Operate or Shutdown Management Accounting
Operate or Shutdown Management Accounting
Abstract
Teaching economics in undergraduate classes, particularly at the introductory level, while keeping
the students engaged and interested in the subject matter is a challenging task. “Chalk and talk” is
still the dominant teaching method in undergraduate economics. However, in such traditional
lecture settings, students often lose interest in the subject matter particularly when the emphasis is
on graphical exposition. Active learning strategies where students are engaged in their own
learning are regarded as more effective in generating and retaining student interest. In this paper,
I demonstrate how to develop and use an active learning model using the visual interface of Excel
that students themselves can control. The model in this paper shows how to teach a competitive
firm’s shutdown decision. The technique of developing such a spreadsheet-based model is
discussed in detail. Using this methodology, active learning models can be used to teach other
topics in both microeconomics and macroeconomics, such as tax incidence, deadweight loss or
effectiveness of macroeconomic policies among others. Since both professors and students are
familiar with Excel, these active learning models create a familiar teaching-learning environment.
Introduction
The benefits of active learning that “involves students in doing things and thinking about
the things that they are doing”2 cannot be overstated. In higher education, the importance of active
learning has long been recognized. Chickering and Gamson (1987) included “active learning
techniques” as an integral part of their widely cited “Seven principles for good practice in
undergraduate education.” Cross (1987) went a step further and argued that “When students are
actively involved in the learning task, they learn more than when they are passive recipients of
instruction.”
However, in the fourth national survey of teaching and assessment methods in
undergraduate economics, Watts and Schaur (2011) reported, “there is still relatively little use of
these practices in undergraduate economics courses. Classroom experiments are now used by a
small share of instructors in introductory courses, but overall, games, simulations, and experiments
are almost never used…” Undergraduate instruction in economics has remained largely passive.
Watts and Schaur further found, “The median amount of time devoted to the use of the chalkboard
for writing text and graphs during class is also 83 percent in all types of classes, except for upper-
level field courses…..”
1
Professor and Alperin Teaching Fellow, Department of Economics and Finance, Kania School of Management,
University of Scranton, Brennan Hall, Scranton, PA 18510. The author’s research was partially supported by the
Henry George Research Fund, Department of Economics and Finance, University of Scranton.
2
Bonwell and Eison (1991)
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The reasons for such reluctance to use active learning strategies can be traced back to what
Bonwell and Eison (1991) identified nearly thirty years back as “barriers to the use of active
learning.” Faculty members often refrain from using active learning strategies, they argued,
because they feel that incorporation of active learning strategies may reduce coverage of content
and because it is too time-consuming to develop appropriate active learning strategies. Bonwell
and Eison argued that perhaps the biggest obstacle to the use of active learning is the perception
of two types of risks associated with such learning strategies. The first type of risk is that students
may not participate in the “activities” and consequently, instead of taking charge of their own
learning, they will be more disengaged. The second type of risk that the faculty often fear is that
they may not be able to integrate active learning strategies with their existing teaching strategy,
and as a result, students will not learn as much.
In a passive learning environment, where students are not actively engaged but observe the
graphs or tables on the board or on PowerPoint slides, they quickly lose interest and often fail to
understand what the graphs and tables are meant to explain. This is particularly important in
introductory classes when most students try to learn the logic of economics for the first time.
There can be many methods of classroom teaching that ensure active involvement on the
part of the students. In my class, I use the visual interface of spreadsheet modelling to create active
learning models. In this paper, I discuss how to develop and use one such Excel-based active
learning model. The model shows how to discuss the shutdown decision for a competitive firm
and determine the shutdown price as the minimum of the average variable cost for a firm. I am
focusing on a very simple yet important concept to build a suitable active learning model so that
we can concentrate on the mechanics of building the model and using it to enhance student
learning. This paper demonstrates how I use an active learning framework by using spreadsheet-
based interactive graphs that students can control with the help of scrollbars embedded in the
graphs. This enables them to observe the direct effect of their actions through their choice of
changes in values of a parameter and its effect on the diagram. Thus, this tool provides them with
a hands-on experiment where they are in control of the situation, a clear example of learning by
doing. As it will be clear from the model, it is not restricted only to this specific topic. The
procedure can be used to create models for various topics in microeconomics and
macroeconomics.
There are two other reasons to use Excel to create an active learning model. Most
instructors of introductory economics have witnessed a sharp decline in mathematical skills of
high school students. Introductory economics texts reflect this reality. They rarely use any
algebraic derivations. Most intermediate microeconomics texts also do not use calculus in the main
body of the text. However, for more than twenty years there has been growing emphasis on
computer education in both high school and undergraduate curriculum. While the active learning
model described in this paper does not require any complicated Excel manipulations for students,
their familiarity with Excel provides a degree of comfort in carrying out the active learning
activities. Since the graphs and calculations of the model are based on an Excel spreadsheet, they
do not appear to be result of some calculations based on some unfamiliar computer programming,
and they can focus on the economic content of the subject matter. Finally, since faculty are usually
very familiar with Excel, the navigation of the spreadsheet and the minimal programming that is
needed to make the spreadsheets interactive are not likely to pose any great difficulty for the faculty
to develop these models and use them in their courses.
The plan of the paper is as follows. In section 2, I present an active learning model that is
used to teach a competitive firm’s shutdown decision. I explain all the steps that are needed to
18 |JOURNAL FOR ECONOMIC EDUCATORS, 20 (2), 2020
develop such a model and discuss how the model can be used in the classroom. Section 3 contains
the concluding remarks.
3
For convenience of drawing the graphs, I use the range of Q from 2.5 to 18.
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To use this graphical model to demonstrate the firm’s shutdown decision, I need to
incorporate in the worksheet the calculations for profit-maximizing output and the resulting profit
level. Assuming that Q 0 , the optimizing rule, P = MC, yields the following solution for the
output level4:
32 + 322 − 12(100 − P)
Q= (5)
6
The formula for the output is entered in cell B8 as = ((32)+SQRT(32^2-12*(100-$B$6)))/6.
Next, using the total cost equation from (1), I enter the formula for profit in cell B10 as
=$B$6*$B$8-(($B$8)^3-16*($B$8)^2+100*$B$8+120). Also, for future reference I enter the
value of total fixed cost (TFC), 120, in cell B12.
The structure of the interactive graphical model is now complete. Students can move the
slider of the scrollbar and observe on the graph how the demand curve moves up and down. Along
with the price level, the profit maximizing output level is also shown on the graph. The price level,
output level and the resulting profit level are shown in cells B6, B8 and B10 on the worksheet.
In order to demonstrate the shutdown decision, I first emphasize that even if a competitive
firm follows the rule of P =MC and picks the output where the marginal cost is rising, it may not
earn a positive profit. If a firm earns a negative profit (i.e., incurs a loss), its goal is to minimize
its loss. However, instead of producing some output, in the short run a firm always has the option
of shutting down and incurs a loss equal to the total fixed cost.
For the purpose of this demonstration, at first students are asked to pick any price above
$55.5 Students can choose any appropriate price level by moving the slider of the scrollbar. Figure
1 shows the price level of $80 (when the adjust value in cell I4 that shows the position of the slider
is 240) with the corresponding output level of 10 units. The profit level in cell B10 is shown as
$280. Students can easily observe that the firm follows the two decision rules for profit
maximization and earns a positive profit.
4
It can be readily verified that given the chosen range of the price level, the solution for output that is based on the
positive square root of the discriminant, satisfies the second order condition for profit maximization, which requires
that at the optimal output level the slope of the MC curve must be positive.
5
The goal is to ensure that at the beginning the price level is such that the firm is seen to make positive profit. Since
the minimum of ATC is $50.28, any price higher than that is sufficient. Price above $55 is just a convenient choice.
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Figure 1
Firm earns a positive profit: P =$80
Next students are instructed to lower the price level by moving the slider to the left and
stop when demand curve is somewhere in between the ATC and the AVC curves. Figure 2 shows
the price level at $45 (when the adjust value in cell I4 is 100). At this price level, the level of output
is determined to be 8.51 and the profit level is calculated as -$45.62. In other words, the firm now
incurs a loss of $45.62. The firm’s other alternative of shutting down and produce no output at all,
yields a loss of $120—the amount of the fixed cost. In order to maximize profit or equivalently
minimize its loss, the firm should continue to produce the output of 8.21 and incur the loss of
$45.62.
Figure 2
Firm incurs a loss but continues to produce: P=$45
Next, the students are instructed to lower the market price further and stop when the
demand curve falls below the AVC curve. Students select their price by moving the slider of the
scrollbar further to the left. Figure 3 shows the price level at $23 (when the adjust value in cell I4
is 12). The output level that is determined by following the two decision rules is 7.00 units when
the profit level is calculated in cell B10 as -$218.00. However, since the firm incurs the loss of
$120 when the firm shuts down, to minimize loss the firm now decides to shut down and produce
zero output instead of producing 7.00 units of output and limits the loss to $120.
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Figure 3
Firm shuts down: P =$23
At this point, I introduce the concept of the “shutdown price” as the (highest) price below
which the firm shuts down and incurs the loss equaling the total fixed cost. At the shutdown price,
the firm is indifferent between producing and shutting down and we assume that the firm continues
to produce. Students now search for the shutdown price by moving the slider of the scrollbar to
the right, raising the price level and observe the output level (determined by DR1 and DR2) and
the consequent profit level in cell B10. They continue to raise the price level as long as the amount
of loss (negative profit) exceeds $120, the fixed cost. They stop when the amount of negative profit
in cell B10 reaches the level -$120. As Figure 4 shows, this occurs when the price level reaches
$36 (when the adjust value in cell I4 is 64), which is the minimum of the average variable cost
(AVCmin), where average variable cost equals marginal cost. The price line or the demand curve
is tangent to the AVC curve at that price level. Thus, given this cost structure the shutdown price
is determined to be $36.
Figure 4
Shutdown price: P = AVCmin =$36
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The two decision rules (DR1) and (DR2) stated above now can be supplemented by a third
decision rule, (DR3) which states that the firm produces a positive amount of output following
DR1 and DR2 , as long as P AVCmin, the shutdown price. The firm shuts down and produces
Q = 0 , if P<AVCmin.
Since numerous data points for price and output can be generated by moving the slider,
students can also use those data points to draw the short-run supply curve on the worksheet. In this
entire activity, students can select any price level that they choose and observe the resulting output
and profit levels. However, they ultimately determine the shutdown price is the minimum of the
average variable cost.
The advantage of using this simple model is that students engage in changing the price
level, observe its impact on output and profit levels instead of listening to a lecture, and observe
the graphs drawn on the board or the PowerPoint slides. This simple active learning model provides
them the opportunity to be active participants in their learning rather than being passive observers.
Since the students themselves engage in manipulating the graphs and search for the shutdown
price, the activity opens up the opportunity for more discussions in the classroom. I have
experienced that students become more engaged in their learning process, they become more
interested in the topic, and they retain the material better than when it is presented in traditional
lectures.
Conclusion
In this paper, I have demonstrated how to develop and use a spreadsheet-based active
learning model to teach the shutdown decision of a competitive firm. The strength of this approach
lies in its simplicity. Although the navigation of the model does not require any deeper knowledge
of Excel, the Excel worksheets provide a familiar set up for the students. In my class, I always
have students actively participating in manipulating the graph and generating their own data to
analyze. In addition, since students are engaged in working with the model, we can focus on the
economic reasoning and can cover the topic efficiently.
Since faculty are usually very familiar with Excel, as the paper has illustrated, it is not too
time-consuming to develop and use the model in class. There is of course no single approach to
teach undergraduate economics. However, the model can be easily integrated with any method of
teaching and can be used in classes of different levels of rigor. This particular model can be used
in a principles class as the main vehicle for presenting the topic. In an intermediate
microeconomics class, this model can be used to review the topic and it can be supplemented by
algebraic derivation or calculus as warranted. For example, in an intermediate microeconomics
class, the use of this model can be supplemented by derivation of optimal output and the profit
levels.
It should be noted that the spreadsheet-based model can be used to discuss many topics
besides the shutdown decision this paper illustrates. Following the steps shown in the paper, I have
developed several other models to discuss both microeconomic and macroeconomic topics, such
as tax incidence, deadweight loss of an excise tax, entry-exit decisions in a competitive market,
the long run supply, IS-LM model, macro policy effectiveness, and aggregate demand – aggregate
supply model, among others.
References
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23 |JOURNAL FOR ECONOMIC EDUCATORS, 20 (2), 2020
Bonwell, C.C. and J.A. Eison. 1991. Active Learning: Creating excitement in the classroom. ERIC
Clearinghouse on Higher Education. The George Washington University, Washington
D.C.
Chickering, A.W. and Z.F. Gamson. 1987. Seven principles for good practice. AAHE Bulletin,
39( March): 2-6.
Cross, P.K. 1987. Teaching for learning. AAHE Bulletin, 39(April): 2-6.
Goolsbee,A., S.Levitt, and C. Syverson. 2016. Microeconomics, 2nd. edition. New York: Worth
Publishers.
Krugman, P. and R. Wells. 2018. Microeconomics, 5th. edition. New York: Worth Publishers.
Mankiw, G. 2018. Principles of Economics. 8th. edition. Boston: Cengage Publishing.
Watts, M. and G. Schaur. 2011. Teaching and Assessment Methods in Undergraduate Economics:
A Fourth National Quinquennial Survey. The Journal of Economic Education, 42(3): 294-
309.
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