PROPOSAL

For supporting “Project Saksham” under Smile Twin e-Learning Programme (STeP) towards
benefiting underprivileged youth G u j a r a t for the year 2024-25

(May 2024 – March 2025)

Submitted to

Canara HSBC Oriental Bank of Commerce Life Insurance Company Limited

Prepared by

Pachhat Varg Vikas Mandal

Date: 4th october 2023

 Pachhat Twin e-Learning Programme

A. EXECUTIVE SUMMARY

Title of the Project For supporting “Project Saksham” under Smile Twin e-Learning
Programme (STeP) towards benefiting underprivileged youths in
for the year 2024-25

Project Period  May 2024 – March 2025

Target Area  The project will be implemented in identified slum communities of
aforesaid locations.
Issues Addressed  Youth Unemployment with a focus on female beneficiaries
 Access to skill training
Goal  To empower 190-200 underprivileged youth through skill development
training in selected market driven courses such as basic computers,
functional English, retail, basic management and soft skills.
Objectives  To equip the youth with employability skills in computers and retail in
order to make them financially self-dependent.
 To promote confidence and presentation skills by incorporating aspects
of English speaking and Personality Development.
 To promote employment by identification and placement of these
students in the respective corporate/ organizations.
 To provide volunteering opportunities to the employees of Canara
HSBC Oriental Bank of Commerce Life Insurance Limited.
Project Description  The proposed Livelihood training centers will be established in each
identified slum communities in partnership with a community based
organization and impart skill training to selected 190-200 youths over a
period of One Year. In South, the entire one year duration is divided
into 2 batches of 6 months each, with 45-60 students, Similarly, in West,
the course duration is for four months is divided into 3 batches of 4
months each, with 30-35 students .
Expected Outcome  190-200 youth will trained in employability skills during one year of
project implementation
ABOUT THE ORGANIZATION

Pachhat Varg Vikas Mandal is a national level development organization currently benefitting more than
300,000 underprivileged children & youth directly through 168 welfare projects through initiatives in
education, healthcare, livelihood, women empowerment, and advocacy across 25 states of India. The
mission to make a difference to the lives of the underprivileged people is made through programmes;
namely Mission Education (ME); Smile Twin e-Learning Programme (STeP); Smile on Wheels (SoW);
and Swabhiman.
Pachhat Varg Vikas Mandalbelieves in the spirit of partnership and has joined hands with community
organization, civic bodies, corporate, educational and development institutions as well as government to
strengthen its cause and ameliorate the situation of underprivileged children and youths in India. The
entire management and operations of Pachhat Varg Vikas Mandal
is in compliance with the principle of "Good Governance"
and thus sets itself apart with its set norms of sustainability, scalability,accountability,
transparency, credibility and effective leadership.

Major Recognitions:

The following are some of the recognitions which the Foundation earned during its journey of 11 years:
• Pachhat Varg Vikas Mandal has been awarded the 'Quality Initiative Mission Award 2013'
forInnovation andExcellence in Inclusive Education' by the Knowledge Resource Development
and Welfare Group.

• Pachhat Varg Vikas Mandal has been conferred with the '
Healthcare Leadership Award 2012 instituted byKnowledge Resource Development & Welfare Group.

• Pachhat Varg Vikas Mandalhas been awarded 'Special Consultative Status' with the Economic and
Social Council(ECOSOC) in 2012.

• Pachhat Varg Vikas Mandal I s the first development organization in India which has conceptualized
&produced a full length parallel film called " I am Kalam" focusing on Right to Education.
The film won the 'National Award 2011' along with 18 International awards across the globe.

• Pachhat Varg Vikas Mandalhas won the UNICEF Asia Pacific Child Rights Awards 2010 for its
television campaign 'Chhoone Do Aasman (2009)' that was broadcasted on NDTV India.

• Pachhat Varg Vikas Mandalhas been empanelled under National CSR Hub at Tata Institute of Social Sciences.

• Pachhat Varg Vikas Mandal has been awarded the Barclays Bank
Chairman' s Award 2010 for putting its best efforts along with the bank'
s Indian employees in helping disadvantaged communities.
• In the year 2011, NTR Memorial Trust felicitated Pachhat Varg Vikas Mandalfor its outstanding
achievement andhigh standards of excellence in educating underprivilegedchildren.
• Chhoone Do Aasman (2009) - an initiative of Pachhat Varg Vikas Mandal
and NDTV to sensitize people
about theaspirations of underprivileged children has been awarded the best Hindi news documentary, for
the year by the third edition of the Indian News Broadcasting (INB) Awards 2010.
• Pachhat Varg Vikas Mandalhas been featured in Inventive Indians, an iconic book on 'Great stories of
change'. The book from the publishers of Civil Society Magazine profiles individuals who have dedicated
their lives for bringing social change in various fields.

• Pachhat Varg Vikas Mandalhas been recognized with GE Health Care Modern MediCare Excellence
Award as "NGO of the Year" for innovative contribution towards healthcare services for the poor &
needy.

• Pachhat Varg Vikas Mandalis the nominated national member from India for the Together4Change
Alliance, effective across 100 countries and aiming to work for the well being of children and youth in
alignment with the Millennium Development Goals (MDGs); effecting civic driven change. This has been
instituted by a consortium led by International Child Support (ICS) and three Dutch organisations namely,
Wilde Ganzen (Wild Geese), Wereldkideren (NICWO), and SOS Kinderdorpen with support of the Dutch
Government.

• The Women Empowerment Programme of Pachhat Varg Vikas Mandalcalled "Swabhiman" has been
showcased in the research publication on Women Empowerment by DASRA which is supported by
PIRAMAL Trust.

• The Foundation's health programme - Smile on Wheels was invited for a poster presentation at World
Health Care Congress in United States of America.

• Website of Smile Foundation, www.smilefoundationindia.org is adjudged among 10 best organization

websites by best indiansites.com alongside likes of corporate including Tech Mahindra and Infosys.
Pachhat Varg Vikas Mandalis the only charity in the list.

• The Foundation along with two other development organizations organized a National Consultation of
Civil Society Organizations on 'Adolescents' Constituency for the 12th Five Year Plan'. As many as 50
organizations from 15 states of India participated in the consultation and the entire proceedings took place
in the presence of the Planning Commission's representatives
 Supporters' Smile Twin e-Learning Programme (STeP)

PROJECT BACKGOUND DETAILS

Introduction

Education infrastructure in our country is inadequate and has little relevance to what the employers are
looking for in services and manufacturing sectors. Consequently, a majority end up in the informal sector
and fall prey to unfair practices, unable to escape poverty and low wages. Lack of proper skill trainings
and employment opportunities for deprived youth has increased unskilled labour practices and rate of
migration which has in turn enhanced vulnerability and social insecurity amongst youth. Many Indian
states have been recognized as a hub for availability of cheap human resource in marginalized, unskilled

and labour activities. Such a traditional view and a rigid bent of mind has increased cases of exploitation
and forced unfair labour practices. Youth aged between 18 and 25 are highly vulnerable and equally
restless and it is important to work towards enhancing their life skills and livelihood opportunities.

One of the biggest challenges India faces even today after the country has made significant progress, is
employment generation. While it is a challenge for all youth seeking jobs, it is certainly more difficult for
the youth coming from marginalized sections. Most girls and boys from economically weaker section of
the society manage to study up to the higher secondary level, however, despite being good in studies and
having a strong desire to study further, they get restrained primarily due to family‟s economic conditions.
Pressed with economic necessities, some or all usually takes up menial unprofessional and non
progressive jobs on daily wages. But this invariably have a negative effect on their moral and mental
states; moreover, Education loses its importance and value in the perception of these young boys and
girls, who would be the future of the country.

India is a country of young people. Out of 1.21 billion people, the country has approximately 600 million
people below the age of 30 and 400-450 million below the age of 20. This huge segment of youth
population can be converted to a “Demographic Dividend”, if they are trained well and converted to
productive workforce. But unfortunately a vast majority of this population is in the brink of a very
insecure future. Many boys and girls from less privileged sections of the society manage to study up to
higher secondary level from Municipal schools, some of them above average if not brilliant. This leads to
two situations. Pressed with economic necessities, some may resort to immediately available sources of
lower earnings; while many fall prey to unlawful activities and become miscreants instead of becoming
productive members of the country.

Experience- Smile Twin E- Learning Program

Livelihood Training Program was started in the year 2007 with the name Smile Twin e-Learning
Program (STeP). Smile Twin e-Learning Programme (STeP) is a national level livelihood programme
that trains urban underprivileged youth with market-oriented job skills such as English, basic computer,
personality development, retail management, relevant soft skills etc and makes them employed in retail
and service sectors across India. More than 14221 youth have been trained and 10207 have been placed in
over 140 brands through 29 operational projects across India.

The programme prepares the youth from poor families in the age group of 18-25 years with skills in
functional English Proficiency, Basic Computer Education and Soft Skills for enhancing their prospects
of employment in the fast expanding sectors like retail outlets, hospitality and BPOs. The programme is
operated through STeP centres which are set up by the Foundation in partnership with NGOs/CBOs
(Implementing Partners). In order to achieve its vision of changing the lives of poor youth, the
programme aims at setting up STeP centre in all major Indian urban centres across the country through a
scalable, replicable and sustainable operational model and thus creating a positive impact on livelihood
indicators of each of these micro locations.

Rationale for Proposed Intervention

Despite one of the largest youth populations in the world, the country lacks the educational programs,
systems and training centers to provide up-to-date technical, vocational, literacy and language skills to its
ever-growing employable population. In the next 20 years, India will add 250 million people to the
working-age population, compared to Brazil‟s 18 million and China‟s 10 million during the same period.
If the potential of these youth remains untapped, it will not only slow growth, but a cycle of poverty and
illiteracy will persist that only further drains society economically and socially.
The demand for skill based jobs has been at its high due to boom in retail, hospitality and BPO sectors in
the country; as a result there are number of skill oriented courses operational in the length and breadth of
the country. However, access to such courses by the youth coming from poor communities is very low
due to various socio-economic problems.

The lack of livelihood opportunities in the rural areas of India has driven many families to move to metros
like Mumbai, Bangalore etc. Rural migrants live in overcrowded slums with poor hygiene and sanitation,
and they experience the many social problems and vulnerabilities associated with extreme urban poverty.

A majority of the youth passing out from high schools and colleges do not have the specific skill sets
required by various sectors in the market. Also, the country has about 40% of children and youth
dropping out by class 10. It is found that the proportion of unemployment is the highest in the age-group
of 20-24 years and at least 83% of the unemployed belong to the age group of 15-29 years both in rural
and urban areas. Providing market aligned livelihood/skill training to deprived youth will help them to
find a decent job and to earn a sustained livelihood.

Some facts shows the necessity and importance of Skilling the Indian Youth

 With its forecast to rise from in 2010 to almost in the next twenty years, India will become the
world‟s most populous country by 2030.
 India is also set to become the largest contributor to the global workforce.
 Its (15-59 years) is likely to swell from to over 2010 to 2030.
 If India‟s working-age population, its so-called demographic dividend, is productively employed,
India‟s economic growth prospects will brighten.
 India can create jobs in the scale required on a sustained basis only with changes in its policy
frameworks for education and workforce management.
 Closing the skill gaps of its qualified workforce will be critical, as India depends more on human
capital than its peer countries that have a similar level of economic development.
 The workforce will increase the most in states that are the poorest and offer the lowest
employment opportunity. Creating jobs for the swelling workforce in these states will be a major
challenge.
 Labour skill-mismatch and shortage could adversely impact India‟s economic growth and wage
costs; India would have to bear a greater fiscal burden to support its unemployed.

(Source: CRISIL Centre for Economic Research, Skilling India: The Billion People Challenge, November
2010)

PROJECT PROPOSAL DETAILS

Proposal to Canara HSBC Oriental Bank of Commerce Life Insurance Limited

The current proposal seeks financial support from Canara HSBC Oriental Bank of Commerce Life
Insurance Company for supporting “Project Saksham” under Smile Twin e-Learning Programme (STeP)
towards benefiting underprivileged youths in the identified slum communities located in Mumbai &
Bangalore (from May 2024 – March 2025). Through the STeP centres, Pachhat Varg Vikas Mandalaimsat
providing skill enhancement and employability training to 190-200 underprivileged youth. However,
there will be a focused approach to mobilize maximum women beneficiaries. The proposed project will
be implemented in partnership with a community based organization.

The proposed centre will provide employability training to the marginalized youth from the nearby slum
communities. The employability training would include:

 Regular classes, industrial visits, workshops, etc

 Classes by working executives and counseling by employers

Efforts would be made to employ the trained youth at the jobs available in the market through a
centralized placement cell managed at Smile Foundation‟s Head Office.

Goal and Objectives of the Program

Goal: To empower 190-200 underprivileged youth through skill development training in selected market
driven courses such as basic computers, functional English, retail, basic management and soft skills.
Further, the project would help increasing employment opportunities for these underprivileged youth in
the growing service and retail sector by enhancing their educational and interpersonal skills.

Objectives:
Objective of the proposed support is as follows:

 To equip the youth with employability skills in computers and retail in order to make them financially
self-dependent.
 To promote confidence and presentation skills by incorporating aspects of English speaking and
Personality Development.
 To promote employment by identification and placement of these students in the respective corporate/
organizations.
 To provide volunteering opportunities to the employees of Canara HSBC Oriental Bank of Commerce
Life Insurance Limited.

The project aims at increasing the employability of 190-200 youths across the said locations.

Target Beneficiaries

The target group under this project are the underpriviledged youth (18-25 years) from slums who are
either class 10th or class 12th passed.

Project Location

The proposed “Project Saksham” will benefit the youth from the slums of Mumbai & Bangalore.

Project Duration

The proposed project Saksham seeks support from Canara HSBC Oriental Bank of Commerce Life
Insurance Limited for the year 2024-2025.
Implementation Methodology

The proposed Centers in West & South are currently operational, and youths are undergoing training. In
South, the entire One year duration is divided into 2 terms of 6 months each with 45-60 students in each
term. Further, each term is divided into 3 batches (morning, afternoon & evening) for 5 days in a week.
Similarly, in West the course duration is for 4 months. The entire one year duration is divided into 3 terms
of 4 months each, with 35-40 students in each term further divided into 3 batches.

The candidates are drawn through mobilisation activities in the community especially in the educational
institutions. Door to door survey, road shows etc is done to publicise the course. The interested candidates
have to go through an entrance test and interview, post which their admissions process are completed.
The selection of a suitable community partner helps us conduct these activities. Though there are
different ways of mobilising the candidates, the actual strategy is finalised only after identifying the
community.

Training Curriculum
MODULE A:
Knowledge
 Basic Computers – Microsoft‟s „Un limited Potential‟
 Basic Management Skills
 Retail management

MODULE B: Personality
 Basic communication skills
 Personality development, soft skills , career counselling

The project also seeks to empower young girls – hitherto subjected to all sorts of discriminatory
behaviour in male-centric Indian society- to learn skills enabling them to qualify for and succeed in
getting economically productive and dignified employment. Consequently, needless to mention, the status
of girls is bound to improve causing significant gender bender.

Indicators for Success

The following indicators will determine the success and achievements of the programme;
 Number of youth trained
 Number of youth placed

Pachhat Varg Vikas Mandalplans to coordinate the placements by acting directly or indirectly as a link
between trainees and employers. Further, observable changes could be gauged by interacting with the
trainees- assessing their confidence level and general awareness, attitude/behaviour towards the opposite
sex, body language, general appearance and hygienic practices.

Expected Outcomes

Specific outcome could be segregated in qualitative and quantitative manner as follows:

Qualitative Output

 Identifying right set of candidates/beneficiaries

 Higher employability skills
 Enhanced Self Esteem & Confidence Level
 Students would develop a clearer understanding of their future career interests
 Enhanced awareness about the working of the industry
 Become self reliant
 Contributing member in his/her family
 Better relationships with his/her family
 Better standard of living
 Role Model for the youth in the community

Quantitative Output

 Underprivileged youth trained in employability skills

 At least 50-55% of the beneficiaries placed in right kind of jobs

The above mentioned results can be evaluated through the entry level, midterm and final assessment
conducted for each beneficiary.

D. OTHER DELIVERABLES

The expected support will strengthen the CSR programmatic involvement of the Corporate in the
following ways:

Pachhat Varg Vikas Mandalwill give branding to the corporate by exhibiting logo and
name (contact details) of the donor on the website, newsletters and annual report in order to
create visibility andhighlight its CSR efforts.
Canara HSBC Oriental Bank of Commerce Life Insurance Company Limited will have
volunteering opportunities with the beneficiaries of the Smile on mutually agreed terms and
conditions.
All donations will be tax exempted under Section 80(G) of Income Tax Act, 1961.

E. REPORTING

Pachhat Varg Vikas Mandalwill share bi-annual reports of the programme with Funding
partner, one in the month of November 2024 and theother in April 2025.
At the end of the year Pachhat Varg Vikas Mandal will share an annual fund Utilization
Report and asummarised impact report for the project
F. BUDGET

The following financial outlay is for one centre for the year 2024-25:

Operational Cost of 1 Centre for 1 Year - Mumbai

S.No Line Items Monthly/ No of Unit Annual
Session Unit Cost

1. Human Resource Cost

1.1 Honorarium to Instructor - Computer Monthly 12 10000 120000
1.2 Honorarium to Instructor-English Monthly 12 10000 120000
1.3 Cost of session on Soft skills ,PD, Retail and Basic Session 48 1000 48000
Management
Sub total 288000
2. Activity Cost
2.1 Mobilization cost Term Lump sum 8400
2.2 Workshops and activities (Exposure visit, career Term Lump sum 8000
counseling sessions, job fair etc)
Sub total 16400
3. Administrative Cost
3.1 Telephone/Internet/Printing & Stationery Monthly 12 600 7200
3.3 Rent Monthly 12 3000 36000
3.4 Electricity Monthly 12 1000 12000
3.5 AMC / Repair and Maintenance (Computers) Annual Lump sum 8400
Sub Total 63600
Total(1+2+3) 368000
4 Project Management Cost
4.1 Part Salary of Project Officer cum Placement Officer Monthly 12 2500 30000
4.5 Reporting & Documentation Annual 1 2000 2000
Sub Total 32000
Grand Total(1+2+3+4) 400000

Note: The budget above is for 1 Center; similarly, the same budget is applicable to the other proposed
Center as mentioned below:
 Operational Cost of 1 Centre for the year 2024-25 - Bangalore
S.No Line Items Monthly/ No of Unit Annual
Session Unit Cost

1. Human Resource Cost

1.1 Honorarium to Instructor - Computer Monthly 12 10000 120000
1.2 Honorarium to Instructor-English Monthly 12 10000 120000
1.3 Cost of session on Soft skills ,PD, Retail and Basic Session 48 1000 48000
Management
Sub total 288000
2. Activity Cost
2.1 Mobilization cost Term Lump sum 8400
2.2 Workshops and activities (Exposure visit, career Term Lump sum 8000
counseling sessions, job fair etc)
Sub total 16400
3. Administrative Cost
3.1 Telephone/Internet/Printing & Stationery Monthly 12 600 7200
3.3 Rent Monthly 12 3000 36000
3.4 Electricity Monthly 12 1000 12000
3.5 AMC / Repair and Maintenance (Computers) Annual Lump sum 8400
Sub Total 63600
Total(1+2+3) 368000
4 Project Management Cost
4.1 Part Salary of Project Officer cum Placement Officer Monthly 12 2500 30000
4.5 Reporting & Documentation Annual 1 2000 2000
Sub Total 32000
Grand Total(1+2+3+4) 400000

Request
SummaryDescription
of the Request Budget (INR)
Part operational cost of Mumbai centre 4,00,000
Part operational cost of Bangalore centre 4,00,000

Thus, PACHHAT VARG VIKAS MANDAL requests HSBC Oriental Bank of Commerce
Life Insurance CompanyLimited to support an ***
amount of Rs. 8, 00,000 /- (Rupees Eight
Lakhs Only) for 2024-25.