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NSTP 2

This document proposes a webinar titled "Start-Up: Fighting Success Amidst Pandemic" with the objectives of sharing information on managing business during a pandemic, engaging in discussion of business success during epidemics, and educating on business and marketing strategies. The webinar aims to provide tools to help businesses grow during difficult times like the pandemic. Participants will include online sellers, future entrepreneurs, and small business owners. The webinar will present relevant and entertaining information on developing effective marketing strategies for different situations.

Uploaded by

Junar Barrientos
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0% found this document useful (0 votes)
17 views

NSTP 2

This document proposes a webinar titled "Start-Up: Fighting Success Amidst Pandemic" with the objectives of sharing information on managing business during a pandemic, engaging in discussion of business success during epidemics, and educating on business and marketing strategies. The webinar aims to provide tools to help businesses grow during difficult times like the pandemic. Participants will include online sellers, future entrepreneurs, and small business owners. The webinar will present relevant and entertaining information on developing effective marketing strategies for different situations.

Uploaded by

Junar Barrientos
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Abada College

Marfrancisco, Pinamalayan
Oriental Mindoro

WEBINAR PROGRAM PROPOSAL


START-UP: FIGHTING SUCCCESS AMIDST PANDEMIC
#ImpossibleBePossible

In Partial Fulfillment
Of the Requirements in
National Service Training Program
Civic Welfare Training Service
(NSTP-CWTS)

Barrientos Jr, Junar S.


Bachelor of Science in Business Administration-Major in Marketing Management
(BSBA-MM)

November 26, 2021


WEBINAR (THEME)
Topic: Running a Business During a Pandemic

-a webinar marketing management related that want to emphasized career guidance,


business growth and job advices. Any marketing strategy’s ultimate purpose is to help
you develop your business and raise brand awareness; building trust with current
clients is a pleasant side effect. A marketing plan must be multi-faceted, practical,
and implemented consistently throughout time in order to be effective and it all
discussed by this webinar.

Hashtag: #ImpossibleBePossible

-this hashtag want to prove that even there is a pandemic nothing is impossible in
business. Every problem has a solution, while it would be ideal if every marketing strategy you
tested performed perfectly every time, this is rarely the case. You can't expect miracles
overnight because a large part of success is trial and error. You should avoid making the same
mistakes if you take the right procedures to rectify inefficiencies. You'll probably notice good
results if you reach your message to the proper demographic through the right marketing
channels.

PROGRAM PROPOSAL

Title:

“Start-Up: Fighting Success Amidst Pandemic”

Objectives:

 To share information on how to manage one’s business or future in the


time of pandemic.
 To engage the audience in a conversation if they are doing well during an
epidemic.
 To educate, demonstrate, instruct or deliver information that is of interest
to business owners.
Rationale:

Ever since, even there is no pandemic marketing strategies is important in businesses. The goal
of this webinar is to build favorable relationships with your customers and urge them to buy
your products or services. Advertisements on the different social media platforms campaigns
help businesses reach out to their customers. They may utilize promotions to entice clients by
offering a prize or a product for free. The development of a marketing campaign built on a topic
that appeals to the consumer’s needs, wants, or desires is one strong creative method
organizations frequently employ to connect with their target audience.

The segmentation of the market into areas that the corporation can evaluate is an important
marketing technique. It makes sense to group comparable clients together because they have
different qualities and demands. These groups have a lot in common in terms of requirements
and features. The justification for employing such a marketing plan is that the company will be
able to better meet the demands of segments of customers who have comparable needs. It can
create slightly different products for different market niches and tailor promotions to the needs
of the customers. The business obtains improved performance by better serving the needs of
each sector.

Consumers are becoming more accustomed to placing orders online and shopping for their
favorite brands at any time and from any location. Because today’s consumers spend so much
of their buying time online, this shift in consumer behavior has put even more pressure on
businesses to fight for online visibility. In actuality, businesses have begun to devote a larger
portion of their marketing resources to online advertising because of pandemic.

This webinar really helps not only to the business entrepreneur but in a marketing student and
future entrepreneur. This program is eagerly to teach what to do in situations where a
pandemic arises. It also want to give knowledge and tips to the audience based on what the
facilitator learned about marketing. Knowing how they gain income when the proliferation of
pandemic to rise up, having a curiosity as what they do if their business goes bankrupt and
what marketing techniques do they have in place for it are the main focus and purpose to
answer after this webinar.

Participants/Audience:

 Online Sellers
 Future Entrepreneurs
 Small Business Owners

This webinar meeting provide me with a venue to offer useful knowledge with a captive
audience. It want to present the information to the audience in a way that is both relevant and
entertaining. By providing basic tools like this webinar, a highly hope that it can assist them in
growing their business or organization immensely.

References:

Andrew Clausner, April 17, 2013 Strategy on Marketplace


https://www.forbes.com/sites/advisor/2013/04/17/creating-a-successful-marketing-
strategy/?sh=40200877e2bf

Micah Pratt, June 19, 2013 Problem Solution in Business


https://www.business.org/marketing/seo/steps-to-improve-your-marketing-strategy/

Big Marker, July 27, 2017 Marketing Strategy


https://medium.com/@BigMarker/8-reasons-why-webinar-meetings-are-more-efficient-
than-in-person-meetings-761b8b571c27

Bert Markgraph, 2019 Steps To Marketing Strategies


https://smallbusiness.chron.com/5-steps-successful-marketing-50399.html

Juuso Lyttika, Joni Salminnen and Bernard Jansen, May 2018 Rationale of professional search-
engine marketers for brand bidding strategy
https://www.researchgate.net/publication/
327982444_To_use_branded_keywords_or_not_Rationale_of_professional_search-
engine_marketers_for_brand_bidding_strategy

Alan Ruggs, September 26, 2017 Marketing Theme Ideas


https://bizfluent.com/list-6922172-marketing-theme-ideas.html

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