Company overview:

Procter & Gamble (P&G) is an American multinational consumer goods corporation headquartered in
Cincinnati, Ohio. It was founded in 1837 by William Procter and James Gamble and specializes in a wide
range of personal health/consumer health, personal care and hygiene products. These products are
organized into several segments including beauty, grooming, health care, fabric and home care, and
baby, feminine, and family care. P&G is incorporated in Ohio and is the world’s largest consumer goods
company. Its product portfolio comprises conditioners, shampoo, male and female blades and razors,
toothbrushes, toothpaste, dish-washing liquids, detergents, surface cleaners and air fresheners1.

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality,
leadership brands, including Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Always®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®,
SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70
countries worldwide.

P&G has a strong reputation for quality and has been successful in the past by aiming for the highest
quality standards. The company has a diverse line of branded products and is home to iconic, trusted
brands that make life a little bit easier in small but meaningful ways. P&G has spanned three centuries
thanks to three simple ideas: leadership, innovation, and citizenship2.

In 2014, P&G recorded $83.1 billion in sales. On August 1, 2014, P&G announced it was streamlining the
company, dropping and selling off around 100 brands from its product portfolio in order to focus on the
remaining 65 brands, which produced 95% of the company’s profits1.

P&G is committed to sustainability and has set ambitious goals to reduce its environmental footprint.
The company has pledged to achieve zero manufacturing waste to landfill across all of its global
manufacturing sites by 2020. P&G has also committed to reducing greenhouse gas emissions by 30% by
2020 and to using 100% renewable energy at all of its plants2.

In conclusion, P&G is a leading consumer goods company with a diverse line of branded products. The
company has a strong reputation for quality and is committed to sustainability and reducing its
environmental footprint.
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: source 2: source

P&G has a diverse line of branded products that make life a little bit easier in small but meaningful ways.
Some of P&G’s most popular products include:

 Tide laundry detergent

 Crest toothpaste

 Pampers diapers

 Gillette razors

 Head & Shoulders shampoo

 Olay skin care products

  Bounty paper towels

 Charmin toilet paper

These products are organized into several segments including beauty, grooming, health care, fabric and
home care, and baby, feminine, and family care1.

P&G market volume:

According to the 2023 Annual Report, P&G delivered another strong year in fiscal 2023 with robust top-
line growth across categories and regions, strong earnings per share growth in the face of significant cost
headwinds and continued strong cash return — in a very difficult operating environment — an outcome
of continued excellent execution of their integrated strategies by P&G people1.

In September 2021, P&G announced an ambition to achieve net zero greenhouse gas (GHG) emissions
across its supply chain and operations by 2040, from raw material to retailer. P&G also set science-based
interim targets for 2030 to keep them on track and make meaningful progress this decade2.

P&G has also partnered with Microsoft to transform its digital manufacturing platform using AI 3.

P&G is the largest consumer goods company in the world and mainly manufactures laundry and cleaning
supply products, as well as products in the cosmetics and personal care sector. In 2023, its global net
sales amounted to about 82 billion U.S. dollars 4.

In Q4 2023 (April-Jun), P&G’s volume fell 1% during the quarter. However, in fiscal 2024, P&G expects its
volume will start increasing again, and prices will only rise 1% to 1.5%. In the United States, P&G’s largest
market, consumers traded down to cheaper private-label products.

I hope this helps! 1: source 2: source 3: source 4: source 5: source

I found a few articles that discuss P&G’s future potential. According to the 2023 Annual Report, P&G
delivered another strong year in fiscal 2023 with robust top-line growth across categories and regions,
strong earnings per share growth in the face of significant cost headwinds and continued strong cash
return — in a very difficult operating environment — an outcome of continued excellent execution of
their integrated strategies by P&G people1.

In September 2021, P&G announced an ambition to achieve net zero greenhouse gas (GHG) emissions
across its supply chain and operations by 2040, from raw material to retailer. P&G also set science-based
interim targets for 2030 to keep them on track and make meaningful progress this decade2.

P&G has also partnered with Microsoft to transform its digital manufacturing platform using AI 3.

I hope this helps! 1: source 2: source 3: source

I found an article from Marketing Week that discusses P&G’s new market direction. In 2001, P&G
launched ‘Project EMM’, which involved selling its branding know-how to competitors. The project aimed
to enable companies across the world to build brands “faster, more efficiently and more effectively” 1.
Remarkable milestones:

Procter & Gamble (P&G) is one of the world’s largest consumer goods companies, with a diverse line of
branded products that make life a little bit easier in small but meaningful ways. Here are some of the
company’s remarkable milestones:

 1837: P&G was founded in Cincinnati by William Procter and James Gamble.

 1850: The company begins to add its Moon and Stars logo to goods.

 1859: P&G now does $1 million in sales, having grown into a company with dozens of
employees.

 1862: In a turn of fate, the Civil War gives P&G some good fortune as it attains deals to supply
candles and soap to Northern armies.

 1879: Gamble’s son, James, has used his chemistry knowledge to create a cheaper equivalent of
more expensive soaps. This leads to the Ivory Soap brand, which William Proctor’s son Harley
named after reading a passage from the Bible—“out of ivory palaces.”

 1882: Son Harley Procter maneuvers to spend more on advertising, marketing the soap across
the nation through newspapers.

 1887: P&G initiates one of the first profit-sharing deals. This gave employees a piece of the pie,
and quelled frustration among workers.

 1890: The soap business grows into a diverse product lineup of more than 30 different soaps.
The company incorporates as a means to increase cash for growth.

 1915: The company opens its first production outside of the U.S.; making Crisco and Ivory Soap
in Canada.

 1920s: Due to the steady decline of candle demand after the invention of the light bulb, the
company phases out candle manufacturing. During this time frame, the company pushes into
direct to retail sales in order to create a more consistent production schedule.

 2005: P&G announced an acquisition of Gillette, forming the largest consumer goods company
and placing Unilever into second place 12.

 In 2014, P&G announced it was streamlining the company, dropping and selling off around 100
brands from its product portfolio in order to focus on the remaining 65 brands, which produced
95% of the company’s profits 2.
 In September 2021, P&G announced an ambition to achieve net zero greenhouse gas (GHG)
emissions across its supply chain and operations by 2040, from raw material to retailer. P&G
also set science-based interim targets for 2030 to keep them on track and make meaningful
progress this decade 3.
 P&G has also partnered with Microsoft to transform its digital manufacturing platform using AI.

I hope this helps! 1: source 2: source