Nagoya: UNESCO City of Design

Creative Cities Network
CLT/CEI/CID/2009/PI/138
24/09/2009
Nagoya
UNESCO City of Design
Fast facts
• Design-related industries have yearly sales of more

than 10 billion yen, accounting for just under 10 % of
domestic sales.
• Manufacturing businesses in such cutting-edge

fields as automobiles, machine tools and aerospace,
and the design-related sections of semiconductor,
information and electrical machinery, iron and steel,
and chemical manufacturers are concentrated in
Nagoya.
• Including the School of Design and Architecture at

Nagoya City University, Nagoya and its periphery
is home to more than 50 design-related public and
private universities, junior colleges, and vocational
schools, making it the biggest hub of design related
education in the country.
Design and Cultural Events
• International New Designers Workshop

A workshop aimed at the next generation of designers,
students and design researchers from all over the
world. This event, which began in 2000, strives for
comprehensive human resource development by
going beyond the strict definition of design, placing
more and more emphasis on the social experience
of collaboration with people of different nationalities,
cultures, and fields.
• Nagoya Fashion Contest

Started in 1980, the contest receives more than 5,000
entries each year from Japanese and international
students and young designers, and it is highly-
esteemed as a gateway to success for budding
designers. The fashion-show style final judging
board, which welcomes eminent designers as judges,
is open to students and the general public.
• International Competition Nagoya Design DO!

A biennial event started in 1998, Nagoya Design
DO! is a competition for young designers up to the
age of 40 with recognition given to entries on the
pre-chosen theme from all fields of design. Award
winners are invited to an international workshop,
making the competition a place for human resource
development and exchange.
• Messe Nagoya
With social trends of the environment and security
as central themes, various types of businesses have
been coming together at this international trade fair
since 2006 as a place for international exchange,
and to create business opportunities.
Major Design Institutions
• International Design Center

Through the support of the national government, the
City of Nagoya, the Aichi Prefectural Government,
and members of the local business community
came together in 1992 to establish the International
Design Center with the objectives of developing
regional industry and culture and creating a center
for the release of information in order to contribute
to international society. The building was opened in
the downtown area of Nagoya in 1996 and spans
an area of approximately 20,000 square meters.
The Center is equipped with a multi-purpose hall, a
museum, a gallery, a library, an incubation facility,
and a shopping mall, making it Japan’s first integrated
design center.
• Council of Chubu Design Organizations (CCDO)

The Council of Chubu Design Organizations was
established in 1988 for the purpose of promoting
design through an effective alliance based on
partnership by 16 design organizations active in the
Nagoya area in fields such as industrial, interior,
graphic, and architectural design. The CCDO
performs many functions including the hosting of
design events, competitions, and social gatherings
as well as editing an information magazine.
• Nagoya Urban Institute
Established in 1991 as a center of consideration for
the 21st-century urban development of Nagoya, the
Nagoya Urban Institute became a full-scale institution
in 1999 with the addition of exhibits, a library, and
meeting rooms. The Institute hands down the history
and know-how of urban design and, to contribute
to the development of the city, it carries out various
projects, among which are examinations and
research, information collection and human resource
development and exchange.
• Nagoya Fashion Association

The Nagoya Fashion Association was established by
the City of Nagoya, Aichi Prefectural Government,
the Nagoya Chamber of Commerce & Industry,
fashion-related educational institutions, and apparel
businesses in 1987 with the objectives of developing
the fashion industry and improving life and culture
through fashion. The Association is developing
projects aimed at breathing new life into local fashion
including collecting and providing fashion news,
contests aimed at cultivating personnel, and support
for local young creators starting their businesses.
Major Design Assets
• Intellectual Assets
The Design Museum within the International Design
Center, based around American Art Deco movement,
houses more than 2,000 pieces of design art works
and collections. The museum introduces the world
of design of things close to us in daily life from a
historical point of view, from furniture to appliances,
tableware, and magazines. Furthermore, there are
many industrial museums in the area contributing to
the development of the next generation of designers
and the advancement of regional culture: the
Toyota Automobile Museum, the INAX Gallery, the
INAX Tile Museum, the Noritake Garden and the
Toyota Commemorative Museum of Industry and
Technology.
• Historical Assets
Many assets connected with the modern samurai
culture of Nagoya are concentrated here. In addition
to Nagoya Castle, an important historical heritage
built by order of Tokugawa Ieyasu, the hero who
laid the foundation for the Edo period which lasted
approximately 200 years, there is the Tokugawaen,
a chisen-kaiyu-style Japanese garden. Within the
Tokugawaen is the Tokugawa Art Museum, which
houses the Tale of Genji picture scrolls—a national
treasure—and the Hosa Library, which is home to
the furnishings and precious book collection of the
Owari Tokugawa family, which have been designated
important cultural properties. The area spanning from
Nagoya Castle to Tokugawaen has an amassment
of historical architectural heritage conveying the
transition to modernization from the Meiji Era, and the
city is working hard on maintaining the scenery and
promoting tourism in the entire area as a “Cultural
Path.”
photography: © 2009 City of Nagoya

design: UNESCO

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Creative Cities Network

• Design-related industries have yearly sales of more

• Manufacturing businesses in such cutting-edge

• Including the School of Design and Architecture at

Design and Cultural Events

• International New Designers Workshop

• Nagoya Fashion Contest

• International Competition Nagoya Design DO!

Major Design Institutions

• International Design Center

• Council of Chubu Design Organizations (CCDO)

• Nagoya Fashion Association

Major Design Assets

photography: © 2009 City of Nagoya

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