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Test 3.

1. The document is about DSM, a Dutch company that was originally founded as Dutch State Mines over a century ago and has undergone continual transformation since. 2. DSM has shifted its focus over time from coal mining to other industries like fertilizers, plastics, chemicals, and now life sciences and material sciences. 3. The company's CEO, Feike Sijbesma, believes that research and development as well as management are both important for innovation and has partnered with several business schools to provide education to help change the company's culture and accelerate its transformation.

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228 views

Test 3.

1. The document is about DSM, a Dutch company that was originally founded as Dutch State Mines over a century ago and has undergone continual transformation since. 2. DSM has shifted its focus over time from coal mining to other industries like fertilizers, plastics, chemicals, and now life sciences and material sciences. 3. The company's CEO, Feike Sijbesma, believes that research and development as well as management are both important for innovation and has partnered with several business schools to provide education to help change the company's culture and accelerate its transformation.

Uploaded by

spacemal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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EURASIAN TECHNOLOGICAL UNIVERSITY

Faculty: _________________________________
Date: ___________________________________
Student: _________________________________
Group: __________________________________

I. LISTENING PART (10 points)


Task 1. Listen to Martin McNaughton summarizing two companies’ performances over the past year. Complete
the notes below with the figures you hear. You will listen to the audio twice.
Profits’ at Simpson’s Profits’ at Litty
• increased at Highfield ____________1percent • in March: £ _______________3
since last year
• in September: £ _______________
• current year’s profit’s: £ _______________2 • predicted for last quarter: £
_______________5

Task 2. Listen to a TV presenter speaking about five people who have been nominated for a business award.
Match the descriptions (a–e) to the names below. You will listen to the presentation twice.
6 Catherine Roper a) has taken over another company
7 Deepak Patel b) has a number of overseas branches
8 Ricky Rand c) went to university
9 Gary Bell d) recently moved into a different area of business
10 Melanie Rogers e) has always worked for the family business
10 points
II. READING PART (10 points)

Task 1. Read the article and decide if the statements are True (T) or False (F).

1. DSM is planning to change its name to reflect its changing business focus.
2. The company has a long history of expansion and change.
3. Coal is still a core part of DSM’s business.
4. Mr Sijbesma feels that R&D leads the business and that management comes second.
5. Education, according to Mr Sijbesma, is a good way to change company culture and behaviour.

Innovation and inspiration


By Michael Steen
DSM still goes by the initials that stood for Dutch State Mines when it was founded more than a century ago. The
letters are one of a few things that haven’t changed for a company that has been in a continual state of
transformation throughout most of its history.
The coal mines in the south of the Netherlands are now closed. But, even when coal was central to its business,
DSM expanded into fertilisers as a way of using the ammonia produced during coal processing operations. Over
the decades, the focus shifted to plastics and, later, chemicals. Today, it is once again reinventing itself, this time
seeking out the higher-margin and less cyclical sectors of life sciences and material sciences.
The company has tried to attract the finest technical minds and put research and development at the heart of the
business. But, argues Feike Sijbesma, chief executive, a greater focus on good management is just as important.

‘Innovation, coming up with new products and launch concepts and business models, is one of the main drivers of
our strategy,’ Mr Sijbesma says. ‘The whole idea about our business education starts with our strategy ... You
need a lot of technical knowledge but you also need to change the company in terms of culture and behaviour.’

The company wants to create managers who can show inspirational leadership. Mr Sijbesma defines this as
combining ‘authenticity and vulnerability with clear direction’. DSM now works with four business schools –
IMD in Switzerland, Wharton and Babson University in the US and RSM in Rotterdam – and sends top
executives to all four schools to develop leadership skills, gain industry insight and work on special projects that
can feed into overall corporate strategy.

The links with the universities help graduate recruitment. It also puts its executives in contact with other business
people. ‘Our executives get to meet people from other companies and learn a lot from them during these
leadership discussions about industry developments.

‘The programmes are focussed on two things: personal leadership skills and business elements,’ Mr Sijbesma
says. He adds that learning is a key part of his drive to transform the group into an innovative life science and
material science company.

‘What we want to do with this whole learning architecture and with those universities is to make a stronger
foundation to support or speed up this whole change process,’ he says.

Task 2. Choose the best alternative to complete the sentences.


6. DSM hopes that its managers will learn to _______________ the company’s employees.
a) motivate b) control c) deal with the personal problems of
7. Executives from DSM _______________ at business schools around the world.
a) run training programmes b) have taken jobs c) become students
8. The training courses allow DSM managers to _______________ other people in the industry.
a) compete with b) relax with c) learn from
9. Mr Sijbesma says he wants to use education to help his company come up with _______________.
a) ways of raising capital b) fresh ideas c) strategies for recruiting talent
10. Mr Sijbesma says that he hopes to _______________ change in his company.
a) encourage b) understand c) slow down
10 points

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