Intoduction:

Etihad Airways is the national airline of the United Arab Emirates and one of the country's two
major airlines (the other being Emirates). Its head office is in Khalifa City, Abu Dhabi, near Abu
Dhabi International Airport. Etihad commenced operations in November 2003. It is the second-
largest airline in the UAE after Emirates. The name Etihad is Arabic for 'Union'. The airline
operates more than 1,000 flights per week to over 120 passenger and cargo destinations in the
Middle East, Africa, Europe, Asia, Australia, and North America, with a fleet of
102 Airbus and Boeing aircraft as of February 2020. In 2015, Etihad carried 14.8 million
passengers, a 22.3% increase from the previous year, delivering revenues of US$9.02 billion and
net profits of US$103 million. Its main base is Abu Dhabi International Airport. In addition to its
core activity of passenger transportation, Etihad also operates Etihad Holidays and Etihad
Cargo. Etihad established its airline alliance, Etihad Airways Partners, in October 2015 which
was disbanded in 2018 after several of its members fell into financial difficulties. Etihad Airways
holds minority equity investments in the participating airlines, as well as having had a stake
in Virgin Australia , until its insolvency in April 2020 with no return on investment. Booking for
these airlines was consolidated under one network.

History of Etihad Airways:

Background:
The emirate of Abu Dhabi was a joint-owner of Gulf Air along with Bahrain, Qatar, and the
Sultanate of Oman. Abu Dhabi International Airport was one of Gulf Air's bases and hubs from
the 1970s until September 2005, when Abu Dhabi withdrew from the airline, leaving it an Oman
and Bahrain-owned airline until the former's exit in 2007 to focus on Oman Air.

The Naming:
'Etihad' in Arabic means union or unity. The name represents the unity of the seven Emirates of
the United Arab Emirates (Abu Dhabi, Dubai, Sharjah, Ajman, Umm Al Quwain, Ras Al
Khaimah, and Fujairah).
Foundaion:
'Etihad' in Arabic means union or unity. The name represents the unity of the seven Emirates of the
United Arab Emirates (Abu Dhabi, Dubai, Sharjah, Ajman, Umm Al Quwain, Ras Al Khaimah, and
Fujairah).

Impacts of COVID-19:
In May 2020, shortly after Air France retired its entire Airbus A380 fleet due to the COVID-19
pandemic, there were rumors that Etihad Airways was considering canceling all its
remaining Airbus A350 orders and retiring its entire Airbus A380 fleet due to more financial
losses caused by the COVID-19 pandemic. Etihad's CEO Tony Douglas said that Etihad's A380
fleet was very likely not to fly again in passenger service, and therefore are likely to be
withdrawn after only 7 years in service. This move would make Etihad the third Airbus A380
operator to retire its Airbus A380 fleet, following Air France-KLM and Hi Fly Malta. However,
by 26 May 2020, Etihad confirmed that the airline will not cancel its remaining Airbus A350
orders and plans to proceed with them. The airline also confirmed that it had no plans to ditch its
Airbus A380 fleet into early retirement unlike Air France, despite the COVID-19 pandemic.
However, as of October 2020, some sources stated that the Etihad Airbus A380 still had a
potential possibility of early retirement due to the aircraft market changes and demand caused by
the COVID-19 pandemic as Douglas referred to the Airbus A380 as a heavily inefficient
handicapped behemoth by two engines too many. Douglas also said that smaller long-range twin-
jet aircraft such as the Boeing 777X, 787, and Airbus A350 can do the job far more efficiently
and sustainably than that of the A380. In February 2021, Etihad Airways vaccinated all its
operating pilots and cabin crew against COVID-19, the first airline to vaccinate all its operating
pilots and cabin crew. Since most of Etihad's flights were grounded between March and June
2020, the airline posted a core operating loss of $1.7 billion in 2020, and the airline's passenger
traffic dropped by 76% to 4.2 million. Throughout 2020, due to the COVID-19 pandemic, Etihad
Airways laid off over 1,000 cabin crew and pilots. Etihad had reported significant losses even
before the pandemic; since 2016, it lost over $5.62 billion and in 2019 losses amounted to $870
million. The airline's full-year losses amounted to $1.7 billion in 2020. In July 2022, Etihad
announced a record breaking first half profitability of $296 million. This was achieved due to the
increased passenger travel demand. Etihad carried 3 million more passengers in the first half of
2022, compared to the first half of 2021.
Company Slogan:
From Abu Dhabi to the World-De facto slogan of Etihad Airways.

The World Is Our Home-You Are Our Guest-2013

Flying Reimagined-2015. The global campaign was headed with a launch of a commercial
filmed on location in Abu Dhabi featuring Nicole Kidman as Etihad ambassador and the Airbus
A380 Choose Well-2018

Corporate Affairs:

Structure:
Etihad is governed by a board of directors chaired by Mohamed Mubarak Al Mazrouei, and
operates in terms of its founding legislation and the Article of Association of the company. The
board consists of seven independent non-executive members and has two sub-committees, being
an executive committee and an Audit Committee, each with its charter and chairman. Other
members of the board include Ahmed Ali Al Sayegh, H.E. Mohamed Khalifa Al Mubarak,
Mohamed Hareb Sultan Al Yousef, Hamad Abdulla Al Shamsi, Khalifa Sultan Al Suwaidi, and
Ahmed Ali Matar Al Romaithi. The airline was led previously by James Hogan (formerly CEO
of Gulf Air) who was appointed as president and chief executive officer on 10 September 2006
until January 2018. He was succeeded by Tony Douglas, who held the post until October
2022. The current CEO of Etihad Group is Antonoaldo Neves.

Head Office:
Etihad has its head office, in Khalifa City, Abu Dhabi,near Abu Dhabi International Airport. Etihad
spent 183.6 million UAE dirhams (US$50 million) in 2007 to arrange to have its new head office and
training center built. The new head office was scheduled to be finished by the end of 2007.

Corporate Sponsorship:
They have sponsorship dealings with several companies. The current dealings of team
sponsorship have been charted below:
 Services:

New cabins (from December 2014)

With the introduction of the Airbus A380 and Boeing 787, new cabins were introduced, their
names being: The Residence (A380 only), the First Apartments (A380 only), First Suite (787-9
only), Business Studio and Economy Smart seat. The rest of the fleet will gradually be retrofitted
with these cabins except for the Residence and First Apartment cabins, which are exclusive to
the Airbus A380. The Residence was the only three-room cabin on any airline when it was
introduced in December 2014

The Residence (Airbus A380 only)

The Residence accommodates one or two people, in a space of 125 square feet (11.6 m2). It
features a private living room, bedroom, and bathroom. It features a 60.6-inch (154 cm)-wide
two-seater reclining sofa and 32-inch (81 cm) TV monitor in the lounge; an ensuite bathroom
with shower, an 82-inch (210 cm)-long, 47.5-inch (121 cm)-wide double bed in the bedroom
which also includes a 27-inch (69 cm) TV monitor, and a personal butler.

First Apartment (Airbus A380 only)

First Class on Airbus A380s was overhauled with the "First Apartments". There are nine in total,
configured 1-1 across a single aisle, and take up a total area of 39 square feet (3.6 m2) each. It
features a 30.3-inch (77 cm)-wide reclining chair; a full-length ottoman which can be
transformed into a bed; a 24-inch (61 cm) TV monitor which can swing to align itself to the
ottoman so that it can be viewed from the bed; a vanity cabinet; and a bar with assorted chilled
drinks. In 2015, this class was named the world's best first class due to its luxurious innovation.

First Suite (Boeing 787–9 only)

Some Boeing 787-9s have eight First Suites to accommodate the narrower aircraft. The service
includes a 26-inch (66 cm)-wide reclining lounge chair (which converts into an 80.5-inch
(204 cm) fully flat bed); dining table; and a 24-inch (61 cm) TV monitor. All covers are tailored
by Poltrona Frau. There is a personal wardrobe, along with total privacy with high sliding doors.
Business Studio

The "Business Studio" is on both models, with 70 seats on the Airbus A380s, 28 on the Boeing
787-9s, and 32 on the Boeing 787-10s. The studio seats include a 22-inch (56 cm)-wide reclining
chair, which converts into a fully flat bed, and an 18-inch (46 cm) TV monitor. All have leather
covers tailored by Poltrona Frau. It is featured in a 1-2-1 seating style so all seats have direct
aisle access.

Economy Smart Seat

Economy Smart seats feature a 17-inch (43 cm)-wide seat on the Boeing 787s and 19-inch
(48 cm)-wide seat on the Airbus A380s, with a 31-to-33-inch (79 to 84 cm) pitch and 6-inch
(15 cm) recline. There is also an 11-inch (28 cm) touch screen fitted with Etihad's entertainment
system. It uses a 3-4-3 seating style on the Airbus A380s, and 3-3-3 seating style on the Boeing
787s.

Current Fleet:
 Business Trends:
The earlier profit/loss figures do not appear to have ever been published. However, it became
profitable as from 2011.

Code-Share Partnership:
Etihad Airways has Code-Share agreements with following companis:
 Destnation:
As of June 2019, Etihad serves 81 passenger and cargo destinations across Africa, Europe, North
America, Asia and Australia from its hub at Abu Dhabi International Airport. Until terminating
the Sao Paulo service in late March 2017, Etihad Airways was one of the few carriers to have
passenger services to all six inhabited continents. As 2021 began, the airline suspended its flights
to South Africa as a part of its ongoing review of network performance. Etihad opened a twice-
weekly route to Tel Aviv, Israel, in April 2021. Later in June 2023, the airline announced
expansions of some routs such as expanding the frequency of flights to Rome from Abu
Dhabi from seven to eleven times per week.

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November 2020.
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Battles Losses at European Partners". Bloomberg. Retrieved 8 November 20

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