360°

DIGITAL
MARKETING
PROPOSAL
INTERNATIONAL
PLACEWELL
CONSULTANTS 2023
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Digital Marketing Strategy Proposal for International Placewell

Consultants Sri Lanka

1. Understanding the Business

● Nature of Business: Educational consultancy services in Sri Lanka.
● Target Audience: Students, professionals seeking further education, and
institutions.

2. Goals and Objectives

● Increase brand awareness in Sri Lanka and target countries.
● Generate leads for consultancy services.
● Establish a strong online presence.

3. Website Development & Optimization

​ Website Creation
● Develop a professional, visually appealing website that aligns with the brand's
identity.
● Ensure the website is user-friendly with intuitive navigation to cater to a diverse
audience.
​ Mobile Responsiveness
● Design the website to be fully responsive on various devices, especially mobiles
and tablets, considering the growing mobile user base.
​ Search Engine Optimization (SEO)
● Implement on-page SEO best practices, including keyword-rich content relevant
to educational consultancy.
● Optimize website loading speed and performance for better user experience and
search engine ranking.
​ Content Strategy
● Develop engaging, informative content that highlights their services, expertise in
the field, and success stories.
● Include sections such as 'About Us', 'Services', 'Testimonials', and 'Contact
Information' for comprehensive user engagement.
​ Blog Integration
● Integrate a blog section to share articles on education trends, study abroad
advice, and updates from partner institutions.
● Regularly update the blog to keep the content fresh and improve SEO rankings.
​ Call-to-Action (CTA)
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● Strategically place CTAs across the website to encourage user engagement and
lead generation, such as 'Contact Us', 'Subscribe', or 'Get a Free Consultation'.
​ Analytics Integration
● Integrate tools like Google Analytics to track website traffic, user behavior, and
conversion metrics.
​ Compliance and Security
● Ensure the website complies with digital security standards and privacy policies,
especially considering the sensitivity of student data.
​ Feedback Mechanism
● Include a feedback form or survey on the website to gather visitor insights and
continuously improve the user experience.

By focusing on these aspects, International Placewell Consultants can establish a strong and

effective online presence that not only attracts potential clients but also provides them with

valuable resources and information. This will be a crucial step in their overall digital marketing

strategy.

4. Content Marketing

1. Content Themes and Topics

● Educational Trends: Updates on global education trends, changes in study

abroad programs, etc.

● Country-Specific Information: Detailed guides on studying in different countries

(e.g., USA, UK, Australia).

● Success Stories: Highlighting successful cases of students who used the

consultancy services.

● Study Tips: Articles on exam preparation, adapting to new cultures, etc.

● Program and University Highlights: Spotlight on specific programs or universities

each week.
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2. Content Calendar
● Week 1: 2 Educational Trends, 1 Country-Specific Information, 1 Study Tip, 1

Program Highlight.

● Week 2: 1 Educational Trend, 2 Country-Specific Information, 1 Success Story, 1

Study Tip.

● Week 3: 1 Educational Trend, 1 Country-Specific Information, 2 Success Stories, 1

Program Highlight.

● Week 4: 2 Study Tips, 1 Educational Trend, 1 Country-Specific Information, 1

Success Story.

3. Content Formats
● Blog Posts: Main format for detailed articles.

● Infographics: For visually representing data like study trends or program

comparisons.

● Short Videos: For success stories or quick study tips.

● Interactive Content: Quizzes or surveys about study destinations or programs.

4. Content Distribution
● Website: Primary platform for hosting content.

● Social Media: Share snippets, infographics, and video links on platforms like

Facebook, Instagram, and LinkedIn.

● Email Newsletters: Summarize monthly content in a newsletter format for

subscribers.

5. Engagement and Interaction

● Encourage comments and discussions on blog posts.

● Use social media to initiate conversations about articles.

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6. SEO and Keywords

● Research and integrate relevant keywords in each piece of content for better

search engine visibility.

7. Analytics and Feedback

● Monitor which types of content are most engaging and adjust the strategy

accordingly.

● Use feedback from readers to refine topics and presentation styles.

8. Collaboration with Industry Experts

● Invite guest writers or experts for special articles or interviews.

9. Regular Reviews and Adjustments

● Conduct monthly reviews of content performance.

● Adjust topics and formats based on engagement metrics and SEO performance.

5. Social Media Marketing

● Enhance Facebook presence with regular posts, student testimonials, and live

Q&A sessions.

● Expand to other platforms like Instagram, LinkedIn, and Twitter for broader reach.

● Use targeted ads to reach potential students and professionals.

6. Email Marketing
● Develop a monthly newsletter with updates, educational tips, and featured

programs.

● Implement email campaigns for lead nurturing and conversion.

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7. Search Engine Marketing (SEM)

● Utilize Google Ads for targeted campaigns.

● Focus on keywords related to study abroad, education consultancy, and specific

country-based education opportunities.

8. Partnerships and Collaborations

● Collaborate with educational institutions for webinars and workshops (country

managers can do live Q&As)

● Partner with local educational events and fairs.

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8. Analytics & Reporting

1. Data Collection and Monitoring

● Website Analytics: We will use Google Analytics to track your website's
performance, focusing on user behavior, traffic trends, and conversion rates.
● Social Media Analytics: Our team will leverage platform-specific tools to monitor
engagement on your social media channels, tracking metrics like follower growth
and post interactions.
● Email Campaign Performance: We'll analyze the effectiveness of your email
marketing, monitoring metrics such as open rates and click-through rates.

2. Defining Key Performance Indicators (KPIs)

● We will work with you to define clear KPIs for each digital channel, ensuring we
focus on metrics that matter most to your business goals.

3. Regular Reporting.
● Monthly Reports: Expect a detailed analysis, offering deeper insights into content
performance, audience demographics, and overall engagement.
● Quarterly Reviews: A comprehensive review will be conducted to evaluate the ROI
and effectiveness of various strategies.

4. Advanced Tools and Software

● Our team uses industry-leading tools for in-depth analysis, including SEMrush for
SEO and Hootsuite for social media management.
● We'll implement visual dashboards to make data accessible and understandable
for all stakeholders.

5. Gaining Data-Driven Insights

● We'll analyze trends to provide you with insights on the most effective content
types, marketing channels, and user engagement patterns.
● These insights will be pivotal in shaping future marketing strategies.

6. Client-Centric Reporting
● Our reports to you will highlight relevant data and insights in an
easy-to-understand format, accompanied by actionable recommendations.
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● We aim to make our reports as informative and useful as possible, tailored to

your specific needs.

7. Incorporating Feedback
● We value your input and will regularly seek your feedback to refine our reporting
process, ensuring it meets your expectations and needs.

8. Commitment to Continuous Improvement

● We will use the collected data to continually refine our marketing strategies.
● Our team stays abreast of the latest trends in analytics to ensure we are using
the most effective methods.

8. Budget

Overview

Our comprehensive digital marketing package is designed to maximize the impact of

your social media presence within the budget of 40,000 LKR per month. This package
includes a range of services essential for effective digital marketing.

Breakdown of Services and Budget Allocation:

​ Social Media Posts (20 per month)
● Creation and scheduling of engaging posts tailored to your target
audience.
​ Content Planning and Calendar Creation
● Strategic planning of content themes and scheduling to ensure consistent
and relevant online presence.
​ Social Media Page Management
● Regular monitoring and managing of your social media pages, including
responding to comments and messages.
​ Reporting and Analytics
● Monthly reports detailing performance metrics, insights, and
recommendations for strategy refinement.
​ Designing
● Professional design of social media graphics and post layouts to enhance
visual appeal and brand consistency.
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​ Coordinating and Technical Support

● Ongoing coordination with your team and technical support for any digital
marketing-related activities.

Total Monthly Budget

● 40,000 LKR

Value Proposition
With this budget, Redsky Digital commits to delivering high-quality digital marketing
services that include creative content creation, effective social media management,
insightful analytics, and continuous support. Our goal is to enhance your online
presence, engage your audience, and contribute to the growth of International Placewell
Consultants Sri Lanka.

Terms and Conditions

1. Service Scope

● Redsky Digital will provide social media marketing services as outlined in the
proposal, including content creation, page management, live session
arrangements, and analytics reporting.
● Any additional services requested by International Placewell Consultants Sri
Lanka that fall outside the scope of the original proposal will be subject to
additional charges and must be agreed upon in writing.

2. Payment Terms

● The monthly fee for the services will be 40,000 LKR.

3. Duration and Renewal

● The initial contract period is 6 months, starting from ________________________.

● The contract will be subject to renewal upon mutual agreement at the end of the
term.

4. Content Approval and Brand Representation

● All content created will be subject to International Placewell Consultants's

approval before posting.
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● Redsky Digital agrees to maintain the integrity and professional image of the
International Placewell Consultants's brand in all content and interactions.

5. Confidentiality
● Any confidential information shared during the contract period will be protected and not
disclosed to third parties.

6. Cancellation Policy
● Either party may terminate the contract with a 30-day written notice.
● In case of early termination by the client, any payment for the current month will be
non-refundable.

7. Liability and Indemnification

● Redsky Digital will not be liable for any indirect or consequential losses due to social
media marketing services.
● International Placewell Consultants agrees to indemnify Redsky Digital against any
claims arising from content or services provided.

8. Performance and Analytics

● Redsky Digital commits to performing services to the best of its ability and in line with
the proposal.

9. Changes to Terms
● Any changes to these terms must be agreed upon in writing by both parties.

10. Governing Law

● This agreement shall be governed by and construed in accordance with the laws of Sri
Lanka.

11. Dispute Resolution

● Any disputes arising under or in connection with this agreement shall be resolved
through amicable negotiations. If unresolved, disputes will be subject to arbitration
under the laws of Sri Lanka.

12. Acceptance
● By proceeding with the services,International Placewell Consultants agrees to these
terms and conditions.
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These terms and conditions are designed to protect both parties and ensure a smooth and

professional working relationship. They can be adjusted or expanded based on specific needs or

concerns ofInternational Placewell Consultants .