8625 De3121 Bba

Bachelor of Business Administration
(BBA)
PROGRAMME GUIDE
TABLE OF CONTENTS
INTRODUCTION 3
PROGRAMME OUTCOMES 3
PROGRAMME SPECIFIC OUTCOMES 3
SALIENT FEATURES 3
PROGRAMME CODE 4
DURATION OF THE PROGRAMME 4
MEDIUM OF INSTRUCTION/EXAMINATION 4
PROGRAMME STRUCTURE 5
PROGRAMME SCHEME 6-9
SYLLABUS OF PROGRAMME 10-92
2
INTRODUCTION
This programme offers an optimum blend of theory and practice to provide a solid foundation in general
business management with specializations in area of choice.
PROGRAMME OUTCOMES
Program outcomes are narrower statements that describe what students are expected to know and be able
to do by the time of graduation. These relate to the skills, knowledge, and behaviours that students acquire
in their matriculation through the program
1. Life Long Learning: Recognize the need for and an ability to engage in life-long learning.
2. Management knowledge: Apply management concepts, principles and insights to the dynamic
situations in world of business
3. Business knowledge: Understand the business concepts and demonstrate its effective application in
real world
4. Leadership: Demonstrate effective leadership and team membership skills in professional and
community life
5. Communication Skills: Ability to communicate effectively using oral and written communication skills.
6. Ethics and sustainability: Ability to approach decisions in ethically, legally, socially, culturally and
environmentally responsible manner.
PROGRAMME SPECIFIC OUTCOMES
PSOs are statements that describe what the graduates of a specific engineering program should be able to
do
1. PSO1: Comprehend the business environment and develop strategies promptly for business profitability
and competitive advantage.
2. PSO2: Demonstrate competence to contribute to rationale business decisions based on management
principles and analysis.
SALIENT FEATURES
 Holistic Development: Opportunity to participate in co-curricular, sports and community development

activities for holistic development Opportunity to experience industrial environment through interaction
with industry experts.
 Internationally Accredited: Program accredited by Accreditation Council for Business Schools and
Program (ACBSP), USA.
 Specializations: Enables student to embark on a corporate career through specializations in different
areas of contemporary relevance.
 Professional Enhancement: Subjects like communication, analytical and soft skills to enhance
personality and employability.
 Interdisciplinary Minors: Minors available in various inter-disciplinary areas like IT, Journalism,
Agriculture, Fashion and Tourism.
 Industry Desired Courses: Analytical based courses like Data management, Big data and Data
communication enable students to make rational decisions.
3
PROGRAMME CODE: DE3121
DURATION OF THE PROGRAMME:
Minimum Duration 3 years
Maximum Duration 6 years
MEDIUM OF INSTRUCTION/EXAMINATION:
Medium of instruction and Examination shall be English.
4
PROGRAMME STRUCTURE
Core Courses
Discipline
(CR I, CR II, Ability Skill
Specific Generic
CR III A, CR III B) Enhancement Enhancement
Electives Electives
Term CR I+II – (8+6) Courses Courses Credits
(DSE) (GE)
14 x 4 Credits (AECC) (SEC)
4x4 4 x 4 Credits
CR III (A) - 1 x 4 Credits, 4 x 4 Credits 4 x 4 Credits
Credits
CR III B-1 x 8 Credits
Discipline Specific Core- I AECC-I
Discipline Specific Core- II English
I 20
Discipline Specific Core- III Communication
Discipline Specific Core- IV Skills
AECC-I I
Environmental
Discipline Specific Core- V sciences
Discipline Specific Core- VI AECC-III
II 20
Discipline Specific Core- Advanced
VII English
Communication
Skills
GE I
Discipline Specific Core-
AECC-IV (Contemporary
VIII
Community Programming,
III Discipline Specific Core- IX 24
Development English, History,
Discipline Specific Core- X
Project political science,
Discipline Specific Core- XI
sociology)
Discipline Specific Core- XII
Discipline Specific Core- GE-II
XIIIR-III (B) (Contemporary
SEC- I
PROJECT or 2 courses of Programming,
IV SEC- II 24
other area from the English, History,
Generic Elective BASKET 1 political science,
and 2 which is not chosen sociology)
as Generic Elective (GE)
CR-III (A) GE-III
TERM PAPER or 1 courses (Contemporary
of other area from the DSE-I SEC- III Programming,
V 24
Generic Elective BASKET DSE-II English, History,
which is not chosen as political science,
Generic Elective (GE) sociology)
GE-IV
(Contemporary
Discipline Specific Core-
DSE-III Programming,
VI XIV SEC-IV 20
DSE-IV English, History,
political science,
sociology)
Total 68 Credits 16 Credits 16 Credits 16 Credits 16 Credits 132
5
BACHELOR OF BUSINESS ADMINISTRATION
PROGRAMME SCHEME (ODL)
COURSE CODE COURSE TITLE Cr. CA ETE(Th.) ETE(Pr.)
TERM1
DEECO113 BUSINESS ECONOMICS 4 30 70 0
DEMGN303 BUSINESS ENVIRONMENT 4 30 70 0
DEMGN101 BUSINESS ORGANISATION AND MANAGEMENT 4 30 70 0
DECAP279 OFFICE AUTOMATION TOOLS 4 30 40 30
DEENG139 ENGLISH COMMUNICATION SKILLS 4 30 70 0
TERM2
DEMGN253 BUSINESS ETHICS 4 30 70 0
DEHRM101 HUMAN RESOURCE MANAGEMENT 4 30 70 0
DEACC105 FINANCIAL ACCOUNTING 4 30 70 0
DECHE110 ENVIRONMETAL SCIENCES 4 30 70 0
DEENG140 ADVANCED ENGLISH COMMUNICATION SKILLS 4 30 70 0
TERM3
DEMKT201 PRINCIPLES OF MARKETING 4 30 70 0
DEMGN206 RESEARCH METHODOLOGY 4 30 70 0
DEQTT201 BUSINESS MATHEMATICS AND STATISTICS 4 30 70 0
DEACC205 COST AND MANAGEMENT ACCOUNTING 4 30 70 0
GE-I GENERIC ELECTIVE I 4 30 70 0
DEMGN231 COMMUNITY DEVELOPMENT PROJECT 4 0 0 100
-
TERM4
DEBSL101 BUSINESS LAW 4 30 70 0
DEFIN302 FUNDAMENTALS OF FINANCIAL MANAGEMENT 4 30 70 0
GE-II GENERIC ELECTIVE II 4 30 70 0
SEC-I SKILL ENHANCEMENT COURSE I 4 30 70 0
SEC-II SKILL ENHANCEMENT COURSE II 4 30 70 0
PROJECT
OR
DEMGN219 8 0 0 100
2 courses of other area from the GE basket 1 & 2
which is not chosen as generic elective (GE)
TERM5
DSE-I DISCIPLINE SPECIFIC ELECTIVE I 4 30 70 0
DSE-II DISCIPLINE SPECIFIC ELECTIVE II 4 30 70 0
GE-III GENERIC ELECTIVE III 4 30 70 0
SEC-III SKILL ENHANCEMENT COURSE III 4 30 70 0
6
TERM PAPER 4 0 0 100
OR
DEMGN236
1course from the GE basket 3 of same area from
4 30 70 0
which courses chosen in project
TERM6
DEMGN358 E-COMMERCE 4 30 70 0
DSE-III DISCIPLINE SPECIFIC ELECTIVE III 4 30 70 0
DSE-IV DISCIPLINE SPECIFIC ELECTIVE IV 4 30 70 0
GE-IV GENERIC ELECTIVE IV 4 30 70 0
SEC-IV SKILL ENHANCEMENT COURSE IV 4 30 70 0
TOTALCREDITS 30 132
7
DISCIPLINE SPECIFIC ELECTIVE (DSE) BASKET 1
S. Elective
No Course Code Course Title Credit CA ETE ETP Term
Area
1 DEMKT204 SALES MANAGEMENT 4 30 70 0 Marketing 5
2 DEACC352 FINANCIAL REPORTING 4 30 70 0 Accounting 5

S. Elective
No Course Code Course Title Credit CA ETE ETP
Area
Term
ESSENTIAL OF CONSUMER
1 DEMKT251 BEHAVIOUR 4 30 70 0 Marketing 5
ADVANCED COST AND
2 DEACC354 MANAGEMENT 4 30 70 0 Accounting 5
ACCOUNTING

S. Course Elective
No Code Course Title Credit CA ETE ETP Term
Area
FUNDAMENTALS OF PROMOTIONS
1 DEMKT351 4 30 70 0 Marketing 6
MANAGEMENT
CONTEMPORARY ISSUES IN
2 DEACC355 4 30 70 0 Accounting 6
ACCOUNTING
S. Elective
No Course Code Course Title Credit CA ETE ETP
Area
Term
MARKETING OF FINANCIAL
1 DEMKT354 4 30 70 0 Marketing 6
SERVICES
2 DEACC356 INTERNATIONAL ACCOUNTING 4 30 70 0 Accounting 6
8
SKILL ENHANCEMENT (SEC) BASKET 1
S. Course Code
No Course Title Credit CA ETE ETP Elective Term
1 DEMKT305 RETAIL MARKETING 4 30 70 0 SEC-I 4

SPREADSHEET MODELLING
2 DEMGN251 4 30 70 0 SEC-II 4
(USING EXCEL)
3 DEMKT309 DIGITAL MARKETING 4 30 70 0 SEC-III 5
4 DEMKT312 SELLING SKILLS 4 30 70 0 SEC-IV 6
SKILL ENHANCEMENT (SEC) BASKET 2

S. Course Code
No Course Title Credit CA ETE ETP Elective Term
1 DEMGN226 STRATEGIC MANAGEMENT 4 30 70 0 SEC-I 4

2 DEACC312 ADVANCED ACCOUNTING 4 30 70 0 SEC-II 4
INFORMATION SYSTEMS CONTROL
3 DEOPR311 4 30 70 0 SEC-III 5
AND AUDIT
ENTERPRISE INFORMATION
4 DEOPR310 4 30 70 0 SEC-IV 6
SYSTEMS
GENERIC ELECTIVE (GE) BASKET 1

S. Course
No Course Title Credit CA ETE ETP Elective Area Term
Code
FUNDAMENTALS OF CONTEMPORARY
1 DECAP170 INFORMATION 4 30 40 30
PROGRAMMING 3
2 DEENG112 TECHNOLOGY
INDIAN WRITING IN ENGLISH 4 30 70 0 ENGLISH 3
HISTORY OF INDIA FROM THE
3 DEHIS110 4 30 70 0 HISTORY 3
EARLIEST TIME UPTO 300 CE
4 DESOC111 INTRODUCTION TO SOCIOLOGY 4 30 70 0 SOCIOLOGY 3

INTRODUCTION TO POLITICAL
5 DEPOL110 THEORY 4 30 70 0 POLITICAL SCIENCE 3
S. Course
Code
CONTEMPORARY
1 DECAP172 PROGRAMMING METHODOLOGY 4 30 40 30
PROGRAMMING 4
BRITISH POETRY AND DRAMA
2 DEENG114 14TH-18TH CENTURIES 4 30 70 0 ENGLISH 4
3 DEHIS122 HISTORY OF INDIA C.300 TO 206 4 30 70 0 HISTORY 4
4 DESOC102 SOCIAL INSTITUTIONS 4 30 70 0 SOCIOLOGY 4
INDIAN GOVERNMENT AND
5 DEPOL123 POLITICS 4 30 70 0 POLITICAL SCIENCE 4
9
S. Course
Code
CONTEMPORARY
1 DECAP202 OBJECT ORIENTED PROGRAMMING 4 30 40 30 5
PROGRAMMING
BRITISH LITERATURE 18TH-20TH
2 DEENG115 4 30 70 0 ENGLISH 5
CENTURIES
3 DEHIS210 HISTORY OF INDIA C. 1206 -1707 4 30 70 0 HISTORY 5
CLASSICAL SOCIOLOGICAL
4 DESOC223 4 30 70 0 SOCIOLOGY 5
THINKERS
COMPARATIVE GOVERNMENT AND POLITICAL
5 DEPOL220 4 30 70 0 5
POLITICS SCIENCE

S. Course
Code
FUNDAMENTALS OF WEB CONTEMPORARY
1 DECAP214 4 30 40 30 6
PROGRAMMING PROGRAMMING
2 DEENG316 WOMEN’S WRITING 4 30 70 0 ENGLISH 6
HISTORY OF INDIA FROM 1707 TO
3 DEHIS219 4 30 70 0 HISTORY 6
1950
4 DESOC262 MEDIA AND STARTIFICATION 4 30 70 0 SOCIOLOGY 6
5 DEPOL222 4 30 70 0 6
INTERNATIONAL RELATIONS SCIENCE
Note:
1. Students can adopt only one area from discipline specific elective basket that will be applicable for the
whole program.
2. Students can adopt only one basket of skill enhancement, courses of the same will be applicable for the
whole program.
3. Students can adopt only one area from generic elective basket that will be applicable for the whole
program.
4. In case of Project student may choose two courses of the other area against Project from the Generic
Basket 1 & 2 which is not chosen as GE and in case of Term Paper student may choose one course against
Term Paper from the Generic Basket 3 of the same area from which the courses chosen against Project.
10
Course Code DEECO113 Course Title BUSINESS ECONOMICS
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Discuss the interplay of business and economics
CO2: Analyze the economic functionality from micro to macro level
CO3: Describe the role of government in augmenting business using appropriate economic policy measures
CO4: Establish an ethical understanding and perspective to business situations
CO5: Outline the operations of markets under varying competitive conditions and prices as stabilize
mechanisms.
CO6: Identify the causes and consequences of unemployment, inflation and economic growth
Unit No. Content

Business and economics: introduction to business and economics, meaning business
Unit-1 economics, forms of economic analysis, basic economic concepts, the basic economic
questions and opportunity cost, production possibility curve
Economic system: scarcity and economic system, the market economic system, the
Unit-2
command economic system, the mixed economy
The price mechanism: introduction to demand, supply and equilibrium, price determination
Unit-3 about by the interaction of demand and supply
Movements of curve price mechanism: Disequilibrium and excess supply, along the curve
Unit-4 and shifts of the curve, conditions of demand and supply, changes in equilibrium price and
quantity
Concept of elasticity: introduction to elasticity concept, elasticity of demand, measuring of
Unit-5
price elasticity, factors affecting elasticity of demand
Industry and market structure analysis: form and structure of market, perfect competition,
Unit-6
monopoly, monopolistic competition, oligopoly
Production analysis: analogy concept, precepts and techniques, technique and technology,
Unit-7
stages of production, production strategy, production functions
Revenue and cost analysis: Cost concept, revenue concept, average revenue, marginal
Unit-8
revenue and total revenue, relationship among cost, revenue and production
Macroeconomics environment of business: introduction to business environment,
Unit-9 economic environment of business, non-economic environment of business, economic and
non-economic environment interaction
Income determination: Circular flow of money, national income and measurement of
Unit-10
national income
National income equilibrium: concept of equilibrium, consumption and savings, investment
Unit-11
theory, government sector, foreign sector
Inflation: concept of inflation, determination of equilibrium, multiplier concept, inflationary
Unit-12
and deflationary gap
Macroeconomic problems of fluctuations and growth: introduction, recession, inflation,
Unit-13
demand-cost inflation, unemployment, business cycle
Theories of Business cycle: trade theory, investment theory, monetary theory, innovation
Unit-14
theory, causes behind fluctuations in business cycle
11
READINGS:
1. Principles of Economics by Deviga Vengedasalam and Karunagaran Madhavan, Oxford University Press.
2. Business Economics by Manab Adhikary, Excel Books
3. Economics for Business by Ian Fraser, John Gionea and Simon Fraser,
12
Course Code DEMGN303 Course Title BUSINESS ENVIRONMENT
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Identify the environmental aspects including socio-cultural, political, financial and economic and
their impact on domestic and international business
CO2: Analyze and interpret current events related to globalization and international business
CO3: Evaluate various macroeconomic and taxation policies and leverage its importance on various
organizational functions and major decisions
CO4: Evaluate monetary policies and its implications on economy and banking system
CO5: Analyze the roles played by international organizations on business environment
CO6: Analyze the implications of contemporary trends on business environment
Unit No. Content

Business Environment Introduction: Introduction to Business Environment,
Unit-1
Globalization of Indian Business, Privatization and Liberalization of Indian Business
Planning in India: Planning commission, national development council, five-year plans in
Unit-2
India, NITI Ayog structure and functions
The price mechanism: Introduction to demand, supply and equilibrium, price
Unit-3 determination about by the interaction of demand and supply
Socio Cultural Environment: Impact of culture on business, components of culture,
Unit-4
society and business environment, social groups and business growth
Legal and Political Environment: Competition Act, FEMA, RTI, Political System in India,
Unit-5
Intellectual property rights and laws
Industrial & Investment Policy: Introduction to industrial policy, industrial policy
Unit-6
resolutions of 1948,1956, 1977, New industrial policy 1991, industrial licensing policy
Foreign Investment: Foreign Direct Investment, foreign portfolio investment, stock
Unit-7
exchanges, SEBI its structure and functions
India's Monetary and Fiscal Policy: Fiscal policy of India, budget, monetary policy of
Unit-8
India, reserve bank of India functions and structure
Taxation System in India: Introduction to direct and indirect taxation system of India,
Unit-9
introduction to Goods and Service Tax, levy of GST, registration & returns under GST
International Organizations & Monetary System: Bretton Woods system, exchange rate,
Unit-10
IMF structure and functions, India and IMF
World Bank: IBRD, IDA, other affiliates, structure of world bank, functions of world bank
Unit-11
India and world bank
International Trading Environment: Introduction to international trade, tariff barriers,
Unit-12
non-tariff barriers, international & regional trading blocs
WTO: GATT, structure and functions of WTO, issues and challenges and issues of WTO,
Unit-13
India and WTO
Contemporary Issues: Swach Bharat Abhiyan, smart cities initiatives, Digital India, carbon
Unit-14 foot prints, recent challenges in corporate governance, Ayushman Bharat Scheme, Covid 19
and business
13
READINGS:
1. BUSINESS ENVIRONMENT by SHAIKH SALEEM, PEARSON

2. BUSINESS ENVIRONMENT by A.C. FERNANDO, PEARSON
3. BUSINESS ENVIRONMENT by JUSTIN PAUL, MCGRAW HILL EDUCATION
14
Course Code DEMGN101 Course Title BUSINESS ORGANIZATION AND
MANAGEMENT
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Enumerate the concept of business organization
CO2: Analyze the significance of management functions and important organizational behaviour
elements at different levels of organization
CO3: Develop and sharpen understanding of how different management approaches can be used to
enhance organization effectiveness
CO4: Integrate skills to align individual and organizational objectives
CO5: Assess the application of management theories in real life decision making
CO6: Evaluate the managerial issues in different functional areas of organization
Unit No. Content

Foundation of Indian business: Small and Medium Enterprises, Problems and government
policy, India’s experience of liberalization and globalization, technological innovations and
Unit-1
skill development, make in India movement, social responsibility and ethics, emerging
opportunities in business, franchising, outsourcing, and e-commerce
Business enterprises: limited liability partnership, choice of form of organization, forms of
business organisation, sole proprietorship, joint Hindu family firm, partnership firm, joint
Unit-2
stock company, cooperative society, government - business interface, rationale and forms of
public enterprises, international business, multinational corporations
Management and organization: the process of management: planning, organizing- basic
Unit-3 considerations, departmentation, functional, project, matrix and network, delegation and
decentralization of authority, groups and teams
Decision making and control system: decision making process and strategy formulation,
Unit-4
control concept and process
Unit-5 Leadership: leadership concept and styles, trait and situational theory of leadership
Motivation: motivation concept and importance, Maslow need hierarchy theory, Herzberg
Unit-6
two factors theory
Unit-7 Communication: communication process and communication barriers in an organization
Functional area of marketing management: marketing management marketing concept,
Unit-8
marketing mix product life cycle, pricing policies and practices
Functional area of financial management: financial management concept and objectives,
Unit-9 sources of funds equity shares debentures venture capital and lease finance, securities
market role of SEBI
Functional area of human resources management: human resource management concept
Unit-10
and functions, basic dynamics of employer employee relations
Organizational culture: characteristics and functions of organizational culture, types and
Unit-11 levels of organizational culture, dimensions and elements of organizational culture, creating
and sustaining organizational culture
Unit-12 Organizational change: concepts and process of change, managing resistance to change
Conflict management: functional and dysfunctional conflict, levels and process of conflict,
Unit-13
conflict resolution and management styles
15
Stress management: stress and stress symptoms, types and causes of stress, managing
Unit-14 stress
READINGS:
1. ESSENTIALS OF MANAGEMENT by KOONTZ AND WEIHRICH, Tata McGraw Hill, India

2. BUSINESS ORGANIZATION AND MANAGEMENT, C.B GUPTA, SULTANCHAND AND SONS
3. BUSINESS ORGANISATION AND MANAGEMENT by CR BASU, Tata McGraw Hill, India
16
Course Code DECAP279 Course Title OFFICE AUTOMATION TOOLS
WEIGHTAGE
CA ETE(Th.) ETE (Pr.)
30 40 30
Course Outcomes:
CO1: Understand basic concepts and terminology of information technology.
CO2: Gain writing skills and various presentation aspects using word processing software
CO3: Examine the various formulas and functions for data analysis in spreadsheet
CO4: List the cloud and IoT functionalities
Unit No. Content

Computer Fundamentals: Characteristics and Generation of Computers, Block diagram of
Unit-1 Computer
Data Representation: Binary Number System, Octal, Hexadecimal and their Conversion
Memory: Types, Units of memory, RAM, ROM, Secondary storage devices – HDD, Flash
Unit-2
Drives, Optical Disks: DVD
I/O Devices – Keyboard, Mouse, LCDs, Scanner, Plotter, Printer and Latest I/O devices in
Unit-3 market
MS Windows: Desktop, My Computer, Files and folders using windows explorer; Control
Unit-4
Panel, Searching Files and folders
MS Word: Introduction, Environment, Help, Creating and Editing Word Document. Saving
Unit-5
Document, Working with Text: Selecting, Formatting, Aligning and Indenting
MS Word: Finding Replacing Text, Bullets and Numbering, Header and Footer, Working with
Unit-6
Tables, Properties Using spell checker, Grammar, AutoCorrect Feature
MS Word: Graphics: Inserting Pictures, Clipart, Drawing Objects, Using Word Art. Setting
Unit-7
page size and margins; Printing documents. Mail Merge Practical
MS-Excel: Environment, Creating, Opening, and Saving Workbook, Range of Cells. Formatting
Unit-8
Cells, Functions: Mathematical, Logical, Date, Time, Auto Sum, Cell referencing
MS-Excel: Formulas. Graphs: Charts, Types and Chart Tool Bar.
Unit-9 Printing: Page Layout, Header and Footer Tab, Pivot tables, V-lookup, Validation and what-if
analysis
MS PowerPoint: Environment, Creating and Editing presentation, Auto content wizard, using
Unit-10
built-in templates
MS PowerPoint: Types of Views: Normal, Outline, Slide, Slide Sorter, Slide Show, Creating
Unit-11 customized templates; formatting presentations
Graphics: AutoShapes, adding multimedia contents, printing slides
Unit-12 Organizational change: concepts and process of change, managing resistance to change
Applications: WWW, e-mail, Instant Messaging, Internet Telephony, Videoconferencing, Web
Unit-13
Browser and its environment
Cloud Computing and IoT: SaaS, PaaS, IaaS, Public and Private Cloud; Virtualization, Virtual
Unit-14
Server, Cloud Storage, Database Storage, Basics of IoT and sensors.
17
LABORATORYWORK:
1. Hardware familiarizing with various I/O Peripheral devices, storage devices.

2. MS Windows: Familiarizing with windows operating system; using built-in accessories; managing
files and folders using windows explorer
3. MS Windows: working with control panel; installing hardware and software.
4. MS-Office (or any other Office Suite), meaning and features, its components.
5. MS-Word (or any other word processor): Creating Document Files, Saving, Closing Files, Page Settings
and Formatting Text. Spell Checking, Creating Tables, Adding rows, columns. Printing Documents,
Setting Print Settings, creating labels and mail merge, taking Printouts
6. MS- Excel- Working with worksheet, formulas & functions, Inserting charts, printing in Excel, Pivot
tables, V-lookup, Validation and what-if analysis
7. MS PowerPoint-Views, Designing, viewing, presenting & Printing of Slides, Custom animations and
8. Internet: Navigating with Internet Explorer; surfing the net, using search engines; using email facility.
READINGS:
1. FUNDAMENTALS OF COMPUTERS by BALAGURUSAMY, Mc Graw Hill.

2. INTRODUCTION TO INFORMATION TECHNOLOGY by RAJA Raman, V., PHI Learning Pvt. Ltd.
18
ENGLISH COMMUNICATION
Course Code DEENG139 Course Title SKILLS
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Identify deviant use of English both in written and spoken forms and understand the importance
of writing in academic life
CO2: Reorganize and correct the errors of usage to write simple sentences without committing errors of
spelling and grammar
CO3: Assess their own ability to improve the competence in using the language
CO4: Understand and appreciate English spoken by people from different regions and read
independently unfamiliar texts with comprehension
CO5: Use language for speaking with confidence in an intelligible and acceptable manner
CO6: Understand the importance of reading for life and develop an interest for reading
Unit No. Content

Unit-1 Grammar: introduction to the sentence structure in English
Unit-2 Grammar: introduction to articles
Unit-3 Grammar: introduction to parts of speech
Unit-4 Grammar: common errors
Unit-5 Listening Skills: introduction to the importance of listening skills
Unit-6 Listening Skills: types of listening – informational, critical, empathetic listening
Unit-7 Listening Skills: problems of listening to unfamiliar dialects
Speaking Skills: aspects of pronunciation, introduction to vowels, consonants and
Unit-8
diphthongs,
Unit-9 Speaking Skills: fluency in speaking, intelligibility in speaking
Reading Skills: introduction to reading skills, types of texts – narrative, descriptive,
Unit-10
extrapolative,
Reading Skills: essential skills for reading comprehension – decoding, fluency, vocabulary,
Unit-11
reasoning and background knowledge
Writing Skills: introduction to writing skills, cohesion and coherence, expansion of given
Unit-12
sentence
Unit-13 Writing Skills: reorganizing jumbled sentences into a coherent paragraph, paragraph writing
Composition: introduction to letter writing, types of letters, notices, complaints,
Unit-14
appreciation, conveying sympathies
READINGS:
1. OXFORD PRACTICE GRAMMAR by JOHN EASTWOOD, OXFORD UNIVERSITY PRESS

2. TEXTBOOK OF ENGLISH PHONETICS FOR INDIAN STUDENTS by BALASUBRAMANIAN, LAKSHMI
PUBLICATIONS
3. OXFORD ADVANCED LEARNER’S DICTIONARY OF ENGLISH by DEUTER, M ET.AL. (, OXFORD
UNIVERSITY PRESS
4. INTERMEDIATE GRAMMAR, USAGE AND COMPOSITION by TOCKOO, M. L., A. E. SUBRAMANIAM, P. R.
SUBRAMANIAM, ORIENT BLACKSWAN
19
BUSINESS ETHICS
Course Code DEMGN253 Course Title
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Apply concepts of ethics, character, integrity, honesty, morality and social responsibility to specific
situation and general business decisions
CO2: Apply models, approaches, and tools for analyzing and synthesizing ethical issues in organizations
and in their personal lives
CO3: Develop a general management perspective that includes an ability to formulate, analyze
and defend decisions in ethical terms
CO4: Apply theoretical ethical principles to the evaluation of complex ethical problems facing businesses
today
CO5: Apply consumer rights through statutory provisions as enshrined in consumer protection act
CO6: Apply statutory provisions in different business organizations for ensuring ethical work
environment.
Unit No. Content

Ethics: ethics and morals, evolution and classification of ethics, ethics as moral values, law
Unit-1
versus ethics
Business Ethics: Business ethics and its features, importance of business ethics, challenges
Unit-2
of business ethics
Eastern and Western Ethical Thought and Business Practices: Universal norms and
Unit-3 geographically different cultures, Suitability of eastern values to western business, Values
hinder Business, Hofstede cultural dimensions
Theories of Business Ethics: Utilitarianism, Kantianism, stockholder theory, stakeholder
Unit-4
theory, social contract theory
Decision making moral reasoning and its application: essence of decision-making,
Unit-5
decision-making classification and process, Kohlberg moral development model
Ethical dilemmas: ethical dilemmas in business, resolution of ethical dilemmas, types of
Unit-6
ethical dilemmas
Creating an ethical organization: role of corporate governance, role of corporate culture,
Unit-7
developing and executing a comprehensive ethics program
Application of Ethical Standards to Human Resource: rights and duties of employees,
Unit-8 personnel policies and procedures, conflict of interest, whistle blowing, abuse of official
position, bribe
Sexual Harassment Act 2013: preliminary definitions, constitution of committee
Unit-9
employer's responsibilities, rights and duties of employees
Application of Ethical Standards to Finance: history of financial scams, financial
Unit-10
accounting, financial standards
SEBI and RBI: structure and functions of SEBI, role of SEBI in regulating business
Unit-11
organizations, role of RBI in regulating financial institutions
Application of Ethical Standards to Marketing: duties of the manufacturer, ethics in
Unit-12 product packaging, labeling, launching and pricing, advertisement and communication
decision
Consumer Rights and Privacy: importance of consumer rights, consumer awareness, right
Unit-13
to privacy, consumer protection act
20
Current Trends in Business Ethics: Online business and ethics, online frauds in product
Unit-14
and service business, detection of online frauds, awareness to online frauds.
READINGS:
1. BUSINESS ETHICS: PRINCIPLES AND PRACTICES by DANIEL ALBUQUERQUE, OXFORD UNIVERSITY

PRESS
2. BUSINESS ETHICS AN INDIAN PERSPECTIVE by A.C FERNANDO, PEARSON
3. BUSINESS ETHICS - TEXT & CASES by C.S.V. MURTHY, HIMALAYA PUBLISHING HOUSE PVT. LTD
21
Course Code DEHRM101 Course Title HUMAN RESOURCE MANAGEMENT
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Comprehend human resource management function and issues to tackle evolving challenges
CO2: Craft policies to acquire, develop, motivate and retain human resources
CO3: Appreciate the dynamics of industrial relations and to manage them as per statutory regulations.
Unit No. Content

Introduction: External and Internal Forces of environment affecting HRM, Integrating HR
Unit-1
Strategy with Business Strategy, Objectives and functions of HRM
Unit-2 Human Resource Planning: HRP process, Barriers and Prerequisites for Successful HRP
Job Analysis: Methods of Collecting Job Data, Potential Problems with Job Analysis, Job
Unit-3 Design and its approaches, Process of Job Analysis
Unit-4 Recruitment: Recruitment process, Recruitment Methods
Unit-5 Selection: Selection Process, Barriers to effective selection, Selection Challenges in India
Induction and Placement: Orientation and its Prerequisites, Evaluation of Orientation
Unit-6 Programme
Training and Development: Training Process, Career Development, Training and
Unit-7
Development Methods
Performance Management System: Performance Appraisal Process and Its challenges,
Unit-8
Legal Issues associated with Performance Appraisal
Compensation Management: Components and theories of remuneration, Factors
Unit-9 influencing employee remuneration, Devising a remuneration plan and various challenges in
it, Remuneration of special groups
Employee Services: Types of Employee Benefits and Services, Fringe benefits, Job
Unit-10
Evaluation Process and Methods
Industrial Relations: Approaches and Parties to IR, Role of HRM in Industrial Relations,
Unit-11
Causes of Industrial Disputes, Settlement of Industrial Disputes
Unit-12 Trade Unions: Trends in Trade Union Movement, Types of Trade Union
Health, Safety and Welfare of Employees: Health, Safety and Welfare provisions under
Unit-13
Factories Act 1948
Contemporary Issues in HRM: Reverse Mentoring, Work Life Balance, Talent Management,
Unit-14
Workforce Diversity, Labour Laws Reforms in India, Global Challenges of HRM
READINGS:
1. HUMAN RESOURCE MANAGEMENT TEXT AND CASES by K ASWATHAPPA, M.G.Hills

2. HUMAN RESOURCE MANAGEMENT by GARY DESSLER, BIJU VARKKEY, PEARSON
3. HUMAN RESOURCE MANAGEMENT by PRAVIN DURAI, PEARSON
4. HUMAN RESOURCE MANAGEMENT by R WAYNE MONDY, PEARSON
5. HUMAN RESOURCE MANAGEMENT - TEXT AND CASES by V.SP. RAO, EXCEL BOOKS
22
Course Code DEACC105 Course Title FINANCIAL ACCOUNTING
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Compare the importance of Generally Accepted Accounting Principles in relation to IFRS
CO2: Analyze transactions in accounting and compute the value of assets
CO3: Prepare financial statements in accordance with appropriate standards
CO4: Solve the problems related to hire purchase and dissolution of partnership
CO5: Describe the main elements of branch accounting
CO6: Record the business transactions in various types of vouchers using accounting software and
generating accounting reports.
Unit No. Content

Introduction to accounting- accounting as an information system, users of financial
accounting information, need of financial information, qualitative characteristics,
Unit-1
advantages and limitations of accounting, branches of accounting, cash basis and accrual
basis of accounting.
Accounting principles- nature of financial accounting principles – Basic concepts and
Unit-2 conventions: entity, money measurement, going concern, cost, realization, accruals,
periodicity, consistency, prudence (conservatism), materiality and full disclosures.
Business Income- measurement of business income-net income: the accounting period, the
Unit-3 continuity doctrine and matching concept, objectives of measurement, revenue recognition,
recognition of expenses.
Financial accounting standards- concept, benefits, procedure for issuing accounting
Unit-4 standards in India, salient features of First-Time Adoption of Indian Accounting Standard
(Ind-AS) 101, International Financial Reporting Standards (IFRS): - Need and procedures.
Accounting Process- recording of a business transaction in journal, ledger posting,
Unit-5
preparation of trial balance including adjustments.
Depreciation accounting- concept of depreciation, factors in the measurement of
Unit-6 depreciation, methods of computing depreciation: straight line method and diminishing
balance method.
Inventory Valuation- meaning, significance of inventory valuation, inventory record
Unit-7 systems-periodic and perpetual, methods: FIFO, LIFO and Weighted Average and salient
features of IND AS2.
Final Accounts- conceptual framework of capital and revenue expenditures and receipts,
Unit-8
preparation of financial statements of non-corporate business entities.
Dissolution of Partnership Firm- accounting of dissolution of the partnership firm
Unit-9
including insolvency of partners, sale to a limited company and piecemeal distribution
Accounting for Hire-Purchase and Installment Systems- Journal entries and ledger
Unit-10 accounts in the books of hire vendors and hire purchaser for large value items including
default and repossession.
Branch accounting 1- concept of dependent branches, accounting aspects, debtor’s system,
Unit-11 stock and debtor’s system, branch final accounts system and whole sale basis system,
Branch accounting 2- independent branches, concept and accounting treatment and
Unit-12
preparation of consolidated profit and loss account and balance sheet.
23
Computerized Accounting Systems 1- computerized accounts by using any popular
Unit-13
accounting software, creating a company, configure and features settings
Computerized Accounting Systems 2- creating accounting ledgers and groups, creating
Unit-14 stock items and groups, vouchers entry, generating reports, selecting and shutting a
company.
READINGS:
1. Charles T. Horngren and Donna Philbrick, Introduction to Financial Accounting, Pearson Education.
2. Financial Accounting by P.C. Tulsian, Pearson
3. Financial Accounting by Hanif and Mukherjee, MCgraw Hill Education
4. Advanced Accountancy by S.N. Maheshwari and S.K. Maheshwari, Vikas Publishing House
24
Course Code DECHE110 Course Title ENVIRONMENTAL SCIENCES
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Observe the current environmental issues and associated problems.
CO2: Illustrate the basic knowledge of environment and its various components.
CO3: Devise new approaches to reduce various types of environmental pollution.
CO4: Identify the environment policies and practices.
Unit No. Content

Multidisciplinary nature of environmental studies, Scope and importance: Concept of
Unit-1 sustainability and sustainable development, Land resources: Land degradation, soil erosion
and desertification.
Deforestation: Causes and impacts due to mining, dam building on environment, forests,
Unit-2
biodiversity and tribal populations.
Water: Use and over-exploitation of surface and ground water, floods, droughts, conflicts
Unit-3 over water, Energy resources: Renewable and non-renewable energy sources, use of
alternate energy sources, growing energy needs.
Ecosystem, structure and function of ecosystem, Energy flow in an ecosystem: food chains,
food webs and ecological succession ecological pyramids, Case studies of the following
Unit-4
ecosystems: a) forest ecosystem b) grassland ecosystem c) desert ecosystem d) aquatic
ecosystem.
Levels of biological diversity: genetic, species and ecosystem diversity, Biogeographic zones
Unit-5 of India, Biodiversity patterns and global biodiversity hot spots, India as a mega diversity
nation, Endangered and endemic species in India.
Threats to biodiversity: Habitat loss, poaching of wildlife, man-wildlife conflicts, biological
invasions, Conservation of biodiversity: In-situ and ex-situ conservation of biodiversity,
Unit-6
Ecosystem and biodiversity services: ecological, economic, social, ethical, aesthetic and
Informational value.
Environmental pollution: Types, causes, effects and controls; Air pollution, Ill-effects of
Unit-7
Fireworks.
Environmental pollution: Types, causes, effects and controls: water, soil and noise pollution,
Unit-8 Nuclear hazards and human health risks, Pollution case studies.
Climate change, global warming, ozone layer depletion, acid rain and impacts on human
Unit-9
communities and agriculture.
Environment Laws: Environment Protection Act, Air (Prevention & Control of Pollution) Act,
Unit-10 Water (Prevention and control of Pollution) Act, Wildlife Protection Act, Forest Conservation
Act.
International agreements: Montreal and Kyoto protocols and Convention on Biological
Unit-11 Diversity (CBD), Nature reserves, tribal populations and rights, and human wildlife conflicts
in Indian context, Solid waste management: Control measures of urban and industrial waste
Unit-12 Human population growth: Impacts on environment, human health and welfare.
Disaster management: floods, earthquake, cyclones and landslides, Environmental
Unit-13
movements: Chipko, Silent valley, Bishnois of Rajasthan.
25
Environmental ethics: Role of Indian and other religions and cultures in environmental
Unit-14 conservation, Environmental communication and public awareness
READINGS:
1. PERSPECTIVE IN ENVIRONMENTAL STUDIES by ANUBHA KAUSHIK, C P KAUSHIK, NEW AGE

INTERNATIONAL PUBLISHERS
2. TEXT BOOK OF ENVIRONMENTAL STUDIES by D. DAVE AND S. S. KATEWA, CENGAGE LEARNING
26
ADVANCED ENGLISH
Course Code DEENG140 Course Title
COMMUNICATION SKILLS
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Read and understand longer pieces of discourse independently
CO2: Read and compare two texts for evaluating them
CO3: Summarise a text for the benefit of peers orally or in writing
CO4: Write a review of a text read for academic purpose or pleasure
CO5: Understand the purpose and process of communication
Unit No. Content

Unit-1 Reading texts of different genres and of varying length
Unit-2 Different strategies of comprehension
Unit-3 Reading and interpreting non-linguistic text
Reading and understanding incomplete texts (Cloze of varying lengths and gaps;
Unit-4
distorted texts.)
Unit-5 Analysing a topic for an essay or a report
Unit-6 Editing the drafts arrived at and preparing the final draft
Unit-7 Re-draft a piece of text with a different perspective (Manipulation exercise)
Unit-8 Summarise a piece of prose or poetry
Unit-9 Using phrases, idioms and punctuation appropriately
Unit-10 Introduction to communication – principles and process
Unit-11 Types of communication – verbal and non-verbal
Unit-12 Identifying and overcoming problems of communication
Unit-13 Communicative competence
Unit-14 Cross-cultural communication
READINGS:
1. Bailey, Stephen (2003). Academic Writing. London and New York, Routledge.
2. Department of English, Delhi University (2006). Fluency in English Part II. New Delhi, OUP
3. Grellet, F (1981). Developing Reading Skills: A Practical Guide to Reading Skills. New York, CUP
4. Hedge, T. (2005). Writing. London, OUP
5. Kumar, S and PushpLata (2015). Communication Skills. New Delhi, OUP
6. Lazar, G. (2010). Literature and Language Teaching. Cambridge, CUP
7. Nuttall, C (1996). Teaching Reading Skills in a Foreign Language. London, Macmillan
27
PRINCIPLES OF MARKETING
Course Code DEMKT201 Course Title
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Enumerate the concepts of marketing and adopting the marketing concepts in different business
scenarios
CO2: Describe the dynamic nature of the environment and enhance ability to apply marketing models and
theories for taking better and informed marketing decisions
CO3: Analyse various situations and decisions involving segmentation, targeting and positioning;
decisions involving price and marketing communications
CO4: Apply the knowledge, concepts, tools necessary to understand challenges and issues of marketing in a
growing international and global context.
Unit No. Content

Marketing management today: Marketing scope and concept, evolution of marketing, selling
Unit-1
vs marketing, marketing process and marking mix
The marketing environment: Analyzing the marketing environment, customer lifecycle and
Unit-2
its stages, customer acquisition and retention and competitive analysis
Market planning and research: Approaches to market planning and its process, marketing
Unit-3 research process and marketing information system
Buying behaviour: Consumer markets and consumer buyer Behaviour, business markets and
Unit-4
business buyer Behaviour
Segmentation and targeting: Market segmentation, targeting and positioning, market
Unit-5
measurement and demand forecasting
Product management: Managing product, product differentiation and positioning, new
Unit-6
product development and product life cycle
Unit-7 Brand management: Managing brands and brand equity
Pricing decisions: Meaning and significance of price, factors influencing pricing, pricing
Unit-8
methods and pricing strategies
Distribution management: Physical distribution and marketing logistics, marketing
Unit-9
channels, creating and managing dealer network, retailing and wholesaling
Integrated marketing communication: sales promotions, advertising, public relations, sales
Unit-10
management, personal selling, direct marketing and digital marketing
Customer relationship management: Marketing strategy, customer service and customer
Unit-11
relationship management process
Creating sustainable competitive value and growth: Marketing organization, marketing
Unit-12
performance and control
Unit-13 Broadening horizons: Services Marketing, rural marketing and retail management
Contemporary issues in marketing: Sustainable marketing, social responsibility, marketing
Unit-14
ethics and global marketing strategies for Indian firms
28
READINGS:
 MARKETING MANAGEMENT by PHILIP KOTLER AND KEVIN LANE KELLER, Pearson Education
India
 MARKETING MANAGEMENT by RAJAN SAXENA, Mc Graw Hill Education
 MARKETING MANAGEMENT INDIAN CONTEXT GLOBAL PERSPECTIVE by V.S. RAMASWAMY AND
S. NAMAKUMARI, SAGE PUBLICATIONS
29
Course Code DEMGN206 Course Title RESEARCH METHODOLOGY
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Enumerate critical thinking and scientific approach to formulate research problems
CO2: Describe research design approaches, methods and conceptual differences for applying them to
different research contexts
CO3: Analyze the data using various statistical tools and techniques in research
CO4: Use relevant statistical software for data analysis purpose
Unit No. Content

Introduction of research: meaning of research, types of research, criteria, characteristics and
Unit-1
challenges for ideal research
Scope and application of research: qualitative requirements and dissemination of research,
Unit-2
concepts used in business research and qualitative & quantitative research
Research design: steps in research process, introduction and types of research designs, cross
Unit-3
sectional & longitudinal studies
Sampling and sampling distribution: the importance of sampling, random and non-random
Unit-4
sampling, the concept of sampling distribution and the application of central limit theorem
Measurement scales: classification of measurement scales, properties and statistical analysis,
Unit-5
comparative and non-comparative scales, guidelines for deciding scales
Data sources: primary and secondary data sources, collection of primary data, questionnaire
Unit-6
introduction and design process
Parametric test: basic analysis- arithmetic mean, median and mode (ungrouped and grouped),
Unit-7
statistical inferences- various tests of significance,
Non-parametric tests: non-parametric tests types and difference between parametric and non-
Unit-8
parametric test
Unit-9 Probability distribution: binomial, Poisson and normal distribution
Unit-10 Correlation analysis: Karl Pearson and Spearman's rank correlation,
Regression analysis: introduction of simple linear regression and determining the equation of
Unit-11
a regression line, Chi square test: goodness of fit test and test of independence
Unit-12 ANOVA and multivariate data analysis: one way ANOVA and factor analysis
Unit-13 Presentation of data: classification, tabulation and graphical presentation of data
Unit-14 Report writing: importance of report writing, report format and sections
READINGS:
1. BUSINESS RESEARCH METHODS by NAVAL BAJPAI, PEARSON

2. RESEARCH METHODOLOGY: METHODS AND TECHNIQUES by C R KOTHARI, GAURAV GARG, NEW AGE
INTERNATIONAL
30
BUSINESS MATHEMATICS AND
Course Code DEQTT201 Course Title
STATISTICS
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Discuss the fundamentals of statistics used in business decision making
CO2: Classify statistics in context of descriptive and inferential statistics
CO3: Integrate data description with data inferences
CO4: Analyze the role of statistical tools and techniques for strategic decision making
CO5: Establish skills for statistical inference of business data
CO6: Construct the decision-making process under uncertainty using statistical tools
Unit No. Content

Matrices: Definition and types of matrix, Algebra of matrices, Inverse of a matrix, Business
Unit-1
Applications, Solution of system of linear equations.
Determinants: Inversion Method and Cramer’s Rule, Leontief Input Output Model (Open
Unit-2
Model Only).
Functions: Mathematical functions and their types, Concepts of limit and continuity of a
Unit-3 function.
Maxima and Minima: Concept of Marginal Analysis, Concept of Elasticity, effect of Tax on
Unit-4
Monopolist’s Optimum price and quantity, Economic Order Quantity.
Linear Programming - I: Formulation of Linear programming problems (LPPs), Graphical
Unit-5
solutions of LPPs, Cases of unique solutions, infeasibility, and redundant constraints.
Linear Programming - II: Shadow prices of the resources, Identification of unique and
Unit-6 multiple optimal solutions, The dual problem & solutions, Economic interpretation of the
dual.
Statistical Data: introduction, nature of statistics, importance and scope of statistics,
Unit-7 Univariate Data, Multivariate Data, Qualitative and Quantitative data, time-series and cross-
sectional data, primary and secondary data.
Descriptive Statistics: Measures of Central Tendency, Concept and properties of arithmetic
Unit-8 mean, Concept and properties of harmonic mean.
Positional Averages: Mode and Median.
Dispersion: absolute and relative dispersion, Range, quartile deviation, mean deviation,
Unit-9
standard deviation, Properties of standard deviation / variance, Skewness, Kurtosis.
Skewness: Meaning of skewness, absolute and relative measures of skewness, kurtosis,
Unit-10
measurement of Kurtosis, implications of skewness and Kurtosis.
Probability: Theory and approaches of probability.
Unit-11 Probability Theorems: Addition and Multiplication, Conditional probability, Bayes’
Theorem.
Probability Distribution: Binomial distribution, Poisson distribution, Normal distribution,
Unit-12
applications of probability distribution.
Correlation: Meaning and types of Correlation, Pearson’s coefficient of correlation, standard
Unit-13
error, Rank correlation.
Regression: Principle of least squares, regression lines, Regression equations, Properties of
Unit-14
regression coefficients, Relationships between Correlation and Regression coefficients.
31
READINGS:
1. Business Statistics, Sharma, J.K., Pearson Education

2. Statistics For Management, 7/E By Richard I. Levin, David S. Rubin, Sanjay Rastogi, Masood Husain
Siddiqui, Pearson
3. Statistics For Business and Economics, 4/E By R P Hooda, Macmillan
4. Business Statistics By Dr. S.P. Gupta, Sultan Chand & Sons (P) Ltd.
5. Applied Business Statistics: Making Better Business Decisions, 7th Ed, Isv By Ken Black, Wiley
32
Course Code DEACC205 Course Title COST AND MANAGEMENT ACCOUNTING
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Classify various techniques of inventory control and methods of pricing material issue
CO2: Apply the concepts of marginal costing for decision making
CO3: Use the various cost accounting techniques in rational decision making
CO4: Employ the understanding of cost concepts to work analytically with cost data
CO5: Use ratio analysis to evaluate the liquidity, activity, profitability and solvency position of the
organization
CO6: Prepare cash, flexible, sales and production budgets for smooth functioning of the activities in
the organizations
Unit No. Content

Introduction to Cost Accounting: meaning, objectives and importance of Cost Accounting,
Unit-1 differentiation between Cost and Financial Accounting, ways of classifying costs, Unit or
Output Costing
Unit-2 Cost Sheet: Unit or Output Costing, Cost Sheet Preparation
Unit-3 Material Costing: meaning, objectives and essential requirements of inventory control,
material classification
Techniques of Inventory Control: ABC Technique, VED analysis and Inventory levels
Unit-4
(minimum, maximum and reorder levels) and Economic Order Quantity (EOQ)
Unit-5 Pricing Material Issues: FIFO, LIFO and Simple Average method
Unit-6 Marginal Costing: concept, nature and importance of Marginal Costing,
CVP Analysis: P/V ratio, Break-even point, Margin of Safety, applications of Marginal Costing
Unit-7
for decision making in organizations: make or buy decisions and product mix decision
Standard Costing: conceptual framework of Standard Costing: concept, applicability,
Unit-8 preliminaries in establishing a system of Standard Costing and advantages and limitations of
Standard Costing,
Unit-9 Variance Analysis: Material Variances and Labor Variances
Introduction to Management Accounting: meaning, nature, use and limitations of
Unit-10
management accounting, comparison between Cost, Management and Financial Accounting
Analysis of Financial Statements: components, significance and purpose of Financial
Unit-11 Statement Analysis, tools for analyzing Financial Statements: Comparative Statement Analysis
and Common Size Statement Analysis.
Ratio Analysis: nature, importance and limitations of Ratio Analysis, types of Ratios: Liquidity
Unit-12
Ratios, Activity Ratios, Profitability Ratios and Solvency Ratios
Cash Flow Statement Analysis: objectives, uses and components of Cash Flow Statement,
Unit-13
preparation of Cash Flow Statement (Indirect method: AS-3 revised)
Budgetary Control: objectives and limitations of Budgetary Control, classification of Budgets,
Unit-14
preparation of Cash Budget and Flexible Budget
33
Text Books:
1. COST AND MANAGEMENT ACCOUNTING by M N ARORA, HIMALAYA PUBLISHING HOUSE PVT. LTD
References:
1. MANAGEMENT ACCOUNTING by PARESH SHAH, OXFORD & IBH

2. COST ACCOUNTING- A MANAGERIAL EMPHASIS by CHARLES T. HORNGREN, SRIKANT M. DATAR,
GEORGE FOSTER, MADHAV V. RAJAN, CHRISTOPHER ITTNER, PEARSON
3. MANAGEMENT ACCOUNTING by DEBARSHI BHATTACHARYYA, PEARSON
4. COST ACCOUNTING by JAWAHAR LAL AND SEEMA SRIVASTAVA, M.G.Hills
34
Course Code DEBSL101 Course Title BUSINESS LAW
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Apply the statutory provisions related to Contract Act in business organizations.
CO2: Apply the statutory provisions related to Sales of Goods Act in business enterprises.
CO3: Develop understanding of the various provisions related to Limited Liability Partnership Act.
CO4: Analyze the legal issues related to Negotiable Instruments.
CO5: Apply statutory provisions related to IPR laws and Consumer Protection Act.
Unit No. Content

The Indian Contract Act, 1872: meaning and essentials of contract, kinds of contract, offer
Unit-1
and acceptance
Unit-2 The Indian Contract Act, 1872: free Consent, consideration
Unit-3 The Indian Contract Act, 1872: contractual capacity, performance of contract
Unit-4 The Indian Contract Act, 1872: discharge of contract, remedies for breach of contract
Unit-5 Special Contracts: contingent contract, quasi contract, contract of indemnity and guarantee
Unit-6 Special Contracts: contract of bailment, contract of agency
The Sale of Goods Act, 1930: meaning of contract of sale, sale and agreement to sell, transfer
Unit-7
of property in goods including sale by a non-owner
Unit-8 The Sale of Goods Act, 1930: meaning and types of conditions, meaning and types warranties
Unit-9 The Sale of Goods Act, 1930: doctrine of caveat emptor, unpaid seller and his rights
Limited Liability Partnership Act, 2008: meaning and essential features of LLP, incorporation
Unit-10 of LLP, types of partners, relationship of partners, difference between partnership, Company
and LLP
Consumer protection Act, 1986: meaning and definitions, procedure of lodging a complaint,
Unit-11
redressal machinery under the act
Negotiable Instruments Act, 1881: meaning and characteristics of negotiable instru-ments,
Unit-12 classification of negotiable instruments, comparison between promissory note, bill of
exchange and cheque
Negotiable Instruments Act, 1881: meaning and comparison of holder and holder in due
Unit-13 course, privileges of holder in due course, types of endorsements, crossing of cheque,
bouncing of cheque
Intellectual property rights: patents, copyrights and trademarks, requirements and
Unit-14
procedure for filing a patent, intellectual property infringement
READINGS:
1. A TEXT BOOK OF MERCANTILE LAW by P.P.S. GOGNA, S. CHAND & COMPANY

2. ELEMENTS OF MERCANTILE LAW by N.D. KAPOOR, S. CHAND & COMPANY
3. A MANUAL OF BUSINESS LAWS by S.N MAHESHWARI, S.K. MAHESHWARI, 4.IMALAYA PUBLISHING
HOUSE PVT. LTD
4. MERCANTILE LAW by S S GULSAN, EXCEL BOOKS
5. MERCANTILE LAW by M C KUCHCHAL, VIKAS PUBLISHING HOUSE
6. LEGAL ASPECTS OF BUSINESS by DANIEL ALBUQUERQUE, OXFORD & IBH
35
FUNDAMENTALS OF FINANCIAL
Course Code DEFIN302 Course Title
MANAGEMENT
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Analyze the role of financial management and the key strategies and techniques used to manage
cash, marketable securities, accounts receivable and inventory.
CO2: Identify the major sources of short-term and long-term financing available to the firm.
CO3: Observe concept of time value of money and effect of dividend policy on the value of firm.
CO4: Interpret the capital structure decisions of the firm.
CO5: Develop the understanding of Company Capital budgeting methods and decisions.
Unit No. Content

Financial Management: introduction to financial management, scope and applications of
Unit-1
finance, financial goal profit maximization / wealth maximization
Financial Management Functions: Finance function, role of finance manager, Controller
Unit-2
and Treasury functions in respect to Financial Management
Unit-3 Sources of finance: short term sources, medium term sources, long term sources of
finance
Time value of money: concept, meaning of TVM, future value of cash flow, present value
Unit-4 of cash flow, future value of annuity, present value of annuity, perpetuity, difference
between annuity and perpetuity
Practical Applications of Time value of Money: Numerical aspects to understand
Unit-5
Perpetuity, Annuity of single cash flow, Compound Interest, Simple Interest
Cost of capital: introduction, Relevance of cost of capital, components of cost of capital-
Unit-6 cost of debt, cost of preference capital, cost of equity capital, weighted average cost of
capital, CAPM techniques
Capital structure: introduction, concept of optimum capital structure, relevance theories
Unit-7
of capital structure, irrelevance theories of capital structure
Capital budgeting: introduction, nature of capital budgeting, capital budgeting decisions
Unit-8
types, non discounting techniques, discounting techniques
Leverage: Meaning, Types of Leverage, Financial leverage, Operating Leverage, Combined
Unit-9
Leverage
Dividend theory: introduction, objectives of dividend policy, forms of dividend, dividend
Unit-10
relevance, dividend irrelevance
Working capital management: introduction to working capital, working capital
Unit-11
determinants, operating cycle, liquidity and profitability trade-off
Inventory management: introduction, objectives, need, inventory management
Unit-12
techniques, ABC Analysis
Unit-13 Cash management: introduction, objectives, need, techniques for cash collection
Unit-14 Receivables management: introduction, nature of credit policy, credit policy variables
36
READINGS:
1. ESSENTIALS OF FINANCIAL MANAGEMENT by PANDEY I. M, VIKAS PUBLISHING HOUSE

2. BASIC FINANCIAL MANAGEMENT by KHAN M Y, JAIN P K, Mcgraw Hill Education
3. FINANCIAL MANAGEMENT THEORY AND PRACTICE by GUPTA SHASHI, K., SHARMA R.K, Kalyani
publishers
4. FUNDAMENTALS OF FINANCIAL MANAGEMENT by SHARAN VYUPTKESH, Pearson
37
Course Code DEMGN358 Course Title E-COMMERCE
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Identify different kinds of e-commerce sites and the differentiation strategy behind them
CO2: Develop value in an online setting and design a suitable payment system
CO3: Develop a website, taking care of its security and reliability
Unit No. Content

Electronic business- understanding new internet economy and business: objectives of
Unit-1 e-business, transition from traditional business to e-business, e-business and e-commerce,
advantages of e-business
E-business models: e-business structure, evolution of e-business and its stages, e-business
Unit-2
models based on functionality, e-business models based on transactions
E-business competitive and business strategy: competitive advantage and competitive
Unit-3 strategy, role of technology in building competitive advantage, building competitive
advantage through e-business
E-market: electronic market, internet advertising, e-business advertising- types,
Unit-4
classification of e-markets
Value creation and business strategies in e-age: value drivers of e-business, e-business
Unit-5
strategies and strategic challenges, e- business value chain
Unit-6 E-business applications: characteristics, classification, current trends in e business
E-procurement and e-fulfillment: e-procurement model, e-procurement process, e-
Unit-7
procurement infrastructure, e-SCM, e-SCM evolution
Creating e-business plan: why should a business plan be written, elements of e-business
Unit-8 plan, phases/aspects of e-business plan, what should be avoided while writing an e-business
plan
Building and launching e-business: e-business launching considerations, checklist for
Unit-9 launching an e-business, challenges in e-business transition, types of changes in e-
businesses, stages of e business process reengineering in e-business change
Online payment systems: traditional payment methods, online payment system
Unit-10 characteristics, online payment methods, security and risk handling in online payments,
fraud detection in online payments
Design and development of a business website: prerequisites for designing in-house
Unit-11
websites, steps involved in website development, security issues involved in websites
Constructing e-business enterprise Applications: trends, problems due to lack of
Unit-12
integration, cross-functional integrated applications, integrated application frameworks
Enterprise resource planning (ERP) for e-business: basics of ERP, ERP decision, ERP
Unit-13
applications, ERP implementation
Security and reliability of e-business: risk analysis- information classification, computer
Unit-14
viruses, worms and Trojans, other threats, e-business security policy
38
READINGS:
1. VE- BUSINESS by PARAG KULKARNI, SUNITA JAHIRABADKAR, PRADIP CHANDE, OXFORD

UNIVERSITY PRESS
2. VELECTRONIC COMMERCE: A MANAGER'S GUIDE by RAVI KALAKOTA, ANDREW B.WHINSTON,
PEARSON
39
Course Code DEMKT204 Course Title SALES MANAGEMENT
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Evaluate selling and sales management strategies in relation to current legal and ethical standards of
practice.
CO2: Formulate good question techniques to define customer's buying needs and handle the objections
effectively.
CO3: Analyze sales solutions to match customer's buying needs and deliver them the value.
CO4: Apply different sales management techniques to motivate, compensate, evaluate and lead a sales
force.
CO5: Demonstrate an understanding of the importance of ethical behavior in relationship selling and sales
management.
Unit No. Content

Development and role of selling in marketing: success factors for professional
Unit-1 salespeople, types of selling, the marketing concept, the relationship between sales and
marketing.
Sales strategies: sales and marketing planning, the planning process, establishing
Unit-2
marketing plans, the place of selling in the marketing plan
Changes in accounting policies, estimates and errors: scope of Ind AS 8, reporting of
Unit-3 change in accounting policies, disclosures for change in accounting policies, treatment of
change in accounting estimates, disclosures for change in accounting estimates
Sales settings: sales channels, selling services, sales promotions, public relations,
Unit-4
International selling: Economics aspects, cultural factors in international selling, Pricing
Sales responsibilities and preparation: sales responsibilities, preparation, Personal
Unit-5 selling skills: need and problem identification, the presentation and demonstration, dealing
with objections, closing the sale
Key account management: what is key account management, criteria for selecting key
Unit-6 accounts, the task and skills of key account management, key success factors for key
account management
Relationship selling: from total quality management to customer care, from relationship
Unit-7
marketing to relationship selling, tactics of relationship selling
Direct marketing: what is direct marketing, database marketing, managing a direct
Unit-8 marketing
Campaign
Recruitment and selection: the importance of selection, preparation of the job description
Unit-9
and specification, identification of sources of recruitment and methods of communication
Motivation and training: motivation, leadership, training, Organization and compensation:
Unit-10
determining the number of salespeople, establishing sales territories, compensation
Sales forecasting and budgeting: levels of forecasting, quantitative techniques, budget
Unit-11
determination, budget allocation
Sales force evaluation: the sales force evaluation process, setting standards of
Unit-12
performance, gathering information, measures of performance
40
Sales Operations: Sales budget, sales territories, sales Quota's, control of sales, sales
Unit-13
meeting and sales contest, organising display, showroom and exhibitions.
Issues and Developments in Sales: Social, ethical and legal aspects of Selling; Sales ethics,
Unit-14
ethical behavior in selling, Serve don’t sell method.
READINGS:
Text Books:
1. SELLING AND SALES MANAGEMENT by DAVID JOBBER AND GEOFFREY LANCASTER, PEARSON
References:
1. SALES FORCE MANAGEMENT by CHURCHILL/FORD/WALKER, MCGRAW HILL EDUCATION

2. SELLING TODAY by GERALD L MANNING AND BERRY L REACE, PEARSON
41
Course Code DEACC352 Course Title Financial Reporting
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Measure the value of tangible and intangible assets in compliance with Indian accounting standards
CO2: Demonstrate an understanding of the accounting for impairment of intangible assets including
goodwill
CO3: Interpret the conceptual framework of financial reporting as per Indian accounting standards
CO4: Analyze the impact of change in accounting policies, estimates and errors on various components of
financial statements
CO5: Illustrate the disclosure requirements with regard to disclosure of provisions, contingent liabilities
and contingent assets
Unit No. Content

Framework for preparation & presentation of financial statements: accounting
Unit-1 assumptions, qualitative aspects, elements of financial statements, recognition criteria,
objective and scope of Ind AS 1, structure and content of financial statements, disclosures.
Interim financial reporting: objective and scope of Ind AS 34, contents of interim financial
Unit-2
report, disclosures
Changes in accounting policies, estimates and errors: scope of Ind AS 8, reporting of change
Unit-3 in accounting policies, disclosures for change in accounting policies, treatment of change in
accounting estimates, disclosures for change in accounting estimates
Events after the reporting period: types of events, recognition of adjusting events,
Unit-4
measurement of adjusting events
Unit-5 Valuation of inventories: objective and scope of Ind AS 2, measurement of inventories
Valuation of fixed assets: objective and scope of Ind AS 16, measurement criteria of
Unit-6
property, plant and equipment
Unit-7 Borrowing cost: scope of Ind AS 23, qualifying asset, recognition, period of capitalization
Impairment of assets: objective and scope of Ind AS 36, impairment criteria, indications of
Unit-8
impairment, impairment of goodwill
Valuation of intangible assets: objective and scope of Ind AS 38, identification and
Unit-9
recognition of intangible assets
Unit-10 Employee benefits: objective and scope of Ind AS 19, types of employee benefits, disclosures
Provisions, contingent liabilities and contingent assets: objective and scope of Ind AS 37,
Unit-11
recognition of provisions, contingent liabilities and contingent assets
Income taxes: scope of Ind AS 12, recognition & measurement of current tax, recognition &
Unit-12
measurement of deferred tax
Related party disclosures: objective and scope of Ind AS 24, related party transactions,
Unit-13
disclosures
Unit-14 Earnings per share: objective and scope of Ind AS 33, measurement of earnings per share
42
READINGS:
1. Students' Guide to Accounting Standards by D.S. Rawat, Taxmann Publisher

2. Financial Reporting With Problems And Solutions, Accounting Standards & Guidance Notes By Ca
Bharat Tulsian & Ca & Dr. P C Tulsian, S Chand Publishing
43
Course Code DEMKT251 Course Title ESSENTIALS OF CONSUMER BEHAVIOR
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Understand the rationale for studying consumer behaviour and implications of consumer
behaviour concepts & theories for businesses.
CO2: Describe the individuals or groups influence on consumer behaviour and strategy formulation
by the marketers.
CO3: Analyze the dynamic interplay of internal and external factors influencing consumer behavior
and accordingly develop a marketing strategy.
CO4: Articulate practical and comprehensive managerial understanding of consumer behavior.
CO5: Develop the understanding of marketing regulation, consumer protection act and
contemporary issues in consumer behaviour.
Unit No. Content

Consumer behavior and marketing strategy: consumer behaviour, market strategy and
Unit-1
applications of consumer behavior.
Market analysis and consumer decisions: market analysis components, segmentation
Unit-2
strategy and consumer decisions and consumer behavior models.
Unit-3 Culture and group influence: cultural and group influence on consumer behavior, concept
of culture, cross cultural marketing strategy, the household life cycle and marketing strategy.
Groups, reference group and diffusion of innovation: groups, types of groups, reference
Unit-4
group influence on consumption process & marketing strategies and diffusion of innovation.
Perception: perception, exposure, attention and interpretation, perception and marketing
Unit-5
strategy.
Learning and personality: memory’s role in learning, learning theories, brand image and
Unit-6
product positioning, brand equity and brand leverage motivation, personality and emotion.
Motivation and emotion: motivation theory and marketing strategy use of personality in
Unit-7
marketing practice, emotions and marketing strategy.
Attitude and market segmentation: attitude, influencing attitude, attitude components and
Unit-8 change strategies, market segmentation and product development strategies based on
attitudes.
Self-concept and consumer decisions: nature of lifestyle, the VALS system consumer
Unit-9
decision process and types of consumer decisions.
Consumer decision making process: process of problem recognition and uncontrollable
determinants of problem recognition, marketing strategy and problem recognition,
Unit-10
information, alternative evaluation and selection, types and sources of information,
consumer decision making and evaluation criteria.
Decision rules and attributes of consumers: decision rules for attitude-based choices,
Unit-11 attributes affecting retail outlet selection, consumer characteristics and outlet choice, in-
store and online influence on brand choice and evaluation criteria.
Post purchase processes and dissonance: post purchase processes, post purchase
Unit-12
dissonance, product use and non-use, disposition.
44
Purchase evaluation and customer satisfaction: purchase evaluation, customer
Unit-13
satisfaction, dissatisfaction responses, repeat purchase and customer commitment.
Consumer behavior and marketing regulation: regulation and marketing to children,
Unit-14 regulation and marketing to adults, consumer protection act and contemporary issues in
consumer behavior.
Text Books:
1. CONSUMER BEHAVIOR- BUILDING MARKETING STARTEGY by DEL I HAWKINS, DAVID L

MOTHERSBAUGH, & AMIT MOOKERJEE, MCGRAW HILL EDUCATION
References:
1. CONSUMER BEHAVIOR by KUMAR, S. R. , SCHIFFMAN, L.G. , WISENBLIT J., PEARSON

2. CONSUMER BEHAVIOR by RAJNEESH KRISHNA, OXFORD UNIVERSITY PRESS.
3. SCHIFFMAN, L. G., &KANUK, L. L. CONSUMER BEHAVIOR. NEW DELHI, PRENTICE HALL.
45
Advanced Cost and Management
Course Code DEACC354 Course Title
Accounting
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Describe and recognize the peculiarities involved in the costing of service sector
CO2: Analyze cost accounting techniques to evaluate and project business performance
CO3: Analyze various managerial issues based on cost information
CO4: Describe various components of operating income and its impact on profitability
CO5: Determine the product prices by utilizing the concept of pare to analysis
CO6: Use various advanced cost accounting techniques in rational decision making
Unit No. Content

Cost management: cost analysis, techniques for profit improvement, cost reduction, just in
Unit-1 time, life cycle costing, value analysis, automated manufacturing and synchronous
manufacturing
Developments in the business environment: activity-based approaches to management and
Unit-2 cost analysis, target costing, backflush accounting, throughput accounting, world class
manufacturing, total quality management
Pricing decisions: theory of price, pricing policy, principles of product pricing, new product
Unit-3
pricing, pricing strategies, pareto analysis, pricing of a finished product
Life cycle costing: concept of LCC, elements and categories of project life cycle costs, LCC
Unit-4 process, analysis of alternative courses of action in life cycle costing, optimization of project
life cycle costs
Practical applications of LCC: benefits of LCC, technology life cycle, industry life cycle,
Unit-5
terotechnology, entrepreneurial engineering
Product life-cycle costing: meaning of product life-cycle costing, characteristics of product
Unit-6 lifecycle costing, essential features of product life-cycle costing, activities in product life-
cycle costing, costs in product life-cycle costing
Cost control and product life-cycle costing: uses of product life-cycle costing, costs associated
Unit-7 with different stages of product life-cycle costing, economic value added to customer (EVC),
experience curve and product life-cycle costing
Uniform cost: meaning of uniform costing, objectives, benefits and limitations of uniform
Unit-8
costing
Unit-9 Inter-firm comparison: requisites for installation of uniform costing, inter-firm comparisons
Unit-10 Service sector: characteristics of service sector
Cost management and pricing of service sector: costing methods used in service sector,
Unit-11
pricing of service sector
Unit-12 Profitability analysis: product wise, segment wise and customer wise
Profitability analysis I: components of operating income and its impact on the profitability,
Unit-13 price recovery component and productivity component in the change of operating income,
reasons for the difference in operating profit of two years and its reconciliation
Profitability analysis II: product wise profitability analysis
Unit-14 Profitability analysis III: segment wise profitability analysis
46
READINGS:
1. Advanced Management Accounting by Ravi .M. Kishore, Taxmann Publisher

2. Advanced Management Accounting by Saxena V.K., Vashist C.D., Sultan Chand & Sons (P) Ltd.
3. Cost and Management Accounting by M.N.Arora, Vikas Publishing House
47
FUNDAMENTALS OF PROMOTIONS
Course Code DEMKT351 Course Title
MANAGEMENT
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Develop, implement and coordinate the various promotional mix elements with other
marketing activities
CO2: Understand how marketers use situational analysis to help achieve integrated marketing
communication objectives.
CO3: Design and execute promotion strategies and campaigns using creative execution styles in
different media.
CO4: Identify decision areas under each element of the marketing mix and integrate them with
advertising and promotional strategies.
Unit No. Content

Introduction to integrated marketing communication program: introduction to integrated
Unit-1 marketing communications, understanding marketing communication and understanding
integrated marketing communication.
IMC as an integral part of marketing communication: understanding marketing, marketing
Unit-2
mix strategy, structure of advertising and promotion world and players in advertising world.
The IMC programme situational analysis: understanding communication process,
Unit-3 communication response hierarchy, introduction to IMC and tools, communication process,
buying decision process and advertising research process.
Advertising in print media: advertising strategy, finding the big idea, creative Execution in
Unit-4
print advertising and newspapers, fundamentals of advertising campaign.
Advertising in broadcasting media: strategic approaches, big idea, creative execution in
Unit-5
magazine, radio and television.
Sales promotions: types of sales promotion, push and pull strategies, designing sales
Unit-6
promotion program, sales promotion tools, strength and limitations of sales promotion.
Direct marketing: an introduction to direct marketing, the quintessential elements of direct
Unit-7
marketing, direct marketing media and ethics in direct marketing.
Public relations and publicity: introduction to public relations, strengths and weaknesses of
Unit-8 public relations, types of public relations, tools of public relations, planning the public
relations programme and publicity.
Communication in the new age- online and mobile media: internet as a communication
Unit-9 medium, traditional tools of online communication, social media: changing the rules of
communication and mobile marketing
Unit-10 Media Planning and Strategy: print media, out of home media, broadcast media, introduction
to media planning and developing the media plan.
Objectives in media planning: promotion objectives and budget determination, setting
Unit-11 communication objectives, sales- versus communication-oriented objectives, the DAGMAR
approach to setting objectives and measuring advertising effectiveness.
Budgeting for marketing communication: introduction to budgeting for marketing
Unit-12 communication, arriving at the marketing communication budget, allocating the marketing
communication budget.
48
Measuring IMC performance: measuring communication effectiveness, conducting research
Unit-13 to measure communication effectiveness, the advertising testing process, testing other
promotional tools, evaluating unconventional promotional tools and imc.
The legal and ethical environments of promotions: legislation affecting advertising, self-
regulatory codes of conduct in advertising, legal and ethical concepts and issues in advertising,
Unit-14
regulations governing sales promotions, regulations governing packaging and labelling,
regulations governing direct marketing and regulations governing internet marketing.
Text Books:
1. ADVERTISEMENT AND PROMOTIONS- AN IMC PERSPECTIVE by KRUTI SHAH, MCGRAW HILL

EDUCATION.
References:
1. ADVERTISING AND PROMOTION by BELCH & BELCH AND PURANI, MCGRAW HILL VEDUCATION
2. ADVERTISING AND INTEGRATED MARKETING COMMUNICATIONS by KRUTI SHAH, MCGRAW HILL
EDUCATION.
3. ADVERTISING MANAGEMENT by RAJEEV BATRA, JOHN G. MYERS AND DAVID A. AAKER, PEARSON
49
Course Code DEACC355 Course Title Contemporary Issues in Accounting
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Identify current issues in accounting and finance
CO2: Evaluate emerging issues in accounting and its impact on the industry
CO3: Formulate arguments and conclusions in relation to contemporary issues
Unit No. Content

Corporate Governance: meaning and interest in corporate governance, need of corporate
Unit-1
governance system
Corporate Governance: approaches to corporate governance, development and issues in
Unit-2
corporate governance, role of ethics, international perspectives and developments
Environmental reporting: methodology, objectives and observations of environmental
Unit-3 reporting, models and process of reporting, report control system, suggestions for report
improvements
Social accounting and reporting: basics of social accounting, social accounting approaches
Unit-4
and models, social reporting in India, social impact on corporate industrial sector
Accounting for lease: introduction and types of lease, advantages and limitations for lessor
Unit-5 and lessee, misconceptions about lease financing
Accounting for brand equity: basic terminology and brand equity accounting, types of brands
Unit-6 and valuation process
Accounting for financial instruments: financial assets and financial liabilities, recognition and
Unit-7 de-recognition of financial assets, hedging instrument, embedded derivatives
Corporate financial reporting and levels of management: introduction and qualitative
Unit-8 features of corporate financial reporting, risk and financial reporting, regulatory framework
in India and schedule VI
Corporate financial reporting and levels of management: cross border corporate financial
Unit-9 reporting, user groups and annual reports and all levels of management, reporting system,
general principles of a good reporting system
Forensic accounting: meaning and need of forensic accounting, role and functions of forensic
Unit-10 accountant, forensic accounting in India
Value added statements: basics of activity-based costing, EVA, MVA, RIVA, quality costing,
Unit-11 target costing, life cycle costing
Capital market research and accounting: value relevance, efficiency of capital markets,
Unit-12
behavioral finance, auditors or intermediaries add value to accounting information
Earnings management: meaning and importance of earnings management, methods of
Unit-13 earnings management, consequences of earnings management, corporate governance and
earnings management
Integrated reporting: meaning and importance of integrated reporting, challenges &
Unit-14 opportunities, users of integrated report, contents and guiding principles of integrated report
50
READINGS:
1. Students Guide to Accounting Standards by Ds Rawat, Taxmann Publisher

2. Contemporary Issues in Accounting by Gupta Shashi K., Mehra Arun, Kalyani Publishers
3. Current Issues in Accounting by Pramanik Alok Kumar Rao P. Mohana, Kanishka Publishers,
Distributors
51
Course Code DEACC356 Course Title International Accounting
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Understand the international accounting practices of multinational companies
CO2: Identify differences in financial measurement and reporting practices that exist internationally
CO3: Analyze corporate reports in accordance with global financial reporting standards
CO4: Illustrate quantitative and qualitative characteristics of companies accounting, reporting and
conduct international financial analysis
Unit No. Content

Introduction to international accounting: Emergence and development of international
Unit-1 accounting, scope and status of international accounting, obstacles in international
accounting,
International accounting standards: internationalization of accounting profession, need for
Unit-2 international accounting standards, critical review by the international accounting standards
committee
Harmonization of accounting practices: IFRS and Indian GAAP comparison, Introduction and
Unit-3
need for harmonization
Need for harmonization: Institutional efforts in harmonization of standards, essential
Unit-4
impediments to harmonization
International financial statement analysis: Introduction and need for financial statement
Unit-5 analysis, methods of financial statement analysis, international prospective analysis for
financial statements
Interim financial reporting: IAS 34 for interim financial reporting, disclosures in interim
Unit-6
financial reporting, Indian GAAP in interim financial reporting
International financial management: concept and scope of international financial
Unit-7 management, international finance functions, role of international finance manager,
international vs domestic financial management
Segment reporting: international GAAP on segment reporting, disclosure practices, meaning
Unit-8
and need for segment reporting
Transfer pricing: meaning, need and approaches in transfer pricing, transfer pricing
Unit-9
methodology
Currency translation: concept and need of currency translation, issues in currency
Unit-10
translation, Indian GAAP of foreign currency translation
International taxation: introduction and objectives of international taxation, international
Unit-11
taxation policies in practice
Exchange rate forecasting: techniques and services in forecasting, evaluation of forecasting
Unit-12
performance, comparison and application of forecasting evaluation
Unit-13 Issues in E-commerce: introduction and need for E-commerce, electronic transaction
Introduction to Intellectual property rights: copyright & trademark, privacy legislation,
Unit-14
legislation dilemma, legal issues, taxation issues
52
READINGS:
1. International Accounting By Das Mahopatra, Prentice Hall

2. International Accounting By Rathore, Shirin, Prentice Hall
3. International Accounting and Multinational Enterprises by Lee H. Radebaugh, Sidney J. Gray,
Ervin L. Black, Wiley
4. International Accounting By Timothy Doupnik, Hector Perera, Mc Graw Hill
53
Course Code DEMKT305 Course Title RETAIL MARKETING
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Understand how retailing works and the factors that influence its success
CO2: Apply the principles, practices, and concepts used in retail marketing management
CO3: Describe the complex nature and environment of retail marketing together with the buying and
selling of goods and services to the final consumer
CO4: Understand the key elements in planning, managing, and executing the retail marketing mix as
they relate to the product, price, distribution, and promotion
Unit No. Content

An introduction to retailing as an activity: the retail environment, the growing importance of
Unit-1 the retail industry, meaning and definition of retailing, food retailing, general merchandise
retailing, the dynamic nature of retail change
Introduction to retail marketing: An introduction to retail marketing, retailing and marketing,
need for a strategic approach, the development of marketing, definitions and concepts of
Unit-2 marketing, the differences between marketing and selling, marketing management tasks, the
marketing environment of the company, alternative business philosophies, marketing
orientation
Understanding consumer behaviour and retail operations: consumer behavior in the retail
context, comparison of behaviorist and cognitivist approaches, the buying decision process
Unit-3
and the implication for retail management, demographic factors and socio-economic
categories, family and social influence
The management of service and quality in retailing: the service product concept, the
Unit-4 intangible-tangible product continuum, a classification of service and quality, implementation
of service management, characteristics of quality, quality auditing system
The retail marketing mix and retail product: Meaning of marketing mix, the marketing mix for
Unit-5
services, target markets, the retail product, a breakdown of retailing as a product, store layout
Merchandise management and retail pricing: meaning of merchandise management, methods
of planning and calculating inventory levels, category management, merchandise assortment
Unit-6
and support, understanding price as a concept, factors influencing pricing, approaches to
pricing the retail product
Retail communication and promotion: setting objectives and communication effects,
Unit-7 advertising and sales promotion, relationship marketing and loyalty schemes, personal selling
and public relations, other important promotional tool, characteristics of promotions.
Retail distribution and supply chain management: channels and channel flows, growth of
Unit-8 channel relationships and partnerships, distribution logistics and stock control, retail
logistics, corporate replenishment policies, internet and direct distribution system
Methods and approaches to retail strategy and marketing planning: the purpose of a
marketing plan, reason for poor planning experience the corporate mission and goals,
Unit-9
understanding the forces of industry competition, providing an effective marketing mix
strategy
Retail location strategies and decisions: geographic location decisions, explanation for the
Unit-10 special distribution of retail activities, location sites and types of retail development,
locational technique, catchment area analysis, the leasing of a retail outlet
54
The management of a retail brand: definition and role of brand, positioning and personality of
Unit-11 a brand, brand name, brand awareness, consumers’ concept of self-image, product misuse
and safety issue, managing brands over their life cycles, types of brand extension
The application of information technology to retail marketing: the growing role of
Unit-12 information technology in retailing, information technology for competitive advantage,
database marketing, data mining and business intelligence, electronic retailing
International retailing: The move to international retailing, the development of international
Unit-13 retailing, international retail structures, motives and reasons for internationalization,
direction for expansion, market entry method, typologies of international expansion.
The future of retailing: key changes, image and positioning, physical aspect of retailing,
Unit-14
emerging trends in information technology, company learning curve
READINGS:
RETAIL MARKETING MANAGEMENT by DAVID GILBERT, PEARSON
References:
RETAILING MANAGEMENT by MICHAEL LEVY BARTON WEITZ AJAY PANDIT, MC GRAW HILL
55
SPREADSHEET MODELLING
Course Code DEMGN251 Course Title
(USING EXCEL)
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Demonstrate working knowledge of organizing and displaying large business data
CO2: Analyze complex business data with spreadsheet applications
CO3: Examine managerial problems using spreadsheet modeling
CO4: Apply macros for automating tasks in spreadsheet
Unit No. Content

Introduction to Spreadsheets: history and importance of spreadsheet, navigating a
Unit-1 spreadsheet, crafting formulas, common errors in spreadsheets, differences between
Sheets and Excel
Basic functions and utilities: data entry, introduction to fill handles, managing rows and
Unit-2
columns, protecting worksheets and workbooks
Spreadsheet Calculations: Introduction to range, absolute and relative references,
Unit-3 formulas and functions, calculation across sheets
Formatting Spreadsheets: formatting the excel sheet, introduction to borders, alignment
Unit-4
tools, introduction to number formats
Data Analysis: find and replace functions, text functions, filtering, sorting, conditional
Unit-5
formatting
Spreadsheet Printing: introduction to spreadsheet printing, print preview and
Unit-6
adjustments, orientation, margins and scale, headers and footers
Charts and Graphs: basic chart types, move and resize charts, change chart styles and
Unit-7
types, Modification in chart elements
Elementary Modelling: IF statement analysis, nested if, COUNTIF and COUNTIFS, SUMIF
Unit-8
and SUMIFS, AVERAGEIF and AVERAGEIFS
Unit-9 Lookup Functions: Vlookup, Hlookup, Index and match function
Pivot Table and its Applications: introduction to pivot table, filter data using slicers in
Unit-10
multiple pivot table, visualize aggregate data using pivot table
VBA Macros programming I: create and record macro in spreadsheet, Msgbox, declaring
Unit-11
variables, writing a subroutine and function in VBA
VBA Macros programming II: IF Then statement, Case statement, For loop, While loop
Unit-12
and Do until, worksheet and range object
Unit-13 Sensitivity Analysis: goal seek, data table, scenario Analysis
Simulation and Optimization: Monte Carlo simulations, introduction to solver, linear
Unit-14
programming for optimization, Intrinsic value calculation models
READINGS:
1. MICROSOFT EXCEL 2016: DATA ANALYSIS AND BUSINESS MODELING by WINSTON, WAYNE L., PHI
Learning Pvt Ltd
2. BUSINESS DATA ANALYSIS USING EXCEL by DAVID WHIGHAM, OXFORD UNIVERSITY PRESS
56
Course Code DEMKT309 Course Title DIGITAL MARKETING
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Apply and analyse digital marketing activities in achieving business objectives.
CO2: To develop skills relevant to marketing campaigns for enhancing business reach.
CO3: Examine marketing metrics and collect consumer data using digital media.
CO4: Improve the brand identity and develop customer base using real world techniques.
Unit No. Content

Introduction to Digital Marketing- Digital vs. Traditional Marketing, Digital Marketing
Unit-1 Channels, ROI between Digital and traditional marketing, Creating initial digital marketing
plan and Content Management.
Search Engine Basics- Introduction to Search Engines and Websites, Difference between
Unit-2 Blog, Portal and Website, Static and Dynamic Websites.
Keyword Research - Keyword Research, Types of Keywords, Business Analysis &
Unit-3 Categorization, Google Keyword Planner, Market Research and Analysis, New Keyword
Ideas and Finalizing the Keywords List.
On page Webmaster Tools- Introduction to On page Webmaster Tools, Verification
Unit-4 Process in GWMT, Selecting Target Location, On page Analysis Methodology and
Fundamental On-page Factors.
Optimisation Techniques - Website Speed, Domain name in SEO, URL Optimization, Title
Unit-5 and Meta Tag Optimization, Sitemaps Generation, Using Robot.txt in Site URL, Redirecting
Techniques, Canonical Links and Rich Snippets.
Off Page Optimization- Link Building, Types of Linking Methods, Linking Building
Unit-6 Methodology, Links Analysis Tools, Directory Submissions, Social Bookmarking, Blogging &
Commenting and Guest Blogging.
Search Engine Optimization- Local SEO, Importance of Local SEO, Local SEO Ranking
Unit-7 Signals, Local SEO Negative Signals, Citations and Local Submissions, Website Position
Analysis and Website Monthly Reports.
Paid Marketing Techniques- Google Account setup, Account Structure, Campaigns
Unit-8 settings, AdGroup setup, Keyword Match Types, Keyword Research Tools and
Understanding Ad Auction.
Bidding and Quality Score- Factors to improve Quality Score, Types of CPC’s, Bidding
Unit-9 strategies, Bidding strategies, Ad Guidelines and Ad Extensions
Display Advertising- Benefits of Display Advertising, Creating a Display Campaign, Bidding
Unit-10 Strategies, Targeting Option in Display Network, Examples of Good and Bad Ads, Display Ad
Builder and Conversion Tracking.
Web Analytics and reporting- Key Performance Metrics [KPI] in Analytics, Traffic reports
Unit-11
and Behaviour reports
Social Media Marketing- Introduction to SMM, Facebook Marketing, Facebook Advertising
Unit-12
and Email Marketing.
57
Budgeting and implementation- Digital Marketing Budget, resource planning, cost
Unit-13 estimation, cost budgeting, cost control for effective planning and Implementing digital
marketing techniques
Visual Marketing- Visual Perception, Choosing the Right Image, Visual marketing tools ,
Unit-14
Planning and Organizing the content and Blogging to brand yourself
READINGS:
1. Ryan, D. (2014). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital
Generation, Kogan Page Limited.
2. The Beginner's Guide to Digital Marketing (2015). Digital Marketer.Pulizzi,J.(2014) Epic Content
Marketing, Mcgraw Hill Education.
58
Course Code DEMKT312 Course Title SELLING SKILLS
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Articulate the selling concepts and develop skills to critically handle sales situation and
upcoming sales opportunity
CO2: Illustrate product information persuasively with special emphasis on how to sell on value rather than
price and differentiate company product
CO3: Formulate the objection handling and sales closing techniques to sell the products and services
CO4: Develop relationship marketing strategies and to devise approaches to retain customers
Unit No. Content

Personal selling -overview of personal selling, prerequisites of successful selling, Sales
Unit-1
process, understanding the sales process - SPANCO Approach
Psychology of selling- understanding psychological influences on consumer buying behavior
Unit-2
and FAB approach
Understanding body language -space considerations, appearance, body movements and
Unit-3 posture, facial expressions and eye contact
Sales knowledge- knowledge of customers, company, technologies and exercising knowledge
Unit-4
to build relationship
Mind mapping -impressive signals, effective use of business calls and effective use of phone
Unit-5
to gain appointment
Professional sales presentations - sales presentation methods and effective use of power
Unit-6
point presentation
Effective questioning/listening skills -opening presentation, turning interest into
Unit-7
commitment, questioning and listening
The sales pitch-pitching the positive statement, handling objections effectively and
Unit-8
professionally
Unit-9 Closing the sale-fundamentals of closing the sale and different types of closing techniques
Negotiating the sale-negotiating to create win-win situations, relationship marketing and
Unit-10
customer retention
After the Sale is Complete-making the phone call, being responsible and adjusting confidence
Unit-11
to consider caring
Dealing with Objections-dealing with objections to your business, dealing with objections to
Unit-12
pricing and being told “no”
Refining your sales techniques-interactions, attitude and consideration of the customer
Unit-13
perspective
Stress management- meaning of stress, causes and symptoms of stress, measures to manage
Unit-14
and eliminate stress
59
READINGS:
1. ABC'S OF RELATIONSHIP SELLING THROUGH SERVICE by CHARLES M. FUTRELL, Tata McGraw Hill,
India
2. SELLING TODAY: PARTNERING TO CREATE VALUE by GERALD L. MANNING, MICHAEL HEARNE &
BARRY L. REECE, PEARSON
3. THE SPIN SELLING FIELDBOOK by NEIL RACKHAM, Tata McGraw Hill, India
60
Course Code DEMGN226 Course Title STRATEGIC MANAGEMENT
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Integrate understanding of functional aspects of management and explore their contribution to
strategic management within organizations.
CO2: Appraise the importance of environmental and industry analysis in formulating strategy.
CO3: Identify strategic issues and design appropriate courses of action.
CO4: Evaluate the role of leadership, organizational structure and organizational culture in strategy-
implementation.
Unit No. Content

Strategic management: strategy, strategic decision making, strategic management
Unit-1
process.
Strategic intent: mission, vision, business definition, business models, goals and
Unit-2
objectives.
Environmental appraisal: internal and external environment, SWOT analysis,
Unit-3 environmental sectors, appraising the environment.
Organisational appraisal: dynamics of internal environment, organisational capability
Unit-4
factors, methods and techniques of organisational appraisal.
Nature of corporate strategy: concepts and nature of corporate strategy, strategic
Unit-5
alternatives at corporate level, business combinations - merger and acquisition.
Corporate level strategies: expansion strategies, stability strategies, retrenchment
Unit-6
strategies, combination strategies.
Business level strategies: generic business strategies, tactics for business strategies,
Unit-7
business strategies for different industry conditions.
Functional Level Strategies: marketing strategy, financial strategy, operations strategy,
Unit-8
human resource strategy.
Strategic analysis: corporate portfolio analysis techniques, parenting framework,
Unit-9
patching approach, industry analysis.
Strategic Leadership: strategic leadership, strategy supportive culture, entrepreneurship
Unit-10
and entrepreneurship.
Strategy implementation: nature and barriers to strategy implementation, model of
Unit-11
strategy implementation.
Organizational structure: organizational structure and strategy, functional plans and
Unit-12
policies.
Evaluation and control: importance and barriers in strategic evaluation, types of
Unit-13
strategic control, techniques of strategic evaluation and control.
Strategic issues: corporate governance, values and business ethics, sustainability aspect
Unit-14
of strategy.
READINGS:
1. STRATEGIC MANAGEMENT AND BUSINESS POLICY by AZHAR KAZMI, MC GRAW HILL
2. STRATEGIC MANAGEMENT CONCEPTS: A COMPETITIVE ADVANTAGE APPROACH by FRED R.
DAVID, PURVA KANSAL AND FOREST R DAVID, PEARSON
61
Course Code DEACC312 Course Title ADVANCED ACCOUNTING
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Apply the provisions given under various accounting standards
CO2: Use the accounting policies of employees’ stock option plan.
CO3: Understand the accounting treatment of buyback of securities
CO4: Describe the procedure for liquidation of companies
CO5: Prepare financial statements of banking companies & NBFCs
Unit No. Content

AS 7: construction contracts: Meaning, Applicability, Provisions, Application of concept
Unit-1
problem solving
AS 14: accounting for amalgamation: Meaning, Applicability, Provisions, Application of
Unit-2
concept problem solving
Unit-3 AS 19: leases: Meaning, Applicability, Provisions, Application of concept problem solving
AS 22: accounting for taxes on income: Meaning, Applicability, Provisions, Application of
Unit-4
concept problem solving
AS 24: discounting operations: Meaning, Applicability, Provisions, Application of concept
Unit-5
problem solving
AS 29: provisions, contingent liabilities and contingent assets: Meaning, Applicability,
Unit-6
Provisions, Application of concept problem solving
Employee stock option plan: employee stock option plan, provisions of guidance note on
Unit-7
employee share-based payments,
Types of Payment plans: equity-settled employee share-based payments plans, cash-
Unit-8 settled employee share-based payments plans, employee share-based payment plans with
cash alternatives, variation in vesting period, graded vesting
Accounting for buy back of securities: procedure of buy back of securities, objectives &
Unit-9
advantages of buy back of shares, available reserves for buy back procedure,
Provision relating to Buyback: important provisions relating to buy back under section
Unit-10 68(2), specified securities, free reserves, provisions of section 70 of the Companies Act
2013
Liquidation of companies: liquidation and winding up, winding up by tribunal, petition
for winding up, voluntary winding up, commencement of winding up by Tribunal section
Unit-11
357, statement of affairs, deficiency account, overriding preferential payments section 326,
preferential creditors, preparation of liquidators’ final statement of account
Banking companies: types of banks, functions of commercial banks, capital and reserve,
Unit-12
licensing of banking companies
Financial Statements of banking Companies: bank book keeping system, principal
Unit-13 books of accounts, schedules forming part of Form A and B, preparation of financial
statements of banks
Non-banking financial companies: registration of NBFC with RBI, distinction between
an NBFC and bank, classification of NBFC, residuary non-banking companies, minimum net
Unit-14
owned fund, liquid assets requirements, categories of NBFCs, asset classification, non-
performing assets (NPAs), asset- liability management
62
READINGS:
1. CRACKER ADVANCED ACCOUNTING (CA INTERMEDIATE) by KAPILESHWAR BHALLA, PRAVEEN

SHARMA, TAXMANN PUBLISHER
2. ADVANCED ACCOUNTING by CA DG SHARMA, TAXMANNPUBLISHER
3. ADVANCED ACCOUNTING (TEXT AND PROBLEMS) by DR. B.M AGARWAL & DR. M.P. GUPTA, BHARAT
LAW HOUSE PVT.LTD.
63
INFORMATION SYSTEMS CONTROL AND
Course Code DEOPR311 Course Title
AUDIT
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Understand the unique elements of computer environment and discuss how they affect the audit
process
CO2: Develop an understanding of technology enabled information systems and their impact on
enterprise-wide processes, risks and controls
CO3: Understand the audit objectives and procedures used to test data management controls
CO4: Discuss the controls and audit issues related to information systems operations
Unit No. Content

Overview of information system auditing: introduction, need for control and audit of
Unit-1 computers, effect of computers on internal controls, effect of computers on auditing,
foundations of information systems auditing
Information system concepts: need for information systems, perspectives on information
systems, types of information systems in the organization, functional perspective of IS,
Unit-2
integrating functions and business processes, impact of Information systems on
organizations and business firms
Conducting an information system audit: introduction, the nature of controls, dealing
Unit-3 with complexity, audit risks, types of audit procedures, overview of steps in an audit,
auditing around or through the computer
Systems development management controls: introduction, approaches to auditing
Unit-4 systems development, normative models of the system development process, evaluating the
major phases in the systems development process
Security management controls: introduction, conducting a security program, major
Unit-5
security threats and remedial measures, controls of last resort, some organizational issues
Acquisition, development and implementation of information system: developing the
Unit-6 business case, IT supplier selection, project management, system development,
implementation readiness, post implementation review
Top management controls: introduction, evaluating the planning function, evaluating the
Unit-7
organizing function, evaluating the leading function, evaluating the controlling function
Quality assurance management controls: introduction, motivations toward the quality
Unit-8 assurance role, quality assurance functions, organizational considerations, relationship
between quality assurance and auditing
Database controls: introduction, access controls, integrity controls, application software
Unit-9 controls, concurrency controls, cryptographic controls, file handling controls, audit trail
controls, existence controls
Audit software: introduction, generalized audit software, industry specific audit software,
Unit-10 high level languages, utility software, expert systems, specialized audit software, other audit
software, control of audit software
Concurrent auditing techniques: introduction, basic nature of concurrent auditing
techniques, need for concurrent auditing techniques, types of concurrent auditing
Unit-11
techniques, implementing concurrent auditing techniques, strengths and weaknesses of
concurrent auditing techniques
64
Performance measurement tools: introduction, the objects of measurement, general
characteristics of performance measurement tools, types of performance measurement
Unit-12
tools, presenting performance measurement results, performance measurement and data
integrity
Evaluating system effectiveness and efficiency: introduction, the evaluation process,
performance indices, overview of the effectiveness evaluation process, a model of
Unit-13
information system effectiveness, workload models, system models, evaluating system
quality, evaluating information system satisfaction, evaluating organizational impact
Managing the information systems audit function: introduction, planning function,
Unit-14 organizing function, staffing function, leading function, controlling function, toward
information systems audit professionalism, some futures of information systems auditing
READINGS:
1. INFORMATION SYSTEMS CONTROL AND AUDIT by RON WEBER, PEARSON

2. INFORMATION SYSTEMS CONTROL AND AUDIT by CA MANOJ AGGARWAL, BHARAT LAW HOUSE
PVT. LTD.
3. MANAGEMENT INFORMATION SYSTEM by GIRDHAR JOSHI, OXFORD UNIVERSITY PRESS
65
ENTERPRISE INFORMATION
Course Code DEOPR310 Course Title
SYSTEMS
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Develop an understanding of technology enabled information systems.
CO2: Understand the impact of information systems on enterprise-wide processes, risks and controls.
CO3: Understand how these processes are implemented by business enterprises.
Unit No. Content

Automated Business Processes: Introduction to Enterprise Business Processes, Benefits, Risks
Unit-1
and Controls, Diagrammatic representation of business processes using Flowcharts
Risks and controls for specific business processes: Procure to pay (P2P), Order to cash,
Unit-2
Inventory Cycle, Hire to Retire, Supply Chain Management, Fixed Assets etc.
Security issues: Applicable regulatory and compliance requirements including computer
Unit-3 related offences, privacy, cyber-crime, Sensitive Personal Data Information of Information
Technology Act, 2000
Financial and Accounting Systems: Integrated (ERP) and non-integrated systems with related
Unit-4 risks and controls, Business process modules and their integration with Financial and
Accounting systems
Business Analytics in EIS: Reporting Systems and MIS, Data Analytics and Business
Unit-5
Intelligence
Internet and ERP: Business Reporting and fundamentals of XBRL (extensible Business
Unit-6
Reporting Language), Applicable regulatory and compliance requirements
Information Systems and Its Components: Components of Automated Information Systems:
Application Systems, Database, Network and Operating System with related risks and
Unit-7
controls, Mapping of Organization structure with segregation of duties in Information
Systems.
E-Commerce: Components and Architecture of E-Commerce with related risks and controls,
Unit-8
Business process flow with its related risks and controls
M-Commerce: Components and Architecture of M-Commerce with related risks and controls,
Unit-9
Business process flow with its related risks and controls
Emerging Technologies: Applicable regulatory and compliance requirements, Emerging
Unit-10
technologies with its related risks and controls.
Unit-11 Core Banking Systems: Components and Architecture of CBS and related risks and controls,
Process modules of CBS: Core modules of banking and Business process flow and its related
Unit-12
risks and controls,
Compliance and regulatory requirements: Reporting Systems and MIS, Data Analytics and
Unit-13
Business Intelligence, Applicable regulatory and compliance requirements.
Trends in IT: Developing techniques and use of IoT, Business Analytics, Artificial Intelligence
Unit-14 and their application to Business World, Ethical and Social issues regarding application of the
same, Case Studies related to the same.
READINGS:
1. Kenneth C. Laudon, Jane P. Laudon & Rajnish Dass, ‘Management Information Systems’, Person, 11th
Edition, Third Impression, 2011
66
Course Code DECAP170 Course Title FUNDAMENTALS OF INFORMATION
TECHNOLOGY
WEIGHTAGE
30 40 30
Course Outcomes:
CO1: Understand basic concepts and terminology of information technology.
CO2: Have a basic understanding of personal computers and their operations.
CO3: Understand various software and hardware, various security issues.
CO4: Familiarize students with complete fundamentals and the packages commonly used in computing
software
CO5: Gain writing skills and various presentation aspects using word processing software
Unit No. Content

Computer Fundamentals: Characteristics & Generation of Computers, Block diagram of
Computer Application of IT in various sectors.
Unit-1
Data Representation: Binary Number System, Octal, Hexadecimal, decimal and their
Conversion.
Memory: Types, Units of memory, RAM, ROM, Secondary storage devices–HDD, Flash
Drives, Optical Disks: DVD, SSD
Unit-2
I/O Devices–Keyboard, Mouse, LCDs, Scanner, Plotter, Printer & Latest I/O devices in
market
Processing Data: Transforming data into information, how computers represent data, How
Unit-3
computers process data, Machine cycles, Memory, Registers, The Bus, Cache Memory
Operating Systems: operating system basics, Purpose of the operating system, types of
Unit-4 operating system, providing a user interface, Running Programs, Sharing Information,
Managing Hardware, Enhancing an OS with utility software.
Data Communication: Local and Global reach of the network, Digital and Analog
Unit-5 Transmission, Data communication with standard telephone lines and Modems, Using
Digital Data Connections, Wireless networks
Networks: Sharing data anytime anywhere, uses of a network, Common types of a network,
Unit-6 Hybrid Networks, how networks are structured, Network topologies and Protocols,
Network Media, Network Hardware
Graphics and Multimedia: Understanding graphics File Formats, Getting Images into your
Unit-7 Computer, Graphics Software, Multimedia Basics
Database Management Systems: The Database, The DBMS, Working with a database,
Unit-8 Databases at Work, Common Corporate Database Management Systems
Software Programming and Development: What is computer Program,
Unit-9 hardware/Software Interaction, planning a Computer Program, how programs Solve
Problems
Programming Languages and Programming Process: Categories of Programming
Unit-10 Languages, Machine and Assembly Language, Higher Level Languages, WWW development
languages, The SDLC of Programming
Internet: Basic Internet terms: Web Page, Website, Homepage, Browser, URL, Hypertext,
ISP, Web Server, HTML, DHTML, XML, Introduction to client side and server-side scripting.
Unit-11
Applications: WWW, e-mail, Instant Messaging, Internet Telephony, Video conferencing,
Web Browser & its environment
67
Understanding The Need of Security Measures: Basic Security Concepts, Threats to
Users, Threats to Hardware, Threat to Data, Cyber Terrorism.
Unit-12 Taking Protective Measures: Keeping your System Safe, Protecting Yourself, protecting
your Privacy, Managing Cookies, Spyware and other BUGS, keeping your data secure,
Backing Up data, Safe guarding your hardware
Cloud Computing and IoT: SaaS, PaaS, IaaS, Public and Private Cloud; Virtualization,
Unit-13 Virtual Server, Cloud Storage, Database Storage, Resource Management, Service Level
Agreement, Basics of IoT and its applications.
Futuristic World of Data Analytics: Introduction to Big data and analysis
techniques Elements, Variables, and Data categorization, Levels of Measurement, Data
Unit-14
management and indexing, Introduction to statistical learning and overview of various tools
used for data analysis.
LABORATORYWORK:
1. Hardware: familiarizing with various I/O Peripheral devices, storage devices.

2. DOS: Familiarity with DOS, Implementing various internal and external commands in DOS.
3. MS-Windows: familiarizing with windows operating system; using built-in accessories; managing
files and folders using windows explorer; working with control panel; installing hardware and
software.
4. MS-Office (or any other Office Suite): meaning and features, its components.
5. MS-Word (or any other word processor): Creating Document Files, Saving, Closing Files, Page
Settings and Formatting Text. Spell Checking, Thesaurus, Creating Tables, Adding rows, columns.
Printing Documents, Setting Print Settings, creating labels and mail merge, taking Printouts
6. MS-Excel: Working with worksheet, formulas & functions, Inserting charts, Printing in Excel
7. MS-PowerPoint: Views, Designing, viewing, presenting & Printing of Slides.
8. Internet: Navigating with Internet Explorer; surfing the net, using search engines; using email
facility.
READINGS:
1. ITL Education Solutions Limited, “Introduction to Information Technology", Pearson Education, New
Delhi
2. SAMS Teach Yourself Microsoft Office 2003 by GregPerry
3. Peter Norton, “Introduction to Computers”, Tata McGraw Hill Company, NewDelhi.
4. Alexis Leon, Mathews Leon, “Fundamentals of Information Technology”, Leon Techworld.
68
Course Code DEENG112 Course Title INDIAN WRITING IN ENGLISH
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Employ an insight about the oeuvre of Indian writers
CO2: Compare the historical context in which these texts were written
CO3: Illustrate the various writing dimensions of Indian writers
Unit No. Content

Night of the Scorpion by Nissim Ezekiel: Ezekiel's position in Indian poetry, Ezekiel's
Unit-1
contribution in post-colonial writings, major thematic concerns, rural versus urban India
Goodbye Party for Miss Pushpa T.S. by Nissim Ezekiel: poetic craftsmanship, symbolism
Unit-2
and imagery, major thematic concerns
Swami and Friends by R.K. Narayan: Narayan as one of the leading figures of Indian
Unit-3 Literature in English
Unit-4 Swami and Friends by R. K. Narayan: the friction of British Colonial India
Swami and Friends by R. K. Narayan: irony and humour of childhood, the evolution of self,
Unit-5
the portraiture of adolescence
Train to Pakistan by Khushwant Singh: the trauma of partition as faced by the Indian
Unit-6
subcontinent
Train to Pakistan by Khushwant Singh: the intermingling of history and literature, third-
Unit-7
person narrative
Train to Pakistan by Khushwant Singh: social structure and cultural understanding,
Unit-8
character-analysis
Unit-9 Untouchable by Mulk Raj Anand: plot, characterization
Unit-10 Untouchable by Mulk Raj Anand: themes, narrative technique
Unit-11 The Inheritance of Loss by Kiran Desai: plot, characterization
Unit-12 The Inheritance of Loss by Kiran Desai: themes, narrative technique
The Anxiety of Indianness, Our Novels in English by Meenakshi Mukherjee: about the author
Unit-13
and the work, critical analysis of the prose
The Cost of Living by Arundhati Roy: about the author and the work, critical analysis of the
Unit-14
prose
READINGS:
1. THE INHERITANCE OF LOSS by KIRAN DESAI, PENGUIN BOOKS INDIA

2. UNTOUCHABLE by MULK RAJ ANAND, PENGUIN BOOKS INDIA
3. SWAMI AND FRIENDS by R. K. NARAYAN, PENGUIN CLASSICS
4. THE POETRY OF NISSIM EZEKIEL by NISSIM EZEKIEL, ATLANTIC PUBLISHERS
5. TRAIN TO PAKISTAN by KHUSHWANT SINGH, PENGUIN CLASSICS
69
HISTORY OF INDIA FROM THE
Course Code DEHIS110 Course Title
EARLIEST TIME UPTO 300 CE
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Identify the emergence of pre-historic cultures in India
CO2: Develop critical thinking towards the sources of ancient Indian history
CO3: Examine the developments taking place in the field of polity, society, economy and culture from pre-
historic age to post-Mauryan age
Unit No. Content

Unit-1 Pre-historic culture in India: Paleolithic Culture, Mesolithic culture, Neolithic Culture
Unit-2 Sources of ancient Indian history: Literary sources & archaeological sources
The Harappan civilization: Date and extent of Harappa civilization, town planning and
Unit-3 architecture, Indus script, causes of decline
The Vedic period: Polity, Society, Economy and Religion in Early Vedic age and Later Vedic
Unit-4
age
Rise of Mahajanpadas: Iron age with reference to PGW & Megaliths, territorial states and
Unit-5
conditions for the rise of Magadha, causes of Magadha's success
Religious Movements: Jainism & Buddhism - causes of emergence, doctrines, spread,
Unit-6
decline and contributions of Jainism & Buddhism
Unit-7 Pre-Mauryan age: - Iranian and Macedonian Invasions, Alexander’s Invasion and impact
Emergence and Growth of Mauryan Empire: Chandragupta Maurya, state, administration
Unit-8
and economy, Kalinga war, Ashoka’s Dhamma, decline of Mauryan empire
The Satvahanas Phase; Aspects of Political History, Material Culture, Administration,
Unit-9
Religion
Unit-10 The age of Shakas: aspects of political history, material culture, administration & religion
Unit-11 The Parthians: polity, society and economy, administration
Unit-12 The Kushhanas: polity, society and economy, administration
Unit-13 The three early kingdoms: Chera, Chola and Pandya
Unit-14 Sangam age: Sangam literature, society & the Tamil language
READINGS:
1. THE WONDER THAT WAS INDIA VOL.

2. A SURVEY OF THE HISTORY AND CULTURE OF THE INDIAN SUB-CONTINENT BEFORE THE COMING
OF THE MUSLIMS by A. L BASHAM, PICADOR PUBLISHER
3. A HISTORY OF ANCIENT AND EARLY MEDIEVAL INDIA: FROM THE STONE AGE TO THE 12TH
CENTURY (PAPERBACK) by UPENDER SINGH, Pearson Education India
4. INDIA'S ANCIENT PAST by R.S. SHARMA, Oxford Paperbacks
5. INDIA - AN ARCHAEOLOGICAL HISTORY: PALEOLITHIC BEGINNINGS TO EARLY HISTORY
FOUNDATION (PAPERBACK) by DILIP K CHAKRABARATI, OXFORD UNIVERSITY PRESS
6. ASOKA AND THE DECLINE OF THE MAURYAS by ROMILA THAPAR, Oxford Paperbacks
70
INTRODUCTION TO SOCIOLOGY
Course Code DESOC111 Course Title
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Discuss the basic concepts found in the domain of sociology.
CO2: Locate different social institution’s existence and their functions.
CO3: Grade all the social components of the society with due importance and validity.
CO4: Plan and organize social structure in relation with social function.
Unit No. Content

Unit-1 Introduction to sociology (I): origin and development of sociology
Unit-2 Introduction to Sociology (II): nature and scope of sociology
Unit-3 Relevance of Sociology: Relationship of sociology with other social sciences
Unit-4 Basic concepts (I): society, community, association, social structure, institution,
Basic Concepts (II): status and role, multiple roles, role sets, status sets, role conflict, status
Unit-5
sequence
Unit-6 Social groups: nature and characteristics, types, functions of social group
Unit-7 Social processes: cooperation, competition, conflict
Unit-8 Dimensions of culture: features of culture, cultural trait, cultural complexes
Cultural Processes: acculturation, assimilation, cultural pluralism, cultural relativism,
Unit-9
ethnocentrism, diffusion
Unit-10 Theories of Culture: Cultural Lag, Cyclical
Unit-11 Social control: need and purpose, types of Social Control
Unit-12 Role of Social Institutions: agencies of social control
Unit-13 Socialization (1): Nature of Socialization, agencies of socialization
Unit-14 Socialization (11): Significance, stages of socialization
READINGS:
1. FUNAMENTALS OF SOCIOLOGY by P. GISBERT, ORIENT BLACKSWAN PVT. LTD.

2. READINGS IN SOCIOLOGY by MADHURIMA, NEW ACADEMIC PUBLISHERS
3. SOCIOLOGY: PRINCIPLES OF SOCIOLOGY by C.N. SHANKAR RAO, S CHAND PUBLISHING
71
Course Code DEPOL110 Course Title
THEORY
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: State the introduction of political theory
CO2: Discuss the various aspects related with state, power and authority
CO3: Evaluate the concepts of democracy, citizenship and civil society
Unit No. Content

Introduction to Political Theory: Meaning and concept, nature, scope and significance,
Unit-1
traditions of political theory.
Approaches to Study Political Theory: traditional and modern approaches, relevance
Unit-2
of political theory in present times.
Concept of State: Definitions and essential elements of state, major theories of the
Unit-3 origin of state
Concepts of Power and Authority: Meaning and concept of power and authority, types
Unit-4
of power, foucault on power.
Unit-5 Liberty: Meaning and concept of liberty, types of liberty, negative and positive liberty
Equality: Meaning and concept of Equality, significance of equality, types of equality,
Unit-6
Inequality debates.
Gender: Concept and meaning of gender, gender inequality, gender inequality and
Unit-7
scenario of India, feminism.
Unit-8 Rights: Meaning and concept of rights, types of rights.
Justice: meaning and concept of justice, various dimensions of justice, types of justice,
Unit-9
Amartya Sen's perspective.
Democracy: Meaning and concept of democracy, characteristics and types of
Unit-10
democracy.
Citizenship: Meaning and concept of citizenship, citizenship in a global era, citizenship
Unit-11
issues.
Civil Society: Meaning and concept of civil society, types of civil society, civil society in
Unit-12
India
Democracy in India: Changing dynamics of democracy in India, minorities and the
Unit-13
challenges, protective discrimination, reservation system in India.
Unit-14 Major Contemporary Issues: economic growth, environment issues, terrorism
READINGS:
1. POLITICAL THEORY: AN INTRODUCTION by BHARGAVA, R. AND ACHARYA, A. PEARSON

2. AN INTRODUCTION TO POLITICAL THEORY by O P GAUBA, MAYUR PAPERBACKS
3. CONTEMPORARY POLITICAL THEORY: NEW DIMENSIONS, BASIC CONCEPTS & MAJOR TRENDS by J C
JOHARI, STERLING PUBLISHING
4. CONTEMPORARY POLITICAL THEORY by VINOD M J AND DESHPANDE MEENA, PHI LEARNING PVT
LTD, PHI Learning Pvt Ltd
72
Course Code DECAP172 Course Title PROGRAMMING METHODOLOGY
WEIGHTAGE
CA ETE(Th.) ETE
30 40 30
(Pr.)
Course Outcomes:
CO1: Develop programming skills and familiar with programming environment with C Program
structure.
CO2: Declaration of variables and constants.
CO3: Understand arrays, its declaration and uses.
CO4: Implement, test, debug, and document programs in C
Unit No. Content

Introduction: Introduction to Programming, Program concept, Characteristics of
Unit-1 programing, stages in program development, Algorithms, Notations, Flowchart, and Types
of programing methodologies.
Unit-2 Constant and Variable: Machine Language, Assembly Language, High Level Languages, C
Program Structure, Character Set, Identifiers and Keywords, Constants and Variables.
Unformatted and Formatted I/O: Functions- printf(), scanf(), getchar(), putchar(), gets(),
Unit-3 puts(), Expressions.
Data Types & Operators: Various data types - data range, size, Unary and Binary
Unit-4 operators, Arithmetic Operators, Relational Operators, Logical Operators, Conditional
Operators, Assignment Operator, Bitwise Operators.
Control Structure: Designing structured programs by using Top-Down design, Type
conversion and Type modifiers, if statements - simple if, if-else, multiple if, if-else ladder,
Unit-5
nested if, switch-case statement, while, do-while & for statements, break and continue
statements, goto statement.
Functions: Function Definition and Prototypes, Scope rules - Local and Global scope of
Unit-6 functions, Function arguments - passing arguments by value and passing arguments by
reference, Return Type of function, Recursion, Library Functions.
Arrays: Declaring arrays in C, Defining and Processing of 1-dimensional and 2-
Unit-7
dimensional arrays, Passing array as an argument to function, Multi-dimensional Arrays.
Unit-8 Array Applications: Sorting and Searching, Character Arrays.
Strings: Defining and Initializing strings, Reading and Writing strings, Processing of
Unit-9
strings, String Library Functions - strcat(), strcpy(), strcmp(), strlen(), strrev().
Unit-10 Storage Classes: Storage class specifiers, Scope of a variable, Auto, Static, Extern,
Register, Static variables and functions, Const Qualifier.
Pointers: Pointer data type, Pointer declaration, Initialization, Accessing values using
Unit-11
pointers, Pointer expressions and arithmetic, Operations on Pointers.
Dynamic Memory Management: Dynamic Memory Management functions, malloc(),
Unit-12
calloc(), realloc() and free(), Pointers and arrays, Pointers and functions.
Structures and Unions: Structure declaration, definition and initialization, accessing
Unit-13 structures in functions, Structures and Pointers, array of structures, nested structures,
Self-referential structures, Unions.
File Structure: Categories of files, Opening and closing files, file opening modes, Text
Unit-14 and binary files, Reading and writing in files, Appending in files, Creating Header files,
Preprocessor Directives and Macros.
73
LABORATORYWORK:
Data Types & Operators: Various data types - data range, size, Unary and Binary operators,
Arithmetic Operators, Relational Operators, Logical Operators, Conditional Operators, Assignment
Operator, Bitwise Operators.
Control Structure: if statements - simple if, if-else, multiple if, if-else ladder, nested if, switch-case
statement, while, do-while & for statements, break and continue statements, goto statement.
Functions: Function Definition and Prototypes, Scope rules - Local and Global scope of functions,
Function arguments - passing arguments by value and passing arguments by reference, Return Type of
function, Recursion, Library Functions.
Arrays: Declaring arrays in C, Defining and Processing of 1-dimensional and 2-dimensional arrays,
Passing array as an argument to function, Multi-dimensional Arrays.
Pointers: Pointer declaration, Initialization, accessing values using pointers, Pointer expressions
and arithmetic, Operations on Pointers.
Structures and Unions: Structure declaration, definition and initialization, accessing structures in
functions, Structures and Pointers, array of structures, nested structures, Self-referential
structures, Unions.
File Structure: Opening and closing files, file opening modes, Text and binary files, Reading and
writing in files, Appending in files, Creating Header files.
READINGS:
1. C: THE COMPLETE REFERENCE by HERBERT SCHILDT, MC GRAW HILL.

2. PROGRAMMING IN ANSI C by E. BALAGURUSWAMY, MC GRAW HILL.
74
BRITISH POETRY AND DRAMA:14TH-
18TH CENTURIES
Course Code
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Relate texts to the social, cultural and political contexts
CO2: Articulate a critical position and interpretation
CO3: Use textual or critical evidence to support an interpretation
Unit No. Content

Unit-1 Shakespeare's Sonnets: When to the sessions of sweet silent thought
Unit-2 Shakespeare's Sonnets: Let me not to the marriage of true minds
Unit-3 Shakespeare's Sonnet: Since brass, nor stone, nor earth, nor boundless sea
Unit-4 John Milton: Paradise Lost, Lines 1 to 16: introduction, themes
Unit-5 John Milton: Paradise Lost, Lines 1 to 16: critical analysis, stylistic analysis
Unit-6 Shakespeare: Macbeth: introduction, plot construction, characterization,
Unit-7 Shakespeare: Macbeth: themes, critical analysis
Unit-8 John Donne: Go and Catch a Falling Star: introduction, theme,
Unit-9 John Donne: Go and Catch a Falling Star: critical analysis, stylistic features
Unit-10 Alexander Pope: The Rape of the Lock, Canto 1: introduction, themes
Unit-11 Alexander Pope: The Rape of the Lock, Canto 1: critical analysis, stylistic analysis
Unit-12 Ben Jonson: Volpone: Jacobean era, city comedy/beast fable
Unit-13 Ben Jonson: Volpone: themes and issues
Unit-14 Ben Jonson: Volpone: satire, parasitism, animalization
READINGS:
1. THE RAPE OF THE LOCK by ALEXANDER POPE, Unique Publisher
2. SHAKESPEARE'S SONNETS by WILLIAM SHAKESPEARE, PENGUIN CLASSICS
References:
1. PARADISE LOST by JOHN MILTON, OXFORD UNIVERSITY PRESS
2. THE COMPLETE ENGLISH POEMS by JOHN DONNE, PENGUIN CLASSICS
3. MACBETH by WILLIAM SHAKESPEARE, RUPA PUBLICATIONS
4. VOLPONE by JONSON BEN, CAMBRIDGE UNIVERSITY PRESS
75
Course Code DEHIS122 Course Title HISTORY OF INDIA C. 300 to 1206
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Define reason for rise of the Gupta empire during the 'classical age' in India
CO2: Analyze the polity, economy and decline of Harshavardhana Empire
CO3: Analyze the philosophy and religion of ancient India
CO4: Discuss the society and economy of early medieval India
CO5: Review the cultural developments related to art, architecture, language and literature
Unit No. Content

Unit-1 The Rise & Growth of the Guptas I: Administration, Society, Economy
Unit-2 The Rise & Growth of the Guptas II: Religion, Art, Literature, and Science &Technology
Unit-3 Harsha & His Times: Harsha’s Kingdom, Administration, Buddhism & Nalanda
Unit-4 South India I: Polity and Economy
Unit-5 South India II: Society and Culture
Towards the Early Medieval I: Changes in Society, Polity Economy and Culture with
Unit-6
reference to the Pallavas
Towards the Early Medieval II: Changes in Society, Polity Economy and Culture with
Unit-7
reference to the Chalukayas
Towards the Early Medieval III: Changes in Society, Polity Economy and Culture with
Unit-8
reference to the Vardhanas
Unit-9 Evolution of Political structures of Rashtrakutas
Unit-10 Evolution of Political structures of Pala & Pratihars
Unit-11 Emergence of Rajput States in Northern India: Polity, Economy & Society
Unit-12 Arabs in Sindh: Polity, Religion & Society
Unit-13 Struggle for power in Northern India
Unit-14 Establishment of Sultanate
READINGS:
1. R. S. Sharma: Indian Feudalism-India’s Ancient Past

2. B. D. Chattopadhaya: Making of Early Medieval India
3. Derryl N. Maclean: Religion and Society in Arab Sindh
4. K. M. Ashraf: Life and Conditions of the People of Hindustan
5. M. Habib and K.A. Nizami: A Comprehensive History of India Vol.V
6. Tapan Ray Chaudhary and Irfan Habib (ed.)
7.The Cambridge Economic History of India, Vol.I
8. Peter Jackson: Delhi Sultanate: A Political and Military History
9. Tara Chand: Influence of Islam on Indian Culture
10. Satish Chandra: A History of Medieval India, 2 Volumes
11. Percy Brown: Islamic Architecture
76
Course Code DESOC102 Course Title SOCIAL INSTITUTIONS
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Describe the general structure and function of major social institutions
CO2: Interpret the various theoretical perspectives of social institutions
CO3: Analyze the various changes taking place in the social institutions and its impact on society
Unit No. Content

Unit-1 Institutions (I): Features; normative and relational aspects of institutions
Unit-2 Institutions (II): Differences between institution, association and society
Institutions (III): Meaning and definitions of institutions, Types – social, political,
Unit-3 economic and cultural
Social Institutions: Family (I): Meaning and definitions of family, Types and structure of
Unit-4
family, Function of Family
Social Institution: Family (II): Development cycle of family system, Changing trends in
Unit-5
family
Social Institutions: Marriage (I): Meaning and definitions of marriage, Types: monogamy
Unit-6
and polygamy
Unit-7 Social Institutions: Marriage (II): Rules of mate selection, Changing trends in marriage
Social Institution: Kinship (I): Meaning and definitions of kinship system, Significance of
Unit-8
kinship system
Social Institution: Kinship (II): Types of kinship system, a brief understanding of incest,
Unit-9
consanguinity, affinity, clan and lineage
Political Institution (I):Role of state and government, Political Parties - features and
Unit-10
functions
Political Institution (II): Power, Types of Authority (Max Weber), difference between
Unit-11
Power and Authority
Economic Institutions: Features and functions of economic institutions, Concept of
Unit-12
property, Division of labor (Emile Durkheim)
Unit-13 Cultural Institutions (I): Religion: meaning, definition, types, functions
Unit-14 Cultural Institutions (II): Institutionalized forms of religion, cultural organizations
READINGS:
1. SHANKAR RAO, C.N, SOCIOLOGY-PRINCIPLES IN SOCIOLOGY, S. CHAND & COMPANY

2. SHARMA, RAJENDRA. K, INDIAN SOCIETY, INSTITUTIONS AND CHANGE, ATLANTIC PUBLISHERS
3. GISBERT, PASCUAL, FUNDAMENTALS OF SOCIOLOGY, ORIENT BLACKSWAN PVT. LTD.
77
Course Code DEPOL123 Course Title INDIAN GOVERNMENT AND POLITICS
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Identify the structures of Indian constitution and their actual working over time
CO2: Enumerate the key concepts and processes related with Indian government and politics
CO3: Indicate the working of Indian federalism and judiciary in the constitutional context
Unit No. Content

Unit-1 Making of Indian Constitution: history and making of constitution of India
Making of Indian Constitution: composition and working of constituent assembly,
Unit-2
preamble and its relevance, basic characteristics of Indian constitution
Fundamental Rights and Directive principles of State Policy: fundamental rights and
Unit-3 directive principles of state policy
Fundamental Rights and Directive principles of State Policy: characteristics of
Unit-4
fundamental rights, categories of fundamental rights
Fundamental Rights and Directive principles of State Policy: purpose of directive
Unit-5 principles of state policy, nature and classification of directive principles of state policy,
fundamental duties
Fundamental Rights and Directive principles of State Policy: relationship between
Unit-6
fundamental rights and directive principles of state policy
Unit-7 Union Government: president, powers and functions
Unit-8 Union Government: prime minister and council of ministers
Unit-9 State Government: governor, powers and functions
Unit-10 State Government: chief minister, powers and functions
Unit-11 Federalism and its Working: centre-state relations, nature and its working
Unit-12 Federalism and its Working: demand for state autonomy, state re-organisation
Unit-13 The Judiciary: judiciary and its significance, supreme court of India and its functions
The Judiciary: high court and district court, lokadalat system and its role, judicial
Unit-14
activism and public interest litigation
READINGS:
1. INTRODUCTION TO THE CONSTITUTION OF INDIA by BRIJ KISHORE SHARMA, PRENTICE HALL

2. INDIAN GOVERNMENT AND POLITICS by B.L FADIA, SAHITYA BHAWAN PUBLICATIONS
3. THE INDIAN CONSTITUTION by MADHAV KHOSLA, OXFORD UNIVERSITY PRESS
78
Course Code DECAP202 Course Title OBJECT-ORIENTED PROGRAMMING
30 40 30
Course Outcomes:
CO1: Familiarize with the basic concepts of object-oriented programming
CO2: Understand the object construction, memory allocation and deallocation
CO3: Develop programs using object-oriented concepts like encapsulation, inheritance and polymorphism
CO4: Analyse the different behaviour of overloaded operations in different situations
Unit No. Content

Principles of OOP: introduction, procedural Vs object oriented programming, basic
Unit-1
concepts of object oriented programming, object oriented languages, benefits of OOP's
Unit-2 Basics of C++: C Vs C++, a simple C++ program, compiling & linking, tokens, keywords,
identifiers & constants, data types, reference variables
Operators and type casting: operators in C++, scope resolution operator, member de-
Unit-3
referencing operators, type casting: implicit and explicit type casting
Unit-4 Control structures: decision making controls, iterative controls and jumping controls
Pointers and structures: main function, function prototyping, handling pointers, C
Unit-5
structures and limitations
Classes and objects: specifying class, a sample C++ program with class, access specifiers,
Unit-6
defining member functions, nesting of member functions
More on classes and objects: function definition inside the class and outside the class,
Unit-7
private member functions, arrays within class, memory allocation of objects
Unit-8 Handling functions: function calling mechanisms: call by Value, call by address & call
by reference, objects as function arguments
Unit-9 More on functions: inline functions, making outside function inline, friend functions
Unit-10 Static members and polymorphism: Static Data Members & Static Functions,
Function Overloading
Constructors and destructors: constructors, parameterized constructors, copy
Unit-11 constructor and dynamic constructor, multiple constructor in a class
More on constructors and destructors: constructors with default arguments,
Unit-12
dynamic initialization of objects, destructors
Inheritance: defining derived classes, single inheritance, making a private member
Unit-13 inheritable, multilevel inheritance, hierarchical inheritance, multiple inheritance,
hybrid inheritance
Unit-14 File handling: file handling operations: open, close, read and write
LABORATORY WORK:
Implementation of C++ Programming Concepts (Classes and objects, inline functions, friend functions,
constructor and destructors, function overloading, inheritance, working with files)
79
READINGS:
1. OBJECT ORIENTED PROGRAMMING WITH C++ by E BALAGURUSAMY, MC GRAW HILL

2. LET US C++ by YASHAVANT KANETKAR, BPB PUBLICATIONS
3. OBJECT ORIENTED PROGRAMMING IN C++ by ROBERT LAFORE, GALGOTIA PUBLICATIONS
4. THE C++ PROGRAMMING LANGUAGE by BJARNE STROUSTRUP, PEARSON
80
BRITISH LITERATURE 18TH-20TH
CENTURIES
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Identify the main images and symbols in the texts
CO2: Evaluate the scenario in the genre of 18th century plays
CO3: Relate literary texts to significant social, cultural, political and historical issues
CO4: Analyse the literary texts to explore the themes and the main issues
Unit No. Content

Unit-1 William Congreve -The Way of the World: Plot, characterization.
Unit-2 William Congreve -The Way of the World: Themes, narrative technique.
Unit-3 Jonathan Swift -Gulliver’s Travels (Three): Plot, characterization.
Unit-4 Jonathan Swift -Gulliver’s Travels (Three): Themes, narrative technique.
Unit-5 Jonathan Swift -Gulliver’s Travels (Four): Plot, characterization.
Unit-6 Jonathan Swift -Gulliver’s Travels (Four): Themes, narrative technique
Unit-7 Samuel Johnson- ‘London’: Introduction, critical appreciation.
Unit-8 Samuel Johnson- ‘London’: Stylistic features, themes.
Unit-9 Thomas Gray - ‘Elegy Written in a Country Churchyard’: Introduction, stylistic features.
Unit-10 Thomas Gray - ‘Elegy Written in a Country Churchyard’: Critical appreciation, themes.
Laurence Sterne- The Life and Opinions of Tristram Shandy, Gentleman: Plot,
Unit-11
characterization.
Laurence Sterne- The Life and Opinions of Tristram Shandy, Gentleman: Themes, narrative
Unit-12
technique.
Unit-13 Dreams-Children - A Reverie by Charles Lamb: Introduction, summary
Unit-14 Dreams-Children - A Reverie by Charles Lamb: Themes, critical analysis.
READINGS:
1. THE WAY OF THE WORLD by WILLIAM CONGREVE, DOVER PUBLICATIONS

2. GULLIVER'S TRAVELS (PENGUIN CLASSICS) by SWIFT, JONATHAN, PENGUIN BOOKS INDIA
81
Course Code DEHIS210 Course Title HISTORY OF INDIA C.1206-1707
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: examine early medieval and medieval Indian history and culture with the help of archaeological
and literary sources
CO2: analyze the factors responsible for the consolidation and territorial expansion during the Medieval
period
CO3: observe the nature of early medieval Indian society, economy, and state formations
CO4: illustrate the main religious developments of the time
Unit No. Content

Survey of sources of Early Medieval and Medieval Indian History I: literary and, texts,
Unit-1
epigraphic, travel records, Persian texts and histories
Survey of sources of Early Medieval and Medieval Indian History II: archaeological
Unit-2 sources and numismatic data, epigraphy and monuments
Unit-3 Early Muslim invasion: Arab conquest, Raja Dahir of Sindh and Mohd-Bin-Qasim
Early Turkish invasions I: Mahmud Ghaznavi’s invasion, objectives and causes, important
Unit-4
invasions, effects of invasions
Early Turkish invasions II: Muhammad Ghouri’s invasion, objectives and causes,
Unit-5
important invasions, effects of invasions
Establishment of Sultanate-I: Slave dynasty and the beginning of sultanate period, Khilji
Unit-6 dynasty- Jalaluddin Khilji, Allauddin Khilji, Malik Kafur, Conquests of Allauddin Khilji,
Market reforms of Allauddin Khilji
Establishment of Sultanate- II: Tughlak dynasty- Ghayasuddin Tughlak, Muhammad
Unit-7 Tughlak and his ariel plans, Feroz Tughlak and his reforms, Lodhi dynasty- Behlol Lodhi,
Sikander Lodhi and Ibrahim Lodhi, first battle of Panipat
Regional Kingdoms: Vijayanagar empire and Bahmani empire, nature of State in Delhi
Unit-8
Sultanate
Bhakti Movement: principles of bhakti saints, bhakti saints, Ramanand, Kabir and Guru
Unit-9
Nanak
Unit-10 Sufi tradition: doctrines of sufism, different silsilhas, sufi practices
Consolidation and Territorial Expansion during the Mughals: from Babur to Aurangzab
Unit-11 - Mughal administration and institutions, Mansabdari system, methods of revenue
collection
Development of Arts & Architecture, Indo-Islamic architecture, miniature paintings,
Unit-12 decline of Mughal Dynasty
Emergence of Maratha Power I: causes of the rise of Maratha power, Shivaji's early life,
Unit-13 struggle with Bijapur, Shivaji and the Mughals
Emergence of Maratha Power II: Shivaji's administration and government, decline of
Unit-14 Maratha confederation
82
READINGS:
1. MEDIEVAL INDIA: FROM SULTAN AT TO THE MUGHALS-DELHI SULTAN AT (1206-1526) – 1 by

SATISH CHANDRA, HAR-ANAND PUBLICATIONS
2. THE MAKING OF EARLY MEDIEVAL INDIA by B.D. CHATTOPADHYAYA, OXFORD UNIVERSITY PRESS
3. THE WONDER THAT WAS INDIA by S. A. A. RIZVI, PICADOR PUBLISHER
83
Course Code DESOC223 Course Title CLASSICAL SOCIOLOGICAL THINKERS
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Construct an epistemological understanding on the Indian social system
CO2: Evaluate the essentiality of classical sociological thinkers
CO3: Analyze and interpret the socio-historical conditions under which these sociological theories
emerged.
CO4: Classify different thinkers in the realm of sociological study
Unit No. Content

Unit-1 August Comte, hierarchy of science
Unit-2 Law of three stages, positivism
Unit-3 Herbert Spencer, evolutionary doctrine,
Unit-4 Types of societies, ethics and politics
Unit-5 Karl Marx, the dialectic, dialectical method,
Unit-6 Human potential, alienation, the structures of capitalist society,
Unit-7 Materialist Conception of History, Cultural Aspects of Capitalist Society
Unit-8 Emile Durkheim, social facts, division of labour in society,
Unit-9 Suicide, the elementary forms of religious Life
Unit-10 Moral education and social reform, criticism
Unit-11 Max Weber, intellectual context, methodology, subjective sociology, criticism
Unit-12 Conflict and ethical action, social action, value, ideal type,
Unit-13 The Protestant Ethic and the Spirit of Capitalism, economy and society,
Unit-14 Vilfredo Pareto, circulation of elites, psychosocial schema, morphological schema
READINGS:
1. MASTERS OF SOCIOLOGICAL THOUGHT: IDEAS IN HISTORICAL AND SOCIAL CONTEXT by

LEWIS A. COSER, RAWAT PUBLICATIONS
2. THEORIZING CLASSICAL SOCIOLOGY by LARRY J. RAY, Mc Graw Hill Education
3. SOCIOLOGICAL THEORY by GEROGE RITZER, MC GRAW HILL
84
Course Code DEPOL220 Course Title COMPARATIVE GOVERNMENT AND
POLITICS
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Discuss emergence and approaches to the study of comparative politics
CO2: Assess the similarities and differences between various constitutional arrangements
CO3: Categorize the various types of states and governments
Unit No. Content

Unit-1 Introduction to the comparative politics: meaning and definitions of comparative politics
Scope and relevance of comparative politics: difference between comparative government
Unit-2
and comparative politics, importance of comparison
Theories and approaches to the study of comparative politics: system approach, input-
Unit-3
output analysis structural-functional analysis
Approaches to the study of comparative politics: traditional approaches, modern
Unit-4
approaches
Unit-5 Political culture and political socialization: meaning and definitions of political culture
Unit-6 Political socialization: meaning and definitions of political socialisation
Unit-7 Agents of political socialisation: political socialisation and its various agents, implications
Unit-8 Political parties and party systems: meaning and definitions of political party
Unit-9 Features of party system: major traits and features of party system
Unit-10 Types of party system: one party system, two party system and multiparty system
Interest groups: meaning and definitions of interest group, interest aggregation and
Unit-11
articulation
Unit-12 Social movements: typology of social movements, new social movements
Comparative analysis of different political systems: political system of India, features of
Unit-13
china's political system
Comparative analysis of Indian and Western political systems: similarities and
Unit-14
dissimilarities of USA and India's federal system, political system of UK
READINGS:
1. COMPARATIVE POLITICS by TAPAN BISWAL, LAXMI PUBLICATIONS

2. COMPARATIVE POLITICS by J.C. JOHRI, STERLING PUBLISHING
85
Course Code DECAP214 Course Title FUNDAMENTALS OF WEB
PROGRAMMING
CA ETE(Th.) ETE
30 40 (Pr.)
30
Course Outcomes:
CO1: Understand the website layout creation using HTML language.
CO2: Apply the website planning, management and maintenance techniques
CO3: Apply dynamic website creation using JavaScript and JQuery
CO4: Illustrate logic implementation on a web page
CO5: Understand how to manage versatile data on a web page
Unit No. Content

Internet Basic: Basic concepts, communicating on the internet, internet domains,
Unit-1
establishing connectivity to the internet, client IP address, IP address, TCP/IP
Unit-2 HTML Introduction: Introduction, web server, web client/ browser, HTML tags
HTML Command and Structure & Formatting: Commonly used HTML commands,
Unit-3
structure of HTML program, formatting, text styles, text effects
Unit-4 HTML List and Graphics: HTML lists, types of lists, adding graphics to HTML document
Unit-5 Creating Tables & Frames: Creating tables, linking documents, frames
Unit-6 DHTML: Cascading style sheets, class, external style sheets
Introduction to JavaScript: Javascript and web, <script> tag and browsers compatibility.
Unit-7 data types: numeric, text, boolean, type casting, arrays, operators and expressions in
javascript
Programming Constructs in JavaScript: Programming constructs, conditional and looping
Unit-8
statements
Unit-9 Functions in JavaScript: Functions, user defined functions, dialog boxes
DOM Model & Browser Objects: Understanding DOM model, objects in HTML, browser
Unit-10
objects, window, history, location, navigator, document object.
Unit-11 Handling Events Using JavaScript: Handling events using javascript
HTML Forms: Properties and methods, button, text, text area, checkboxes, radio buttons,
Unit-12
select and option elements
Built-in Objects in JavaScript: Built-in objects in javascript, string object, math object, date
Unit-13
object, user defined objects
Basics of JQuery: Introduction to JQuery, JQuery events, animations and effects using
Unit-14 JQuery DOM using Javascript : DOM concept in javascript, windows navigator, locations
object with methods
READINGS:
1. HTML: THE COMPLETE REFERENCE by THOMAS A. POWELL, OSBORNE, MCGRAW HILL

EDUCATION
2. WEB ENABLE COMMERCIAL APPLICATION DEVELOPMENT USING HTML, DHTML, JAVASCRIPT,
PERL, CGI, BPB PUBLICATIONS, 2000. by IVAN BAYROSS, BPB PUBLICATIONS
86
Course Code DEENG316 Course Title WOMEN’S WRITING
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: identify different terms related to women's writing
CO2: develop critical thinking
CO3: analyze different themes in the text and match with real life events
Unit No. Content

Introduction to Women’s Writing: The confessional mode in women's writing, sexual
Unit-1
politics, race, caste and gender.
Unit-2 Introduction to Women’s Writing: Difference feminism, discrimination, empowerment
Emily Dickinson ‘I cannot live with you’: Introduction to the poet, the metaphor of a love
Unit-3
relationship, a model for human existence
Emily Dickinson ‘I cannot live with you’: Traditional resurrection, a critical appreciation
Unit-4
of the poem
Eunice De Souza ‘Advice to Women’, ‘Bequest’: Introduction to the poet, analysis of the
Unit-5
poem, : a critical appreciation, themes.
Eunice De Souza ‘Advice to Women’, Sylvia Plath ‘Daddy’: Introduction to the Sylvia
Unit-6
Plath, analysis of the poem, a critical appreciation of the poem, themes.
Alice Walker 'The Color Purple': Introduction to Alice Walker, background, character
Unit-7
analysis.
Unit-8 Alice Walker 'The Color Purple': Plot construction, themes, critical analysis
Terms pertaining to women’s writing: Gender identity, sexual harassment, gender
Unit-9
harassment.
Unit-10 Terms pertaining to women’s writing: Superwoman syndrome, womanism.
Katherine Mansfield ‘Bliss’: Introduction to Katherine Mansfield, background, character
Unit-11
analysis.
Unit-12 Katherine Mansfield ‘Bliss’: Plot construction, themes, critical analysis
Mahashweta Devi ‘Draupadi’: Introduction to Mahashweta Devi, background, character
Unit-13
analysis.
Unit-14 Mahashweta Devi ‘Draupadi’: Plot construction, themes, critical analysis.
READINGS:
1. A GLOSSARY OF LITERARY TERMS by M.H. ABRAMS, CENGAGE LEARNNG

2. THE COLOR PURPLE by ALICE WALKER, ORION PUBLISHING
3. BREAST STORIES by MAHASWETA DEVI, SEAGULL PUBLICATION
4. THE COLLECTED SHORT STORIES OF KATHERINE MANSFIELD by KATHERINE MANSFIELD, W B
SAUNDERS (ELSEVIER)
87
Course Code DEHIS219 Course Title HISTORY OF INDIA FROM 1707 TO
1950
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Understand the influx of British in India and see the changing relationship as to how the east
India Company moved from trade to territorial control
CO2: Express the strategy and ideologies of British government from time to time in order to
control Indian Territory
CO3: Record the nature of popular protests from the eighteenth century till the revolt of 1947
CO4: Examine the nature of British rule in India
CO5: Critique colonialism and different forms of liberation movements
CO6: Analyze the impact of British colonial rule in India
Unit No. Content

Unit-1 British influx in India: European trading companies, Battle of Plassey, Battle of Buxor
Unit-2 Dual government of Bengal: Dastaks, Governor Generals of Bengal
Unit-3 Expansion and consolidation of British power I: Carnatic wars, Anglo-Maratha relations
Expansion and consolidation of British power II: Anglo-Mysore relations, Anglo-Sikh
Unit-4
relations, Ideology and tools of expansion
Unit-5 Expansion and consolidation of British power III: Subsidiary Alliance, Doctrine of Lapse
Colonial construction of India I : Structures and institutions, Administrative structure,
Unit-6
Arms of the state
Colonial construction of India II: Constitutional development, Regulating Act, Pitt's India
Unit-7
Act, Charter Acts 1793, 1833, 1853
Social policies and social change: British understanding of Indian society, Orientalists,
Unit-8
Evangelicals, Utilitarian
Education: indigenous and western, Wood's dispatch, social reform movements, emergence
Unit-9
of middle class
From Swadeshi to home rule movement I: Extremist challenge to British repression,
Unit-10
Partition of Bengal 1905, Swadeshi movement, Home Rule League
Gandhian Movements: Khilafat and Non-cooperation movement, the Civil Disobedience
Unit-11
Movement
Unit-12 Partition scenario I: Muslim League, Separatism and the two-nation theory
Unit-13 Partition scenario II: Cripps proposal, Quit India movement, Cabinet Mission Plan
Unit-14 Partition Scenario III: Constituent Assembly, Interim Government, Mountbatten Plan
READINGS:
1. FROM PLASSEY TO PARTITION: A HISTORY OF MODERN INDIA by SHEKHAR

BANDHOPADYAY, ORIENT BLACKSWAN PVT. LTD.
2. A NEW LOOK AT MODERN INDIA HISTORY by B.L. GROVER, S. CHAND & COMPANY
3. SOCIAL BACKGROUND OF INDIAN NATIONALISM by A.R. DESAI, POPULAR PRAKASHAN
88
Course Code DESOC262 Course Title MEDIA AND STRATIFICATION
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Understand social stratification and the role of media as an agent of stratification
CO2: Analyse the intervention of media in constructing present social realities
CO3: Evaluate the role of media in keeping society unequally stratified in the contemporary time
Unit No. Content

Unit-1 Understanding stratification, concept of social stratification
Unit-2 Elements of social stratification, role of media in social stratification
Unit-3 Theories of stratification, Karl Marx and economic base of social stratification
Unit-4 Max Weber and status and power, Pierre Bourdieu and forms of capital
Unit-5 Introduction to media and society, literature review
Unit-6 Types of media, importance of media in the contemporary society
Unit-7 The idea of communication and social embeddedness of media
Unit-8 Changing phases of media, shift from media to mass media to social media
Unit-9 Role of media in social construction of realities, need for control and challenges
Unit-10 Media presentations, femininity and media
Unit-11 Consumerism and media, social mobility of backward communities
Unit-12 Identities and inequalities, media and reproduction of caste, race and ethnicities
Unit-13 Selective reporting and upper class behaviour of media
Unit-14 Media as an agency of corporate ideologies
READINGS:
1. SOCIAL STRATIFICATION AND MOBILITY by KL SHARMA, RAWAT PUBLICATIONS

2. SOCIAL STRATIFICATION IN INDIA: ISSUES AND THEMES by KL SHARMA, SAGE
PUBLICATIONS
3. SOCIAL STRATIFICATION AND CHANGE IN INDIA by YOGENDRA SINGH, MANOHAR
PUBLISHERS & DISTRIBUTORS
89
Course Code DEPOL222 Course Title INTRODUCTION TO INTERNATIONAL
RELATIONS
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: gain insight into different interpretations of international relations
CO2: make sense of the different theories of IR
CO3: focus journalistic understandings of international relations
Unit No. Content

International Relations Theory and Practice: introduction, the question of method, positivism
Unit-1
in international relations
Post and Neo Positivism in International Relations: meaning and features post - positivism in
Unit-2
IR, neo positivism in IR
Realism: Hobbes and human nature, state as the outermost expression of human emotions,
Unit-3 nature and structure of international relations, anarchic structure of IR, balance of power,
realism and power
Unit-4 Neo-Realism: meaning, nature and approaches of neo realism in international relations
Liberalism: liberalism as an offshoot of idealism, liberalism and human nature, liberalism and
Unit-5 international relations, liberal institutionalism and Bretton woods system, liberal
understanding of power
Unit-6 Realist Idealist Debate in IR: meaning, major debates, limitations
Neo-Liberalism: meaning, nature and scope of neo liberalism in international relations,
Unit-7
approaches and theories
Marxism in IR: Marxist approach to IR, dependency and world system theories, Gramscian
Unit-8 approach to IR, Habermas and communicative rationality, public sphere and global civil
society, marxism and power
Unit-9 Critical Theory in IR: meaning of critical approach, major critical approaches, challenges
Post-modernism and Post-Structuralism I: Edward Said and orientalism, Foucault’s
Unit-10
understanding of power and IR
Post-modernism and Post-Structuralism II: Derrida on deconstruction, R. B. J. Walker -
Unit-11 inside/outside, Richard Ashley, untying the sovereign state: a double reading of the anarchy
problematique
Unit-12 Feminism in IR: meaning, major approaches and thinkers, challenges
Feminist Critique of IR: gender theory and feminisms, the feminist turn in IR, main thinkers,
Unit-13 liberal feminism, critical feminism, cultural or essentialist feminism, the feminist challenge to
realism and liberalism
Unit-14 Major Trends in IR: new trends and theories in IR, contemporary challenges
READINGS:
1. THE RESTRUCTURING OF INTERNATIONAL RELATIONS THEORY by EDITORIAL BOARD STEVE

SMITH (MANAGING EDITOR), CAMBRIDGE SCHOLARS PUBLISHING INTERNATIONAL RELATIONS
THEORY: A CRITICAL INTRODUCTION by CYNTHIA WEBER, ROUTLEDGE
90
Course Code DEMKT354 Course Title MARKETING OF FINANCIAL SERVICES
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: comprehend and evaluate financial environment for making informed decisions on financial
services.
CO2: understand and develop skills for execution of effective marketing strategies and programs for
financial services.
CO3: analyze and comprehend strategic market analysis into marketing programs that integrate
product/service, pricing, communications and channel decisions.
CO4: Articulate practical and comprehensive managerial understanding of consumer behavior
towards financial services.
Unit No. Content

Introduction to Marketing of Financial Services: introduction and concept, evolution and
Unit-1 trends of financial service, current scenario of marketing of financial services, difference
between marketing of products & marketing of financial services
7Ps of Financial Services: introduction to 7ps, marketing mix of banking and insurance
Unit-2
products, niche marketing and financial inclusion, four pillars of bank marketing concept
Unit-3 Fi Fnancial Products and Services: product mix of banking and insurance products,
marketing of wealth management products and third party insurances
Financial Instruments: life and general insurances, bank accounts, credit cards, public
Unit-4 provident fund, reinsurance, mutual funds, RGESS, post office deposits, Sukanya Smriddhi
account, Pradhan Mantri Jan-Dhan Yogna
Segmenting of Financial Services/Products : bases of marketing segmentation,
Unit-5 segmentation of financial market, segmentation strategies, application of market
segmentation
Targeting and Positioning of Financial Services/Products: targeting of financial
Unit-6
services, positioning of financial services
Distribution of Financial Services/Product: distribution channels of banks and
Unit-7
insurance companies, key roles of distribution channels
R Rural Banking: rural banks, distribution channel of gramin banks, difference between
Unit-8
gramin bank and conventional bank
P Pricing Objectives and Strategies: promotional pricing, pricing decisions and
Unit-9
strategies in financial services, bancassurance
Promotional Mix in Financial Services: advertising, planning a promotional campaign,
Unit-10
execution of advertising strategy, advertising of financial products, sales promotion tools
Regulation and ethics in marketing of financial services: roles and responsibilities of
Unit-11
Reserve Bank of India, roles and responsibilities of IRDA and SEBI
Consumer Behavior in Financial Services: introduction to consumer behavior, consumer
Unit-12 behavior related to financial services, satisfaction level of financial services, factors
affecting consumer behavior
Consumer Rights for Financial Services: consumer rights, mis-selling of financial
Unit-13
products, importance of nomination
Emerging Global Issues in Financial Services: digital transformation, data and analytics,
Unit-14
artificial intelligence and digital labor, blockchain, cybersecurity and cryptocurrency
91
Text Books:
1. MARKETING OF FINANCIAL SERVICES by DR. DHANANJAY BAPAT, BIZTANTRA
References:
1. MARKETING MANAGEMENT by PHILIP KOTLER AND KEVIN LANE KELLER, PEARSON
92

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Bachelor of Business Administration

PROGRAMME SPECIFIC OUTCOMES 3

DURATION OF THE PROGRAMME 4

PROGRAMME SCHEME 6-9

SYLLABUS OF PROGRAMME 10-92

PROGRAMME SPECIFIC OUTCOMES

 Holistic Development: Opportunity to participate in co-curricular, sports and community development

DURATION OF THE PROGRAMME:

Minimum Duration 3 years

Maximum Duration 6 years

Medium of instruction and Examination shall be English.

1 DEMKT204 SALES MANAGEMENT 4 30 70 0 Marketing 5

2 DEACC352 FINANCIAL REPORTING 4 30 70 0 Accounting 5

DISCIPLINE SPECIFIC ELECTIVE (DSE) BASKET 2

DISCIPLINE SPECIFIC ELECTIVE (DSE) BASKET 3

DISCIPLINE SPECIFIC ELECTIVE (DSE) BASKET 4

1 DEMKT305 RETAIL MARKETING 4 30 70 0 SEC-I 4

SKILL ENHANCEMENT (SEC) BASKET 2

1 DEMGN226 STRATEGIC MANAGEMENT 4 30 70 0 SEC-I 4

GENERIC ELECTIVE (GE) BASKET 1

4 DESOC111 INTRODUCTION TO SOCIOLOGY 4 30 70 0 SOCIOLOGY 3

GENERIC ELECTIVE (GE) BASKET 4

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