SM - Assurance of Learning Exercises 2 - PDF

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ASSURANCE OF LEARNING EXERCISES 2

Exercise 2A – Find out Objectives and Key Results of any publicly held firm
Purpose
The purpose of this exercise is to get you familiar with strategy terms introduced and defined in
Chapter 2. Let’s apply these terms to the Case Study on any global company of your choice.

Instructions
1) Go to the company´s corporate website and try to get familiar with products/services or
strategy. The process starts with setting the organization’s objectives. Many people struggle
with the task of defining the objectives. Often, they know what the end results should be, but
get overwhelmed setting an action plan on how to get there.

2) To implementing OKR´s you need to list at least 3 objectives you want to strive on for each
level. For each objective, list 3-4 key results to be achieved. Briefly describe them.

3) Here are 7 tips on how to define objectives in terms of key results.

1. Keep it simple
Focus on objectives that you know the company can achieve in the given time frame. Prioritize
the objectives according to what the business needs the most. There is no magic number for
how many objectives you should have as it depends on many factors such as the complexity
of the objectives, the time and resources available, and unexpected changes in the business.

2. Be specific
When you are setting up the objectives, brainstorm the different ways you can reach the end
results. Draw your action plan out so that you are more specific on how to achieve your
objective. For each of the key results, think about how the managers are going to evaluate the
performance. The more specific you are, the clearer the expectations will be. You want to have
concise objectives so that you know exactly what you need to do and how to complete the
goals.

3. Cascade your objectives


Organization objectives may be overwhelming for some people. By cascading the objectives
from the organization level to department level and then finally to an individual level,
employees usually have a clearer line of sight of the objectives they can set to contribute to
the company’s success.

4. Make it measurable
Your key results need to have a unit of measurement. Being able to measure the key results
will tell the managers when they have reached stated goals. This step is harder for goals that
are not quantifiable. In these cases, ask yourself “how will I know when it have achieved its
objective?” Measurements for unquantified objectives are subjective.
5. Do not worry about stretch goals
You should have goals that are attainable and challenging at the same time. Many managers
will set stretch goals for their teams as a way to motivate them. However, stretch goals need
to be set very carefully. It becomes frustrating for employees when they keep missing the
objectives because they are stretch goals. Make sure that your goals are challenging enough
but more important, they should be realistic.

6. Break your key results in small goals


Create mini goals within your key results. Knowing what you have to do to achieve the key
results makes your objectives more specific. Mini goals can be action items you need to do.
For example, your objective is to increase the sales revenues by 10 % for this quarter and one
of your key results is to get 5 new clients.

7. Celebrate and recognize


Write down examples of rewards for top managers and others when a milestone has been
reached. Would you use social platforms to share the achievements with the co-workers?
What other ways of spreading the success would you use?

4) Setting OKRs is beneficial for each employee. It fosters discipline and determination to achieve
the objectives. It also gives a clear guideline of what managers need to focus their effort on
for that time frame.

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