2014 Mnet Asian Music Awards

General Sponsorship Proposal

CJ E&M International Sales Team

September 2014 1
Contents

1. What is MAMA?

2. Sponsorship Tiers & Benefits

3. Appendix

2
What is MAMA?
2014 Mnet Asian Music Awards
1. What is MAMA?
No.1 Music Awards in Asia
Connecting World through Asian Pop Music,
MUSIC MAKES ONE

Stunning Collaboration Performance of K-Pop Stars

with World-class Artists,
Plus Awarding Ceremony for the Stars
Asia No.1 Music Festival
Mnet Asian Music Awards
CJ E&M Global Festival
No.1 K-Pop Chart Show M COUNTDOWN’s year-end
Look back

16th Anniversary of Asia’s Biggest Festival

And Moving Forward to Global Stage; Macau,
Singapore, and Hong Kong

4
1. What is MAMA?
the 15th MAMA in Hong Kong
Broadcast to over 94 countries
Coverage in 640 million TV
Households

1999-2013 the 14th MAMA in Hong Kong

History & Development Broadcast to over 85 countries

Coverage in 590 million Households
2013

2012
SingaporeMAMA
1st online Broadcast
Macau & Live-Streaming
Seoul MAMA
MAMA
Mnet-KM Music Festival 1st Overseas tour
Collaboration of 2 Live Broadcast of MAMA
to over 10 Live Broadcast to
2011
major music network
in Korea Asian countries over 18 countries
Mnet Music
Video Awards
1st Ever Korean
Music Video Awards

2004 2010
1999 2009

5
1. What is MAMA?
General Information
Venue Asia World Expo Arena, Hong Kong
Capacity 11,000
Date & Time Friday, November 22nd
17:00-23:00 / 6 hrs. Live Broadcasting
Line-up Stevie Wonder, Paris Hilton,
Aaron Kwok, many more
Big Bang, EXO, 2NE1, and
42 K-Pop Stars
We Create Culture with K-pop
2013 MAMA Review
Fact & Achievement
Broadcast to 94 Countries in the World / Live
Broadcasting in 15 Countries
Total Viewership: 2.4 Billion People

Rating Rank #1 in Korean CATV, and #5 including

Terrestrial Broadcasting

On-line Live Streaming through Youku Tudou in China

16 Million People Watched through Live Streaming
(Record Breaking Numbers in MAMA History)

(See Appendix for Official Coverage, Rating, and etc.)

6
1. What is MAMA?
2014 MAMA starts from NOW !

General Information

Venue Asia World Expo Arena, Hong Kong

Capacity 11,000
Date & Time Wednesday, December 3rd, 2014
17:00-23:00 / 6 hrs. Live Broadcasting
Line-up Over 20 K-pop & World Top Pop artists

Program – What to expect

December 3rd

- All day Mini Convention ‘Sponsor Booth’

- 17:00-19:00 Red Carpet Event
- 19:00-23:00 Main Show

December 1st

- 2014 MAMA Pre Party at a club in HK

7
1. What is MAMA?

MAMA
2014
2014 MAMA Road Map
Sep Oct Nov Dec

Main Event Live Video-play

(Online&TV) (by Territory)

Logo Exposure From end Sep. MAMA Teaser Promo starts

Spin-off Post Spin-off

Program Pre Spin-off Program Program
Collet Sponsor Logos

End Oct.: Priority Ticket sales starts

Ticket Early Nov. : Public Ticket sales starts
* Sponsors can start ticket promotions

On-site End Oct.: Event Promotion Onsite

Promotion (Online & On air) Booth

End Oct.: Online Vote stars

Online (2014MAMA.com)
Online
Promotion Eventpage/OnlineBanners&RollingAds.
Vignette

Media Official Promo Spot Mid Dec.

Promotion & Event Spot running Vignette

TVC Sponsors TVC exposure

(Ch.M or Mnet)

▶ Schedule is subject to change with notice 8

Sponsorship Tiers & Benefits
2014 Mnet Asian Music Awards
 2. Sponsorship Tiers & Benefits

Presenter Official Main General

1,000K USD 500K USD 300K USD 150K USD
Title Sponsor
Sponsor ID
PPL (Special Stage)
Logo on MAMA Chart

Brand Award + Spot Brand Award + Spot

Customized BPL (VCR) Customized BPL (VCR)

Online Vote (Only One) Online Vote (General)

Event Spot +Vignette Event Spot +Vignette Event Spot +Vignette

PPL in Red Carpet Show PPL in Red Carpet Show PPL in Red Carpet Show

PPL in Spin-Off Program PPL in Spin-Off Program PPL in Spin-Off Program

License & Ticket License & Ticket License & Ticket License & Ticket
Booth: On-site Promotion Booth: On-site Promotion Booth: On-site Promotion Booth: On-site Promotion
Logo Exposure Logo Exposure Logo Exposure Logo Exposure

TVC TVC TVC TVC

▶ The “General Benefits” can be adjusted by a brand’s request 10
 2-1. Title Sponsor * Presenter only

Presenter has the right to associate brand name to MAMA official title
 Brand logo to be placed together with MAMA official logo (see the image below)
 Venue & Platform – on air, on line and OOH promotions platforms
 Start date – from end of September, 2014 MAMA teaser promos at digital & on-air
platforms will be running

with

▶ Title sponsor is only for a “Presenting sponsor”. 11

2-2. Sponsor ID * Presenter only

Sponsor ID a 5 to 15 second advertising VCR clip to be played right before

the show runs. (not a brand commercial)
 VCR clip that contains brand logo or product associating with 2014 MAMA official logo or title
 Running period - on the date of the show, 3 times to be aired live
(the show consists of 3 parts)
- will be aired live to the countries under 2014 MAMA coverage
 Length of the clip – 5 to 15 second
* CJ E&M produces clips

▶ Sample video clip attached separately – 1) 2013 MAMA UP Sponsor ID 5

2) Grandpa over Flower in Taiwan

E.g. Korean Bev. Brand sponsors the reality show program. Sponsor ID produced and run right before the show.

12
 2-3. PPL on a Stage : Special Stage * Presenter only

Right to have a custom-made stage solely dedicated to sponsor’s brand & product

 Special Stage can be made to maximize brand & product exposures to audiences, by incorporating
design elements that are inspired by Sponsor’s brands or products

 Or Sponsor’s brand related short video clips can be displayed on a main LED screen installed at the
main stage of 2014 MAMA

* CJ E&M production team will design and build up the stage.

* This benefit is open to any client who wants to have a special stage (Sponsorship should be +500K USD)

▶ Sample video clip attached separately – 2012 MAMA_BeatsbyDrDre

E.g. Beats by Dr. Dre stage in 2012 MAMA

▶ Brand exposures are possible within the range of broadcasting regulation

▶ Production teams will follow the regulations regarding indirect advertisement in territory of Korea and the host nation 13
2-4. Logo Exposure on M Asian chart * Presenter only

Sponsor logo exposure at M Asian Chart clip in weekly Mcountdown chart show.

 MAMA chart clip is aired once a month from Sep to Dec in weekly Mcountdown chart show

* weekly chart show ‘Mcountdown’ is on-aired in Korea, Japan, USA and SEA countries and
live streamed in China (Youku&Tudou)
* Once a month - Every last Thursday Sponsor logo to be exposed
: the chart is an aggregate chart of MCD (KR), Youku&Tudou Music chart (CN)

 The clip is a separate filler (Vignette)

Logo Logo

Logo Logo
14
 2-5. Brand Award + Nominee Spot

Brand Award – Right to associate brand name to a MAMA award category

E.g. “(Brand Name) 2014 Best male artist of the Year”

 5 awards can be associated to brand name

* Award category should be discussed in advance and No. of awards available is subject to change.
* Vote for the awards is ONLY available in 2014 MAMA official website (open early Nov.) & mobile APP.
 Sponsor can set up a brand award voting page in their website.

<BC-UnionPay Album of the year in 2013 MAMA> <2013 MAMA Official Website – Voting Page>

<BC-UnionPay Webpage in 2013>

15
2-5. Brand Award + Promo Spot

Promo Spot – Brand associated Nominee spot of Sponsors brand award to be aired

* 5 to 15 second in length
• Runs on CJ E&M channel, Mnet JP, Mnet US and Ch M / 4 times a day for 3 weeks

▶ Sample video clip attached separately – 1) 2010 MAMA_Nominee spot_KR

2) 2013 MAMA_Nomini spot_Global
<BC-UnionPay brand award nominee spot in 2013 MAMA>

Red Carpet Award – Right to associate brand name to MAMA Red Carpet Award (NEW!!!)
 Only one Red Carpet Best dresser Award is available
<MTV VMA Pre-show Best Dresser voting example / PACSUN customer invitation event at MTV
VMA Pre-show>

16
 2-6. Customized BPL (VCR)

Sponsors’ brand or logo to be exposed in the VCR clip ‘seamlessly’

 Expose sponsor logos in the street in an VCR (for example)
 VCR Clips are to be running during the main show (more than 3 times )

▶ Sample video clip attached separately - 2013 MAMA_Main Show_Opening & Bridge VCR_BC Union Pay

<Example of logo exposure in VCR of previous MAMA>

<Logo exposure by using stage set of 2013 MAMA main show>

▶ Production teams will follow the regulations regarding indirect advertisement in territory of Korea and the host nation 17
2-7. Online Vote – Awards

Presenting and official sponsors have right to operate Online Vote site in Sponsor’s web

 Voting for the awards is ONLY available on 2014 MAMA official website (2014mama.com) and
sponsor’s website (1 site only)
 Voting period – 4 weeks (before the show)
 Expected results - 1) Increase P/V and U/V for at least 1 month
2) continuous traffic inflow (An user can cast 1 vote per 1 ID per day (10 vote per 1 IP)

<Example of logo exposure in VCR of previous MAMA>

18
2-8. Event Spot & Vignette (Follow-up filler)

Pre-event spot for Sponsor’s special event promotion in relation to 2014 MAMA

 Making 30 second pre-event spot and running the spot on Mnet Korea & Channel M SEA
* Channel M covers 10 South East Asian countries
 Running time – from early Nov. to Dec. 3rd (Mnet - 63 spots / Ch M – 126 spots in 3 weeks)
 Sponsor can use it at their digital platforms (discussed in advance)
*copyright of the spot belongs to CJ E&M

▶ Sample video clip attached separately – 1) 2011 MAMA SamsungNX_Expedition_FI2_eventSpot

2) 2013 MAMA BC_UnionPay Event Spot

<2011 MAMA SAMSUNG camera NX-200 Singapore Expedition event spot>

<2013 MAMA BC-UP 40 people Expedition event spot>

19
2-8. Event Spot & Vignette (Follow-up filler)

Follow-up filler (Vignette) for sponsor’s post promotion in relation to 2014 MAMA

 Making 30 follow-up filler and running the filler after the event on Mnet Korea & Channel M SEA
* Channel M covers 10 South East Asian countries
* Running time – after the event (Mnet - 63 spots / Ch M – 126 spots in 3 weeks)

 Sponsor can upload this on their digital platforms (prior discussion needed)
* copyright of the spot belongs to CJ E&M
* Before shooting, length and concept can be vary based on client’s marketing needs
(prior discussion needed)

▶ Sample video clip attached separately – 1) 2011 MAMA SamsungNX_Expedition_filler_45s_TV

2) 2013 MAMA BC_UnionPay Vignette

<2013 MAMA BC-UP 40 people Expedition Vignette>

20
2-9. PPL in Red Carpet Show

Right to show Sponsor’s product during the Red Carpet show

 MAMA2014 official vehicle for artists protocol
 Vehicle is placed on red carpet

E.g.) 2013 MAMA – Nissan

2012 MAMA – Volkswagen
2011 MAMA – Mercedes Benz

* Apart from Automobile brand, fashion or cosmetic brands can expose their model (or products).
(prior discussion regarding model & products is needed)

21
2-10. PPL in Spin-Off Program

PPL in Spin-Off Program (Program related with MAMA)

 Exposing Sponsor brand products or brand itself in a program related to MAMA
E.g. 2013 MAMA – Cosmetic Brands – Entertainment program ‘Taxi’ & ‘Entertainment News’
 Brand products and brand’s local store can be naturally exposed in Spin-off program with right concept

<2013MAMA Spin-off – ‘Wide News’ / Brand - TonyMoly>

<2013MAMA Spin-off – ‘Taxi’ / Brand – CJ Foodville ‘BiBiGo’>

22
2-11. Brand License & Ticket Promotion(Normal seat)

Right to use MAMA brand license for Sponsor’s event promotion

 Sponsor can use the official title & logo of 2014 MAMA for it’s event promotion
 Period – from the date of sponsorship begins to the date of the promotion ends
* Sponsor needs to share the promotion plan in advance

 It is applicable for sponsors to produce ‘MAMA special edition item’ (Prior discussion needed)

<2013 MAMA Edition BC-UP Gift Card sold>

<2011 MAMA Singapore Airline event by using MAMA brand license>

23
2-11. Brand License Ticket Promotion(Normal seat)

Tickets (10% value of the sponsorship fee) are provided to Sponsor

 Tickets are to be in various categories

 Sponsor can use tickets for their MAMA related event promotion
(Promotion plan should be shared in advance)
* Official ticket sales will start on early Nov.

<2013 MAMA Nissan Ticket promotion> <2013 MAMA TonyMoly Ticket Promotion>

24
2-12. Onsite Booth

Right to have a booth space for sponsor’s brand promotion

 Sponsor can use this space for it’s own promotional uses. E.g. sampling, educating, product display etc

 Basic booth settings to be provided (electricity, desk, chairs)

: Size – 3m*3m
 Period – on the show day (opening time to be confirmed)

25
2-12. Onsite Booth

26
2-13. Logo Exposure Guarantee (On-air)

Exposure of sponsor logo in the SPOT

 Spot runs in Mnet, KM, tvN channel in Korea and Channel M, Mnet US, Mnet JP in overseas
* Channel M covers 10 SE Asian countries

 Within Korea – 10 times a day for 21 days. 210 times in total guaranteed
 Overseas – 6 times a day for 21 days. 126 times in total guaranteed

▶ Sample video clip attached separately – HD_MAMA_MainSpot_ENG

<Logo exposure in official spot>

1) 2012 MAMA 2) 2013 MAMA

27
2-13. Logo Exposure on Every Media

1. MAMA online website 2. MAMA Red carpet Photo wall

28
2-13. Logo Exposure on Every Media

3. Banner, Printed matter 4. Logo exposure with electronic board & LED

29
2-14. TVC Exposure

Right to have TVC spots on the day of MAMA 2014

 Sponsor to be provided with ad TVC spot (ROS) for running it’s ad commercial during the show
: 30 sec each / 3 times (Pre, Middle, Post)
 It will be aired through CJ E&M channels in Korea and overseas
: Mnet (Korea, US, Japan)
: Channel M (Hong Kong, Taiwan, Indonesia, Singapore, Malaysia, Philippines, Thailand, Myanmar, Cambodia, Australia)

* Client’s current TVC in use can be exposed, but if it has issues of portrait right, copy rights or local
advertising, it can be substitute to other TVC or other benefits

Korea’s No.1 Music & Entertainment Channel The Asia’s leading K-Entertainment Channel This is
K-POP

• Main Target : 15-34 People • Main Target : 15-34 People

• Coverage : 21.02 million households • Coverage : 0.33 million households
• Genre : Music & Entertainment 100% Pay TV in HK (Now TV, I Cable, HKBN, TVB Payvision)
• Major Program : Superstar K / Voice of Korea etc & Singapore (Starhub, Mio TV)
Additionally Taiwan, Thailand, Philippines, Indonesia and
Malaysia, Australia, Myanmar
• Genre : Music & Entertainment
• Major Program : K pop Starhunt / Kimch Fan Club

K
30
2-17 Backstage (Interview Zone) Live Streaming

Backstage Camera only for Sponsor’s website users

 Install a camera at the backstage side (Interview Zone)
: Artists will greet and get a quick interview for the view

 MIC / Backdrop will be wrapped with the logo of sponsor

e.g.) Mock-up images :

wrapping the microphone in the exclusive backstage interview

e.g.) Twitter Mirror from 2013MAMA

▶ Live streaming of the main show of <2014 MAMA> will be streamed on CJ E&M’s partners’ and own POC.
Sponsors' POC also can do “live streaming” non-exclusively, and do online marketing exclusively. 31
 Appendix
2014 Mnet Asian Music Awards
 3.1. 2013 MAMA – Review <Coverage>

■ Broadcast to 2.4 Billion viewers of total 94 countries worldwide!!!

(Including delayed broadcast )

Compare to 2012 MAMA (85 countries On-Air), the Coverage has increased 130%,
& 640 million households of approx. viewers are secured !!!

Country Channel Platform Approx. Viewers in 2013 Online Note

1 South Korea Mnet Cable / Satellite / IPTV 23,143,312 mwave.interest.me

1) youku.com
2 China Hunan TV Satellite 300,000,000
2) tudou.com
3 Mnet Japan Premium Cable 107,000(overlapped w/ SSTV) 1) jp.mnet.com
Japan
4 SSTV Cable / Satellite / IPTV 8,246,000 2) yahoo.co.jp

5 Mnet America Cable 15,000,000

1) youtube.com in Mnet
6 JADE LA Cable Included in Mnet
America Channel
U.S. JADE
7 Cable Included in Mnet *Geoblocked other area
San Francisco except USA
DirecTV 145,200
8 Satellite
TVB1 & 2 (Included in Mnet)
9 J2 Digital Terrestrial Included in Jade
10 Jade Terrestrial 2,589,000
Hong Kong
11 HD Jade Digital Terrestrial Included in Jade
12 TVBM Cable Included in Jade
mwave.interest.me
13 VTV6 Free TV Included in VTV3
Vietnam
14 VTV3 Free TV 14,200,000
15 Myanmar 5 Movies Free TV 4,280,000
16 Cambodia MyTV Free TV 2,800,000
17 Taiwan FOX E Cable 7,100,000 1) tw.yahoo,com

mwave.interest.me (previous title) = www.mwave.me (present)

33
 3.1. 2013 MAMA – Review <Coverage>

Country Channel Platform Approx. Viewers in 2013 Onl i ne Note

18 Indonesia Indosiar Free TV 35,429,000
19 Singapore ChU Free TV 1,151,000
20 Malaysia 8tv Free TV 6,447,000
21 abs-cbn Studio 23 Free TV 17,568,000
Philippines
22 abs-cbn MYX Cable Included in Studio23
23 Thailand (Including Laos) BBTV Free TV 19,128,000
5,400,000
24 Pan Asia* (4 Countries) ch. M
(SEA local overlapped)
25 France GONG TV Cable, Satellite, IPTV 10,000,000

26 Canada FTV Cable/ Satellite 159,500 TVB allied

27 New Zealand World TV Cable/ Satellite 12,000 TVB allied

28 India Region**** (8 Countries) Fox Travellers Pay TV 63,000,000

Pan Middle East Asia

28 FX Pay TV 50,000,000
& North Africa ** (23 Countries)
29 Balkans*****(7 Countries) Fox Life Pay TV 3,005,128
Russia (CIS)******
30 Fox Life Pay TV 14,680,000 mwave.interest.me
(15 Countries)
31 Spain FOX Pay TV 2,968,730
32 Portugal FX Pay TV 1,226,234
33 The Netherlands Fox Life Pay TV 1,695,145
34 Norway FOX Pay TV 1,807,035
35 Belgium Fox Life Pay TV 288,258
36 Poland FOX Pay TV 3,363,297
37 Italy Fox Life Pay TV 4,451,648
38 Bulgaria Fox Life Pay TV 1,488,477
39 Finland FOX Pay TV 4,760,106
40 Germany FOX Pay TV 4,288,346
41 Greece Fox Life Pay TV 400,792
42 Turkey Fox Life Pay TV 373,848
43 UK FOX Pay TV 11,769,689

44 Pan-Europe*** (8 Countries) TCC Cable/ Satellite 20,000 TVB allied : France, Spain, Portugal, Norway not included

45 AFRICA (5 Countries) FIC - 2,574,196

34
 3.2. 2013 MAMA – Review <Performance in KR>

■ Households viewership reached 6.45% (Highest) !!!

Mnet was ranked 5th on total viewership including FreeTV, ranked 1st on Cable TV

AGB NMR/National/MAMA Main Show/18:00:00 - 24:04:59

M a in S how Only (20: 07: 00 - 24: 03: 59) 9.000 2013
# Channel 2013 MAMA
P 1534 HH Individual P 2049 MAMA*
8.000 (Main Show/20:07~24:03) KBS2
1 KBS2 1.618 8.739 3.560 3.233
7.000 SBS
2 SBS 1.573 6.043 2.495 2.242
6.000 MBC
3 MBC 1.179 6.807 2.620 2.334
5.000 JTBC
4 KBS1 1.047 11.906 4.146 2.050
5 M net 0.689 1.009 0.477 0.484 4.000

6 JTBC 0.494 1.571 0.633 0.645 3.000

7 tvN 0.398 0.886 0.398 0.487 2.000

8 OnStyle 0.346 0.696 0.336 0.367
1.000
9 EBS 0.244 1.279 0.525 0.418
0.000
10 KM 0.226 0.348 0.171 0.144 18시대 19시대 20시대 21시대 22시대 23시대 24시대 25시대

▣ Compare to previous year, HH & Target viewership increase 201%!!

<2013 MAMA> <2012 MAMA>
HH 1534MF 2049MF HH 1534MF 2049MF

>
AVG Highest AVG Highest AVG Highest AVG Highest AVG Highest AVG Highest
Mnet 1.006 1.388 0.687 1.082 0.484 0.746 Mnet 1.482 1.749 0.885 N/A N/A N/A
CJ Channels Total 3.679 6.455 1.962 4.042 1.842 3.806 CJ Channels Total 3.501 3.751 1.963 2.302 1.728 1.888

35
 3.3. 2013 MAMA – Review <Online>

■ Web/Mobile Web/Application Service offered to Worldwide online users

■ Online Live streaming to Worldwide via 10 online platforms
16Million users watched Live streaming at China’s Biggest Video Portal
Youku.com / Tudou.com

<2013 MAMA Online Votes>

Period Votes UV PV
2013 MAMA 29 15,238,226 4,664,595 61,805,492 Online Votes has decreased compare to last year
because, artists who are popular in China, such as
2012 MAMA 39 38,265,037 10,037,169 131,231,873 Super Junior & 2PM were not the nominees of this
2011 MAMA 25 7,379,514 12,037,235 38,644,906 year. However, total online streaming viewers are
20's choice 21 4,371,131 795,448 16,517,378 increased.

<Index by each Platform> <2013mama.com Live Streaming> viewers

2013 2012 Country Visits Proportion
Platforms
구 분
시청자수 China 123,591 28%
최대Max.
동접자 Same time View Total viewers
Thailand 58,504 13%
mama.interest.me 112,280 435,312 2,425,803 Malaysia 48,812 11%
youtube.com 10,094 122,259 965,958 Vietnam 39,497 9%
Taiwan 39,321 9%
mnetamerica.com 10,210 95,413 366,470 Hong Kong 20,087 5%
Indonesia 18,582 4%
jp.yahoo.com 15,210 318,673
Philippines 18,461 4%
tudou.com/ Russia 7,874 2%
219,369 16,130,356 9,811,792
youku.com Australia 6,890 2%
tw.yahoo.com 4,168 65,298 Etc. 53,663 12%

Total
합계 371,331 17,167,311 13,570,023
Mama.interest.me = 2013mama.com
36
3.4. 2013 MAMA – Review <Online Search>

■ In comparison with global top awards, MAMA manages to earn as much attention (proven by the
search engine data) as MTV's Video Music Awards of which is gathering the most public attention

(number of
search) Naver Google
4,000,000
Awards Search Keyword
VMA 2013
Video Music Awards
3,500,000 Video Music Awards
Video Music Awards 2013
VMA
Grammy Awards 2013
3,000,000 Grammy Awards
Grammy Awards Grammys
Grammys Awards
Grammys Awards 2013
2,500,000 American Music Awards
American Music Awards American Music Awards 2013
ama 2013
2,000,000 EMA
3,685,500 EMA 2013
European Music Awards
3,492,422 European Music Awards
European Music Awards 2013
1,500,000
2,642,800

1,000,000

1,469,000
1,143,200
500,000

22,200
0
MAMA(2013.11.) MAMA(2013.11.) Video Music Awards Grammy Awards (2013.2.) American Music Awards European Music Awards
in Hongkong (2013.8.) (2013.11.) (2013.11.)
37
3.5. 2013 MAMA – Review <Press Release>

■ Korea: 61 media were participated

■ International : Total 116 media, 229 Press, Over 5,000 articles! With. Foreign press like AP, AFP,
Reuter, CNN.com, Wall street Journal, & Beijing TV, Media from HK local like South
China Morning Post, Apple daily, & Press from Japan, Taiwan, Malaysia, Norway, etc

38
3.5. 2013 MAMA – Review <Press Release>

■ Huge viral & Press released at major online community websites of Korea

39
3.6. 2013 MAMA –<Artist Line-up>

With The Top Korean Artists of the Year

2010 GD&TOP, 2NE1, Taeyang, Wonder Girls, 2PM..
Yoon Eun Hye, Joo Jin Mo, Yoo Jin, Chun Jung Myung..

2011 Super Junior, Girls Generation, 2NE1, Kim Hyun Joong, BEAST, Hyun-A..
Lee Byung Hun, Kim Hee Sun, Song Seung Hun, Ji Sung, Yoon Eun Hye..

2012 PSY, BIGBANG, Super Junior, KARA..

Song Joong Ki, Song Seung Hun, Jung Woo Sung, Choi Ji Woo, Han Ga In, Han Ye Seul..

2013 RAIN, BIGBANG, EXO, 2NE1, INFINITE, Crayon Pop..

Lee Seung Ki, Ko Soo, Lee Seo Jin, Kim Jong Kook, Han Chae Young..

40
3.6. 2013 MAMA –<Artist Line-up>

And The Hottest Artists from All Over The World

2010 Far East Movement (U.S.A), PERFUME & CHEMISTRY (Japan), ime & Zhang Jie (China)

2011 Will.i.am & Apl.de.ap from Black Eyed Peas & Dr.Dre & Snoop Dogg (U.S.A)
Lang Lang & Jane Zhang Liang & Wei Chen (China), Koda Kumi (Japan)
Dick Lee & Kit Chen (Singapore)

2012 Wang Lee Hom & Bo-lin Chen (Taiwan), Jackie Chan & Joey Yung & Simon Yam (Hong Kong)
Li Yuchun & Angela Baby & Peng Yuyan & Bai Bai He (China), B.o.B & Adam Lambert (U.S.A)

2013 Aaron Kwok (China), Miriam Yeung (Hong Kong)

Stevie Wonder, Icona Pop, Paris Hilton (U.S.A), Ylvis (Norway)

41
3.7. 2013 MAMA – Media Partners

■ Broadcasters and internet media from all over the World

42
 谢谢您
THANK YOU
감사합니다

International Sales Team