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    Digital Marketing Thesis 2

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    Shaher bano
    The document discusses the COVID-19 pandemic and the importance of sentiment analysis to understand public perceptions. It notes that the pandemic emerged in China in late 2019 and was declared a global pandemic by the WHO in March 2020. It impacted all aspects of life and spread differently in various regions. Sentiment analysis of social media data can help authorities understand public sentiments around issues like vaccination programs and make informed policy decisions, though sarcasm must first be detected to avoid being misled.

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    Digital Marketing Thesis 2

    Uploaded by

    Shaher bano
    8 views1 page
    The document discusses the COVID-19 pandemic and the importance of sentiment analysis to understand public perceptions. It notes that the pandemic emerged in China in late 2019 and was declared a global pandemic by the WHO in March 2020. It impacted all aspects of life and spread differently in various regions. Sentiment analysis of social media data can help authorities understand public sentiments around issues like vaccination programs and make informed policy decisions, though sarcasm must first be detected to avoid being misled.

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    Digital marketing thesis 2

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    The document discusses the COVID-19 pandemic and the importance of sentiment analysis to understand public perceptions. It notes that the pandemic emerged in China in late 2019 and was declared a global pandemic by the WHO in March 2020. It impacted all aspects of life and spread differently in various regions. Sentiment analysis of social media data can help authorities understand public sentiments around issues like vaccination programs and make informed policy decisions, though sarcasm must first be detected to avoid being misled.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    8 views1 page

    Digital Marketing Thesis 2

    Uploaded by

    Shaher bano
    The document discusses the COVID-19 pandemic and the importance of sentiment analysis to understand public perceptions. It notes that the pandemic emerged in China in late 2019 and was declared a global pandemic by the WHO in March 2020. It impacted all aspects of life and spread differently in various regions. Sentiment analysis of social media data can help authorities understand public sentiments around issues like vaccination programs and make informed policy decisions, though sarcasm must first be detected to avoid being misled.

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    COVID-19 is an infectious disease caused by a virus, later known as coronavirus, which got spotted in China

    in late 2019[1]. The WHO declared this emergency a global pandemic on March 11, 2020 [2]. The spread of
    this virus was not uniform across the globe. It affected different regions differently due to their
    circumstances. This pandemic was one of the most death-dealing pandemics, such as Ebola, MERS-CoV,
    SARS, and the famous Spanish Flu. COVID-19 impacted every aspect of life: from global, economic, and
    social issues to significant shortages in life’s desideratum. False propagation through media and other
    sources escalated mental tension. In such a situation of uncertainty, technology helped the community
    analyze and make decisions to combat this virus. Mainstream media and social media became the highest
    data contributors, and such data can be used, in addition to other various things, to analyze public
    sentiments and perceptions from time to time.

    History states that it is usually time-taking to overcome pandemics like the coronavirus. One of the primary
    reasons is that the general public gets panicked due to circulation of misinformation, negativity,
    propaganda, and a few unpopular decisions. In such a scenario, sentiment or opinion analysis can help
    authorities to understand people’s sentiments and attitudes and carry out the necessary messaging policy
    and essential decisions. Natural Language Processing is a field of study that can be very useful for such
    purposes. Sarcasm, the use of words to mean the opposite of what one says, is one of those factors that
    can affect this process. To get genuine insights and understand the correct sentimental class, first, we need
    to check whether a comment is sarcastic or not.

    In late 2019, when the Coronavirus pandemic emerged in China, Pakistan, like every other country, also
    implemented several anti-pandemic measures from time to time to control the spread of this disease.
    These measures affected public life. Pakistan has faced five COVID-19 waves until April 28, 2022. There
    have been more than 1.5M registered cases, and over 30K people have lost their lives [11]. Pakistan started
    its mass vaccination program in February 2021, and as of May 6, 2022, almost 60.8% of the population has
    been partially or fully vaccinated, as shown in Fig. 2.

    As stated above, it is important to consider public sentiments and the factors affecting their analysis. The
    motivation behind this study is to detect the presence of sarcasm in people’s opinions about the
    vaccination program initiated by the Government of Pakistan and to avoid being misled by the sarcastic
    tone of their opinionated comments.

    In recent years, the rapid growth of Web technologies has significantly increased users’ data. People can
    freely share their ideas, express their opinions and discuss various knowledgeable things through online
    social media platforms, forums, and blogs [12]. They have become among the largest data centers in the
    world [14]. Social media users’content is usually very rich in sentiments and often provides additional
    behavioral information about the users. When such information is analyzed, it becomes a key factor and
    significantly improves the decision-making process for any decisive authority. However, manually
    processing such a large amount of user-generated data remains challenging. Sentiment analysis, a
    technique for enlightening intuition from unstructured content by automatically examining the public’s
    sentiments, can help one understand users’ feelings about an entity and make future policies accordingl

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