Review Paper

E-Commerce Website (Web Devlopment)

Shubham kumar (21BCS8135)

Anshika Singh (21BCS8162)
Digambar Kumar (21BCS8109)
Sarah (20BCS5823)
Computer Science, Engineering
Chandigarh University, NH-95 Chandigarh-Ludhiana Highway, Mohali,
Punjab ( INDIA )

Abstract -This article reviews research on E-commerce. E-commerce is a boom in

the modern business. E-commerce means electronic commerce. E-commerce
(Electronic commerce) involves buying and selling of goods and services, or the
transmitting of funds or data, over an electronic network, predominantly the
Internet. E-commerce (Electronic commerce) is a paradigm shift influencing both
marketers and the customers. Rather e-commerce is more than just another way to
boost the existing business practices. It is leading a complete change in traditional
way of doing business. This significant change in business model is witnessing a
tremendous growth around the globe and India is not an exception. A massive
internet penetration has added to growth of E-commerce and more particularly start-
ups have been increasingly using this option as a differentiating business model.
Moreover E-Commerce has significant influences on the environment. Although the
model is highly used in current business scenario but the option has not been
explored at its fullest. The current research has been undertaken to describe the
scenario of E-Commerce, analyze the trends of E-Commerce.

Introduction

E-commerce has grown at an exponential rate during the unprecedented outbreak of the
COVID-19 (Barnes, 2020; Sheth, 2020). Many companies, including small businesses
have recognized the potential of selling their products through the Internet. COVID-19
has accelerated the shift towards a more digital world (Sheth, 2020). It led to the
expansion of e-commerce transactions, ranging from luxury goods and services to
everyday necessities. E-commerce has increased across different product categories
during the pandemic. More online users are using digital and mobile technologies to
search about products or services.E-commerce means E-commerce. This includes dealing
with goods and services via the electronic media and the Internet. E-commerce includes
the use of the Internet and the use of information technology such as Electronic Data
Interchange (EDI), to run a business. E Commerce refers to a vendor's website on the
Internet, which sells products or services directly from the network to the consumer. The
platform uses a digital shopping cart or digital shopping basket system which makes
payment by credit card and debit card (transfer of electronic funds) [1].

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A more detailed definition is: e-commerce is the use of electronic communications and
digital information management technologies in business transactions to establish, turn,
and redefine value-creating relationships between organisations and between individuals
[2].The main types of electronic commerce are:
business-to-business (B2B); business to- consumer (B2C); business-to-government
(B2G); consumer-to-consumer (C2C); and mobile commerce (m-commerce); E-
Commerce Facilitators [3].With the increasing spread of ICTs, specifically the Internet,
the global corporate world pushes rapidly into e-commerce (Business-to-Business). As
the Internet enables consumers to enter the global economy, they can compare prices
across areas, find out how they vary by request, and become aware of substitution. The
buyers obtain a distinct advantage. Thanks to market openness, consumers can
conveniently compare e-commerce offerings from different websites. The rivals would
immediately be one click away from the customer if the company is electronic. If
consumers aren't comfortable with certain e-goods, content's pricing or services.

t:- E-commerce has grown through huge penetration of the internet. The Internet and

intelligent mobile telephones have literally been part of every life. Internet no longer

constitutes an intelligence source, however, it is an efficient means in which horsemen, and

carpenters, physicians etc. can buy, read, communicate and even receive service. The supply

chain is slender and intelligent, as digital networks can quickly link to customers, which

greatly minimizes pollution and benefits green businesses. In the last 15 years, the ICT

revolution has powered the economy unprecedentedly. The Internet and its services have

helped grow new markets with huge technological advancements. In the 1980s the

population of internet users was small, and there was a gradual but steady increase until

1994 when the number of test users was growing. The number of network users exploded

with the advent of the World Wide Web and later the expansion of multimedia content. The
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internet has in turn evolved even quicker than any other previous medium. The United

Nations International Telecommunication Union (ITU) recently forecast 3.2 billion users

online in 2015.

Payment Gateways:- A payment gateway is an e-commerce transaction service provider

that authorizes e-business, online retailers, bricks and clicks, or conventional brick and

mortar payment by credit card. Payment routes consisting of credit card, debit card, online

banking transfers, electronic funds transfer are the life blood of online business.

The environment is changing from cash to digital money and so payment gateways are

required

for

sustainabl

e future e-

commerce

Literature Review E-Commerce Website

As w e all know, internet and e -commerce are entirely committed towards every developed
country. But we think it can be accomplished and can make a remarkable benefit to
developing countries also if an ideal business purpose can be made. [4] E-commerce is a
revolution & turning point in online business practices and can make a huge contribution to
the economy and [5] also indicated that currently, e-commerce organizations have
increasingly become a fundamental component of business strategy and a strong catalyst
for economic development.
A huge amount of research works has been done on e-Commerce which is basically on online
shopping. A large group of researchers has found out and also pointed out the necessity and
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 possibilities of Online Shopping. On the other hand, limitation of e- commerce is found and at
the same time, they provided essential suggestion and came to a prediction to make Online
Shopping more useful for the consumers. But the contribution of traditional marketing is also
inescapable but compare to online shopping it is less effective we think. So on this basis found
out distinguish between online marketing & traditional marketing. Though most of the people of
India especially the rural people are not enough capable of operating internet to run the online
business. For that reason, they need to be dependent on traditional marketing

Challenges Associated With E-Commerce Website

The major challenges faced by the buyer and the seller which carrying out business transactions
through website are as follows:-Now Private and Public organization work separately but if they
do business jointly, the e-commerce business will be developed flourishing in near future.
As we know that most of the e commerce website don’t have proper Cyber security for this their
system is not reliable & secure. If the website is hacked, the consumer will lose their money as
well as the marketer too .In developing countries like India there is a tradition of buying goods or
products by bargaining price with the seller but in e-commerce, it is quite impossible.
Another biggest challenges is to make a low price of the internet and cutting down the short
ranged validity or expiry date. The authorities spreads high cost of internet which should be
stopped. Lack of quality trainer to teach the e commerce knowledge. Lack of Government laws,
rules and
regulations.

Advantages Associated With E-Commerce Website

Comfort: If we need any household commodities or even anything, we can get it by sitting at
home on the click of our finger on the internet:-Time-saving: By using e-commerce sites, there
is not a chance of waste of time and with the help of online order, our necessary product will
be delivered to our address. Options, options, and options: Without visiting outside from one
store to another, the consumer can simply compare goods products or commodity .We can see
who offers low price for Standard & branded goods and can have more option to choose from
the websites. Easy to compare: When the marketers place their products to the website, they
make a lucrative description of these products to compare them with other products, to let the
consumers know that they have the best option and come back for more.
Coupons and deals: Some online business company makes offers that we can’t refuse. Some
major sites sometimes offer up to 80% of discount. 24/7, 365 days: if it’s holiday or rainy or
sunny or the road is blocked by any reason, the businessman should not be worry for his
business because the door of this market is always open & the profit will go rising every single
day.

Objectives of the Study

The main objectives of the study are as follows:

• To analyze the present infrastructure of e-commerce in India To know the major types of e-
commerce.
• To identify the advantages & disadvantages of e-commerce.
• To know the challenges and limitation in e-commerce in India.
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 • To identify the motivation factors and recommendation for future development in India for online
shopping.

1. DFD 0 Level :

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M
ethodology

Our study, being conceptual in nature, raises a number of opportunities for future
research, both in terms of theory development and concept validation. More
empirical research will in fact and necessary to refine and further elaborate findings
in the area of e-commerce.
The study is an eye opener for the researchers who have ample interest in E-
commerce.
This review paper will offer them the leads towards the better understanding of the
key variables of the recent E-commerce platform that is revolutionizing the
business.
India’s social commerce has a potential to expand to US$ 16–20 billion in FY25,
at a CAGR of 55-60% with a potentially monumental jump to US$ 70 billion by
2030, owing to high mobile usage. India's e-commerce order volume increased by
36% in the last quarter of 2020, with the personal care, beauty & wellness
(PCB&W) segment being the largest beneficiary. Driven by beauty and personal
care (BPC), India's live commerce market is expected to reach a gross merchandise
value (GMV) of US$ 4-5 billion by 2025.
Online penetration of retail is expected to reach 10.7% by 2024 compared with
4.7% in 2019. Moreover, online shoppers in India are expected to reach 220
million by 2025. According to a report published by IAMAI and Kantar Research,
India internet users are expected to reach 900 million by 2025 from ~622 million
internet users in 2020, increasing at a CAGR of 45% until 2025.
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In India Major cities for e- commerce are:

Major Hubs for E-Commerce:

 Karanataka

 Delhi

 Maharashtra

 Tamil Nadu

 Andhra Pradesh

Conclusions

A developing country may well attempt to be modernized if it introduces e-commerce

effectively and efficiently. It will improve its output and lead to its competitive advantage.
Information Technology has uplifted e commerce worldwide. Now it’s at ease to enter to a new
market and marketers’ can easily evaluate their product and company’s performance. A
growing number of firms in various industries, such as banking, education, commerce, and
tourism, etc. have improved their services by both incorporating technologies into their service
delivery process. The issues related to E-commerce are also on the rise which is posing serious
threat to its tall future and hence demands right strategies on part of marketers. The research
works on E-commerce propose good number of variables to be taken care of if marketers need
to be successful in this newly business model. The factors which will significantly contribute
to the success of the E-Commerce industry and focused upon should be consistency of
transaction steps, consistency of Web site design, replacement guarantee, M-Commerce
services, consistency of promotions, consistency of in-stock indications, consistency of product
variety, location based services, multiple payment option, right content, shipment option, legal
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requirement of generating invoices for online transactions, quick Service, T & C should be
clear & realistic, the product quality should be same as shown on the portal. The important
feature in e-commerce is privacy which not only increases competitive advantage but
confidence level of the customers.

References

1. [1]Gunasekaran, A., Marri, H., McGaughey, R., & Nebhwani,

M. (2002). E-commerce and its impact on operations
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2. [2] Blasio,G.,D. (2008), “Urban–Rural Differences in Internet Usage, e-

Commerce, and e-Banking:
Evidence from Italy”, Growth and Change, 39.2 , pp. 341–367

3. [3] Chanana Nisha and Goele Sangeeta, “Future of e-commerce in India”,

International Journal of
Computing & Business Research, ISSN (Online): 2229-6166

4. [4Ohidujjaman, Hasan, M. & Huda, M.N. (2013). E-commerce Challenges, Solutions

and Effectiveness Perspective Bangladesh. International Journal of
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