Week 5-6 Slides

Business
Grade 8
01
Enterprise &
Characters of a successful
entrepreneur.
Prior knowledge
What is business?
business refers to an organization or enterprising entity engaged in
commercial, industrial, or professional activities.
Why does business exist?

● Needs (food, clothing, shelter, education, health,....)
● Wants (luxurious goods, holiday, exclusive treatment, ……)
● scarcity (all goods are limited in quantity)
Prior knowledge
What are business activities?
Business activities include any activity with the primary purpose of
making a profit.
Why are the types of business activities?

● Operating - providing goods and services to the market
● Financing - collecting funds
● Investing - purchasing and selling
Prior knowledge
Purpose of business activity:
● To create new products
● To generate large amounts of sales
● To educate the local and global community
● To create large brands
● To listen to different stakeholders
● To support community projects and social activities
Prior knowledge
What is an entrepreneur?
an individual who creates a new business,
bearing most of the risks and enjoying most of
the rewards.
Characteristics of a successful
entrepreneur
entrepreneur
The drive they have to With each new opportunity, an entrepreneurs need to evaluate
continuously ask questions and entrepreneur must run tests to situations and remain flexible
challenge the status quo can determine if it’s worthwhile to to ensure their business keeps
lead them to valuable pursue. moving forward, no matter what
discoveries easily overlooked by unexpected changes occur.
other business professionals.
entrepreneur
Being decisive doesn’t always it’s critical to surround Successful entrepreneurs are
mean being correct. yourself with teammates who comfortable with encountering
Entrepreneurs need the have complementary talents and some level of risk to reap the
confidence to make challenging contribute to a common goal. rewards of their efforts;
decisions and see them through Being aware with strength and however, their risk tolerance is
to the end. If the outcome turns weaknesses. tightly related to their efforts
out to be less than favorable, to mitigate it.
the decision to take corrective
action is just as important.
entrepreneur
Failures are not seen as setback their willingness to learn from

but as motivation to be better. mistakes, ask questions, and
persist until they reach their
goal.
entrepreneur
By developing problem-solving It’s easy to start a business, but

skills, you’ll be well-equipped hard to grow a sustainable and
to spot innovative opportunities substantial one.
and position your venture for
success.
Do you think by having those 10
characters are enough to make
you a successful
entrepreneur?
How about behaviour?
13 behaviours of a highly trust leader
Enterprise &
03
Why and how
governments support
business start-ups.
How to start a business?
How can government help us to
open a new business?
Government support
Forms of Government support:
● Financial assistance
● Incubator program
● Mentorship and networking
Government support
Financial assistance
● grants
● Loans
● Tax breaks
Government support
Incubator program
providing startups with the necessary resources,
mentorship, and guidance to fuel their growth.
These programs act as a catalyst for startup success,

helping entrepreneurs secure funding, reﬁne their
business strategies, and navigate the challenges of the
competitive business landscape.
Government support
Mentorship and networking
● Education and training

● List of potentials stakeholders
Why do Government support business
startup?
to promote economic growth and job creation.
By providing ﬁnancial and other forms of

support, the government hopes to increase the
chances that startups will succeed.
Government support
Do you think indonesian government has

given enough support?
04
Enterprise &
Business Growth
Let’s Watch
● How did he start his business?

● What did he do to grow his business?
● What are the challenges that he faced?
Why do you think we need to
grow our business?
Growth success
Advantages of growth
● purchasing - by getting discounts for buying in bulk
● marketing - by spreading the cost of promotion over
larger sales
● overheads - by spreading the staff or administrative
costs across a greater output
Advantages of growth
Business growth can also enable you to:
● increase your resources and stock

● generate more sales and profits
● reach new customers or markets
● put more money back into your business
● influence market price
● reduce external risks (eg from competition, market or technology
changes)
disAdvantages of growth
● shortage of cash - you may need to borrow money to meet expansion costs, eg buy
new premises or equipment
● compromised quality - increasing your production output may lead to a decline in
quality, which can lead to loss of customers or sales
● loss of control - as your business grows, you may need to delegate management
duties or divide the workloads between different locations
● increased capital requirements - a larger business means a larger workforce, more
facilities or equipment, and more investment
● increased staff turnover - for example, if staff are given extra work, their morale
could drop, their productivity could decrease or they could leave your business
Group Discussion
Music is your passion and you want to

earn money from it. However, you don’t
have the budget to have your own place.
What would you do to make your passion
as your business and make it grow?
Spotify story
★ Be Different
★ Deliver the Goods
★ Free Growth
★ Multiple Launches
★ U.S. and Facebook
Enterprise &
05
Business Growth Strategy
Case study
Mr Made starts his own beverages brand. He sells it in a
small outlet in front of Tiara Dewata. He has 1
employee to help him sell his products. His products
are basically fruit juice. All the ingredients are
organic and fresh. He gets them from a local farmer in
Kintamani. It costs higher than the regular ingredients.
How can Mr Made develop his business?

Swot analysis
Strengths Weaknesses
1. What is our competitive advantage? 1. Where can we improve?
2. What resources do we have? 2. What products are underperforming?
3. What products are performing well? 3. Where are we lacking resources?
Opportunities Threats
1. What new technology can we use? 1. What regulations are changing?
2. Can we expand our operations? 2. What are competitors doing?
3. What new segments can we test? 3. How are consumer trends changing?
Business growth strategies
■ Market Penetration: cut prices, improve its distribution network, invest more in marketing
and increase existing production capacity
■ Market Development: reaching new customer segments or expanding internationally by
targeting new geographic areas.
■ Product Development: making some modifications in the existing products to give increased
value to the customers for their purchase or developing and launching new products.
■ Diversification: entering new markets with new products that are either related or
completely unrelated to a company’s existing offering.
aNSOFF MATRIX
Internal growth strategy
● Seeks to optimize internal business processes to
increase revenue.
● this strategy relies on companies using their own
internal resources.
● Internal growth strategy is all about using existing
resources in the most purposeful way possible.
Example:
cutting wasteful spending and running a leaner operation by automating some of its
functions instead of hiring more employees.
external growth strategy
increasing output or business reach with the aid of resources
and capabilities that are not internally developed by the
company itself.
types
● Mergers and Acquisitions
● Strategic Alliance
Mergers & Acquisitions
Merger : when 2 companies join to make a new organization
Acquisitions: when a company takes over another company
examples
Strategic alliances
an arrangement between two companies to undertake a mutually
beneficial project while each retains its independence.

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Business

Why does business exist?

Why are the types of business activities?

Failures are not seen as setback their willingness to learn from

By developing problem-solving It’s easy to start a business, but

Forms of Government support:

These programs act as a catalyst for startup success,

Mentorship and networking

● Education and training

to promote economic growth and job creation.

By providing ﬁnancial and other forms of

Do you think indonesian government has

● How did he start his business?

● increase your resources and stock

Music is your passion and you want to

How can Mr Made develop his business?

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