ANSWER5
ANSWER5
ANSWER5
BACKGROUND
This exercise focuses on comprehension of principles of data, information and knowledge and their
relationship to business activities
YOUR TASK
Information Quality
Data Quality Knowledge Quality Action Quality Results Quality
• Data Quality
• Accuracy • Information Quality • Appropriate • Consistent with
• Definition clarity
• Completeness • ASHEN factors • Timely objectives
• Relevance
• Validity • Prior Experience • Quality • Effectiveness
• Presentation
• Consistency • Explicit Knowledge • Efficiency
• Timeliness
• Tacit Knowledge
• Availability
Results driven
• Chapter 10 Chaffey D., White G. 2nd Ed pp479 RAKID approach
(what results drive KID)
EXAMPLE
Data – 38
Information
Knowledge
Action
If the person x has a fever – then actions should be taken to reduce their body temperature
Give a business example of the conversion of a required action/result and the backward
steps to identify the data, information and knowledge required
Knowledge: