as target market of the company. The company will first create strong product awareness through advertising and other promotional activities. The company will also provide its consumers a fun, delicious and healthy shake drink products with the right pricing techniques. By that, the company will achieve an increasing number of loyal consumers and will maintain a positive and strong growth of the company each year. Lastly, the company is also aiming to be the top market leader in the pearl shake industry. The name of the business is the image of the product in the market. It is a symbolic construct created within the minds of people and consists of all the information and expectations associated within a product. The name should create a strong impact and appealing to the consumers, which Zagu is the most appropriate because of its simply and unique catchy word that creates an impact to the people that makes them enchant about the word.

Vision Our company bears the vision of providing fun, deliciously appetizing, uniquely enchanting food and beverage products. While maintaining our commitment to uncompromised quality at economical rates with a heartening purpose to cater to societys needs, taste and preferences; rather than simply convincing our customers to try and like whatever products we develop. Mission To provide the best quality, reasonably priced products in the food and beverage industry. To be the leader in our industry, attained by the following a well planned expansion through retail outlets and wide product distribution. To continuously generate awareness, interest and desire for our products, resulting in frequent/repeat purchase. To established Zagu as a highly regarded international brand name.

Objectives To promote, protect and maintain our image at all times. To make sure that each employees provides quality products and offer excellent service to all customers. To make sure that all outlets are properly land out, maintained and profitable.

II Situational Analysis S.W.O.T Analysis It captures the key strength and weaknesses within the company and describes the opportunities and threats facing. Strength Brands strength and uniqueness The companys brand name is original and attractive to the customers New variety of flavours to choose from the company is not concentrated in a particular flavour of shake but rather it offers different kind of shake in a variety of flavours Products that tend to make consumers lifestyle healthy The products contains nutritional benefits for the consumers Reliant upon particular pearl shake drink The product is seasonal The product is intended for summer season and because of the company should expect that during rainy seasons shake drinks is not the in demand and probably volume of sales will decrease Opportunity Introduction of new product Brand is attractive to the consumers, the products colourful and unique name seems to be attractive to the consumers. Threats The company is not alone in this kind of business there are lots of company in the same field that might become a big threat The company is in the field of beverages industry, it offers a product that the customers intake

Weaknesses

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