Data Mining and Business Intelligence

FACULTY OF ENGINEERING & TECHNOLOGY
Effective from Academic Batch: 2022-23
Programme: Bachelor of Technology (Computer Engineering)
Semester: VII
Course Code: 202046706
Course Title: Data Mining and Business Intelligence
Course Group: Professional Elective Course -III
Course Objectives: This course provides the knowledge of basic applications, concepts, and
techniques of data warehousing and data mining. It introduces the concept of Data Mining as an
important tool for enterprise data management and as a cutting-edge technology for building
competitive advantage. The course is driven from the engineering perspective.
Teaching & Examination Scheme:

Contact hours per week Course Examination Marks (Maximum / Passing)
Credits Theory J/V/P*
Lecture Tutorial Practical Total
Internal External Internal External
3 0 2 4 50/18 50/17 25/9 25/9 150/53
* J: Jury; V: Viva; P: Practical
Detailed Syllabus:
Sr. Contents Hours
1 Overview of Data Warehousing and Business Intelligence: 06
What is data warehousing?, Definition, 3 tier Architecture of DW Need for data
warehousing, Basic concepts, Data warehouses and data marts, data warehouse
metadata, Data Warehouse Modeling: Data Cube, Schema, OLTP vs. OLAP, OLAP
Operations, OLAP Server Architectures, ROLAP versus MOLAP versus HOLAP,
Introduction to BI, Integrating BI and DW, BI Users, Application of BI, BI Challenges
2 Introduction to Data Mining: 05
Motivation for Data Mining, Definition and Functionalities, Classification of DM
Systems, kind of data used for mining, Data mining models, DM task primitives,
Issues in DM, KDD Process, Application of Data Mining
3 Data Preprocessing: 06
Data preprocessing: Motivation behind preprocessing, data cleaning, data
integration, data reduction, data transformation, data discretization and concept
hierarchy generation, feature extraction, feature transformation, feature selection,
introduction to Dimensionality Reduction
4 Concept Description, Mining Frequent Patterns, Associations and 06
Correlations:
Concept description, Data Generalization and summarization-based
characterization, Attribute relevance - class comparisons, Market basket analysis,
Frequent Itemsets, Closed Itemsets, and Association Rules, Apriori Algorithm,
Generating Association Rules from Frequent Itemsets, Improving the Efficiency of
Apriori, Pattern-Growth Approach for Mining Frequent Itemsets, Pattern evaluation
methods, Associative Classification
5 Classification: 06
Basic Concepts, Decision Tree Induction, Bayes Classification methods, Rule based
classification, Metrics for Evaluating Classifier Performance, Cross validation,
Bootstrap, Ensemble method, Bagging, boosting, Random forest
6 Cluster Analysis: 06
Clustering Overview, Partitioning Clustering , K-Means Algorithm, K-Medoids,
Hierarchical Clustering – Agglomerative Methods and divisive methods, Basic
Agglomerative Hierarchical Clustering, Density based methods, Grid based methods,
Evaluation of Clustering, Outlier Detection
7 Advance topic on Data mining: 03
Web Mining, Text data Mining, Spatial Data Mining, Temporal Mining, And
Multimedia Mining, information privacy and data mining
8 Application of DM: 02
Data mining for business applications like Balanced Scorecard, Fraud Detection,
Clickstream Mining, Market Segmentation, retail industry, telecommunications
industry, banking & finance and CRM etc.
Total 40
List of Practicals / Tutorials:

1 Implement “Data Cleaning” Smoothing by binning techniques mean, median and boundaries.
2 Find the correlation for numerical data tuple using formula.
rA, B = 
( A − A)( B − B)  ( AB) − n AB
=
(n −1)AB (n −1)AB
Find the correlation for discrete data tupel using formula of χ2 (chi square) Analysis.
3 Implement “Data Transformation” by
Min- max normalization
Z- score normalization
4 Implement Schemas of Datawarehouse.
5 Introduction to the WEKA machine learning toolkit and show data preprocessing in it.
6 Use WEKA tool and show how classification and clustering can be done.
7 Use WEKA tool to generate Association Rules using the Apriori Algorithm.
8 Explore data mining tool: DB miner
9 Explore data mining tool: Orange.
10 Case study on DM
11 Introduction to any BI tool (Qliksense, PowerBI, Tableau, etc.)
12 Mini Project
Reference Books:
1 J. Han, M. Kamber, “Data Mining Concepts and Techniques”, Morgan Kaufmann
2 M. Kantardzic, “Data mining: Concepts, models, methods and algorithms, John Wiley &Sons
Inc.
3 M. Dunham, “Data Mining: Introductory and Advanced Topics”, Pearson Education.
4 G. Shmueli, N.R. Patel, P.C. Bruce, “Data Mining for Business Intelligence: Concepts,
Techniques, and Applications in Microsoft Office Excel with XLMiner”, Wiley India.
5 Ning Tan, Vipin Kumar, Michael Steinbanch Pang, “Introduction to Data Mining”, Pearson
Education
6 G.K. Gupta , “Introduction to Data Mining with Case Studies”,PHI Learning
Supplementary learning material:

1 NPTEL - Swayam Courses:
Data mining by Prof. Pabitra Mitra, IIT Kharagpur
2 Coursera:
Pattern Discovery in Data Mining by Jiawei Han (https://www.coursera.org/learn/data-
patterns?specialization=data-mining)
Pedagogy:
● Direct classroom teaching
● Audio Visual presentations/demonstrations
● Assignments/Quiz
● Continuous assessment
● Interactive methods
● Seminar/Poster Presentation
● Industrial/ Field visits
● Course Projects
Suggested Specification table with Marks (Theory) (Revised Bloom’s Taxonomy):

Distribution of Theory Marks in % R: Remembering; U: Understanding;
R U A N E C A: Applying;
15% 25% 30% 20% 10% --- N: Analyzing; E: Evaluating; C: Creating
Note: This specification table shall be treated as a general guideline for students and teachers. The actual distribution of
marks in the question paper may vary slightly from above table.
Course Outcomes (CO):

Sr. Course Outcome Statements %weightage
CO-1 To demonstrate an understanding of the importance of data mining and 20
the principles of business intelligence.
CO-2 To organize and prepare the data needed for data mining using pre 30
preprocessing techniques
CO-3 To implement the appropriate data mining methods like classification, 30
clustering, or Frequent Pattern mining on large data sets.
CO-4 To define and apply metrics to measure the performance of various data 20
mining algorithms.
Curriculum Revision:
Version: 2.0
Drafted on (Month-Year): June-2022
Last Reviewed on (Month-Year): -
Next Review on (Month-Year): June-2025

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FACULTY OF ENGINEERING & TECHNOLOGY

Effective from Academic Batch: 2022-23

Programme: Bachelor of Technology (Computer Engineering)

Course Code: 202046706

Course Title: Data Mining and Business Intelligence

Course Group: Professional Elective Course -III

Teaching & Examination Scheme:

List of Practicals / Tutorials:

Supplementary learning material:

Suggested Specification table with Marks (Theory) (Revised Bloom’s Taxonomy):

Course Outcomes (CO):

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