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Digital Marketing Syllabus

The document outlines the modules in a digital marketing course, covering topics such as search engine optimization, social media marketing, analytics, content marketing, mobile marketing, and video marketing. The 21 modules provide instruction on key areas of digital marketing including on-page and off-page SEO, Google AdWords, social media platforms, analytics tools, blogging, and interview preparation.

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A17BCA002 AVINASH.P.C
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79 views

Digital Marketing Syllabus

The document outlines the modules in a digital marketing course, covering topics such as search engine optimization, social media marketing, analytics, content marketing, mobile marketing, and video marketing. The 21 modules provide instruction on key areas of digital marketing including on-page and off-page SEO, Google AdWords, social media platforms, analytics tools, blogging, and interview preparation.

Uploaded by

A17BCA002 AVINASH.P.C
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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MODULE 1: BASICS DIGITAL MARKETING

 Introduction To Online Digital Marketing


 Importance Of Digital Marketing
 How does Internet Marketing work?
 Traditional Vs. Digital Marketing
 Significance Of Online Marketing In Real World
 Increasing Visibility
 Visitors’ Engagement
 Bringing Targeted Traffic
 Lead Generation
 Converting Leads
 Performance Evaluation

MODULE 2: ANALYSIS AND KEYWORD RESEARCH

 Market Research
 Keyword Research And Analysis
 Types Of Keywords
 Tools Used For Keyword Research
 Localized Keyword Research
 Competitor Website Analysis
 Choosing Right Keywords To The Project

MODULE 3: SEARCH ENGINE OPTIMIZATION (SEO)

 Introduction To Search Engine Optimization


 How Did Search Engine work?
 SEO Fundamentals & Concepts
 Understanding The SERP
 Google Processing

MODULE 4: ON PAGE OPTIMIZATION

 Domain Selection
 Hosting Selection
 Meta Data Optimization
 URL Optimization
 Internal Linking
 301 Redirection
 404 Error Pages
 Canonical Implementation
 H1, H2, H3 Tags Optimization
 Image Optimization
 Optimize SEO Content
 Check For Copy scape Content
 Landing Page Optimization
 No-Follow And Do-Follow
 Indexing And Caching
 Creating XML Sitemap
 Creating Robot.Txt
 SEO Tools And Online Software

MODULE 5: OFF PAGE OPTIMIZATION

 Link Building Tips & Techniques


 Difference Between White Hat And Black Hat SEO
 Alexa Rank, Domain
 Authority, Backlinks
 Do’s & Don’ts In Link Building
 Link Acquisition Techniques
 Directory Submission
 Social Bookmarking Submission
 Search Engine Submission
 Web 2.0 Submission
 Article Submission
 Press Release Submission
 Forum Submission
 PPT Submission
 PDF Submission
 Classified Submission
 Business Listing
 Blog Commenting

MODULE 6: SEO UPDATES AND ANALYSIS

 Google Panda, Penguin, Humming Bird Algorithm


 How To Recover Your Website From Google Penalties
 Webmaster And Analytics Tools
 Competitor Website Analysis And Backlinks Building
 SEO Tools For Website Analysis And Optimization
 Backlinks Tracking, Monitoring, And Reporting

MODULE 7: LOCAL BUSINESS & LISTING

 Local Business Listing – Optimizing Your Local Search Listings To Bring New
Customers Right To Your Business
 Creating Local Listing In Search Engine
 Google Places Setup (Including Images, Videos, Map Etc)
 Placing Web Site On First Page Of Google Search
 Lean To Make Free Online Business Profile Page
 How To Make Monthly Basis Search Engine Visibility Reports
 Verification Of Listing, Google Reviews

MODULE 8 : GOOGLE ADWORDS OR PAY PER CLICK MARKETING(SEM)

 Google Adwords (SEM)


 Introduction To Online Advertising And Adwords
 Adwords Account And Campaign Basics
 Adwords Targeting And Placement
 Adwords Bidding And Budgeting
 PPC Basic
 Adwords Tools
 Opportunities
 Optimizing Performance
 Ads Type
 Bidding Strategies
 Search Network
 Display Network
 Shopping Ads
 Video Ads
 Universal App Ads
 Tracking Script
 Remarketing
 Performance Monitoring And Conversion Tracking
 Reports

MODULE 9 : SOCIAL MEDIA OPTIMIZATION (SMO)

 Social Media Optimization (SMO)


 Introduction To Social Media Networks
 Types Of Social Media Websites
 Social Media Optimization Concepts
 Facebook Page, Google+, LinkedIn,
 YouTube, Pinterest,
 Instagram Optimization
 Hashtags And Mentions
 Image Optimization And Networking
 Micro Blogs For Businesses

MODULE 10: SOCIAL MEDIA MARKETING (SMM)

 Facebook Optimization
 Fan Page Vs Profile Vs Group
 Creating Facebook Page For Business
 Increasing Fans And Doing Marketing
 Connecting Apps To Fan Pages
 Facebook Analytics
 Data-Based Management And Lead Generation
 Facebook Advertising And Its Types In Detail
 Creating Advertising Campaigns,
 Payment Modes
 CPC Vs CPM Vs CPA
 Conversion Tracking
 Power Editor Tool For Advertising
 Twitter Optimization
 Introduction To Twitter
 Creating Strong Profiles On Twitter
 Followers, ReTweets, Clicks,
 Conversions, HashTags
 Product Brand Promotion And Activities
 App Installs And Engagement
 Case Studies
 Conversion Tracking And Reporting
 LinkedIn Optimization
 What Is LinkedIn?
 Individual Profile Vs. Company Profile
 Database Management And Lead Generation
 Branding On LinkedIn
 Marketing On LinkedIn Groups
 LinkedIn Advertising
 Increasing ROI Through LinkedIn Ads
 Conversion Tracking And Reporting
 YouTube Optimization
 Channel Creation
 In Display Ads
 Video App Install Promotion
 Video Shopping Promotion
 Google Plus
 Features
 Tools & Techniques
 Google + 1
 Google Plus For Businesses

MODULE 11: WEB ANALYTICS

 Getting Started With Google Analytics


 Navigating Google Analytics
 Traffic Sources
 Content
 Visitors
 Goals & Ecommerce
 Actionable Insights And The Big Picture
 Live Data
 Demographics
 Google Webmaster Tools
 Adding Site And Verification
 Setting Geo Target Location
 Search Queries Analysis
 Filtering Search Queries
 External Links Report
 Crawls Stats And Errors
 Sitemaps
 Txt And Links Removal
 Html Suggestions
 URL Parameters (Dynamic Sites Only)

MODULE 12: WEBMASTER TOOLS

 Adding site and verification


 Setting Geo-target location
 Search queries analysis
 Filtering search queries
 External Links report
 Crawls stats and Errors
 Sitemaps
 txt and Links Removal
 HTML Suggestions
 URL parameters (Dynamic Sites only

MODULE 13: CONTENT MARKETING

 Introduction To Blogs
 Setting Up Your Own Blog
 The Importance Of SEO
 Content Duration & The Art Of Content Planning
 Creating A Compelling Personality For Your Content
 How To Monetize Your Blog

MODULE 14: MOBILE MARKETING

 Importance Of Mobile Marketing


 In Current Scenario
 Fundaments Of Mobile Marketing
 Forms Of Mobile Marketing
 Geo-Targeting Campaigns For Mobile Users
 Measuring And Managing Campaign
 App & Web – Mobile Advertising
 Content Marketing

vMobile Targeting And Segmentation

 SMS Marketing
 Case Studies On App Advertising

MODULE 15: VIDEO MARKETING

 Importance Of Video Marketing


 Understanding Video Campaigns
 YouTube Marketing (Video Ads)
 Types Of YouTube Ads
 In-Display And In-Stream Ads
 Using YouTube For Businesses
 Developing YouTube Marketing Strategies

vVideo Ad Groups

 Targeting Options
 Understanding Bid Strategies
 Bringing Visitors To Your Website
 Via YouTube Videos

MODULE 16: WORDPRESS SEO CONCEPTS

 Using Word Press How To Do SEO Works

MODULE 17: CREATING A NEW SIMPLE WEBSITE

 Creating A Simple Website For Your Business/Work Using Html Coding

MODULE 18: EMAIL MARKETING

 Using Bulk Email Service To Boost Your Business

MODULE 19: SMS MARKETING

 Using Bulk SMS Service To Boost Your Business

MODULE 20: LIVE PRACTICALS

 Live Practical Experience

MODULE 21: INTERVIEW PREPARATION

 Resume Preparation
 Interview Question Preparation

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