Cheryl Cheng Xin Yi

Singaporean
9th June 1990
430A Fernvale Link, #13-207 Singapore 791430
+65 97103405 (Mobile) +65 69378089 (Home)
cherylchengxinyi@gmail.com

CAREER OBJECTIVES

To secure a challenging position in a reputable organization to expand my learnings, knowledge, and skills. Having
a responsible career opportunity to fully utilize my training and skills, while making a significant contribution to the
success of the company. A highly organized and hard-working individual looking for a responsible position to gain
practical experience. To make use of my interpersonal skills to achieve goals of a company that focuses on customer
satisfaction and customer experience. To have a work life balance and finding fulfilment from recognitions of small
wins throughout my career. Being outstation is an additional bonus. I am currently doing my DBA to further my
knowledge in business so that I get bring in more valuable perspective to my work.

EDUCATION QUALIFICATION

Golden Gate University

Doctorate in Business Administration
Jan 2023 to 2026
Awarded Scholarship

University of Roehampton
Masters in Business Administration
Jan 2022 to Apr 2023
Awarded Valedictorian of Class 2023

WORKING EXPERIENCES

DBS Bank Pte Ltd (Mar 2023 - Current)

Regional Digital Business AVP

In charge of Treasury and Markets (T&M) Regional Expansion for the various markets namely Taiwan, Indonesia,
India, China and Hong Kong. Furnish strategical plans that are customised for each markets, yet allowing reusability
in the solutions. Overseeing the group's overall bonds businesses on digital platforms, especially digimarkets.
Procure budget for the execution of bond projects from senior managements. Established a strong network of
relationships with both internal and external stakeholders.

Monstarlab Inc. (Dec 2021 - Mar 2023)

Strategic Partnerships Manager

Reached out to potential clients and procured 5 new clients to the company, with a total revenue of about 1.8M
across all projects. Created a whole new pre-sales deck for the ease of presentation to clients. Orchestrated logistical
planning for workshops, both internationally and locally. Mastermind the blueprint of the build to ensure smooth
and seamless execution of our delivery to clients.

Prudential Assurance Corporation of Singapore (Dec 2017 – Oct 2021)

Business Development Manager

My duties include liaising and managing both internal and external shareholders, both ranging from middle to C-
suite level management, on a daily basis. Initiate and formulate new business strategies for collaborative
opportunities between partnering bank (UOB) and Prudential. Actively participated and contributed ideas for
projects and campaigns which were successfully rolled out in the bank’s branches islandwide throughout Singapore.
Spearheaded innovations within individual segment to promote stronger teamwork culture. Identifying issues with
daily process and presenting solutions to smoothen delivery. Engage partners to maintain a solid working
relationship. Providing vital support to partners to ensure seamless sales process. Aside from working on improving
relationship and business with my bank partners, I am also involved in enhancing my company’s daily operation
through innovation. Doing market analysis together with our product team to further enhance our product series.
This would include the design of the product features as well as the campaign and marketing launch. I’m currently,
working with a dedicated group of people to come up with ideas and solution to increase the efficiency and revenue
for the overall business.

ECICS Limited (Jun 2017 – Dec 2017)

Account Manager

My role includes prospecting and visitations of agents and FAs to conduct marketing presentations and build
relations. Identify new business opportunities and strategize new campaigns for fresh sales revenue on the portfolio.
Handle intermediary quotations, enquiries and see through closure of deal. Initiate and develop action plans and
strategies to achieve targeted results on allocated existing portfolios and tackle loss ratio issues. Establishing strong
rapport for long-term relationships externally and internally to facilitate development of a profitable business and
delivery of excellent service standards. Leading effective marketing campaigns and implementation of marketing
strategies and initiatives to promote Company branding. Oversee all digital marketing campaigns launched by the
company.

Jardine Lloyd Thompson Private Client Services Pte Ltd (Dec 2016 to May 2017)
Executive - Case Management
My responsibilities include looking at improvement of the current processes, formulating and executing initiatives to
enhance these processes. It encompasses monthly reporting and ad-hoc projects to management and senior
management. Liaise closely with sales team in support of their business building initiatives. Provide overview &
strategy on each case submission. Liaise with insurers/relevant parties on documentation and maintain good record
keeping. Update progress on pending case report and inforce list. Liaise on clients' travel
reimbursement/commission payment/referral fee payment. Ensure application/premium payment fulfills internal
compliance guideline. Familiar with product features/insurers' application process/financing process. Initiate in
internal & external continuous training/learning programme. Admin liaison person for the bank gatekeepers on
reports, product approval, collateral assignment documentation, etc.

DBS Bank (Sept 2015 to Nov 2016)

Bancassurance Specialist
My duty included leading the team in delivering a comprehensive suite of banking and financial services. It also
involves chairing meeting with the team and team supervisor in the morning before proceeding to conduct financial
planning interviews with clients. My other role encompasses building extensive clientel network for business
development and overseeing other ad-hoc processes such as internet banking etc.

Prudential Assurance Singapore (May 2013 to Aug 2015)

Financial Consultant
I advice clients/prospects with customised products to suit their individual financial needs. Aside from the range of
insurance and investment products, I also propose other relevant services to enhance the client's financial well-being
such as fee-based financial planning, insurance for business needs, or estate planning needs.

Citibank (May 2011 to Aug 2012)

Telemarketer - Team Lead
I lead, guide and motivate a team of telemarketers to achieve their loan targets. My other duty also included the
execution of administration and compliance of the company policy, namely quality services and customer
satisfaction.

ADM Creatives (Sept 2010 to Apr 2011)

Graphic Designer
My duty includes assisting client to craft their marketing and communication strategies such as websites,
advertising, exhibitions and displays, corporate communications and corporate identity - giving their organization a
visual 'brand' and creating awareness, interest, desire and action.

Wunderman Pte Ltd (Jul 2009 to Sept 2009)

Graphic Designer (Academic Internship)
I developed graphic design and prepare layout artwork files for print production. Prepare design layouts and creative
graphics for broacher, menu, logo design, calendar etc. ideas and design artwork to the overall brief. Liaise directly
with clients on artwork and design requirements. Manage design deadlines and final deliverable expectations, and
ensure that the projects are completed within the anticipated timeline.

LANGUAGES

English – Native Mandarin – Mother Tongue Spanish – Intermediate

SKILLS
 - Proficient in Adobe Programs (Acrobat, Photoshop, Illustrator, Dreamweaver etc.)

- Proficient in Microsoft Programs (Word, Excel, PowerPoint, Outlook etc.)

- Proficient in Social Media Platforms (Facebook, Instagram, TikTok, WeChat etc.)

- Hold a Class 3 License

- Completed AI in Finance by Ngee Ann Polytechnic and CFTE

- An Innovation Ninja from Bootcamp session by SUTD

- CSM®, CSPO®, A-CSM®, A-CSPO®, CAL-T and CAL-E by Scrum Alliance

- ICP, ICP-ATF, ICP-ACC by ICAgile

- Certified SAFe® Agilist (SA) and Lean Portfolio Management (LPM) by Scaled Agile

- Certified DevOps Leader® and Certified Agile Service Manager® by DevOps Institute

- Completed Design Thinking for Innovations (DTI) by NTUC LearningHub

- Possess CMFAS Modules: BCP, PGI, CHI, M5, M8, M8A, M9, M9A

- Completed Motor Claims by I-G Training

- Talented Communication Skills through Storytelling

- Possess Leadership and Public Speaking attributes

- Proficient with CRM and Saleslogix system

- Experienced in AML/KYC checks; World, R&C and Factiva

- Familiar with Bloomberg/Reuters

- Comfortable Establishing Network with senior management level

ADDITIONAL INFORMATION

I held leadership position throughout my academic years. I was the class monitor in primary school, a student
councilor in my secondary school. During which, I was also the Treasurer and junior mentor in my CCA, Guitar
Ensemble. I have participated in the student committee in polytechnic, was nominated and held the position of the
head of programs department whereby I had to collaborate with other head of departments for freshman orientation
planning and organizing.

I am also proactive and take pride in every single thing that I commit myself to do. I have been elected to represent
my department, to be the Office 365 led champion. Whereby I pioneer in testing and learning the different programs
launched by Microsoft for the company, assist in the company’s transition to the new platform by coaching the
heads of different departments together with Microsoft team. I am also actively involved in improving my
company’s daily operation process and customer’s experience. Currently, I’m working with a team to innovate more
solutions that will enhance our business model and the way we work. I also believe in giving back to the
community. I’ve raised my hands in my company’s volunteer event to educate children of Financial Literacy (Cha-
Ching), as well as reached out to the seniors in Old folks home to ensure constant engagement during the CB period.

As learning is something that I am passionate about, I am constantly looking to take up new languages or pick up
new skills as I like to keep my mind active and be challenged constantly. I strongly believe in progression and
dislike stagnation, thus I always strive to better myself every time. My past time is to pick up a new language
whenever possible and I’m currently learning Japanese. I hope to be able to speak fluently as I hope to travel to
Japan again when the coast is clear for flying since I missed all the good food and shopping there.

During this post pandemic season, I started picking up new information from online classes that helped to upskill
myself. I have since added Agile Methodologies as well as DevOps into my knowledge bank. I am looking to
advance my understanding of big data management/Analytics with AWS and Python.

I aim to have a work-life balance whereby I go by the motto “work hard, play hard”. So when I work and have truly
accomplish my task well, I’d reward myself with vacation or a good short ‘me’ time whenever I can.

REMUNERATION EXPECTATION

My current monthly salary is SGD$12,500, with transportation allowances of $800 for Business Sales Review with
partners. I am looking at a salary of SGD$15,000.

DATE OF AVAILABILITY

I am able to commence work with a minimum of 1 month notice.