INTRODUCTION As customer's tastes and preferences are dynamic in nature, the market scenario is also changing from time to time. Today's market scenario is very different from that of the market scenario before 1990.There have been many factors responsible for changing market scenario. It is changing tastes and preferences of customer which has bought in change in the market. Income level of the people has changed; life styles and social class of people have completely changed now than that of the golden days. There has been shift in the market demand in today's world. Technology is one of the major factors responsible for this paradigm shift in the mark, New generation people are no more dependent on the market and far off departmental stores. Today we can see a new era in market with the opening up of many departmental stores, hyper market, shopper's stop, malls,branded retail outlets and specialty stores. In today's world shopping is not any more tiresome work rather it’s pleasant outing phenomenon now. My study is based on ongoing survey on customers of a hypo market named Big Bazaar of Future Retail. Big Bazaar is a new type of market which came into existence in India since 1994.It is a type of market where various kinds of products are available under one roof. My study is on determining the customer's buying behavior of customer’s in Big Bazaar My study will find out the current status of big bazaar and determine where it stands in the current market. This market field survey will help in knowing the present customers tastes and preferences.It will help me in estimating the customer's future needs,wants and demands. 2. Objective of the Study * Tofind out the buying behavior of the customers in the Health oil Section under foodbazar,Big Bazar. * To determine the deference between other health oils and exotic oils. * Toidentify the preferences of the customers on health oil. * To create awareness about the availability of exotic oils among the new customers in Big Bazar, Jamshedpur. Page 1* To know the satisfaction level of customers in Exotic oil products in Big Bazar. 3. Scope Of Study ‘The scope of this research is to identify the buying of customers of Big Bazar,Jamshedpur.This research is based on primary data and secondary data.Due to time constraint only limited number of persons contracted. This study only focuses on urban buying behavior of customers because rural norms/status/attitude and acceptance of the rural customers differs with urban customers.The scope of research is limited for urban are like Jamshedpur It provides help to further the research for organized retail sector in urban ares.It aims to understand the skill of the company in the area like technological advancements,competitive in management. 4, Significance of the Study The study shows customers buying pattern with Big Bazaar in Jamshedpur area. It provides guideline for further research in Jamshedpur area for organized retail. Research says about customer buying behavior towards Big Bazar, Jamshedpur.The study rate the customer satisfaction level with the Big Bazar, Jamshedpur Area. The research is also important to identify the market size, growth and Market potential of Big Bazaar in Jamshedpur. The research shows the future scenario of Big Bazaar in current perspective .The study shows opportunities and challenges for Big Bazaar respect of Internal And external environment, Research says abut main competitors in the field of organized retail sectors .The study provides guideline to further extension of Big Bazar.The study Provides help to know the customers satisfaction with Big Bazaar stores. 5. Limitations of the Study Although all efforts was taken to make the result of the survey as accurate as possible, there were certain constraints during the study. Page2* Some customers were not willing to give appointment due to their busy schedule. © Due to very large size of the population, only selected samples of customers were contacted, © Due to fast pace of life, some customers were unable to justify to the questionnaire. * Personal blazes might have come while answering the questionnaire. 6. Research Methodology Technology, customer's tastes and preferences play a vital role in today’s generation Research Methodology is a set of various methods to be followed to find out various information regarding market strata of different products and its position. Research Methodology is required in every industry for acquiring knowledge of their products and brings changes. 6.1 Area of Study The syudy is exclusively done in the area of marketing.Itis the process requiring care,sophistication,experience, business, judgement and imagination for which there can no mechanical substitutes. 6.2 Research Design Exploratory Research 6.3 Sampling Design Non probability Sampling- Convenience Sampling 6.4 Sample Size 100 (Customers) 6.5 Data Collection Page 3Data is collected from various customers through personal interaction.Structured questionnaire is prepared for collecting data.Data is collected with mere interactions and formal discussion with different respondents.Some other relevant information collected through secondary data 6.6 Tools of Analysis The market survey about the techniques of marketing and nature of expenditure is carried out by personally interacting with the customers in Big Bazaar, Jamshedpur. 7.0 Company Profile (Future Retail Ltd.) 7.1 Future Retail Ltd. Overview Future Group is an Indian conglomerate, founded by Kishore Biyani and headquartered in Mumbai, Maharashtra, India. The company is known for having a significant prominence in Indian retail and fashion sectors, with popular supermarket chains like Big Bazaar and Food Bazaar, lifestyle stores like Brand Factory, Central, etc. The group also has a notable presence in integrated foods and FMCG manufacturing sectors. Future Retail Limited and Future Lifestyle Fashions Limited, two operating companies of Future Group, are among the top retail companies listed in BSE with respect to assets, and in National Stock Exchange of India to market capitalization. Future Group is a corporate group and nearly all of its businesses are managed through its various operating companies based on the target sectors. For example, retail supermarket/hypermarket chains Big Bazaar, FBB, Food Bazaar, Food Hall, Hometown, etc. are operated by its retail division, Future Retail Limited, while its fashion and clothing outlets Brand Factory, Central, and Planet Sports are operated via another of its subsidiaries, Future Lifestyle Fashions Limited. Furniture is retailed through HomeTown stores in major cities and online. With these many fashion outlets and supermarkets, the group also promotes its fashion and sports brands like Indigo Nation, Spalding, Lombard, Bare, etc., and FMCGs like Tasty Treat, Fresh & Pure, Clean Mate, Ektaa, Premium Harvest, Sach, etc.