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Q2 - SWOT Analysis Activity

This document provides instructions for conducting a SWOT analysis for a business brand called "Her Jewels." It includes a SWOT analysis grid to classify observations about the business's strengths, weaknesses, opportunities, and threats. It also includes a guide with questions to consider observations from customers, context like trends, and the company's capabilities. Finally, it includes a K-W-L chart for the learner to fill out with what they know, want to learn, and have learned about SWOT analysis.

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kyoto.saeop
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97 views

Q2 - SWOT Analysis Activity

This document provides instructions for conducting a SWOT analysis for a business brand called "Her Jewels." It includes a SWOT analysis grid to classify observations about the business's strengths, weaknesses, opportunities, and threats. It also includes a guide with questions to consider observations from customers, context like trends, and the company's capabilities. Finally, it includes a K-W-L chart for the learner to fill out with what they know, want to learn, and have learned about SWOT analysis.

Uploaded by

kyoto.saeop
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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BASIC ENTREPRENEURSHIP ACTIVITY

A SWOT ANALYSIS
INSTRUCTIONS:
1) Think of a business brand that you want to establish.
2) Use the guide observations to help you imagine the scenarios on your Business Brand.
3) Use the SWOT analysis grid to classify each observation from step two into the grid boxes.
4) Look at the SWOT analysis as a whole and decide if your brand is well positioned in an unstable market—and if not, what
needs to change.

Her Jewels
YOUR BUSINESS BRAND: ________________________________________________________________

STRENGTHS WEAKNESSES

Jewelries can be used as an investment Continuous increase in prices of


Gold and silver around the world

OPPORTUNITIES THREATS

People these days loves fashion and it Theft and Burglary


includes jewelries
BASIC ENTREPRENEURSHIP ACTIVITY

GUIDE OBSERVATIONS:

Use this guide to create or imagine a scenario that will affect your Business Brand.

• CUSTOMER: What are customers’ opinions about your brand, what you offer and how you serve

them vs. Your competitors?

• CONTEXT: Wow are key trends in your category, such as technology developments and macro

factors such as the economy, impacting your brand performance?

• COMPANY: How well are you leveraging (to use maximum advantage) your capabilities, assets

and resources to differentiate and promote your brand?

PART 2:

Instructions: Fill out the chart by writing your realizations about the topic.

K-W-L CHART

LEARNINGS about the TOPIC (SWOT ANALYSIS)

KNOW WANT LEARN

(What do I know?) (What do I want to learn?) (What have I learned?)


BASIC ENTREPRENEURSHIP ACTIVITY
BASIC ENTREPRENEURSHIP ACTIVITY

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