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m13 Digital Citizenship

1) The document discusses digital citizenship and digital commerce. It defines digital commerce as the buying and selling of items or services through the internet. 2) Some trends in Indonesia's growing digital economy and e-commerce sector are discussed, including a rising middle class, increased internet penetration, more flexible payment options, and social media becoming a shopping destination. 3) The largest online marketplaces in Indonesia are analyzed, including features from Tokopedia, Bukalapak, Shopee, and Lazada that drive innovation in the e-commerce sector.

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31 views198 pages

m13 Digital Citizenship

1) The document discusses digital citizenship and digital commerce. It defines digital commerce as the buying and selling of items or services through the internet. 2) Some trends in Indonesia's growing digital economy and e-commerce sector are discussed, including a rising middle class, increased internet penetration, more flexible payment options, and social media becoming a shopping destination. 3) The largest online marketplaces in Indonesia are analyzed, including features from Tokopedia, Bukalapak, Shopee, and Lazada that drive innovation in the e-commerce sector.

Uploaded by

rizki.f
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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IDigital Citizenship

Digital Commerce

Dr. dr. Matrissya Hermita., MSi., M.IKom


Prof. Dr. Ir. Budi Hermana, MM.
Dr. Lana Sularto, SE., MMSI

COLORING THE GLOBAL FUTURE


Di
gital Citizenship
Digital Digital Digital
Literacy
Digital Digital
Law
Digital Security & Etiquette
Digital Health &
Digital Wellness
Rights
& Digital
Safety
Responsibilities Commerce
Digital Citizenship : Digital
Economy
What is The Digital Economy?
The digital economy enables and executes the trade of goods and services
through electronic commerce on the Internet” – OECD
(2013)

“...an economy based on digital technologies


(sometimes called the internet economy)” - European Commission (2013)

“The digital economy refers to an economy based on digital technologies,


although we increasingly perceive this as
conducting business through markets based on
the internet & the World Wide Web”
- British Computer Society (2014)
“That part of economic output
derived solely or primarily
from digital technologies with
a business model based on
digital goods or services” -
Bukht and Heeks (2017)
Sumber: Digital Economy Report (UNCTAD,
2019)
Sumber: Digital Economy Report (UNCTAD,
2019)
Value In The Digital Economy
Sumber: Digital Economy Report (UNCTAD,
2019)
From linear production to
feedback loops in the digital
economy
Sumber: Digital Economy Report (UNCTAD, 2019)
Digital
Commerce
Digital Commerce or electronic commerce is the action of buying or
selling items or services through the use of the internet (Ribble,
2004)

Jual beli online


situs komersil, situs lelang, dan internet

Jual beli “virtual merchandise”


Media subscriptions
(Itunes, Netflix dll)
Masyarakat kelas menengah tumbuh
sangat signifikan (21% dari total populasi 2019)
Penetrasi internet yang makin tinggi.
Makin majunya teknologi finansial (66%
populasi bankless 2018)

Suntikan dana dari investor luar (misal :


Alibaba investasi $1,1 miliar di Tokopedia)
Perusahaan mulai membangun online presence
1. Tren Produk Ramah Lingkungan

(87% konsumen tertarik membeli

berkontribusi positif pada lingkungan)


2. Cara Pembayaran Lebih Fleksibel (OVO Paylater, Shopee Paylater, dan Go-Pay
Later meningkatkan penjualan hingga 30%)
3. Online Marketplace via Google (Google Shopping menaikkan tingkat konversi di e
commerce hampir 17%)
4. Berkembangnya Layanan Ekspedisi
5. Populernya Customized Product (produk Kesehatan, kecantikan
dll) 6. Media Sosial Jadi Tempat Berbelanja

7. Pengalaman Berbelanja yang Lebih Baik dengan Adanya AR dan


VR (kacamata, IKEA dll)
8. Pembayaran Sistem COD yang Masih Jadi Andalan
4. Berkembangnya Layanan Ekspedisi
5. Populernya Customized Product (produk Kesehatan, kecantikan
dll) 6. Media Sosial Jadi Tempat Berbelanja

7. Pengalaman Berbelanja yang Lebih Baik dengan Adanya AR dan


VR (kacamata, IKEA dll)
8. Pembayaran Sistem COD yang Masih Jadi Andalan
5. Populernya Customized Product (produk Kesehatan, kecantikan
dll) 6. Media Sosial Jadi Tempat Berbelanja

7. Pengalaman Berbelanja yang Lebih Baik dengan Adanya AR dan


VR (kacamata, IKEA dll)
8. Pembayaran Sistem COD yang Masih Jadi Andalan
7. Pengalaman Berbelanja yang Lebih Baik dengan Adanya AR dan
VR (kacamata, IKEA dll)
8. Pembayaran Sistem COD yang Masih Jadi Andalan
8. Pembayaran Sistem COD yang Masih Jadi Andalan
Online Marketplace Terbaik di Indonesia dan
Inovasinya TrenAsia, per Agustus 2020
93 juta.visit / bulan
Layanan inovatif :
Flash Sale, Super
Deal, diskon
momentum. &
Gamifications.

86 juta.visit / bulan
public figure sebagai brand ambassador mereka, fitur Quick Reply, fitur Tokopedia
Play pembeli bisa ikut serta dalam live shopping, Bagi

penjual : fitur Summary Sales and Order


35 juta.visit / bulan
layanan Buka Pengadaan sebagai solusi bagi perusahaan, UMKM, dan

pemerintah yang memerlukan layanan e-procurement

22 juta.visit / bulan
layanan #UpgradeUMKM agar pengusaha UMKM menggunakan layanan e
ommerce lazada.
18,3 juta.visit / bulan
Blibli membantu
proses distribusi
beras ke seluruh
Indonesia
Gaji Generasi Z dan Milenial Banyak Dibelanjakan di E-Commerce
Jadwal Belanja Konsumen di E Commerce

Kebanyakan di Siang Hari


15% Senin-Rabu ,
14% Kamis-Sabtu,
13% Minggu

How Social Media


Influences Purchase
Decisions

Produk
Fesyen
Primadona
E-
Commerce

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