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Entrepreneurial Mindset and Creativity

The document discusses different types of mindsets, including fixed and growth mindsets. It also discusses concepts related to entrepreneurship like metacognition, self-leadership, creativity, and motivation. Specifically, it contrasts fixed and growth mindsets, defines metacognition and self-leadership in the context of entrepreneurship, lists components of creativity like knowledge and creative thinking, and discusses motivation from different perspectives including intrinsic vs extrinsic motivation.

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37 views17 pages

Entrepreneurial Mindset and Creativity

The document discusses different types of mindsets, including fixed and growth mindsets. It also discusses concepts related to entrepreneurship like metacognition, self-leadership, creativity, and motivation. Specifically, it contrasts fixed and growth mindsets, defines metacognition and self-leadership in the context of entrepreneurship, lists components of creativity like knowledge and creative thinking, and discusses motivation from different perspectives including intrinsic vs extrinsic motivation.

Uploaded by

Art Eezy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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ENTREPRENEURIAL

MINDSET AND
CREATIVITY
INSTRUCTOR: MARIA KRISTINA A. LORENZO
WHAT IS MINDSET?
It has traditionally
been defined as “the
established set of
attitudes held by
someone”.
WHAT IS MINDSET?
Yet, research has shown that
our mindset needn’t be “set” at
all. Stanford University
psychologist Carol Dweck
proposes that there are two
different types of mindset: a
fixed mindset and a growth
mindset
In a fixed mindset, people perceive their
talents and abilities as set traits. They believe
that brains and talent alone are enough for
success and go through life with the goal of
looking smart all the time. People with a fixed
mindset will tell themselves they are no good
at something to avoid challenge, failure, or
looking dumb.
On the other hand, in a growth mindset,
people believe that their abilities can be
developed through dedication, effort, and hard
work. They do not think brains and talent are
the key to lifelong success, but merely the
starting point. People with a growth mindset
are eager to enhance their qualities through
lifelong learning, training, and practice.
THE MINDSET FOR ENTREPRENEURSHIP
The growth mindset is essential to a mindset for
entrepreneurship. We have discussed the practice of
entrepreneurship and how it requires a specific mindset so that
entrepreneurs have the ability to alter their ways of thinking in
order to see the endless possibilities in the world. While there is
no one clear definition of mindset and how it relates to
entrepreneurs, we believe the most accurate meaning of an
entrepreneurial mindset is the ability to quickly sense, take
action, and get organized under uncertain conditions. This also
includes the ability to persevere, accept and learn from failure,
and get comfortable with a certain level of discomfort!
METACOGNITION
Metacognition is the process of
thinking about one’s own
thinking and learning. It
involves knowing when you
know, knowing when you don’t
know, and knowing what to do
when you don’t know. In other
words, it involves self-
monitoring and correcting your
own learning processes.
THE SELF-LEADERSHIP HABIT
In the context of entrepreneurship, self-leadership is a process
whereby people can influence and control their own behavior,
actions, and thinking to achieve the self-direction and self-
motivation necessary to build their entrepreneurial business
ventures. Entrepreneurship requires a deep understanding of self and
an ability to motivate oneself to act. You cannot rely on someone
else to manage you, get you up in the morning, or force you to get the
work done. It can be lonely and oftentimes no one is around to give
you feedback, reprimand you, or reward you! As a result, self-
leadership is required and consists of three main strategies:
behavior-focused strategies; natural reward strategies; and
constructive thought pattern strategies.
THE CREATIVITY HABIT
Because of its elusiveness, there is no concrete or agreed definition of
creativity; however, we like to define creativity as the capacity to
produce new ideas, insights, inventions, products or artistic objects,
which are considered to be unique, useful, and of value to others.

Again, creativity is not something we are born with but a developed


skill—creativity is creating in action. Studies have shown that people
who are creative are open to experience, persistent, adaptable,
original, motivated, selfreliant, and do not fear failure.
/Knowledge

COMPONENTS OF CREATIVITY
KNOWLEDGE
Knowledge is described as all the relevant information that an
individual brings to bear on a problem (Amabile). Howard Gardner
goes deeper into the topic and explains that there are two types of
knowledge that may be required for creativity. On one hand, in-depth
experience and long-term focus in one specific area allows people to
build the technical expertise that can serve as a foundation, or
playground for creativity within a domain. At the same time,
creativity rests on the ability to combine previously disparate
elements in new ways, which implies a need for a broader focus and
varied interests.
CREATIVE THINKING
Creative thinking is a way of looking at problems or situations from a
fresh perspective to conceive something new and original. Creative
thinking is about reflecting on different perspectives or truths and
then bringing new ideas to the mind. Innovation is then about
bringing these new ideas to the world.
MOTIVATION
People will be most creative when they feel motivated primarily by
the interest, enjoyment, satisfaction, and challenge of the work itself-
-when they are driven by a deep involvement in their work and a
passion for it. Many people know motivation as the driving force
behind an action. This is probably the simplest explanation about
motivation. Motivation can be considered the state of having
encouragement to do something. Motivation is said to be intrinsic or
extrinsic. Intrinsic motivation is internal. It occurs when people are
compelled to do something out of pleasure, importance, or desire.
Extrinsic motivation occurs when external factors compel the person
to do something.
MOTIVATION
Primary Motivation pertains to motives involved with our need for
self-preservation. This includes needs such as hunger and thirst,
warmth, avoidance of pain and other primary motives which
influence a person’s behavior at a very basic level. Many of the
behavior derived from secondary motivation are conscious ones.
That is, a person consciously desires a particular goal or result, and
behaves in a way that brings them closer to that particular goal.
What drives them to do something or to act in a particular way is the
longing for something which they currently do not have or possess.
Motivation involves the basic psychological reasons for a person’s
actions and behaviour. These are the forces or factors that cause a
person to act in a certain way or to behave in the manner that they
do.
MOTIVATION
Motivation refers to the drive and efforts to satisfy a want or goal,
whereas satisfaction refers to the contentment experienced when a want
is satisfied. In contrast, inspiration is bringing about a change in the
thinking pattern. On the other hand Manipulation is getting the things
done from others in a predetermined manner.

In a 1943 paper titled "A Theory of Human Motivation," American


psychologist Abraham Maslow theorized that human decision-making is
undergirded by a hierarchy of psychological needs. Maslow's hierarchy of
needs is a theory of motivation which states that five categories of human
needs dictate an individual's behavior. Those needs are physiological
needs, safety needs, love and belonging needs, esteem needs, and self-
actualization needs.

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