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The theoretical framework for this study is the Technology Acceptance Model (TAM). TAM was introduced in 1989 and has become an established model for predicting user acceptance of new technologies. TAM uses individual beliefs about usefulness and ease of use to determine attitudes and intentions toward using new systems. Specifically, TAM focuses on how perceptions of usefulness and ease of use influence individuals' acceptance and intention to use new technologies. The model is grounded in the theory of reasoned action developed in 1975.

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9 views

Document

The theoretical framework for this study is the Technology Acceptance Model (TAM). TAM was introduced in 1989 and has become an established model for predicting user acceptance of new technologies. TAM uses individual beliefs about usefulness and ease of use to determine attitudes and intentions toward using new systems. Specifically, TAM focuses on how perceptions of usefulness and ease of use influence individuals' acceptance and intention to use new technologies. The model is grounded in the theory of reasoned action developed in 1975.

Uploaded by

Anna Cruz
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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2.

2 Theoretical Framework

The theoretical framework that guides this study is based on the Technology Acceptance
Model (TAM).

The Technology Acceptance Model was introduced by Davis, Bagozzi, & Warshaw (1989). This
model tries to understand the factors that influence users’ satisfaction with new technologies. "TAM has
become well-established as a robust, powerful and Parsimonious model for predicting user acceptance"
(Venkatesh & Davis, 2000, p. 187). TAM has received wide attention from IT researchers for two
reasons. First, it has a strong foundation in theory; Venkatesh & Davis (2000) stated, "Substantial
theoretical and empirical support has accumulated in favor of the technology Acceptance Model" (p.
186). Second, it can be used as a guideline to develop successful IT applications.

Technology acceptance model uses individual beliefs toward usefulness and ease of use to
determine attitudes and intentions toward using new technological systems (Shin, 2009). According to
TAM, the key predictors of individuals’ acceptance and intention to use the new technology are their
perceptions of its usefulness, and their perceptions of its ease of use (Davis, 1993). This model has its
foundation in the theory of reasoned action developed by Martin Fishbein in 1975 and continued by Icek
Aizen in 1980. Central to this theory is the idea that decisions come from analysis of end users’ available
information and their intentions to make rational choices. Critical to the technology acceptance model is
perception as the center of analysis. The technology acceptance model looks at two factors affecting an
Individual's behavior when presented with new technology. Perceived usefulness looks at end users'
beliefs that using any particular technology will improve their individual performance. Davis (1989)
defines perceived usefulness as the degree to which a person sees that a certain system will boost his or
her performance.

The theory describes how end users inquire about how difficult technology will be to use as
part of the process of completing their work assignments. When a user perceives a system as difficult to
use, s/he is more likely to continue using that system.

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