Certified Data Analytics

Master Course
Recognized by Govt of India
Aligned Certification with &

IIM SKILLS | www.iimskills.com | +91 9580 740 740

 Course Features

160 Hours Lectures | Lifetime Access | Hands-On Tool

Based Learning

6 Months Live Data Analyst Course | 2 Months

Non-Paid Internship

Pay in 7 Interest-Free EMI | Zero Processing Fee

100+ Hours Practical Assignments

100% Assured Internship | Interview Guarantee

Recognized by Govt of India

100% Placement Support | Dedicated Placement Cell

 Modules covered

Basic and Advance Excel (9 Hours)

Introduction to data handling:

Introduction to Excel Environment
Formatting and Conditional Formatting
Data Sorting, Filtering and Data Validation
Understanding of Name Ranges

Data Visualisation in Excel:

Overview of chart types - column and bar charts, line and area charts, pie
charts, doughnut charts, scatter plots
Module 1

How to select the right chart for your data

Chart formatting
Creating and customizing advanced charts - thermometer charts, waterfall
charts, population pyramids

Data analysis and reporting:

Data Analysis using Pivot Tables - use of row and column shelf, values, and
filters
Difference between data layering and cross-tabulation, summary reports,
advantages, and limitations
Change aggregation types and summarization
Creating groups and bins in pivot data
Concept of calculated fields, usage, and limitations
Changing report layouts - Outline, compact and tabular forms
Show and hide grand totals and subtotals
Creating summary reports using pivot tables
 Data manipulation using functions:
Descriptive functions: sum, count, min, max, average, counta, countblank
Logical functions: IF, and, or, not
Relational operators > >= < <==!=
Nesting of functions
Date and Time functions: today, now, month, year, day, weekday,
networkdays, weeknum, time, minute, hour
Text functions: left, right, mid, find, length, replace, substitute, trim, rank,
rank.avg, upper, lower, proper
Array functions: sumif, sumifs, countif, countifs, sumproduct
Use and application of lookup functions in Excel: Vlookup, Hlookup
Limitations of lookup functions
Using Index, Match, Offset, the concept of reverse vlookup

Overview of Dashboards:
Module 1

What is a dashboard & Excel dashboard

Adding icons and images to dashboards
Making dashboards dynamic

Create dashboards in Excel - Using Pivot controls:

Concept of pivot cache and its use in creating interactive dashboards in
excel
Pivot table design elements - concept of slicers and timelines
Designing sample dashboard using Pivot Controls
Design principles for including charts in dashboards - do's and don’t's
 Visual Basic Application (15 Hours)

Introducing VBA:
What is Logic?
What Is VBA?
Introduction to Macro Recordings, IDE

How VBA Works with Excel:

Working In the Visual Basic Editor
Introducing the Excel Object Model
Using the Excel Macro Recorder
VBA Sub and Function Procedures
Module 2

Key Components of Programming language:

Essential VBA Language Elements
Keywords & Syntax
Programming statements
Variables & Data types
Comments
Operators
Working with Range Objects

A look at some commonly used code snippets

Programming constructs in VBA:

Control Structures
Looping Structures
The With- End with Block
 Functions & Procedures in VBA - Modularizing your programs:
Worksheet & workbook functions
Automatic Procedures and Events
Arrays

Objects & Memory Management in VBA:

The NEW and SET Keywords
Destroying Objects - The Nothing Keyword

Communicating with Your Users:

Simple Dialog Boxes
User Form Basics
Using User Form Controls
Add-ins
Module 2

Accessing Your Macros through the User Interface

Retrieve information through Excel from Access Database using VBA

Error Handling

Controlling accessibility of your code - Access specifier

Code Reusability - Adding references and components to

your code
 SQL (39 Hours)

Basics RDBMS concepts:

Schema - Meta Data - ER Diagram
Looking at an example of Database design
Data Integrity Constraints & types of Relationships (Primary and foreign key)
Basic concepts – Queries, Data types & NULL Values, Operators and
Comments in SQL

Utilizing the Object Explorer:

What is SQL - A Quick Introduction
Installing MS SQL Server for windows OS
Introduction to SQL Server Management Studio
Understanding basic database concepts
Module 3

Getting started

Data based objects creation (DDL Commands):

Creating, Modifying & Deleting Databases and Tables
Drop & Truncate statements - Uses & Differences
Alter Table & alter Column statements
Import and Export wizard to get the data in SQL server from excel files or
delimited files

Data manipulation (DML Commands):

Insert, Update & Delete statements
Select statement – Subsetting, Filters, Sorting. Removing Duplicates,
grouping and aggregations, etc
Where, Group By, Order by & Having clauses
SQL Functions – Number, Text, Date, etc
SQL Keywords – Top, Distinct, Null, etc
SQL Operators - Relational (single-valued and multi-valued), Logical (and,
or, not), Use of wildcard operators and wildcard characters, etc
 Accessing data from Multiple Tables using SELECT

Append and Joins

Union and Union All – Use & constraints

Intersect and Except statements

Table Joins - inner join, left join, right join, full join

Cross joins/cartesian products, self joins, natural joins etc

Inline views and sub-queries

Optimizing your work

SQL Server Reporting Services ( 6 Hours ):

Module 3

Basics of SSRS
Creating Parameters
Understanding Visualisation
Creating Visualisation using SSRS

SQL Server Integration Services ( 9 Hours ):

Understanding Basics of SSIS
Understanding Packages
Creating Packages to integrate
Creating Project using SSIS
 Power BI (24 Hours)

Introduction:
Introduction to Power B
Installing Power BI Desktop (Signup for PowerBI)
Various Options in Power BI Desktop
Views in Power BI Desktop
Template Apps
Task pipeline when your working on a project

Data Preparation and Modelling:

Connect and Retrieve data from different sources (CSV, Excel, etc.)
Query editor in Power BI
Power Query for cleaning the data
Module 4

Power Query Functions – Text, Date, Numeric

Power Query Conditional Columns
Clean & transform data with Query Editor
Define data granularity
Combining data – Merging & Appending
Fill Down in Power BI, Grouping, Transpose, Unpivot, Data Types, Replace
errors and values,

Data Analysis Expressions (DAX):

Introduction to DAX
Calculated tables, Columns & Measures
Time Intelligence in DAX
Frequently Used DAX functions in Real time (Calendar Functions, Filter
Functions, Information functions, Text Functions, Logical Functions, Math
functions, Parent & Child functions etc..)
 Keep and Remove rows, Add Remove and Go To Columns:
Work with relationships and cardinality
Types of Relationships (1:1, 1: Many, Many:1)
Optimizing for performance
PBIDS Files

Reports Development (Visuals in Power BI):

Introduction to work with Power BI visuals
Reports Development in Power BI
Working with Different Visuals /Charts
Formatting Options in Reports
Use a slicer to filter visualizations
Working with Filters (Page Level, Include/Exclude, Report Level, Cross report
Filter)
Download & use Custom Visuals from the Galary
Module 4

Add an R or Python visual

Work with key performance indicators
Project to Implement the Learning
 Data Analytics Using Python (20 Hours)

Introduction to Basic Statistics:

Introduction to Statistics
Measures of central tendencies
Measures of variance
Measures of frequency
Measures of Rank
Basics of Probability, distributions
Conditional Probability (Bayes Theorem)

Introduction to Mathematical foundations:

Introduction to Linear Algebra
Module 5

Matrices Operations
Introduction to Calculus
Derivatives & Integration
Maxima, minima
Area under the curve
Theory of optimization

Introduction to Analytics & Data Science:

What is analytics & Data Science?
Business Analytics vs. Data Analytics vs. Data Science
Common Terms in Analytics
Analytics vs. Data warehousing, OLAP, MIS Reporting
Types of data (Structured vs. Unstructured vs. Semi Structured)
Relevance of Analytics in industry and need of the hour
Critical success drivers
Overview of analytics tools & their popularity
Analytics Methodology & problem-solving framework.
Stages of Analytics
 Python Essentials (Core):
Overview of Python- Starting with Python
Why Python for data science?
Anaconda vs. python
Introduction to installation of Python
Introduction to Python IDE's(Jupyter,/Ipython)
Concept of Packages - Important packages
NumPy, SciPy, scikit-learn, Pandas, Matplotlib, etc
Installing & loading Packages & Name Spaces
Data Types & Data objects/structures (strings, Tuples, Lists, Dictionaries)
List and Dictionary Comprehensions
Variable & Value Labels – Date & Time Values
Basic Operations – Mathematical/string/date
Control flow & conditional statements
Debugging & Code profiling
Python Built-in Functions (Text, numeric, date, utility functions)
Module 5

User defined functions – Lambda functions

Concept of apply functions
Python – Objects – OOPs concepts
How to create & call class and modules?

Operations with NumPy (Numerical Python):

What is NumPy?
Overview of functions & methods in NumPy
Data structures in NumPy
Creating arrays and initializing
Reading arrays from files
Special initializing functions
Slicing and indexing
Reshaping arrays
Combining arrays
NumPy Maths
 Overview of Pandas:
What is pandas, its functions & methods
Pandas Data Structures (Series & Data Frames)
Creating Data Structures (Data import – reading into pandas)

Cleansing Data with Python:

Understand the data
Sub Setting / Filtering / Slicing Data
Using [] brackets
Using indexing or referring with column names/rows
Using functions
Dropping rows & columns
Mutation of table (Adding/deleting columns)
Binning data (Binning numerical variables in to categorical variables)
Renaming columns or rows
Module 5

Sorting (by data/values, index)

By one column or multiple columns
Ascending or Descending
Type conversions
Setting index
Handling duplicates /missing/Outliers
Creating dummies from categorical data (using get_dummies())
Applying functions to all the variables in a data frame (broadcasting)
Data manipulation tools(Operators, Functions, Packages, control structures,
Loops, arrays etc.)

Data Analysis using Python:

Exploratory data analysis
Descriptive statistics, Frequency Tables and summarization
Uni-variate Analysis (Distribution of data & Graphical Analysis)
Bi-Variate Analysis(Cross Tabs, Distributions & Relationships, Graphical
Analysis)
 Data Visualization with Python:
Introduction to Data Visualization
Introduction to Matplotlib
Basic Plotting with Matplotlib
Line Plots

Basic Visualization Tools:

Area Plots
Histograms
Bar Charts
Pie Charts
Box Plots
Scatter Plots
Bubble Plots
Module 5

Advanced Visualization Tools:

Waffle Charts
Word Clouds
Seaborn and Regression Plots

Visualizing Geospatial Data:

Introduction to Folium
Maps with Markers
Choropleth Maps

Data Analysis using Python:

Exploratory data analysis
Descriptive statistics, Frequency Tables and summarization
Uni-variate Analysis (Distribution of data & Graphical Analysis)
Bi-Variate Analysis(Cross Tabs, Distributions & Relationships, Graphical
Analysis)
 Statistical Methods & Hypothesis Testing:
Descriptive vs. Inferential Statistics
Module 5

What is probability distribution?

Important distributions (discrete & continuous distributions)
Deep dive of normal distributions and properties
Concept of sampling & types of sampling
Concept of standard error and central limit theorem
Concept of Hypothesis Testing
Statistical Methods - Z/t-tests (One sample, independent, paired), ANOVA,
Correlation and Chisquare

Tableau (15 Hours)

Getting Started:
What is Tableau? What does the Tableau product suite comprise of? How
Does Tableau Work?
Tableau Architecture
Connecting to Data & Introduction to data source concepts
Module 6

Understanding the Tableau workspace

Dimensions and Measures
Data Types & Default Properties
Tour of Shelves & Marks Card
Using Show Me
Saving and Sharing your work-overview

Table calculations:
Explain scope and direction
Percent of Total, Running / Cumulative calculations
Introduction to LOD (Level of Detail) Expressions
User applications of Table calculations
 Data handling & summaries:
Date Aggregations and Date parts
Cross tab & Tabular charts
Totals & Subtotals
Bar Charts & Stacked Bars
Line Graphs with Date & Without Date

Building Advanced Reports/ Maps:

Explain latitude and longitude
Default location/Edit locations
Building geographical maps
Using Map layers

Data handling & summaries:

Tree maps
Module 6

Scatter Plots
Individual Axes, Blended Axes, Dual Axes & Combination chart
Edit axis
Parts of Views
Sorting
Trend lines
Reference Lines
Forecasting
Filters
Context filters
Sets
In/Out Sets
Combined Sets
Grouping
Bins/Histograms
Drilling up/down – drill through
Hierarchies
View data
Actions (across sheets)
 Calculated Fields:
Working with aggregate versus disaggregate data
Explain - #Number of Rows
Basic Functions (String, Date, Numbers etc)
Usage of Logical conditions

R For Data Science (20 Hours)

Data Importing/Exporting:
Introduction R/R-Studio - GUI
Concept of Packages - Useful Packages (Base & Other packages)
Data Structure & Data Types (Vectors, Matrices, factors, Data frames, and
Lists)
Importing Data from various sources
Module 7

Exporting Data to various formats

Viewing Data (Viewing partial data and full data)
Variable & Value Labels – Date Values

Data Manipulation:
Creating New Variables (calculations & Binning)
Dummy variable creation
Applying transformations
Handling duplicates/missing's
Sorting and Filtering
Sub setting (Rows/Columns)
Appending (Row/column appending)
Merging/Joining (Left,right,inner,full,outer)
Data type conversions
Renaming
Formatting
 Data Manipulation:
Reshaping data
Sampling
Operators
Control Structures (if, if else)
Loops (Conditional, iterative loops)
Apply functions
Arrays
R Built-in Functions
Text, Numeric, Date, utility
R User Defined Functions
Aggregation/Summarization

Data Analysis:
Module 7

Introduction exploratory data analysis

Descriptive statistics, Frequency Tables and summarization
Uni-variate Analysis (Distribution of data)
Bivariate Analysis(Cross Tabs, Distributions & Relationships)

Using R with Databases:

R and Relational Databases
Connecting to Relational Databases using RJDBC and RODBC
Database Design and Querying Data
Modifying Data and Using Stored Procedures
In-Database Analytics with R

Introduction to Statistics:
Basic Statistics - Measures of Central Tendencies and Variance
Building blocks - Probability Distributions – Normal distribution - Central
Limit Theorem
Inferential Statistics -Sampling - Concept of Hypothesis
 Data Visualization with R:
Basic Visualization Tools
Bar Charts/Histograms/Pie Charts
Scatter Plots
Line Plots and Regression
Specialized Visualization Tools
Word Clouds/ Radar Charts
Waffle Charts/ Box Plots
How to create Maps
Creating Maps in R
How to build interactive web pages
Introduction to Shiny
Creating and Customizing Shiny Apps
Additional Shiny Features
Module 7

Testing:
Statistical Methods - Z/t-tests (One sample, independent, paired), Anova,
Correlations and Chisquare

Linear Regression: Solving regression problems:

Introduction - Applications
Assumptions of Linear Regression
Building Linear Regression Model
Understanding standard metrics (Variable significance, R-square/Adjusted
R-square, Global hypothesis ,etc)
Assess the overall effectiveness of the model
Validation of Models (Re running Vs. Scoring)
Standard Business Outputs (Decile Analysis, Error distribution (histogram),
Model equation, drivers etc.)
Interpretation of Results - Business Validation - Implementation on new data
 Alteryx (18 Hours)

Alteryx:
Overview of the Alteryx course and fundamental concepts
Using the Select tool to rename fields, change the data type
Understanding the User Environment and Alteryx Settings
Remove from data set
Understanding Alteryx Designer
Connect to data sources
Alteryx designer Interface
Set data field types
User and Workflow settings
Remove and rename fields
Filtering Data/Data processing
S Blending/Join Data from Different Sources
Filtering Using String Data
Module 8

Find customer with 10 or more transactions

Input Data, Dynamic Rename, Text to columns, Transpose
Identify common data fields
See how all records fit the filter
Data Cleansing
Impute Values
Random Sample
 Tools covered

As soon as one hears the word “data”, Microsoft Excel automatically

hits the mind. Excel is the most suitable platform to squeeze in data to
get actionable insights about your businesses. Being the most
important data analytics tool, Excel offers extensive features
including sharing workbooks, adding data to Excel, real-time
collaborations, etc. Learn using Excel to analyze data to understand
EXCEL data through language queries without putting in too much effort on
heavy formulas. Analyzing data, you can track and access patterns,
trends, and summaries to shape your future campaigns.

Another Microsoft product, Power BI is a cloud-based analysis

service, which renders data insights. This inherent tool blend data
from various sources to offer an all-inclusive view of the firm’s asset
information. Learn to extract and visualize data using Power BI with
our exclusive Data analysis course program.
POWER BI

Python is a programming language that can be used for almost any

data analysis-related task. Python software can run on Windows,
macOS, and Linux, which adds to its user-friendliness. With easy
syntax and dynamic semantics, Python is a high-end programming
language used to create and manage data structures. Wrap your
PYTHON head around Python to analyze, manipulate and represent data
structures and complex sheets efficiently

This SQL tutorial helps you learn SQL in simple and easy steps so that
you can start your database programming quickly. It covers most of
the important concepts related to SQL for a basic to advanced
understanding of SQL and to get a feel of how SQL works.
SQL
 Yet another exquisite tool to analyze and visualize data, Tableau is a
top-ranked business intelligence tool. It enables you to work on live
data sets, prep, analyze, collaborate, and share data insights across
the organization. At IIM SKILLS, master the art of creating dashboards,
TABLEAU charts, graphs, maps, and stories to visualize and analyze data. Thus,
offering a helping hand in facilitating business decisions.

R4DS teaches you how to do data science with R: You’ll learn how to
get your data into R, get it into the most useful structure, transform it,
visualize it and model it. In this book, you will find a practicum of skills
for data science. Just as a chemist learns how to clean test tubes and
stock a lab, you’ll learn how to clean data and draw plots—and many
R For
other things besides.
Data
Science

At Alteryx, we believe that analytics can empower all employees to

make faster, more insightful, and more confident decisions —
regardless of technical skill level. With our low-code, no-code
platform, and easy drag-and-drop capabilities, everyone can move
ALTERYX on from report building and say hello to data storytelling.
Who Should Enroll in This Data Analytics Course

This wholesome Data analysis course by IIM SKILLS experts is customized to match the
tastes and minds of people belonging to fresher, mid-level, and senior-level positions in
the industry. Without any foundations, this course is a first-rate fit for anyone eyeing a
career in the world of data analytics.
While the best candidates for taking the Data Analysis course are aspiring professionals
from different educational backgrounds who have an analytical mindset. However, at IIM
SKILLS, we believe that anyone can and should pursue a course that wants to make a
breakthrough in their career maze with this data analysis course.

Generally speaking, the Data Analysis course is suitably meant for you if you
are someone from these fields:
Fresh Graduates
UG/PG Students
IT professionals
Banking and finance professionals · Marketing managers
Sales professionals
Supply chain network managers

Learn to leverage data to the best of your abilities to bring about real change in the
business organization you are working at. IIM SKILLS trains you to extract, refine, and turn
data into useful learnings.
STUDENT'S REVIEWS
BRANDS PARTICIPATED
OUR PARTICIPANTS
 Available Batch
Weekend Batch
Every Saturday / Sunday | 10 AM to 1 PM

CCourse Fee : INR 49,900 + GST

IIM SKILLS Certification Fee: Included
Google Certification Fee: INR 1200 | Microsoft Certification Fee: INR 1600

Reach Us
Call: +91-9580740740 | Email: info@iimskills.com