Ingale 2020
Ingale 2020
Ingale 2020
https://www.emerald.com/insight/1940-5979.htm
Abstract
Purpose – Numerous exploratory, conceptual and empirical enquiries on financial behaviour and literacy
have been conducted in the areas of economics, finance, business and management. However, no attempt was
made to present a comprehensive science mapping of the area so far. Hence, the study intends to elicit the trend
in the research field through synthesis of knowledge structures.
Design/methodology/approach – Bibliometric analysis in the field of financial literacy and financial
behaviour was performed on a sample of 1,138 documents based on a scientific search strategy run on the Web
of Science database for the period 1985–2020. Biblioshiny, which is a web-based application included in
Bibliometrix package developed in R-language (Ariaa and Cuccurullo, 2017), was used for the study. With the
help of automated workflow in the software, prominent journals, authors, countries, articles, themes were
identified; and citation, co-citation and social network analysis were conducted.
Findings – Results show that the themes of financial literacy and financial behaviour have evolved over a
period of time as an interdisciplinary field. In the initial stages, researchers focused on demographic and socio-
economic determinants, but gradually the field embraced topics like behavioural and psychological constructs
influencing financial behaviour. Along with conceptual structure, this research reveals the intellectual and
social structure of the domain. This study provides important insights on areas that need further investigation.
Research limitations/implications – The current research is a bibliometric analysis and hence limitations
related to such studies are applicable. For future researchers to derive a strong conceptual framework, a
systematic review of literature would be helpful. Science mapping for this study is limited to the Web of Science
database owing to its wider coverage of good quality journals, structured formats which are compatible with
the Bibliometrix software.
Practical implications – The current study provides important insights on financial literacy and financial
behaviour and their inter-linkages. It highlights the most addressed issues in the area and leads towards the
prospective areas for research. It informs the future researchers about the emergent themes, contexts and
possibilities of collaborations in this area by revealing social and intellectual structure of the domain.
Social implications – The paper can provide important insights for policy formulation in the areas of
financial education and literacy.
Originality/value – There has been lot of conceptual and empirical work done in the past, across countries,
spanning the disciplines such as economics, finance, psychology and consumer behaviour. A major
contribution of this study is that it consolidates fragmented literature in the area, highlights significant sources,
authors and documents, while exploring the relation between financial literacy and financial behaviour.
Keywords Financial literacy, Financial behaviour, Household finance, Bibliometric analysis, Bibliometrix,
Science mapping
Paper type Literature review
1. Introduction
Standard economic and finance theories based on the postulate of rational human
behaviour claim that households maximise their utility function over their life cycle.
However, surveys on consumer finance or household finance across countries reveal a
striking fact that the financial assets occupy marginal share in the entire asset allocation.
Home equity and gold still remain the priority among many in all income groups and
Review of Behavioral Finance
© Emerald Publishing Limited
1940-5979
The authors thank and acknowledge the constructive comments provided by the anonymous reviewers. DOI 10.1108/RBF-06-2020-0141
RBF households (OECD, 2017; Global Findex Database, 2017; Reserve Bank of India, 2017).
A survey on financial inclusion in 140 countries by the World Bank, in 2017 and Global
Findex Database (2017), showed that though 80% of adults own bank accounts, roughly
half of them do not use them. OECD (2017) report expressed concerns about the lower level
of financial literacy in the international financial landscape. Only 48 % of the population
could answer 70% of the questions correctly relating to financial knowledge. Of the G20
countries, only 3 countries namely France, Canada and China reported above 14 average
score out of 21 in terms of composite measures of financial literacy. It further added that
people who reflected good savings behaviour and held formal products were the ones who
scored high on financial literacy score. Though, simple products like personal credit and
mortgages have penetrated the markets to some extent, complex ones like life insurance
contracts, pensions and investment in stocks still remain outside the purview of
unsophisticated households (Devlin, 2001). These products are perceived to be complex
in nature on account of the uncertainty associated with them and high degree of knowledge,
competence and intermediation required for evaluating them. Recent economic slowdown
triggered by the coronavirus disease 2019 (COVID-19) pandemic has pushed most of the
household away from discretionary spending to essential spending and is likely to impact
their financial behaviour. In the past, whenever the economies slipped into recessions such
as those in 2000 or 2008, policymakers and financial service providers realised the need to
understand the motivations behind the financial behaviour of households.
Consumer finance, as defined by Tufano (2009), revolves around household financial
decisions and acts as an interplay between financial system and governments to facilitate this
decision-making process. Financial inclusion is the way people access and use financial
services, including the people’s decision to save, make payments, access credit and manage
financial risks, to influence their financial well-being (Global Findex Database, 2017). As
financial inclusion becomes widespread, household finances are managed more efficiently.
Further, it equips economies in dealing with problems like poverty and inequality, thereby
leading them on the path of sustainable development. Campbell’s (2006) work on household
finance highlighted the fact that households make financial mistakes related to management
of finance owing to poor financial knowledge. Given this scenario, world over initiatives to
secure the financial well-being of the households are gaining enormous attention, given that it
is an integral part of overall life satisfaction of the individual (Brown and Gray, 2016). It has
an overreaching impact on individual, organisational and societal level of well-being
(Br€uggen et al., 2017).
2. Research methodology
Analysis for this study starts with the identification of the database, followed by data
collection based on the search strategy (Figure 1).
Analysis
Descriptive Analysis
Data Visualization
Figure 1. Citation Analysis
Flowchart for selection CO-citation Analysis
of documents for Social Network Analysis
Bibliometric analysis
Data needed for this study were extracted after identifying and selecting an appropriate Financial
database (Figure 1). This was followed by running a search query using a right mix of literacy and
multiple key words. Once the data set is established using the required inclusion and
exclusion criteria, it is analysed with the help of software tools. Initially, a descriptive analysis
financial
of the data in terms of sources, documents and authors is conducted. The data were then behaviour
subject to reduction techniques such as principle component analysis and multiple
correspondence analyses. This was followed by the creation of network maps for better
visualisation of data, revealing conceptual, intellectual and social structures of the data
(Ariaa and Cuccurullo, 2017). The paper draws similarities to the work of Fahimnia et al.
(2015) on green supply chain management, which was conducted in stages. These stages are
discussed below:
Bibliometrics
Analysis
Descripve Network
analysis analysis
Figure 2.
Conceptual Intellectual Social
Levels of Bibliometric Sources Authors Documents
analysis Structure Structure Structure
(2) Scientific mapping conducts extensive science mapping through visualisation Financial
methods such as network analysis, three field plots, thematic maps and derives the literacy and
knowledge structures to facilitate further analysis.
financial
behaviour
3.1 Descriptive analysis
This section on descriptive analysis discusses various dimensions undertaken for analysis.
3.1.1 Data set. Table 1 gives a bird’s-eye view of the bibliometric data frame of 1,138
documents shortlisted through a systematic search query on WoS database. These
documents were published in 421 sources with average citation score of 11.27 and
collaboration index of 2.19 indicating substantial research in the past with collaboration
among researchers.
3.1.2 Three field plots. Three field plot (Figure 3) gives the relation between three fields
using Sankey Plots, where size of the portion is proportional to the value of the node
(Riehmann et al., 2005). On the left side of the Sankey Plot are the authors, on the middle row
are the keywords, and on the right side are the sources that were selected for analysis. Each of
the ten items depicted prominent keywords like financial literacy, financial education,
financial behaviour, financial knowledge and financial capability along with their sources
and prolific authors. All the ten influential journals encompassed the topic “financial literacy”
indicating its indispensable role in shaping “financial behaviour”. “Financial capability”,
“household finance”, “personal finance” and “retirement” emerged as important sub-topics
addressed by these influential authors and journals.
3.1.3 Sources. Scientific productivity in the research domain during the period 1980–2019
showed an upward trend (Figure 4). It exhibited sharp surge in the volume post 2008,
probably owing to studies assessing consumer and financial behaviour against the backdrop
of global financial meltdown. Same period showed a surge in terms of average articles cited
per year (Figure 5). Majority of documents were older than 14 years. The topic has not yet
entered into a phase of maturity though the number of publications on this topic was
observed to be on a continuous rise. The growth of research domain evolves through the
following phases (Low and Siegel, 2019). These are (1) precursor, (2) exponential growth, (3)
consolidation of body of knowledge and (4) decrease in the number of articles. When the
extant literature was examined against the aforementioned stages, the concept of financial
Description Results
Documents 1,138
Sources (Journals, Books, etc.) 421
Keywords plus (ID) 1,505
Author’s keywords (DE) 2,326
Period 1989–2020
Average citations per documents 11.27
Authors 2,211
Author appearances 2,912
Authors of single-authored documents 183
Authors of multi-authored documents 2028
Single-authored documents 214
Documents per author 0.515
Authors per document 1.94
Co-authors per documents 2.56 Table 1.
Collaboration index 2.19 Summary of data set
RBF
Figure 3.
Three-field plot
Arcles
200
150
100
50
0
1985 1990 1995 2000 2005 2010 2015 2020 2025
50
Figure 4.
Scientific productivity
100
literacy and its relationship with financial behaviour was placed in the growth stage with
continuous increase in the publication count till 2019.
The top 20 most cited journals indicative of the quality of journal in the field are shown in
Figure 6. American Economic Review has the maximum citations, followed by Journal of
Consumer Affairs which tops the list of the most impactful sources (Figure 7). A closer look at
these journals reveals that a majority of the literature relating to financial literacy and
Average Article Citations per Year Financial
10.0
literacy and
financial
behaviour
7.5
Citations
5.0
2.5
0.0 Figure 5.
Average article
1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009 2011 2013 2015 2017 2019
citations per year
Year
AM ECON REV
J CONSUM AFF
J FINANC
J PENSION ECON FINAN
J FINANC ECON
Q J ECON
J ECON PSYCHOL
J BANK FINANC
J CONSUM RES
Sources
WORKING PAPER
J ECON LIT
REV FINANC STUD
J POLIT ECON
FINANCIAL COUNSELING
FINANCIAL SERVICES R
J FAM ECON ISS
J PUBLIC ECON
ECON J
J MONETARY ECON
MANAGE SCI
Figure 6.
0 500 1000
Top 20 cited sources
No. of Documents
journals which have published “n” articles which have least “n” citations. Neither the journals
with the maximum number of articles in the field nor the journals with the maximum number
of citations may solely indicate the contribution of the journal in the field. H-index could be a
better indicator of the quality and quantity or the impact of a journal.
Figure 8 shows the source dynamics of the top five journals using LOESS (locally
estimated scatterplot smoothing) to indicate the number of publications over the period.
Source Growth
5
INTERNATIONAL JOURNAL OF BANK MARKETING
Figure 8.
Source dynamics 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009 2011 2013 2015 2017 2019
Year
According to this figure, International Journal of Bank Marketing and International Journal of Financial
Consumer Studies show a rapid increase in publications from 2008 onwards, while the literacy and
remaining journals saw a decline in publications in the recent years, particularly 2016
onwards. This could indicate emergence of an inter-disciplinary research domain. Most cited
financial
journals include domain specific journals such as economics and finance as well as behaviour
interdisciplinary research in the areas such as consumer studies and marketing. Higher
number of journals covering the research domain implies a wide variety of research themes
and multi-disciplinary nature of research domain (Low and Siegel, 2019).
3.1.4 Authors. Lusardi A., Michell O., Nicolini G., Xiao J.J., and Benett D.A. were the most
productive authors with the maximum publications in the field (Figure 9). Lusardi and
Michell had more than 20 articles published on the field. An analysis of the h-index of the
authors also shows that Lusardi, Michell and Xiao were the most impactful authors
(Figure 10). Their output is seminal. These articles are important from a future research
perspective in this domain.
3.1.5 Country-wise contribution. Table 2, which shows the contribution of different
countries to the field, indicates that developed countries contributed the most to the literature
in this area. The USA had a majority of the publications in the area while Australia was a
distant second. The number of publications in the area also translates into the number of
citations received for the articles. The USA received around 70% of the total citations in the
field, indicating the concentration of the research in this region. China along with India
appears in the second half of the table with low score in relevant production. This could
indicate gradual progress of the developing countries towards good quality research in the
field. Furthermore, bibliometric data showed that the USA outperforms rest of the world in
terms of citations received, followed by the Netherlands, the UK, Germany and Australia.
These countries received relatively lesser number of citations.
BRIMBLE M
CHATTERJEE S
GATHERGOOD J
SERIDO J
YU L
DE BRUIN WB
LOIBL C
NEMETH E
NTAYI JM
SHIM S
THORP S
Figure 9.
0 5 10 15 20 25
Most relevant authors
No. of Documents
RBF Author Impact
LUSARDI A
MITCHELL OS
XIAO JJ
BENNETT DA
BOYLE PA
YU L
GERRANS P
GATHERGOOD J
ZIA B
Authors
SERIDO J
DE BRUIN WB
THORP S
ALESSIE R
COLE S
HUSTON SJ
VAN ROOIJ M
BATEMAN H
JAMES BD
BRIMBLE M
CHATTERJEE S
Figure 10.
Author impact 0 5 10 15
h_index
3.1.6 Documents. Figure 11 presents the 20 most cited documents in the field. All these articles
have more than 100 citations. The top four publications were authored by Lusardi, indicating
the seminal contribution of Lusardi A to the field. Lusardi and Mitchell (2007) with more than
550 citations and Lusardi and Mitchell (2014) with around 500 articles were the most cited
articles in the field. Both these articles discuss the importance of financial literacy and its
economic impact on individuals. These top cited articles can be considered as key reference
articles in the field.
3.1.7 Keywords. An analysis of the frequency of the keywords used in the articles showed
that that the term “financial literacy” appeared 212 times, followed by “behaviour”,
“education”, “literacy”, “knowledge”, “risk”, “wealth”, “information”, “decision” and “impact”.
The word cloud represented in Figure 12 is a visual representation of frequency of the words
in the document indicated by the size of the word. It can be used as a proxy for relevance of the
word in literature. Apart from these, economic or financial variables like income,
Most Cited Documents Financial
LUSARDI A, 2007, J MONETARY ECON literacy and
LUSARDI A, 2014, J ECON LIT financial
LUSARDI A, 2010, J CONSUM AFF
LUSARDI A, 2008, AM ECON REV
behaviour
FERNANDES D, 2014, MANAGE SCI
HUSTON SJ, 2010, J CONSUM AFF
LUSARDI A, 2011, J PENSION ECON FINAN
PURI M, 2007, J FINANC ECON
PROWSE SD, 1990, J FINANC ECON
Documents
Figure 12.
Word dynamics
4.0
decisions
retirement
3.5
preferences
log(frequency)
portfolio choice
3.0 psychology
scale investors
households materialism
insurance stock-market participation personality
2.5 markets trust
children time
bias cognitive function demand
experience consumers
money attitudes
2.0 agency costs models
implying a focus on household financial decisions. On the other hand, investors, personality,
materialism, psychology themes emerged as the dominant topics in 2018, underlining the
behavioural perspective. The year 2019 witnessed topics such as innovation, institutions,
achievement and curriculum, signalling interventions.
Figure 14.
Co-occurrence network
RBF behavior
Density information
financial
literacy
wealth
Centrality
Figure 15.
Thematic map
3.2.3 Thematic evolution. Thematic evolution in the field examines the broad picture of
evolution of the field over a period of time by dividing the entire time frame into different time
slices. It guides the evolution of the research area based on the centrality and density of
components of keyword and the fields (Chen et al., 2019; Della Corte, Del Gaudio et al., 2019).
With 100-word count in keyword plus field, and a minimum cluster frequency of five,
thematic evolution, over three time slices with cut points of 2010 and 2015 was used
(Figures 16–18) in this study.
money
behavior
Density
knowledge
Figure 16.
Time slice 1 - Thematic
evolution during determinants
1989–2010
Centrality
retirement Financial
literacy and
financial
financial literacy behaviour
decision-making
Density
behavior
choice
Figure 17.
Time slice 2 - Thematic
wealth evolution during
2011–2015
Centrality
investment
education
Density
financial literacy
Figure 18.
Time slice 3 - Thematic
formation evolution during
2016–2020
Centrality
It is observed that “money” was a niche theme and “knowledge” was an emerging theme,
while behaviour was a motor theme, with extremely low occurrence during the period 1989–
2010. Behaviour gradually attracted greater attention during the period 2011–2015 as it
reached the mid of motor and basic themes. Retirement started evolving as a niche theme
during this period, with growing interest on the topic. Financial literacy was a motor theme
during this period, possibly owing to the global financial meltdown. Behaviour became a
central and developed theme eventually merging with the theme education. During the period
2016–2020, financial literacy emerged as a basic theme which is at the centre of research
domain yet not well developed. There seems to be a transition in the approach towards
financial literacy from mere financial knowledge or study of its determinants to its
RBF application in various decision-making or choice functions related to wealth and retirement
outcomes. Financial literacy stands out as a major theme, which is an amalgamation of
subthemes, namely decision-making, choice, wealth and retirement. The themes “wealth” and
“information” experienced a declining trend during second and third time slices, respectively.
The emergence of broad and core themes is captured using the three-field plot (Figure 19). A
closer look at the inter-linkages among the themes separated by three-time spans, namely
period from 1989 to 2010, 2011–2015 and 2016–2020 underscores the thematic evolution. Four
major themes in the first period, namely behaviour, determinants, knowledge and money,
converge into a major theme behaviour. While the five themes in the second period which
includes decision-making, financial literacy, retirement, wealth and choice merged into the
single theme financial literacy. This recognises the growing importance and relevance of
financial literacy and behaviour. A major theme “behavior” in second time span delineates its
close association with education implying its pertinence with interventions influencing
behavior.
behavior--1989-2010
behavior--2011-2015
determinants--1989-2010
education--2016-2020
knowledge--1989-2010
decision-making--2011-2015
money--1989-2010
financial literacy--2011-2015
wealth--2011-2015
Figure 19.
information--2016-2020
Thematic evolution –
Three-field plot choice--2011-2015
investment--2016-2020
When a cited document appears in the reference section of another document, it is indicative of Financial
a relationship between the two documents (Egghe and Rousseau, 1990). Co-citation analysis literacy and
deals with the aspect of analysing the relationship between the citing and cited articles.
Frequency of co-citation indicates the number of times a certain group of articles is cited
financial
together implying that they are bounded by a common theme (Liu and et al., 2013). It studies behaviour
the cited documents which results in realising the shifts in research paradigms. It measures
similarity between documents, authors and journals. With the unit of analysis as papers,
number of nodes as 50 and Louvain clustering algorithm followed, the diagram reveals three
clusters of authors indicated by three different colours. The degree of association between
articles as seen by the citing authors is measured by the co-citation strength (Small, 1978;
Edge, 1979). Betweenness which is a measure of centrality in social network analysis (SNA)
indicates the lead article network coverage with other articles’ influence (Hu et al., 2013).
From cluster 1, Lusardi A. is found to be the most influential authors with highest
betweenness centrality measures. He is followed by Hilgard M., OECD and Vanrooij M. who
had a highly significant contribution to the study of financial literacy. Second cluster had
authors like Kahneman, Benartzi, Thaler and Tversky who are the pioneers in the area of
Behavioural Finance. The third cluster had names (themes) like Ameriks (retirement
planning), Hastings (retirement wealth), Gathergood (indebtedness), Jappelli (savings
decisions), Van Rooij (retirement wealth) and Guiso (portfolio). All these themes can be
grouped into a common theme, “household financial decisions”. When two or more
documents are cited together, there is a strong association which is likely to capture old data
than a contemporary one, leading to historical intellectual structure. These documents form a
cluster which shares common themes and hence indicative of most relevant and crucial
developments in the field. The intellectual structure here emerges from three different
structures namely financial literacy antecedents, measurement and outcomes, household
financial decisions and the emerging research area of behavioural finance.
4. Conclusions
This article underlines the evolution of financial literacy and financial behaviour domain over
a period of time 1985–2020. It further presents a comprehensive assessment of the conceptual,
RBF
Figure 20.
Co-citation network -
papers
intellectual and social structure of the research topic. Major contribution of the study is in the
form of consolidation of fragmented literature in the area highlighting the significant sources,
authors and documents. Bibliometrix R-package which is a tool useful for bibliometrics was
used owing to its flexibility and user friendliness. Data set for the study was generated from
the WoS database, given its formal structure, quality research sources and compatibility with
the software. The data set shows that there is a gradual increase in publications in the initial
years followed by a spurt in the publications during 2010–2012. These years coincide with the
years wherein policy efforts for recovery from aftermaths of global financial crisis of 2008
were undertaken. Major scholarly work in this field of research was from the USA followed by
Germany and the UK research and its collaborations in emerging economies are moving from
a nascent stage to an expansionary one. Entry of new authors and countries has expanded the
social structure of the field. Conceptual structure revealed the advancement in the area from
determinants, measurements and association with demographic variables to economic or
financial variables such as wealth, portfolio choice, retirement, insurance and credit. It has
gradually advanced into psychological and behavioural facets such as personality, attitude,
materialism and similar behavioural traits.
Most publications were from sources such as economics, finance and business domain,
followed by consumer and family studies, services marketing and social psychology. This paves
the path for the journey from a domain specific approach towards interdisciplinary approach.
Thus, this study attempts to build a roadmap for academicians and practitioners to understand
Financial
literacy and
financial
behaviour
Figure 21.
Geographical
collaboration network
existing knowledge. Further, they can explore the research opportunities through examination of
patterns for publications in terms of authorship, citations, sources and countries, high impact
papers seminal authors, collaboration between authors’ countries and thematic evolution using
bibliometric analysis. Important insights on the recent trends provided by this study would help
policymakers in devising financial education programs, policy interventions or the modes of
intervention. Practitioners like investment advisors, financial planners, banking and financial
service industry professionals would be able to understand the emerging issues. This will
facilitate better understanding of their respective fields. In a nutshell, this paper demonstrates the
progress in this field of research. It promotes building of knowledge base and identifies
unexplored facets of financial literacy and its relationship with financial behaviour. This would
stimulate further studies in consumer behaviour, investor behaviour or policy research in the area
of financial literacy, behavioural finance by different groups of researchers, practitioners and
policymakers taking leads from the extant literature.
Figure 22.
Institutional
collaboration network
give better insights on the relevant theories and models; (4) the marginal contribution of
emerging economies as against those of developed economies indicates the contextual gap in
the research domain and paves way for potential collaborations in near future; (5) more inter-
disciplinary research through intellectual and social collaborations is needed. Linkages
between financial education and creative entrepreneurship, social marketing, indebtedness,
digital society can be explored; (6) emergent themes for further research from other studies in
the field include financial capability, financial inclusion, financial literacy with a focus on tax
and insurance and digital financial education (Goyal and Kumar, 2020); (7) the contribution of
academic scholars and practitioners in the field needs to be explored for theoretical and
practical advances; (8) longitudinal analysis of the field.
The field has experienced gradual progression towards behavioural aspects and
personality traits influencing the household financial behaviour. The entire gamut of these
variables requires attention in order to understand the interplay between them. Further, it
encompasses various economic and financial decisions ranging from consumption, savings,
credit, insurance, investments to retirement planning. The exploration of drivers of all these
decision-making areas will strengthen the research field. These themes can be broadly
classified as financial literacy – construct and measurement, impact of financial literacy on
financial behaviour, identification various exogenous factors. Various facets of financial
behaviour and the moderating and mediating variables in the financial literacy and financial
behaviour relationship need to be explored. Researchers recommend theme-specific reading
and reviews to capture the conceptual and theoretical framework in the domain.
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Further reading
Abad-Segura, E. and Gonzalez-Zamar, M.D. (2019), “Effects of financial education and financial
literacy on creative entrepreneurship: a worldwide research”, Education Sciences, Vol. 9 No. 3,
p. 238.
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efficiency?”, Research in International Business and Finance, Vol. 47, pp. 195-219.
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