www.ijcrt.

org © 2021 IJCRT | Volume 9, Issue 4 April 2021 | ISSN: 2320-2882

“A STUDY ON CUSTOMER BUYING

BEHAVIOR ON SMART PHONES”

MANAS DAVE VAIBHAV SHARMA CHINTAN PRAJAPATI

MBA MBA ASSISTANT PROFESSOR

FACULTY OF MANAGEMENT STUDIES

PARUL INSTITUTE OF MANAGEMENT & RESEARCH
PARUL UNIVERSITY
(Whaghodia, Vadodara, India)

ABSTRACT:

The Customers have their own smart phones. We had identifying from the above data the
behavior of the customers for buying a smart phones. We had also studied the factors which
can be influencing to the buying a smart phones factors likes that (Brand, Price, Reviews, etc).
The most of the Customers had preferred a smartphone which is manufactured by the Indian
companies as well as Multi-National companies. We had also survey from the customers who
are having a smart phones What is the main purpose of the customers for buying a smart
phones. The Purchase of smart phones is beneficial for the customers in the daily life.
Researcher has here in this paper studies the consumer buying behavior on smart phones with
the sample size of 156 by conducting the survey through questionnaire from the Ratlam city.
India.

IJCRT2104388 International Journal of Creative Research Thoughts (IJCRT) www.ijcrt.org 3133

www.ijcrt.org © 2021 IJCRT | Volume 9, Issue 4 April 2021 | ISSN: 2320-2882

KEY WORDS:

Smart phones, Buying Behavior of Customers.

INTRODUCTION

ABOUT THE COMPANY:

The increasing trend in Smartphone among the people is the main reason that has amplified
the interest to research on the topic. People’s obsession about the Smartphone has been
increasing rapidly. The aim of this research is therefore to find out consumer behaviour of
Smart phone buyers in Indian Market. The research is trying to find out that why do people
desire to purchase a smartphone, what influence people in purchasing a smartphone and
what motivate them in making the purchase decision.

Different consumers have different characteristics in their life that also influences their
buying behavior. Social factors such as family, groups, roles and status) and personal factors
(such as age, occupation, lifestyle, personality and self-concept) are those characteristics
that could influence the buyer behavior in making final decision.

Nowadays cheaper smart phones are also available in the market. But why people buy
expensive smartphones? Price, quality, brand, country of origin, marketing, sales, word of
mouth etc. could be several factors that a consumer may think before buying a Smartphone.
How much does brand of smartphone affect the buying decision of a customer? As there
are various types of smartphones available in market with varying price; what is the
difference between them? And how they impact the customer buying decision?

This research also aims on the marketing strategy of the smartphone companies to influence
the buying behavior of customer. These strategies include Promotional campaigns, Tie-Ups
with network carrier etc.

IJCRT2104388 International Journal of Creative Research Thoughts (IJCRT) www.ijcrt.org 3134

www.ijcrt.org © 2021 IJCRT | Volume 9, Issue 4 April 2021 | ISSN: 2320-2882

MAJOR COMPANIES IN THE SECTOR:

SAMSUNG REALME
NOKIA ONEPLUS
XIAOMI HONOR
HUAWEI OPPO
LG VIVO

LITERATURE REVIEW

Rani and Sharma (2014) conducted a descriptive study on consumer behavior towards
usage of smart phone. Leading motives behind this research paper is to analyze the consumer
preference for brand of smart phone in Rohtak city and another to determine whether gender
playing significant role to determine preference for feature of smart phone with special
reference to Samsung, Apple and Nokia, Blackberry. Researcher used convenience sampling
to collection of data and independent sample t-test used for analysis. Study showed that
researcher involved maximum female Smartphone users in research study and mostly female
are student. Study also reveals that Smartphone user's decision is influenced by features
which them enable to access many utility i.e. apps and internet

Kushagra (2017)stated that the modern y generation customers who are young and dynamic are very tech-
savvy and adventurous as far as adaptability to a new product is concerned. They give very much emphasis
on the attributes of a mobile like camera quality, processor speed for gaming, battery power etc

Prasad S (2016) in their study attempts to study about the role of customers using
smartphones and factors responsible to select the smartphones on the basis of android or
windows. For this study questionnaire had been collected among sample size 400 technical
and nontechnical students and executives in India and the solution were found. The SEM of
customer preferences has developed through the factor analysis of 20 statements on the
different smartphone companies and used for the study to find that the consumer buying a
variety of smart phones which satisfy his wants and they are always influenced by his
IJCRT2104388 International Journal of Creative Research Thoughts (IJCRT) www.ijcrt.org 3135
www.ijcrt.org © 2021 IJCRT | Volume 9, Issue 4 April 2021 | ISSN: 2320-2882
purchasing activities by some considerations which led him to select a particular brand or a
particular operating systems in preferred to others

Adhinarayanan (2011) examined the problems faced by the customer with Reliance
postpaid services and consumer preferences and analyzed the level of awareness about
Reliance products. The study was carried out in Salem city. In this study, opinions of 500
customers were taken for analysis. The tools used for collecting data were structured
questionnaire and unstructured interview. For analysis purposes chi-square, rank correlation
and the percent-age method were used. The result revealed that lack or degradation in any
of the services may affect the company badly. With the excellent rural awareness and rural
market share in telecom services, the company should also try to boost up their urban market
share.

Singh (2011) conducted a mobile phone satisfaction survey in the Punjab with a sample of
size 100 respondents. The seven major parameters viz. convenience, responsiveness,
reliability, tangible, assurance, network quality, and economy were studied. These
parameters were further classified into 31 important factors which were related to the
customer satisfaction of mobile phone users. The analysis of collected data was done by
using Factor Analysis, which yielded 9 factors as critical factors out of the studied 31 factors
which were accurate services followed by availability of modern equipment, timely delivery
of bills; fulfilling the needs of the customer, ease of understanding of schemes and service
offering.

IJCRT2104388 International Journal of Creative Research Thoughts (IJCRT) www.ijcrt.org 3136

www.ijcrt.org © 2021 IJCRT | Volume 9, Issue 4 April 2021 | ISSN: 2320-2882

OBJECTIVES

 To identify the customer buying behavior towards smart phones.

 To find out the factors influencing the customer to buy smart phones.

 To know the demographic characteristics of respondents.

 To know which brand used by respondents.

RESEARCH METHODOLOGY

Research design- Survey research

Source of data: Primary data

Secondary data
Sampling frame: Smart phones users of different age group & different profession in
RATLAM region.
Sampling method: Convenience sampling
Sampling size: 156 Respondents
Nature of data: Primary data as well as secondary data were collected from journals,
internet, websites, & magazines from previous research related to smart phone.

Method of primary data collection: Questionnaire

Type of questionnaire: Structured questionnaire with suitable scaling.

Type of questions: Closed ended, Likert scale, Ranking questions & Multiple-
Choice questions.
Area of study: Ratlam, (M.P)

IJCRT2104388 International Journal of Creative Research Thoughts (IJCRT) www.ijcrt.org 3137

www.ijcrt.org © 2021 IJCRT | Volume 9, Issue 4 April 2021 | ISSN: 2320-2882

DATA ANALYSIS & INTERPRETATION

Q WHICH BRAND OF SMARTPHONE DID YOU PURCHASE LAST?

Q HOW MUCH ARE YOU WILLING TO PAY FOR A SMARTPHONE OF YOUR CHOICE?

IJCRT2104388 International Journal of Creative Research Thoughts (IJCRT) www.ijcrt.org 3138

www.ijcrt.org © 2021 IJCRT | Volume 9, Issue 4 April 2021 | ISSN: 2320-2882
Q WHICH FEATURES INFLUENCE MORE TO BUY A SMARTPHONE?

Q DO YOU PREFER A SMARTPHONE MANUFACTURED BY?

IJCRT2104388 International Journal of Creative Research Thoughts (IJCRT) www.ijcrt.org 3139

www.ijcrt.org © 2021 IJCRT | Volume 9, Issue 4 April 2021 | ISSN: 2320-2882

Q Are you satisfied with your Smartphone?

H0: Significant are not more satisfied with their smartphone

H1: Significant are more satisfied with their smartphone

Q How much are you willing to pay for a Smartphone of your choice?

H0: Significant are not more willing to pay for a Smartphone of your choice

H1: Significant are more willing to pay for a Smartphone of your choice

For this study we will use 95% of level of confidence. So we will check Chi-square table @ in
0.05%
Observation Frequency

Below 5000-10000 10000- 20000-30000 30000 & Total

5000 20000 above
Yes 5 6 61 37 32 141

No 0 3 7 4 1 15
Total 5 9 68 41 33 156

Expected Frequency

Below 5000-10000 10000-20000 20000- 30000 & Total

5000 30000 above
Yes 141*5 141*9 141*68 141*41 141*33 141
/156 /156 /156 /156 /156
=4.5 =8.13 =61.46 =37.05 =29.83
No 15*5 15*9 15*68 15*41 15*33 15
/156 /156 /156 /156 /156
=0.48 =0.86 =6.54 =3.94 =3.17
Total 5 9 68 41 33 156

IJCRT2104388 International Journal of Creative Research Thoughts (IJCRT) www.ijcrt.org 3140

www.ijcrt.org © 2021 IJCRT | Volume 9, Issue 4 April 2021 | ISSN: 2320-2882
Data O E (O – E) (O – E)2 (O – E)2 / E
Yes Below 5000 5 4.5 0.5 0.25 0.055555556
5000-10000 6 8.13
-2.13 4.5369 0.55804428
10000-20000 61 61.46
-0.46 0.2116 0.00344289
20000-30000 37 37.05
-0.05 0.0025 6.74764E-05
30000 & above 32 29.83 2.17 4.7089 0.157857861

No Below 5000 0 0.48

-0.48 0.2304 0.48
5000-10000 3 0.86
2.14 4.5796 5.325116279
10000-20000 7 6.54 0.46 0.2116 0.03235474
20000-30000 4 3.94
0.06 0.0036 0.000913706
30000 & above 1 3.17
-2.17 4.7089 1.485457413

Total 8.098810201

Degree of freedom: 4
TABLE VALUE = 9.49 & CALCULATION VALUE = 8.09

Here the table value is grater than the calculation value

For the above questions The Null Hypotheses are Accepted because here the calculation
value is less than the table value.

The conclusion for the above problem there are the significant are not more willing to pay for
a Smartphone of your choice because the null hypothesis are accepted in the above situations.
And from the above problem we could finding the there are the significant are satisfied with
their smartphone.

IJCRT2104388 International Journal of Creative Research Thoughts (IJCRT) www.ijcrt.org 3141

www.ijcrt.org © 2021 IJCRT | Volume 9, Issue 4 April 2021 | ISSN: 2320-2882

FINDINGS

 Buying behavior is an attractive option for the every customers for the buying a Smart
phone from our data there are 24.4% are choose a Samsung brand, 8.3% are choose
Oppo brand, 10.9% are choose Vivo brand, 19.2% are choose One Plus brand, 9.6% are
choose Realme brand, 0.6% are choose LG brand, 2.6% are choose Nokia brand, 22.4%
are choose MI / Xiaomi brand, 0.6% are choose Huawei brand, 1.3% are choose Honor
brand, Smart phones for buying.

 There are 99.4% respondents who are having a own smart phone and 0.6% respondents
who are not having own smart phone. There are 90.4% respondents are satisfied with
their smart phone and 9.6% are not satisfied with their smart phone.

 There are 3.2% are willing to pay Below 5000 for Smart phone of their choice, 5.8% are
willing to pay 5000 – 10000 for Smart phone of their choice, 43.6% are willing to pay
10000 – 20000 for Smart phone of their choice, 26.3% are willing to pay 20000 – 30000
for smart phone of their choice, 21.2% are willing to pay more than 30000 for smart
phone of their choice.

 There are 34% respondents are prefer a smart phone manufactured by the Multinational
companies, 35.3% are prefer Indian companies and 30.8% are prefer there is not a main
factor.

IJCRT2104388 International Journal of Creative Research Thoughts (IJCRT) www.ijcrt.org 3142

www.ijcrt.org © 2021 IJCRT | Volume 9, Issue 4 April 2021 | ISSN: 2320-2882

CONCLUSION
From the above analysis and findings, It can be concluded that most of the Customers have
their own smart phones. We had identifying from the above data the behavior of the customers
for buying a smart phones. We had also studied the factors which can be influencing to the
buying a smart phones factors likes that (Brand, Price, Reviews, etc). The most of the
Customers had preferred a smartphone which is manufactured by the Indian companies as well
as Multi-National companies. We had also survey from the customers who are having a smart
phones What is the main purpose of the customers for buying a smart phones. The Purchase
of smart phones is beneficial for the customers in the daily life.

REFRENCES
WEBSITES:

 https://www.samsung.com/in/

 https://www.nokia.com/

 https://www.scribd.com/

 https://www.researchgate.net/

 https://www.oneplus.in/

 https://www.oppo.com/in/

 https://www.vivo.com/in

 file:///C:/Users/Manas/Downloads/Sudha_RanichgQ.pdf

 file:///C:/Users/Manas/Downloads/2767_45.Dr%20Sukhvir%20Singh.pdf

 http://www.aims-international.org/aims17/17ACD/PDF/A420-Final.pdf
 http://www.aims-international.org/aims17/17ACD/PDF/A420-Final.pdf
 https://www.researchgate.net/publication/343065766_A_STUDY_ON_CUSTOMER_
BUYING_BEHAVIOR_TOWARDS_MOBILE_PHONES_IN_BHUBANESWAR
 https://www.hilarispublisher.com/open-access/a-study-on-attitude-of-indian-
customers-towards-smartphones-ofandroid-and-windows-version-2168-9601-
1000167.pdf
 https://www.researchgate.net/publication/295908341_A_STUDY_ON_CUSTOMER_
SATISFACTION_OF_MOBILE_PHONE_SERVICE_USERS_OPERATING_IN_T
HE_MALWA_REGION_OF_THE_PUNJAB

IJCRT2104388 International Journal of Creative Research Thoughts (IJCRT) www.ijcrt.org 3143