INTRODUCTION

V-MART Store

Pantaloon Retail (India) Limited, is India's leading retail company with

presence across multiple lines of businesses. The company owns and
manages multiple retail formats that cater to a wide cross-section of
the Indian society and is able to capture almost the entire
consumption basket of the Indian consumer. Headquartered in
Mumbai (Bombay), the company operates through 5 million square
feet of retail space, has over 331 stores across 40 cities in India and
employs over 17,000 people. The company registered a turnover of
Rest 2,019 corer for FY 2010-11. It owns and operates multiple retail
formats including Pantaloons, Big Bazaar, Food Bazaar, Central, E-
Zone, Fashion Station, Depot and many others.

Pantaloon Retail forayed into modern retail in 1997 with the

launching of fashion retail chain,Pantaloons in Kolkata. In 2001, it
launched Big Bazaar, a hypermarket chain that combines the look and
feel of Indian bazaars, with aspects of modern retail, like choice,
convenience and hygiene. Food Bazaar,food and grocery chain and
launch Central, a first of its kind seamless mall located in the heart of
major Indian cities, followed this. Some of its other formats include,
Collection I (home improvement products), E-Zone (consumer
electronics), Depot (books, music, gifts and stationary), All (fashion
apparel for plus- size individuals), Shoe Factory (footwear) and Blue
Sky (fashion accessories). It has recently launched its retailing
venture, futurebazaar.com. The group's subsidiary companies include,
Home Solutions Retail India Ltd, Pantaloon Industries Ltd, Galaxy
Entertainment and Indus League Clothing. The group also has joint
venture companies with a number of partners including French
retailer Etam group, Lee Cooper, Manipal Healthcare, Jaywalker’s,
Gini & Jony and Liberty Shoes. Planet Retail, a group company owns
the franchisee of international brands like Marks & Spencer,
Debenhams, Next and Guess in India. Pantaloon Retail is listed on BSE
and NSE with a turnover of Rs 2,018 crores for financial year ended
2008-09. Pantaloon Retail was selected as the Best of Best Retailers in
Asia by Retail Asia-Pacific Top 500 magazine in 2006.

Future Group

Pantaloon Retail is the flagship enterprise of the Future Group, which

is positioned to cater to the entire Indian consumption space. The
Future Group operates through six verticals: Future Retail
(encompassing all retail businesses), Future Capital (financial
products and services), and Future Brands (management of all brands
owned or managed by group companies), Future Space (management
of retail real estate), Future Logistics (management of supply chain
and distribution) and Future Media (development and management of
retail media).
Page 4

Future Capital Holdings, the group's financial arm, focuses on asset

management and consumer finance.

It manages two real estate investment funds (Horizon and Kshitij) and
consumer-related private equity

fund, Indecision. It also plans to get into insurance, consumer credit

and other consumer-related financial

products and services in the near future.

Future Group's vision is to, "Deliver Everything, Everywhere, Every

time to Every Indian Consumer in

the most profitable manner." One of the core values at Future Group is,
'Indian’s'

and its corporate credo

is - Rewrite rules, Retain values.

Future Group Manifesto

“Future” –

the word which signifies optimism, growth, achievement, strength,

beauty, rewards and
perfection. Future encourages us to explore areas yet unexplored,
write rules yet unwritten; create new

opportunities and new successes. To strive for a glorious future brings

to us our strength, our ability to

learn, unlearn and re-learn our ability to evolve.

We, in Future Group, will not wait for the Future to unfold itself but

create future

scenarios

in the

consumer space

and facilitate consumption because consumption is development.

Thereby, we will

effect socio-economic development for our customers, employees,

shareholders, associates and partners.

Our customers will not just get

what

they

need

, but also get them

where, how

and

when
they need.

We will not just post satisfactory results, we will

write success stories

. We will not just operate

efficiently in the Indian economy, we will

evolve

it.

We will not just spot trends; we will

set trends

by marrying our understanding of the Indian

consumer to their needs of tomorrow.

It is this understanding that has helped us succeed. And it is this that

will help us succeed in the

Future. We shall keep relearning. And in this process, do just one thing.

V-MART

is a chain of shopping malls in

India

currently with 29 outlets, owned by the

Pantaloon

Group.

It works on same the economy model as

Wal-Mart
and has had considerable success in many

Indian cities and small towns. The idea was pioneered by

entrepreneur

Kishore Biyani

the head of

Pantaloon Retail India Ltd. V-MART stores in Metros have a gaming

area and kids play area for

entertainment.

Cities where stores are located are,

Agra, Ahmadabad, Allahabad, Ambala, Asansol, Bangalore,

Bhubaneswar, Chennai, Coimbatore, Palakkad, Kolkata, Delhi,

Durgapur, Ghaziabad, Gurgaon,

Hyderabad, Indore, Lucknow, Kanpur, Mangalore, Mumbai,

Nagpur, Nasik, Moradabad Panipat,

Pune, Rajkot, Surat, Thane, Thiruvananthapuram,

Vishakhapatnam

.
Page 5

V-MART

is not just another hypermarket. It caters to every need of customer’s

family. Where

V-

MART scores over other stores is its value for money proposition for
the Indian customers. At Big

Bazaar, customer will definitely get the best products at the best prices
--

that’s what

V-MART guarantee.

With the ever increasing array of private labels, it has opened the
doors into the world of fashion and
general merchandise including home furnishings, utensils, crockery,
cutlery, sports goods and much more

at prices that will surprise customer. And this is just the beginning.
V-MART plans to add much more to

complete customers shopping experience

Departments with their Products

1) Men’s Department

Formals (Shirts & Pants)

Jeans T-Shirts

Major brands in this department

Pantaloon

2) Furniture Department

Dining Table

Bedroom Accessories

Hall accessories (Sofa sets, Chairs, Computer table etc)

Mattresses

3) Home Decor

Flower vase
Page 6

Artificial Flowers

Religious gifts

Candle stand

Umbrellas

Photo Frames

Assorted color Stones

Frame Paintings

Water falls (artificial)

Birthday items

Chronology

2001

Three V-MART stores launched within a span of 22 days in Kolkata,

Bangalore and

Hyderabad

2002

V-MART- ICICI Bank Card is launched.

Food Bazaar becomes part of V-MART with the launch of the first store
in Mumbai at High

Street Phoenix

2005

Launches a unique shopping program: the V-MART Exchange Offer,

inviting customers to

exchange household junk at Big Bazaar

2007

The 50th V-MART store is launched in Kanpur

V-MART partners with Futurebazaar.com to launch India's most
popular shopping portal

2008

V-MART becomes the fastest growing hypermarket format in the

world with the launch of its

101st store within 7 years of launch

V-MART

joins the league of India’s Business Super brands. It is voted among

the top ten

service brands in the country in the latest Pitch-IMRB international

survey

Page 7

2010

V-MART wins CNBC Awaaz Consumer Awards for the third consecutive
year. Adjudged the
most preferred Most Preferred Multi Brand Food & Beverage Chain,
Most Preferred Multi

Brand Retail Outlet and Most Preferred Multi Brand One Stop Shop

V-MART connects over 30,000 small and medium Indian

manufacturers and entrepreneurs

with around 200 million customers visiting its stores.

2011

200th store opened in India

V-MART

has come up a new logo with a new tag line: ‘Naye India Ka Bazaar’

For the convenience of the online customers, V-MARThas started free

shipping

on all orders above Rs. 1000

2012
Partnered with Disney to launch "Kidz Cookies", exclusively for kids
across

India

V-MARTis planning to add further value to its retail services by

offering Value

added services like grinding, de-seeding, vegetables cutting at free of

cost
Page 8

Company

Overview
Page 9

Company overview

V-

Mart offer products to satisfy the entire family’s

needs. Merchandise offered at V-Mart is

always at lower prices. Stores are designed with customer

convenience in mind. V-Mart respects

your intelligence by offering a wide choice of brand and pack sizes,

couple with easy-to-

understand communications and information.

Avenue Super Marts Ltd

Avenue Super Marts Ltd (ASL)

owns and operates hypermarkets and supermarkets by the store

name

V-MART

V-MART

seeks to provide a one-stop shopping experience for the entire family,

meeting all their daily
household needs. A wide selection of home utility products is offered,
including foods, toiletries, beauty

products, garments, kitchenware, bed and bath linen, home

appliances and much more.
Page 10

Since

V-MART

first opened its doors in the Mumbai region in 2000, it has grown into
a trusted and

well-established shopping destination in Maharashtra, Gujarat,

Andhra Pradesh and Karnataka.

V-

MART

is now looking forward to growing its stores across

India.

Culture

At

ASL

, we’re strong believers in deriving excellence in customer service

through systemic training

and rigor at work. We value simplicity and humility in our people and
strongly believe that integrity and

merit is the only route to growth at

ASPL

. We hire professionals who share our values and unabashedly

lead by example.

Vision

It is our continuous endeavor to investigate, identify and make

available new products/categories for

the customer’s everyday use and at the ‘best’ value than anybody else.

Presence
V-MART's

expansion began in 2007, when stores were opened in Ahmedabad,

Baroda, Pune, Sangli

and Solapur. Today

V-MART

is established in 46 locations across Maharashtra, Gujarat, Andhra

Pradesh

and Karnataka, in:

Maharashtra

Mumbai

Navi Mumbai

Thane

Pune
Solapur

Sangli

Gujarat

Ahmedabad

Rajkot

Baroda

Surat

Anand

Amravati

Kolhapur

Andhra Pradesh
Hyderabad, Karnataka

Bangalore

Page 11

Product offrings:

V-MART ofeers a wide selections of products in the following

categories:

Foods

Toiletries and Beauty products

Garments

Kitchenware
Bed and Bath linen

Toys & Gmaes Stationery

Home Appliances

Footwar
Page 12

V-MART

V-MART Pvt., Ltd. operates as a hypermarket. The company offers

fashion

and general merchandise including home furnishings, utensils,

crockery, cutlery, sports

goods, electronics, toys, footwear, men's and women's apparel,

accessories such as

sunglasses, watches, and handbags, luggage, fruits, vegetables, and

stationary products. The

company sells its products through its retail stores located nationwide.
V-MART Pvt., Ltd.

was founded in 2001 and is based in Mumbai, India. V-MART Pvt., Ltd.
operates as a

subsidiary of Future Group.

Kishore Biyani said he is not holding talks with anybody to sell stake in
V-

MART Pvt., Ltd and Food Bazaar, Inc. as Future Group has sorted out
its debt crisis. "We are

not in discussions with anybody. I don't want to divest my core retail

business now. I want to

run it," Kishore Biyani told ET. "Our debt levels are very comfortable
and divestment, if any,

will only be in non-core assets," the Future Group Chief said. "In the
past one month, Biyani
has managed to reduce his debt by INR 60 billion. Now, he is in no
hurry to sell any of his

core businesses," the person close to Future Group said.

Mitsubishi Corporation is looking to acquire a stake in V-MART Pvt.,

Ltd. Mitsubishi had

made it a pre-

condition to invest in Future Group’s food sourcing and back

-end

infrastructure, sources familiar with the matter said. Mitsubishi and

Future Group discussed

the issue in the US last week and Mitsubishi has even suggested a
convertible structure that

will allow an equity stake in Big Bazaar. Kishore Biyani was

unavailable for comments and

his spokesperson said the matter was speculative. Mitsubishi did not
respond to Business

Standard seeking comment.

Page 13

V- mart

Dolphin Mart Limited, founded in 1992 is engaged in Lifestyle Retail

Marketing of
imported rare collectibles ranging from home dcor, art pieces,
corporate gifts, furniture and

furniture accessories under two established premium brands namely

VMart Exclusive and

Woodmart Exclusive. A national player in the premium luxury

segment, is dedicated to

offering a range of aspirational and lifestyle decoratives handpicked

from renowned world

class brands across the world, with products from the classic to the
contemporary.

“It is a challenge to handle fresh produce,” says S Jagdish Krishnan,

chief

operating officer, retail and bakery divisions, at Heritage Foods. “For, it

goes through the

farmer-broker-wholeseller-retailer chain which roughly takes a day. If

we work along with

farmers and process it quickly, we can sell it profitably.” Besides, it also

has a 50

-member

team which procures 55 per cent of its fresh produce locally in the
areas where it operates.

It has one of the largest multi-product, multi brand service centre in

the country, where 400

service staff and 120 skilled technicians work, who provide after-sales,
collection and

delivery services to customers.

So whenever a customer buys a big product like air-conditioner, its
service centre is

informed about the purchase which in turn calls the customer and
says it will send technicians

to install it. Its technicians get in touch with customers and install it.

Page 14

OBJECTIVE

OF

THE STUDY