Clayton Makepeace

In the 37 years since Clayton Makepeace wrote his first direct

response promotion in 1971, his direct mail and online sales copy
has generated well over $1 billion in sales for Phillips, Security
Rare Coin, Blanchard & Company, Boardroom, Weiss Research
and many other financial and health-related direct response
companies.

In the 1980s, 90s and early 2000s, Makepeace’s direct mail

promotions built The Money Advocate, Personal Wealth Bulletin
and Safe Money Report into 100,000-subscriber powerhouses,
ultimately selling well over 200,000 subscriptions for each
publication.

According to Tom Phillips, more than 90 million of Makepeace’s launch and subsequent
promotions for Health and Healing were mailed at break-even or better. In the last two years
or so, Health Resources has profitably mailed well over 60 million of Makepeace’s direct mail
promotions for its products.

In late 2006, after a two-year hiatus, Makepeace rejoined the Weiss’ marketing team. Online
sales promptly increased 80% in 2007.
In addition to his work as a direct response strategist and copywriter in the wealth and health
fields, Makepeace is publisher and editor of The Total Package, through which he and his
team of editors produce free e-zines and products to help more than 25,000 direct response
business owners, marketers and copywriters in 67 countries world-wide.

Mr. Makepeace is also president of ResponseINK, a full-service direct marketing agency

specializing in promotions for health products and financial publications.

1
Copyright © 2008 Mark Joyner, Inc.
This document is part of Simpleology Great Teacher Series:
Ted Nicholas and Joe Sugarman Teach Direct Response Copywriting
http://www.simpleology.com
 Two Swipes;
$40 Million in Sales
By Clayton Makepeace,
Publisher & Editor,
THE TOTAL PACKAGE

These two swipes are a great study in contrasts …

9 One is a direct mail piece, the other, an online sales page.

9 One is for the health market, the other for the investment market.
9 One leads with a personal story; the other by addressing an issue in the news that
prospects are obsessing over.
9 One was written three years ago, the other was written a month or so ago.

These promos also have two things in common:

1) Both underwent intense compliance scrutiny (which explains some of the euphemisms
in the health piece and the disclaimers in the investment piece), and ...
2) Both were huge winners and are still paying me very, VERY nice royalties — well over
$3 million so far.

The first, a direct mail package — a “tabloid” — I created for Health Resources in January of
2005. This promo and a later permutation of it have mailed more than 50 million pieces and
have generated somewhere north of $30 million in sales.

The second, an online sales page for an investment product called “Crisis Opportunity Alert”
has already generated nearly $10 million in sales and it’s just getting started. With minor
modifications and updates, this copy will continue to be used for the rest of this year and
probably well into next year.

Six things to look for in these swipes …

1. How these two very different leads immediately engage the reader …
2. How the copy speaks to the prospect using just enough jargon to demonstrate
expertise, yet makes the copy simple enough for anyone to understand …
3. How the momentum of the copy accelerates as you read through …
4. How the extensive use of credibility and proof elements dispel skepticism and
engender faith the both the spokesmen and the products …
5. How the presentation of the offer, the price justification, and the positioning of the
guarantee make the purchase decision a no-brainer...
6. How I close by putting my prospect at a crossroads — forcing him to either take action
to improve his health or wealth or to take responsibility for failing to act.

Hope this helps …

2
Copyright © 2008 Mark Joyner, Inc.
This document is part of Simpleology Great Teacher Series:
Ted Nicholas and Joe Sugarman Teach Direct Response Copywriting
http://www.simpleology.com
Yours for Bigger Winners, More Often,

Clayton Makepeace
Publisher and Editor
THE TOTAL PACKAGE
http://www.makepeacetotalpackage.com

3
Copyright © 2008 Mark Joyner, Inc.
This document is part of Simpleology Great Teacher Series:
Ted Nicholas and Joe Sugarman Teach Direct Response Copywriting
http://www.simpleology.com
 We told you this was coming.

We begged you to get your money to safety.

We even urged you to use a select handful of inverse

investments to go for gains of 69% to 1,185% and
more when weak stocks fall.

Now, as Mike Larson explains below, with Black

October starting in less than 24 hours, and with your
$6,250 membership discount expiring tonight…

This is your LAST CHANCE to get on board before he pulls the trigger on
the recos we’re counting on to multiply your money many times over as
this crisis accelerates!

From Mike Larson

Dear Investor,

Yesterday, while the S&P fell 8.7%, the overall financial sector fell 15.5% and
many financial stocks came totally unglued ...

• State Street and Bank of New York Mellon declined 27% and 33.3%
respectively ...

• Regions Financial fell 33.3% and Fifth Third dropped 33.3% ...

• National City plunged 63.3% and Sovereign Bankcorp plummeted 72.2% ...

• And of course, Wachovia crashed a mind-blowing 81.6% ...

Think of it: If you’d had $100,000 invested in Wachovia stock in the morning, you
would have been left with just $19,400 at the end of the day — a $81,600 loss in
just one, single trading session!

Plus, as if to PROVE our repeated warnings that this crisis was about to infect
other industries ...

• Kohl’s and Urban Outfitters declined 7.6% and 7.8%, respectively ...
 • Alcoa fell 9.2% and GM dropped 12.8% ...

• Ford plunged 13.3% ... Freeport-McMoRan cratered 16.6% ... and US Steel
plummeted 17.1% ...

• Amazon sank 10.4% ... Google crashed 11.6% ... and a staggering 17.9% of
the wealth invested in Apple vanished into thin air ...

Again: In just one trading session!

More importantly ...

PUT OPTIONS on these stocks

exploded through the roof!

I’ve said it before and I’ll say it again: If you’re not USING this crisis to go for
huge gains, you’re missing a once-in-a-lifetime opportunity.

Because when stocks like these fall apart, put options on these stocks soar —
spinning off gains of 69% to 1,185% or even more; often in the twinkling of an
eye.

That’s why I’m about to pull the trigger on a bundle of major new recos hand-
picked for their potential to hand you gains of 69% to 1,185% as this crisis
continues to accelerate in October ...

But you must get on board NOW, or you will miss what I believe is one of
the greatest money-making opportunities ever.

Even in less chaotic times, put options like these have multiplied investors money
up to 11 times over. Now that the credit contagion is spreading beyond the
financial sector; infecting hundreds of manufacturers, wholesalers and retailers
nation-wide, we expect them to hand you even greater gains.

These put options are still remarkably cheap to buy. Right now, for instance, you
can buy put options on many of the endangered stocks we named in our recent
Crisis Briefing for as little as $25, $50 or $100 each. All without futures and
without short positions. Strictly options that limit your risk, while offering you
virtually unlimited profit potential.

Consider, for example, these selected put options in the very same stocks we
predicted would plunge ...

On June 6, you could have bought 10 put options on Wells Fargo stock for just
$145 each — $1,450 in all — and sold them 35 days later for $2,450: A 69% gain.
 You could have purchased 10 put options on MGIC Investment Corp on July 2
for just $1,200 — and sold them nine days later for $3,300: A 175% gain in just
nine days.

You could have bought 10 puts on Countrywide Financial on June 12 for just
$120 — and cashed out seven days later for $400: A 233.3% gain in just seven
days. That’s enough to turn $5,000 into $16,665 in a single week!

The list goes on and on:

• Put options on PHH Corporation, which you could have bought on May 17,
rose 185.7% in 71 days ...

• Puts on Radian Group, which you could have bought on June 9, leapt
245.5% higher in 23 days ...

• Puts on MDC Holdings, if bought on June 19, rose 153.8% in 21 days ...

• Puts on Washington Mutual, if bought on June 23, jumped 231.6% in 21

days ...

• And put options on Freddie Mac, if bought on July 30, soared 309.1% in 21
days.

Now, wouldn’t it be great if we could go back in time and grab those kinds of gains
— over and over again — as these options soared? Sadly, we can’t. But
remember: EVERY single one of these stocks was named for you in our last round
of warnings. And now, with this great credit crisis still hammering financial stocks
— and quickly spreading to the sectors and companies named in our Crisis Briefing
— we expect many more profit opportunities like these in the weeks ahead!

And These Gains of 69% to 309%

Are With Fairly Conservative Options.

When I Swing for the Fences,

Your Profits Could Be Much Greater!

My service, Crisis Opportunity Alert is devoted to these kinds of opportunities.

And my strategy is twofold:

First, even though you can never lose more than you invest, most of my
recommendations are on fairly conservative, middle-of-the-road options aiming for
a steady stream of singles, doubles and triples. Because they’re less volatile, I feel
they give you a better chance to minimize losses and win more frequently.

Second, several times per year, when I see an opportunity to hit a grand-slam
home run, I’ll also offer you the opportunity to take a flier with more aggressive
options with the potential to hand you blow-out profits.
And as you’re about to see, when those home runs come along, they can be
HUGE! In fact, according to Bloomberg data ...

• On June 25, you could have bought options on National City Corp. for just
$135 each. Sixteen days later, you could have cashed in for a 408.1% gain
— enough to turn your $5,000 into $25,405 in just over two weeks.

• A more speculative put option on Freddie Mac, if purchased on July 2 and

sold on July 9, soared 425% in seven days. And another Freddie Mac put, if
bought on July 10, spun off a 700% gain in just eight days — enough to
turn a $5,000 investment into $40,000 in just over one week!

• You could have bought one of these more aggressive puts on Washington
Mutual on July 8 ... taken your money off the table on July 14 ... and banked
a whopping 836.4% gain in just six days — enough to turn $5,000 into
$46,820 in less than one week.

• And on May 2, you could have bought a bundle of 10 puts on Wells Fargo for
just $350 ... closed your position on July 15 ... and banked a whopping
1,185.7% gain in just over 10 weeks.

These options would have multiplied your money nearly 12 times

over — turning your $5,000 investment into $59,285 in just 74 days!

And gains we’ll be going for in

October could be even larger ...

Investors now expect U.S. bank stocks to do poorly. So put options on most of
them are now relatively expensive.

But few investors understand how this great credit drought is hammering non-
financial firms — the companies we told you about in our Crisis Briefing. So the
put options on these stocks are still cheap — and the profit potential on these puts
can be sky-high.

For instance; as we showed you in our recent online briefing, Plague to Pandemic,
you could buy a select put on Manitowoc — the construction crane company —
that expires in October of this year. According to the modeling program provided
by Bloomberg, if the stock falls 20%, your investment is projected to soar 245%.
And if it falls 50%, you could be looking at a 767.8% gain.

Or you could buy a particular option on BJ’s Wholesale Club right now for around
$60. If the stock falls just 25% in the next month, you could walk away with a
290% gain. And if the stock falls, say, 50% in value, your gain could be as high as
2,313.3% — all in just 31 days!

HSBC is another stock I’m expecting to crater. If it falls 20%, the Bloomberg
model is projecting gains of 171% to 480% on select options. And if the stock falls
50%, the projected gains are anywhere from 723% to 2,544%!
Ditto for Google. You could buy a certain put option on Google right now for
$1,420 — and if the stock falls 20% in the next month, you could bank a 313.3%
gain. Or if Google falls 50%, projected gains are as high as 1,188%.

And just look at Tiffany: As tightening credit hammers this stock, October put
options would rise up 199.4% with a 20% decline in the stock — and 1,208% if
the stock falls 50%.

In normal times, a 50% decline would be a stretch. But given the 80%, 90%, even
100% declines we’ve seen in giant, supposedly “stable” financial companies, we
believe a 50% decline in the stocks on my list are well within the boundaries of a
reasonable future scenario.

You Have the Opportunity

To Go for Gains Like These
Over and Over Again Throughout 2008 ...
Throughout 2009 ... and Probably Well Into 2010!

For crisis opportunity hunters like us, this is definitely a target-rich environment!

Everywhere I look, I see the contagion spreading — infecting manufacturers,

wholesalers, retailers and others. Many companies are already mortally wounded
... in their death throes ... desperately slashing prices to sell their products ... and
despite everything, finding precious few buyers.

Spotting stocks that are likely to plunge — and the put options likely to soar — in
this environment is the closest thing to a “no-brainer” I’ve ever seen on Wall
Street.

Sure — you can lose money even in the best of investments. But once you harness
the power of put options, not only do you create a powerful hedge against the
dangers that are so rampant today ... you can actually turn adversity into huge
profit opportunities!

Every trading day of the year, I look at the companies that show every sign of
being among the next dominoes to fall. I scan the entire U.S. stock market
searching for options on the stocks most likely to get slammed. And then I pick
the options with the duration and strike price to maximize your opportunity for
explosive profit potential.

When I strike pay dirt ...

• I alert you immediately — by e-mail, fax or both (your choice) ...

• I tell you why I’m recommending the trade and give you my strategy for
maximizing your profit potential while reducing your risk ...

• And I give you specific step-by-step instructions on precisely how to execute

the trade — either online or simply by reading the trading instructions to
your broker.
Then, once you're in the position, you just sit back and watch your investment's
performance. When it's time to close your position, I will rush you a “sell” signal.
And again, I’ll tell you how to execute your trade quickly and easily with your
broker, either online or by phone.

Crisis Opportunity Alert Gives You Everything

You Need to Go for Huge Gains
As This Credit Crisis Unfolds

When you become a member of Crisis Opportunity Alert ...

First, you'll immediately download my Crisis Opportunity Alert Operating

Manual — everything you need to know about using put options to profit in this
crisis:

• How options work ... how they're traded ... and even step-by-step
instructions for placing trades online or with your broker ...

• How I find the options I feel offer you the greatest profit potential with the
lowest risk ...

• Why put options on falling stocks could make you more money more quickly
than call options on rising stocks ...

• Why the banking crisis is just ONE of many crises that are striking our
markets — and how to turn each crisis into an opportunity ...

• Special crisis opportunities that could also drive call options on select sectors
through the roof ...

• How buying options strictly limits your risk — and how Crisis Opportunity
Alert adds an extra layer of protection to limit your downside while allowing
you virtually unlimited profit potential ...

• And much more!

Second, I will rush your first “buy” recommendation to you the minute I’m
convinced I have a big profit opportunity for you — which, given the Lehman,
Merrill, Washington Mutual, Wachovia and other crises hanging over the market
taking place right now, is likely to come at any moment.

Then, just follow the simple instructions. It's easy. It's convenient. And you can
place your trades online or with a simple phone call to your broker.

Crisis Opportunity Alert is based on the age-old principle that every crisis can be
turned into an opportunity. It has just one objective: To help you get rich in times
of crisis ... and then help multiply those riches when the economy recovers.
 Third, in each trading recommendation, I tell you exactly what to buy, when
to buy it, how much to buy, and how much to pay for it.

Every Crisis Opportunity Alert signal you receive — sent to you instantly via e-
mail— will clearly explain what's happening right now and why the trade is being
recommended. For each trade, it's up to you to pull the trigger or not. But all you
have to do is read my simple instructions to your broker word for word ... or send
him a fax or e-mail.

Fourth, well-timed buy signals are great. But they're only half the story. You
also have to know exactly when to sell.

So, for every single recommendation, you'll get follow-up instructions on when to
take profits or cut a loss. My goal is to make this as easy as possible for you. No
guesswork. No wondering what to do next.

Fifth, if you have any questions, no problem. We'll be glad to answer them for
you. You get full, unfettered access to our Customer Care Representatives via
phone, via e-mail, via fax ... or whatever is most convenient for you.

We have a dedicated hotline number strictly for Crisis Opportunity Alert members.
When you call, you get the red-carpet treatment and first-rate service you
deserve!

Important Warning: You Have Only a Few Hours Left to

Save up to $6,250 on Crisis Opportunity Alert!

Considering the enormous profit potential Crisis Opportunity Alert offers you, it
would be a great value at the regular membership rate of $5,000 per year.

And beginning tomorrow — on Wednesday, October 1 — $5,000 WILL be

the price of admission for all new subscribers! No exceptions. No discounts.

But if you activate your membership TODAY, it’s still only $2,300 — you'll save
more than half.

Looking for an even better value? Great! Join me in Crisis Opportunity Alert now
for two years. Tomorrow, the full price will be $10,000.

But if you join now, it’s just $3,750 — better than a 60% savings from the regular
price ... you save $6,250!
Plus, when you join Crisis Opportunity Alert, you'll take advantage of our
convenient automatic payment plan. We'll automatically charge your credit card at
the reduced rate — $2,300 for one year; $3,750 for two years — each time your
subscription is about to expire.

You'll save thousands of dollars every year and you’ll never have to worry about
renewal notices or missing a single issue. And of course, you’re in complete
control. In the unlikely event that you choose to allow your subscription to lapse,
just let us know.

Test-Drive Crisis Opportunity Alert Risk-Free

No one can guarantee profits. But what we can guarantee is this: If my Crisis
Opportunity Alert doesn't make you money, we don't want you to have to pay a
penny for it.

Just join now by calling toll-free 800-453-9670 (Overseas: 1-561-627-

3300), or by clicking the appropriate link below.

Then, if you're skeptical, don't risk a penny of your own money at first. Just follow
our trades on paper for the next two months.

If you're not fully convinced that this is a fun, exciting way to go for huge gains in
this banking and credit crisis, just cancel within 60 days and we'll rush you a full
membership refund.

You risked absolutely nothing!

Or if you prefer, begin investing with the very first recommended trade you
receive. You must be delighted with the profits Crisis Opportunity Alert earns you,
or cancel anytime in your first 60 days for a full refund of your membership fee —
or anytime thereafter for a refund on the remaining portion of your membership.

Remember: Every major crisis brings massive profit opportunities. And the one
hitting Wall Street today is one of the greatest of all.

The time to start? Immediately!

Why? Because ...

You MUST Act NOW:

If You Wait Until Tomorrow to Join,
 You Will FORFEIT Your Chance
to SAVE up to $6,250!

And remember: You must be blown away by the profits Crisis Opportunity Alert
brings you or you can cancel in your first 60 days for a full refund or anytime
thereafter for a refund on the remaining portion of your membership.

The toll-free number is 800-453-9670 (Overseas: 1-561-627-3300).

Or you can order securely by clicking the appropriate link below.

We're looking forward to welcoming you aboard!

Until next time,

Mike Larson
Weiss Research, Inc.

Discount Savings Certificate

EXPIRES TONIGHT!

SAVE UP TO $6,250 on Crisis Opportunity Alert NOW!

YES! I want to leverage the power of this great credit crisis to go for
gains ranging from 69% to 1,185% with put options on falling stocks!
Please accept my membership as indicated below.

I understand that I must be thrilled with Crisis Opportunity Alert or I can cancel
any time in my first 60 days for a full refund, or anytime thereafter for a refund on
the unused portion of my membership.

I also understand that as a convenience for me, you will automatically renew my
membership at this deeply discounted price until I tell you to stop.

I’m indicating my savings preference by clicking the appropriate button below:

Or if you prefer, have your credit card ready and call TOLL-FREE
1-800-453-9670.

Click here for our terms & conditions.

Crisis Opportunity Alert

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Jupiter, FL 33478
1-800-453-9670
561-625-6685 (Fax)