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GCE Advanced Level - ICT - E COMMERCE

The document discusses various concepts related to e-commerce including definitions of e-commerce and e-business, different business models in the digital economy, major contributors to e-commerce like customers, banks, and payment intermediaries like PayPal, different e-commerce models and services like B2B, B2C, advantages and limitations of e-commerce, and other related topics such as e-marketing, online marketplaces, and payment gateways.

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samindu lakshan
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50 views

GCE Advanced Level - ICT - E COMMERCE

The document discusses various concepts related to e-commerce including definitions of e-commerce and e-business, different business models in the digital economy, major contributors to e-commerce like customers, banks, and payment intermediaries like PayPal, different e-commerce models and services like B2B, B2C, advantages and limitations of e-commerce, and other related topics such as e-marketing, online marketplaces, and payment gateways.

Uploaded by

samindu lakshan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 12

2019 onwards

New syllabus
Advanced Level
Sri Lankan
1 | Page

E-commerce

• e-commerce consists of the buying and selling of products


or services between organizations and individuals over
electronic systems such as the internet and World Wide
Web.

E-business

• e-business is not only buying and selling goods & services,


but also servicing customers, marketing, and conducting
electronic transactions within an organization.

E-business VS e-commerce
2 | Page

• Types of business organizations in Digital


Economy

1. Bricks business model: - Brick is a business


model by which a company runs the business
only in offline (bricks) mode.

2. Clicks business model: - Click is a business model


by which a company runs the business only in
online (clicks) mode.

3. Bricks and Clicks model: - Brick and Click is a


business model by which a company integrates
both offline (bricks) and online (clicks) presences

Major Contributors in e-commerce

i. Customer/Consumer
ii. Bank
iii. Merchant/Seller/Business
iv. Payment intermediary (Eg: PayPal)
3 | Page

PayPal

• PayPal is an e-commerce business (Payment


intermediary) allowing payments and money
transfers to be made through the Internet.

Ecommerce Models/ Services

1. B2B - Business to Business


• Involves online business focusing on selling /
buying products and services to other businesses.
(Eg: - www.amazon.com)
2. B2C - Business to Consumer
• Selling products and services via the internet by
a business to individual consumers.
(Eg:www.sampath.lk)
3. C2B - Consumer to Business
• Consumer acts as the seller and business as the
buyer through the internet.
4. C2C - Consumer to Consumer
• Selling of goods and services via the internet by
consumer to consumer.(Eg:-www.ebay.com)
4 | Page

5. G2B - Government to Business


• Information and services are provided by the
Government to the Business organizations
through government websites.
6. G2C - Government to Citizen
• Communication link between a government and
private individuals or residents via online.
7. B2E - Business to Employee
• Allows companies to provide products and
services to their employees via online.(Eg:-
Online insurance policy management )

• Advantages to Customer
• 24/7 Service
• Ubiquity- from anywhere. (Home, Office, Travel...)
Global market coverage.
• Easy / Quick payment settlement.
• e-commerce application provides user more
options and quicker delivery of products.
• e-commerce provides option of virtual auctions
• A customer can put review comments about
products.
5 | Page

• e-commerce application provides user more


options to compare and select the cheaper and
better option.

• Advantages to Business
• 24/7 service for customers.
• Broader market coverage.
• Easy/quick to handle payments.
• Quick information about products/services to the
customers.
• e-commerce reduces paper work a lot.
• e-commerce helps organizations to provide better
customer services.

• Limitations of ecommerce

• All the customers are not accessible with

ICT tools such as internet.

• Security issues for goods and money.

• No way to experience products.


6 | Page

e-Marketing

• e-marketing or internet marketing is referred to as


the marketing of products and services over the
internet.

• Advantages of e-market over Traditional market


• Able to reach vast numbers of potential
consumers at one time.

• Consumers are exposed to the brand and the


product that is being advertised directly.

• No limitations on the geographical reach.

• Flexible in buying /selling of products / services.

• Direct selling / Buying of products / services.

Secure Electronic Transaction

• Protocol for securing credit card transactions over


insecure network (the internet).
7 | Page

Shopping Cart software in ecommerce

• A shopping cart is an e-commerce software on a web


server that allows visitors to an internet site to select
items for purchase.

Ways of electronic Payments

• Credit cards
• Debit cards
• Smart cards
• e-cash
• e-wallet

Threats and Opportunities of ICT in business

• Data privacy
• Security
• Product commercialization
Online Market place
• Consumer transactions are processed by the
business operator’s web portal and then delivered
and fulfilled by the participating retailers or
wholesalers.
8 | Page

Reverse Auction

• The sellers compete to obtain business from the


buyer using the internet and prices may typically
decrease as the sellers underbid each other.
• The buyer will compare each bid and select which
one seems best fitted to his needs.

Group Purchasing

• Obtain discounts from vendors on the internet based


on the collective buying power of members.
9 | Page

Web Portal

• A web portal is a web site that brings together


information from diverse sources in a unified way.
• Apart from the standard search engine feature, web
portals offer other services such as e-mail, news,
stock prices, information, databases and
entertainment.
o Eg: -Yahoo, iGoogle, AOL, Excite, MSN.

Virtual Storefronts

• A website that allows a person to search, order and


pay for a good online.
• Allows third party businesses (other business) to sell
their products and services through the website and
charge a percentage of the sale value as the fee.
10 | P a g e

Content Provider

• Content provider provides frequently updated


material such as news, blogs, videos, etc…in
online.

Online Service Provider

• An online service provider can be an internet service


provider, an email provider, a news provider(press),
an entertainment provider (music, movies), a search
engine, an e-commerce site, an online banking site, a
health site, an official government site, social media,
etc.

Virtual Community

• A virtual community is a social network of individuals


who interact through specific social media,
potentially crossing geographical and political
boundaries in order to pursue mutual interests or
goals.
11 | P a g e

Information Broker

• Information broker is a business that collects publicly


available data about customers on the internet,
analyzes and summarizes them and sells that
information on other parties.

Database Marketing

• Database marketing is a form of direct marketing


using databases of customers to generate
personalized communications in order to promote a
product or service.

Payment Gateway

• A payment gateway is a merchant service provided


by an e-commerce application service provider that
authorizes credit card or direct payments processing
for e-business, online retailers, bricks and clicks, or
traditional brick.

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