TABLE & CONTENTS

PAGE

. ACKNOWLEDGEMENT ……………..…………………………………………..
2. INTRODUCTION OF COMPANY………………………………………………....

3. BACKGROUND……………………………………………………...………………

KARVY’S MISSION……………………………………………..….
1. KARVY’S VISION……………………………………….……….…
2. KEY PERSONS……………………………………………….…......
3. KARVY MILESTONES…………………………………………......
4. KARVY CREDO……………………………………………………..
5. QUALITY POLICY……………………………………………...…..
4. KARVY VALUES………………………………………………………………...…...

5. ACHIVEMENTS………………………………………………………………….......

6. KARVY WINGS………………………………………………………………....……

1. KARVY CONSULTANTS LIMITED………………………...…....

2. KARVY INVESTOR SERVICES LIMITED……………….......…
3. KARVY COMPUTERSHARE PRIVET LIMITED………...…….
4. KARVY GLOBAL SERVICES LIMITED………………...………
5. KARVY COMTRADE LIMITED……………………………….….
6. KARVY INSURANCE BROKING LIMITED…………………….
7. KARVY STOCK BROKING LIMITED…………………...………

7. BACKGROUND OF STOCK EXCHANGE IN INDIA……………………..……..

1. STOCK BROKERS…………………………………….……………
2. SUB-BROKERS……………………………………..……………….
3. MARKET MAKERS……………………………..………………….
4. PORTFOLIO CONSULTANTS…………...………………………...

8. PRODUCTS AND SERVICES OFFER BY KARVY……………………………….

1. STOCK BROKING…………………………………………………..
2. D-MAT SERVICES…………………………………………………..
3. DERIVATIVE SERVICES…………………………………………..
4. INVESTMENT PRODUCT DISTRIBUTION……………………..
5. INVESTMENT ADVISORY SERVICES…………………………...
 6. CORPORATE FINANCE AND MERCHANT BANKING…….....
7. INCOME TAX ENABLE SERVICES………………………………
8. REGISTRARE & TRANSFER AGENTS…………………………...
9. LOANS………………………………………………………………...
10. EQUITY TRADING PLATEFORM…………………………………
11. MUTUAL FUNDS…………………………………………………….
12. INSURANCE………………………………………………………….

9. MAJOR PLAYERS IN THE REGION……………………………………………...

1. KARVY………………………………………………………………...
2. INDIAINFOLINE……………………………………………………..
3. ICICI DIRECT………………………………………………………...
4. HDFC SECURITY…………………………………………………….
5. INDIABULLS………………………………………………………….
6. SHARE KHAN………………………………………………………...

10. RESEARCH METHODOLOGY……………………………………………………..

11. COMPARATIVE ANALYSIS………………………………………………………..

12. FINDING AND ANALYSIS…………………………………………………………..

13. SUGGESTIONS……………………………………………………………………….

14. LIMITATION…………………………………………………………………………

15. CONCLUSION………………………………………………………………………..

16. APPENDIX (Questionnaire)………………………………………………………….

18. BIBLIOGRAPHY……………………………………………………………………
 INTRODUCTION OF THE COMPANY

KARVY is 1st register and a premier integrated financial services provider and
ranked among the top five in the country in all its business segments. It services
over 16 million individual investors in various capacities and provides investor
services to over 300 corporates, comprising who is who of Corporate India.
It is a member of :-

 National Stock Exchange (NSE)

 Bombay Stock Exchange (BSE)
 Multiple Commodity Exchange(MCX)
 National Commodity and Derivative Exchange(NCDEX)

Karvy utilized its experience and superlative expertise to capitalize on its strengths
and better its service, innovate and provide new ones. It diversified in the process
and thus evolved as India’s premier integrated financial service enterprise. Karvy
has been a customer centric company since its inception. It offers asingle platform
servicing multiple financial instruments in its bid to offer complete financial
solutions to the varying needs of both corporate and retail investors, where an
extensive range of services are provided with great volume-management
capability. KARVY covers the entire spectrum of financial services such as Stock
broking, Depository Participants, Distribution of financial products - mutual funds,
bonds, fixed deposit, equities, Insurance Broking, Commodities Broking, Personal
Finance Advisory Services, Merchant Banking & Corporate Finance, placement of
equity, IPOs, among others. Karvy has a professional management team and ranks
among the best in technology, operations and research of various industrial
segments.

BACKGROUND
The flagship company, Karvy Consultants Limited was found with the vision and
enterprise of a group of practicing Chartered Accountants on a modest scale in
1981 in Hyderabad at initial stage it was very small in size. It was started with a
capital of Rs. 1,50,000, where it now has 13 branches. It initiated with just one
activity and later carved roads into fields of registry and share accounting as well.
From then there was no stopping at all. A decade of commitment, professional
integrity and vision helped Karvy achieve a leadership position in its field. It is
known to handle the largest number of issues ever in the history of the Indian stock
market in a particular year. Thereafter, Karvy made inroads into a host of capital
market services, corporate and retail which proved to be a sound business synergy.
Today Karvy has access to millions of Indian shareholders, besides companies,
banks, financial institutions and regulatory agencies. Over the past one and half
decades, Karvy has involved as a veritable link between industry, finance and
people. In January 1998, Karvy became the first Depository Participant in Andhra
Pradesh. An ISO 9002 company, Karvy’s commitment to quality and retail reach
has made it an integrated financial services company. A SEBI category 1 registrar,
so far Karvy has handled over 675 issues as Registrars to public issues, processed
over 52 million applications and is servicing over 16 million investors from
various locations spread over 205 cities.

Karvy’s Mission:

“ Our mission is to be a leading and preferred service provider to

our customers, and we aim to achieve this leadership position by building an
innovative, enterprising, and technology driven organization which will set the
highest standards of service and business ethics ”.
An organization exists to accomplish something or achieve something. The
mission statement indicates what an organization wants to achieve. The mission
statement may be changed periodically to take advantage of new opportunities or
respond to new market conditions. Karvy’s mission statement is “To Bring
Industry, Finance and People together.”
Karvy is work as intermediary between industry and people. Karvy work as
investment advisor and helps people to invest their money same way Karvy helps
industry in achieving finance from people by issuing shares,
debentures, bonds, mutual funds, fixed deposits etc.Company’s mission statement
is clear and thoughtful which guide geographically dispersed
employees to work independently yet collectively towards achieving the
organization’s goals.

Vision of Karvy

Company’s vision is crystal clear and mind frame very directed. “To be
pioneering financial services company. And continue to grow at a
healthy pace, year after year, decade after decade.” Company’s
foray into IT-enabled services and internet business has provided an
opportunity to explore new frontiers and business solutions. To build a
corporate that sets benchmarks for others to follow.

KEY PERSONS

Mr. C Parthasarathy, a leader in the financial services industry in India is

responsible for building KARVY as one of India's truly integrated Financial
Services Provider; he is a fellow member of the Institute of Company Secretaries
of India, a Fellow Member of the Institute of Chartered Accountants of India and a
graduate in law.As Chairman and Managing Director, he oversees the group's
operations and renders vision and business direction.

Mr. M Yugandhar, Managing Director, founder member of KARVY

Consultants Limited, has varied experience in the field of financial services
spanning over 20 years. He is a Fellow Member of the Institute of Chartered
Accountants of India and was involved in the statutory and branch audit of banks
for 26 years.

Mr. M S Ramakrishna, Director, founder member of KARVY Consultants

Limited is the orchestrator of technology initiatives such as the call center in the
service of the customer.
Mr. Ramakrishna is a member of the Hyderabad Stock Exchange and is the
director of KARVY Securities Limited, KARVY Stock Broking Limited, KARVY
Investor Services Limited, KARVY Computershare Private Limited, KARVY
Commodities Broking Private Limited, Nitya Labs Limited and SAB Nife Power
Systems Limited. He has helped KARVY diversify into the field of medical
transcription leveraging on the company's core competency of transaction
processing. He has more than 20 years of experience in the financial services
arena.

KARVY MILESTONES

Karvy has traveled a success route over the past 25 years and positioned itself as an
emerging financial service giant in which embeds the confidence and support of
enviable patrons across the financial world. Patrons are also of diversified fields
which includes over 16 million individual investors in various capacities and 300
corporates comprising the best out of the whole lot .Years of experience of holistic
financial services and expertise in this industry has helped it gain the status it
enjoys and cherishes today.
(Karvy.com)
 KARVY CREDO

Following are the system of principles or beliefs followed by Karvy

Group.
“Our Clients, Our Focus”
“Clients are the reason for our being”
Personalized service, professional care; pro-activeness are the values that
helps KARVY nurture enduring relationships with their clients.

Teamwork
“None of us is more important than all of us”
Each team member is the face of Karvy. Together they offer diverse services with
speed, accuracy and quality to deliver only one product: excellence. Transparency,
co-operation, invaluable individual contribution for a collective goal, and respect
for individual uniqueness within a corporate whole, is what KARVY aims at.

Responsible Citizenship
“A social balance sheet is as rewarding as a business one.”
As a responsible corporate citizen, KARVY believes that its duty is to foster a
better environment in the society where they live and work. To abide by its norms,
and to behave in a responsible manner towards the environment, are some of its
growing initiatives towards realizing this.

Integrity
“Everything else is secondary”

Professional and personal ethics are Karvy’s bedrocks. They take pride in
building an environment that encourages honesty and opportunity to learn
from failures than camouflage them. They insist on consistency between work and
actions.

QUALITY POLICY:

To achieve and retain leadership, Karvy aims for complete customer satisfaction,
by combining its human and technological resources, to provide superior quality
financial services. In the process, Karvy strives to
exceed Customer's expectations.

As per the Quality Policy, Karvy will:

 Build in-house processes that will ensure transparent and harmonious

relationships with its clients and investors to provide high quality of
services.
 Establish a partner relationship with its investor service agents and vendors
that will help it in keeping up to its commitments to the customers.
  Provide high quality of work life for all its employees and equip them with
adequate knowledge & skills so as to respond to customer's needs.
 Continue to uphold the values of honesty & integrity and strive to establish
unparalleled standards in business ethics.
 Use state-of-the art information technology in developing new and
innovative financial products and services to meet the changing needs of
investors and clients.
 Strive to be a reliable source of value-added financial products,
services and constantly guide the individuals and institutions in
making a judicious choice of same.
 Strive to keep all stake-holders (shareholders, clients, investors,
employees, suppliers and regulatory authorities) proud and
satisfied.

Karvy Values

Integrity
Responsibility
Reliability
Unity
Understanding
Excellence
Confidentiality
Karvy has adequate internal control systems and procedures commensurate with
the size nature of its business. These system and procedures provide reasonable
assurance of maintenance of proper accounting records, reliability of financial
information, protection of resources and safeguarding of assets against
unauthorized use.

ACHIEVEMENTS

 Among the top 5 stock brokers in India (4% of NSE

volumes)

 First ISO - 9002 Certified Registrar in India

 India's No. 1 Registrar & Securities Transfer Agents

 Handled over 500 Public issues as Registrars

 Among the top 3 Depository Participants

 Largest Network of Branches & Business Associates

 Among top 10 Investment bankers

 Largest Distributor of Financial Products

  Adjudged as one of the top 50 IT uses in India by MIS Asia

 Full Fledged IT driven operatio

 Handling the Reliance Account which accounts for

 nearly 10 million account holders

KARVY WINGS
As discussed earlier, KARVY offers a single platform servicing multiple financial
instruments in its bid to offer complete financial solutions to the varying needs of
both corporate and retail investors. The range of products and services are provided
by the following wings.

This is the flagship company of Karvy Group and it controls the organizational
affairs, channels of progress, work affairs and pioneering business policies. This
was the first business the KARVY group ventured into, but now they have
transferred it into a joint venture with computer share limited of Australia, the
world’s largest registrar. This company services around 6 lakh customer accounts
in a spread of 250 cities/towns in India.

This wing of Karvy is registered with SEBI as a category 1 merchant banker and is
also recognized as a leading merchant banker of the country. It has built its
reputation by capitalizing the opportunities as and when it comes, beit in corporate
consolidations, mergers and acquisitions or corporate restructuring. Involvement in
raising resources for corporate or government undertaking successfully over the
past two decades has given it a tremendous confidence boost.
This wing of Karvy has traversed wide spaces to tie up with the world’s largest
transfer agent, the leading Australian company Computershare Limited. This
company services more than 75 million shareholders across 7000 clients and
makes its presence felt in over 12 countries across 5 continents. It has also entered
into a 50-50 joint venture with Karvy. After transferring completely to this new
entity it has tried to enrich the financial services industry as a whole. The
worldwide network of Computershare helps it to adapt to the international
standards in addition to leveraging the best technologies from all over the world.

This is a specialist Business Process Outsourcing unit of the Karvy Group. The
legacy of experience in financial services of Karvy Group acts as a big support for
entering the global arena with confidence of delivering the best. This wing offers
several models on the understanding of business needs that are unique and
therefore only a customized service could possibly fit the bill. Their service matrix
has permutations and combinations that create several options to choose from. Its
Services meet the most stringent International standards, be it re-engineering and
managing processes or delivering new efficiencies.

Karvy Commodities focuses on taking commodities trading to new dimensions of

reliability and profitability. They have made commodities trading, an essentially
age-old practice, into a sophisticated and scientific investment option. It helps in
enabling trade in all goods and products of agricultural and mineral origin that
include lucrative commodities like gold and silver and popular items like oil,
pulses and cotton through a well-systematized trading platform.
Karvy Insurance Broking Pvt. Ltd., provides both life and general insurance
products to retail individuals, high net-worth clients and corporate. With the
opening up of the insurance sector and entry of a large number of private players in
the business, it is in a position to provide tailor made policies for different
segments of customers.

KARVY STOCK BROKING LIMITED (KSBL)

It is undisputable fact that the stock market is unpredictable and volatile, but
despite this KSBL enjoys a high success rate as a wealth management option.
Karvy Stock Broking Limited offers services that are much beyond serving just as
a medium for buying and selling stocks and shares. Instead it provides multi
dimensional and multi focused services. It offers trading facilities for National
Stock Exchange, Bombay Stock Exchange and Hyderabad Stock Exchange and
tries to make trading safe to maximum possible extent. For this they are assisted by
their in depth research team for constant feedback and sound advices.

The Finapolis is the monthly magazine that is published by this wing. It analyzes
the latest stock market trends and takes a close look at the various investment
options and products available in the market. A weekly report, called Karvy
Bazaar Baatein, keeps people informed on the immediate trends in the stock
market. In addition, the specific industry reports give more comprehensive
information on various industries. It also offers special portfolio analysis packages
that provide daily technical advice on scrips for successful portfolio management.
It provides customized advisory services to help the client make right financial
moves which specifically suits their portfolios
BACKGROUND OF STOCK EXCHANGE IN
INDIA
The emergence of stock market can be traced back to 1830. In Bombay, business
passed in the shares of banks like the commercial bank, the chartered mercantile
bank, the chartered bank, the oriental bank and the old bank of Bombay and shares
of cotton presses. Between 1840 and 1850, only half a dozen brokers existed for
the limited business. But during the share mania of 1860-65, the number of brokers
increased considerably. By 1860, the number of brokers was about 60 and during
the exciting period of the American Civil war, their number increased to about 200
to 250. The end of American Civil war brought disillusionment and many failures
and the brokers decreased in number and prosperity. It was in those trouble some
times between 1868 and 1875 that brokers organized an informal association and
finally as recited in the Indenture constituting the “Articles of Association of the
Exchange”. On or about 9th day of July,1875, a few native brokers doing
brokerage business in shares and stocks resolved upon forming in Bombay an
association for protecting the character, status and interest of native share and stock
brokers and providing a hall or building for the use of the members of such
association. As a meeting held in the broker’ Hall on the 5th day of February,
1887, it was resolved to execute a formal deal of association and to constitute the
first managing committee and to appoint the first trustees. Accordingly, the
Articles of Association of the Exchange and the Stock Exchange was formally
established in Bombay on 3rd day of December, 1887. The Association is now
known as “The Stock Exchange”. The entrance fee for new member was Re.1 and
there were 318 members on the list, when the exchange was constituted. The
numbers of members increased to 333 in 1896, 362 in 1916and 478 in 1920 and
the entrance fee was raised to Rs.5 in 1877, Rs.1000 in 1896, Rs.2500 in 1916 and
Rs. 48,000 in 1920. At present there are 23 recognized stock exchanges with
about 6000 stock brokers. Organization structure of stock exchange varies. 14
stock exchanges are organized as public limited companies, 6 as companies limited
by guarantee and 3 are non-profit voluntary organization. These are

1. Stockbrokers
2. sub-broker
3. market makers
4. Portfolio consultants etc.

PRODUCTS & SERVICES OFFERED BY KARVY

 1- Stock broking

2- D-mat services

3- Derivative Services

4- Investment product distribution

5- Investment advisory services

6- Corporate finance & Merchant banking

7- Income Tax enabled services

8- Registrars & Transfer agents

9- Loans

10- Equity Trading Platform

11- Mutual Fund Advisory and Distribution

12- Insurance Distribution..

13- Commodities Trading Platform

14- Portfolio Management Service.

1. Stock Broking:

KARVY is working as Capital Market Intermediaries. Stockbrokers are regulated

by SEBI [Stock-brokers and Sub-brokers] Regulations, 1992.
The stockbroker is a member of the stock exchange. Stockbrokers are the
intermediaries who are allowed to trade in securities on the exchange of which they
are members. They buy and sell on their own behalf as well as on behalf of their
clients. Stockbrokers expand their business by engaging sub-broker. Sub-brokers
mean “any person not being a member of a stock exchange who acts on behalf of a
stock broker as an agent or otherwise for assisting the investors in buying, selling
or dealing in securities through such stock-brokers.”

2. D-mat Services:

Karvy is a depository participant with the National Securities Depository

Limited (NSDL) for trading and settlement of dematerialized shares. Depository
Participants (DPs) are described as an agent of the depository. They are
intermediaries between the depository and the investors. The relationship between
the DPs and the depository is governed by an agreement made between the two
under Depo\-9sitories Act. A DP can offer depository-related services only after
obtaining a certificate of registration from SEBI. Since Karvy is also in the broking
business, investors who use Karvy’s depository services get a dual benefit. They
can use Karvy’s brokerage services to execute transactions and Karvy’s depository
services to settle them.

3-Derivative Concept

As the name suggests, derivative is a financial instrument that offers a return based
on the return of some other underlying asset. In this sense, its return is derived
from another instrument. The definition states, a derivative's performance is based
on the performance of an underlying asset. This underlying asset is often referred
to simply as the underlying. It trades in a market in which buyers and sellers meet
and decide on a price; the seller then delivers the asset to the buyer and receives
payment. The price for immediate purchase of the underlying asset is called the
cash price or spot price.
A derivative also has a defined and limited life: A derivative contract initiates on a
certain date and terminates on a later date. Often the derivative's payoff is
determined and/or made on the expiration date, although that is not always the
case. In accordance with the usual rules of law, a derivative contract is an
agreement between two parties in which each does something for the other. In
other words, no money need change hands up front.

4. Investment Products Distribution:

Company is also concern with the distribution of investment products like
(a). Fixed Deposit
(b). Bonds
(c). IPO

5. Investment Advisory Services:

This division provides portfolio management services to high net-worth individuals

and corporate. The expertise of Karvy in research and stock broking gives it the
right perspective to provide investment advisory services. Company provides
advisory services to its clients. Financial goal of each individual investor varies
according to his dream, ambition and family size and future financial planning for
the children & old age pension for self and wife so does the pathway to achieve it.
Karvy apply the principles of Financial Planning as both science & art, it
understands the time horizon, risk bearing capacity and investment goals of
investors keeping in mind their psyche and financial needs. Based upon this Karvy
helps individual investors to plan their entire life up to retirement, Taxes, Insurance
needs and other important personal financial goals. It designs portfolio for investor
to invest their saving in various financial products like shares, bonds, debentures,
mutual funds, fixed deposits, insurance etc., Company design portfolio by
considering following factors.

 Investor’s requirement of getting money back,

 Investor’s willingness to take risk,
 Investor’s tax planning etc.

6. Corporate finance & Merchant banking:

Corporate finance is the financial activity of corporation. It deals with the firm's
operations with regard to investing and financing. It concerned with how firms
raise capital and the consequences of alternative methods of raising capital. Firm’s
capital can be raised by raising loans, issuing shares, and acquiring or merging
with other businesses by public or private companies. Merchant banking is a
financial intermediation that matches entities that need capital and those that have
capital. Hence they facilitate the flow of capital in the market. Karvy enjoys SEBI
category (I) authorization for Merchant Banking. Karvy offers the full spectrum of
Merchant Banking Services, beginning from identifying the best time for an issue
to final stage of marketing it, to harvest unparalleled success. As a merchant
banker Karvy offer following services:
  Issue management
 Instrument designing
 Pricing of the issue
 Registration process for the issue of shares
 Marketing efforts
 Final allotment to investors
 Listing details on stock exchanges
 Loan syndication
 Lease financing
 Corporate advisory services
 Underwriting
 Portfolio management

7. Income Tax enabled services:

Karvy has been started this service since March, 2004. Karvy is work as TIN
Facilitation Centre it provides following IT enabled services.

a. Distribution of PAN Card.

b. Distribution of TAN Card.
c. Services related to e-TDS.

Karvy work as an intermediary between NSDL and IT payers. Karvy provides

various form for different IT enabled services and guide people to fill that forms. It
also solves queries of the tax payers. It also distributes PAN and TAN card to the
tax payers.

8. Registrars & Transfer agents:

In 1985, Karvy entered the Registrar and Share Transfer Business to

create a market niche in the competitive field of financial services. In 1994-95, it
reached a milestone when it processed 104 Public Issues constituting 46 per cent
market share. Now in its second decade of existence, Karvy is the leader in the
industry: In an opinion poll conducted by an independent market research agency -
MARG, Karvy
has been rated as India’s Most Admired Registrar on various parameters: -
  Overall Excellence.
 Handling of Volumes
 Timely Dispatch
 Quality Management and Technological Up gradation.

A SEBI Category No. 1 Registrar, So far, Karvy has handled over 675 ISSUES as
Registrars to public issues processed over 52 million applications and is servicing
over 16 million investors from various locations spread over 205 clients.

9. Loan:

Karvy has recently started this service at selected branches of metro

cities. This service has not been started in Saurashtra-Kucch region.
Karvy provides loans for following.

 Vehicle Loan
 Home Loan
 Personal Loan

10. Equity Trading Platform

___________________
Your Ultimate
Investment Destination
___________________

INTRODUCTION
Karvy I-Zone Plus is a brand new comprehensive online investment platform
launched by KARVY for the discerning clients. This product provides the requisite
advise & resources to clients for making judicious investments decisions amongst
various asset classes & products, based on specific risk and return profile of the
client as well as on the time horizon for the investments. The investment advise is
provided based on in-depth research conducted by KARVY. I-Zone Plus offers the
advantage of confident investment transactions in equities, commodities and
currency derivatives, mutual funds, IPOs of equity shares through a state-of-the-art
online investment platform with fully secure online payment gateways with
multiple banks.

ADVANTAGE

 Advisory service with a comprehensive online investment

platform

 Free financial advise on portfolio allocation in various asset

classes

 Free online stock-broking and attractive margin funding options*

 Daily equity market research reports and calls through SMS

 Life time free demat account

 Free Mutual Fund transactions to an unlimited extent, including

unlimited SIP transactions

 Access to research reports on Mutual Funds, IPOs and Insurance

 Your Account Maintenance Charges
The Value You Get

If these are not part of I-Zone Then their value

will be
Your MF transactions in a year Rs. 1500 /-*
(assumed to be valued at Rs. 1,00,000)
Normal Annual Maintenance charges for a
Equity Broking + D-mat Account Rs. 500 /-
Normal Annual Charge for a Commodities
Broking Account Rs. 200 /-
Market Price for an elementary health check
up Rs 1500 /-
Subscription to ‘KARVY FinaPolis’ magazine
Rs. 300 /-
Total Value Payable Upfront
Rs. 4000 /-

The Value You Pay For

You initially pay a Margin deposit of Rs. 5,000/-

Rs. 200/- gets deducted from this Margin deposit every month, towards
Account Maintenance Charges (AMC) or Rs. 2000 /- per year.

The remaining Margin deposit amount can be used for your trades
Alternately, you initially pay a lump sum amount of Rs. 7,000/-
(comprising of Margin deposit of Rs. 5,000/- and an upfront AMC of Rs.
2,000). With this option, you get a 16.67% discount on AMC of Rs.
2,400, that would otherwise be payable in installments. Also, you get to
use the entire Margin deposit of Rs. 5,000/- for your trades. Rs.350 is
deductible additionally towards stamp charges. 2nd year onwards, you
have the option of paying the AMC as Rs. 200/- p.m. or an upfront lump
sum amount of Rs. 2,000/-
You save a minimum of Rs.1,250/- on what you would have had to
pay, if you had not registered for I-Zone +

I-Zone + provides you a LIFE TIME FREE demat account (AMC

for d-mat a/c is life-time free–Transaction charges will be as applicable)

11. MUTUAL FUNDS

CONCEPT:

A Mutual Fund is a form of collective investment that pool of money from many
investors, who share common financial goals and invests their money in stocks,
bond, short term money market instruments and/or other securities. The income
earned through these investments and the capital appreciations realized are shared
by its unit holders in proportion to the number of units owned by them. Thus a
Mutual Fund is the most suitable investment for the common man as it offers an
opportunity to invest in a diversified, professionally managed basket of securities
at a relatively low cost. The flow chart below describes broadly the working of a
mutual fund:

12. INSURANCE

Karvy is also dealer of many private life insurance companies. At Motinagar

branch, company is associated with dealing of following companies.

 ICICI Prudential Life Insurance

 HDFC Life Insurance
 TATA AIG Life Insurance
 Max New York Life Insurance
Concept
Insurance, in law and economics, is a form of risk management primarily used to
hedge against the risk of a contingent loss. Insurance is defined as the equitable
transfer of the risk of a potential loss, from one entity to another, in exchange for a
premium that is risk sharing. Insurer, in economics, is the company that sells the
insurance. Insurance rate is a factor used to determine the amount, called the
premium, to be charged for a certain amount of insurance coverage. Risk
management, the practice of appraising and controlling risk, has evolved as a
discrete field of study and practice.

Sum Assured:

It is the amount of money an insurance policy guarantees to pay before any

bonuses are added.
Factors included in the calculation of sum assured are:
 Date of birth
 Gender
 Duration
 Health conditions
 Job profile

MAJOR PLAYERS IN THE REGION

1. Karvy
2. Indiainfoline
3. ICICI direct
4. HDFC security
5. Indiabulls
KARVY is a premier integrated financial services provider, and ranked among the
top five in the country in all its business segments, services over 16 million
individual investors in various capacities, and provides investor services to over
300 corporate, comprising the who is who of Corporate India. Karvy has a
professional management team and ranks among the best in technology, operations
and research of various industrial segments.

History of Karvy :- The birth of Karvy was on a modest scale in 1981. It began
with the vision and enterprise of a small group of practicing Chartered Accountants
who founded the flagship company, Karvy Consultants Limited. They started with
consulting and financial accounting automation and carved inroads into the field of
registry and share accounting by 1985. Since then, karvy utilized its experience
and superlative expertise to go from strength to strength, to better their services, to
innovate, diversify and in the process, evolved as one of India’s premier integrated
financial service enterprise.

PRODUCT AND SERVICES OF KARVY GROUP

 Karvy comtrade.
 Karvy consultant ltd.
 Karvy merchant banking.
 Karvy global services ltd.

ICICI Direct
ICICI Web Trade Limited (IWTL) maintains www.icicidirect.com (herein after
referred to as the("Website") whereas IWTL is an affiliate of ICICI Bank Limited
and the Website is owned by ICICI Bank Limited. IWTL has launched and
established an online trading service on the Website.

PRODUCTS AND SERVICES OF ICICI DIRECT

 Investing in Mutual funds

  Personal Finance

 Customer Service Features

 IPO’s

 Margin Trading

 Margin PLUS Trading

 Call Trade

 Trading on NSE/BSE

 Trade in derivatives

Indiainfoline Security Privet ltd

India Infoline.com Securities Pvt. Ltd. is a wholly owned subsidiary of India
Infoline.com Ltd and is the stock broking arm of India Infoline.com. The
subsidiary was formed to comply with regulatory guidelines. www.5paisa.com is a
focused website for online stock market trading. 5paisa.com is a trade name owned
by the India Infoline.com group. IILSPL has applied for trading membership of the
BSE under Securities and Exchange Board of India (Stock Brokers and Sub-
Brokers) Rules 1992.IILSPL is in the business of providing broking services online
via the Internet ("E-broking Services") and has been permitted by the NSE by way
of registration permission no: NSEIL/CMO/INET/1103/2000 dated 03/July/2000,
and will be applying for permission to the BSE, to provide E-broking Services to
its clients. IILSPL is a TRADING MEMBER of the National Stock Exchange of
India.
PRODUCT OFFERED BY IILSPL

Stock market:-IILSPL deals in stock market by trading in equity and

Derivatives.

Personal finance: - It Deals In Mutual Fund And Insurance.

Online Trading: - It provides services in stock and commodity trading

(through Internet).

HDFC Security

HDFC security is the subsidiary of HDFC (Housing Development Financial

Corporation). www.hdfcsec.com would have an exclusive discretion to decide the
customers who would be entitled to its online investing services.
www.hdfcsec.com also reserves the right to decide on the criteria based on which
customers would be chosen to participate in these services .The present web site
(www.hdfcsec.com) contains features of services that they offer/propose to offer in
due course. The launch of new services is subject to the clearance of the regulators.
i.e. SEBI, NSE and BSE.

PRODUCT OFFERED BY HDFC SECURITY

 Online trading for Resident & Non Resident Indians.

 Cash-n-Carry on both NSE and BSE.

  Day trading on both NSE and BSE.

 Trade on Futures & Options on the NSE.

 Online IPO's.

 Telephone-based Broking (Equity & Derivatives).

Indiabulls Securities Limited

Indiabulls Securities Limited was incorporated as GPF Securities Private Limited
on June 9, 1995.The name of the company was changed to Orbis Securities Private
Limited on December 15, 1995 to change the profile of the company and
subsequently due to the conversion of the company into a public limited company;
the name was further changed to Orbis Securities Limited on January 5, 2004. The
name of the company was again changed to Indiabulls Securities Limited on
February 16, 2004 so as to capitalize on the brand image of the term “Indiabulls”
in the company name. ISL is a corporate member of capital market & derivative
segment of The National Stock Exchange of India Ltd. At present, ISL accounts
for approximately 3% of the total daily turnover of the Exchange with 32,359
client relationships and 70 branches spread across the country as of April 30, 2004.

Indiabulls Credit Services Limited

Indiabulls Credit Services has been valued at Rs. 263 crore with the Rs. 87.6-crore
infusion. Indiabulls Credit Services Ltd, the recently formed subsidiary of broking
firm, Indiabulls Financial Services Ltd. Faralon Capital, a San Franciscobased
private equity fund, and its affiliates have acquired 33.3 per cent stake for Rs 87.6
crore.

Indiabulls Real State

Indiabulls through its group companies has entered Indian Real Estate business in
2005. It is currently evaluating several large-scale projects worth several hundred
million dollars. Indiabulls became the first company to bring FDI in Indian Real
Estate through a JV with Farallon Capital Management, a respected US based
investment firm.

SHARE KHAN PVT. LTD.

Sharekhan is one of the leading retail brokerage of Citi

Venture which is running successfully since 1922 in the
country. Earlier it was the retail broking arm of the
Mumbai-based SSKI Group, which has over eight decades
of experience in the stock broking business. Sharekhan
offers its customers a wide range of equity related
services including trade execution on BSE, NSE,
Derivatives, depository services, online trading,
investment advice etc.

Product & Services offer by Share Khan

 Equity Trading Platform (Online/Offline).

 Commodities Trading Platform (Online/Offline).

  Portfolio Management Service.

 Mutual Fund Advisory and Distribution.

 Insurance Distribution.

Research Methodology

Objective of Research
Each research have it’s own specific purpose. It is like to discover to question
through the application of the scientific procedure. The main purpose of research to
find the truth fact that is hidden and which has not been discover as yet. Our
research study has two objectives.

Primary Objective
How KARVY is best service provider as stock broker in the city.

Secondary Objective
 To know about awareness towards stock broker and Karvy Ltd.

 To study about competitive position of Karvy in

competitive market.

 To study about efficiency and effectiveness of Karvy

services in relation to competitor.

 To study about wether pepole are satisfied with Karvy

 services and management or not.

 To study what is the difficulty that face by investors to

invest through Karvy.

 To study about need of improvement in existing trading

system

Type of Research

On the basis of theoretical study Research has many type. All these are distributed
on the nature of research. Some of these are like-

 Descriptive and Analytical Research

 Qualitative and Quantitative Research
 Conceptual and empirical Research
 Applied and Fundamental Research
 One time Research

Sample Design
“Sample design is a definite plan for obtaining a sample from a given population. It
refer to the technique or procedure the researcher would adopt in selecting item for
sample.”

Generally sample design are two types-

 Probability Sample Design
 Non Probability Sample Design
We used the probability research design.

Sampling Unit
Sampling unit may be geographical such as state, district, village etc.
The researcher will have to decide one or more of such as units that has
to select for his study.

Size of Sample
“This refer to the number of item that to be selected from the universe to constitute
a sample.”
In our research sample size is 100
But we also study of Five Stock Brokers Companies related to the security and
commodity market like India-Infoline, ICICI Direct, HDFC Security, Indiabulls,
ShereKhan for the appropriate collection of the information

Source of data Collection

While deciding about method of data collecting to be used for the study the
research should keep type of data.

1. Primary Data
2. Secondary Data
We used in our research Primary as well as Secondary data. Primary data means
collected fresh, and first time data and secondary data means that is already
available like magazine, news paper, internet, annual report, library etc.

Survey Method
Survey refers to the method of securing information concerning phenomena under
study from all or selected number of respondent of the concern area. In a survey
the investors examines those phenomena which exist in universe independent on
his action. We used the scheduling method.

Scheduling
In this method enumerators along with schedule, go to the respondent,
And ask them questions as per questionnaire in order the questions are listed and
record the responses to make analyses.
 COMPARATIVE ANALYSIS
After the whole study, we find out the following results.

Results on the basis of charges

There are the two types of the transaction: -
1. Intra- Day Based
2. Delivery Based
All the figures are in paisa/100repees.

Inference:
According to the survey ICICI Direct maximum charge 0.06paisa and 0.60 paisa
brokerage as compare to another in Intra-day and delivery time and is second one
which HDFC charge maximum while Karvy minimum charge 0.03/ 0.30pasia in
both Intra-day/delivery on the maximum investment.

Result On The Basis Of Account Opening Charge

HDFC Security Ltd:
Account opening charge followed from April 2005 Rs.749. If the customer has
existing relation with HDFC.

Share Khan Ltd:

There is no account opening charge but require margin money Rs.5000 for trading
purpose.

ICICI Direct:
An one time charge of Rs. 750 at the time of account opening will be charged. You
may later upgrade your invest account to an ICICI direct.com share trading account
when you desire to trade in equity.

India infoline:
There is a nominal charge of Rs. 500 only toward stamp duty, legal and processing
fee for account opening. This include the registration and account opening charge.
Bank and Depository Participant (DP) account opening charges, if applicable, are
payable separately.

Karvy Stocky Broking Ltd:

Account opening charge of Rs.350 at one time and Rs.225 charge for annual
maintenance charge(AMC)

Indiabulls:
Account opening charge Rs.900. There in no any annual maintenance
charge(AMC) and no any margin money are require.
Inference
Indiabulls maximum charge Rs.900 for account opening whereas Karvy minimum
charge for Rs.350 for account opening with Rs.225 AMC but there is no AMC in
Indiabulls. In Share Khan Ltd. No account opening charge but it require Rs.5000
margin money.

Result On The Basis Of Facilities

Facilities ICICI HDFC Karvy Share Indiabulls India

Direct Securities Khan Infoline

Share Trading Yes Yes Yes Yes Yes Yes

Commodity Yes Yes Yes Yes Yes Yes

Trading
D-Mat Yes No Yes Yes Yes Yes
Opening
Rights

Inference:
In this case we find all stock Brokers Provide all types of facility at the
different charge.
 Findings And Analysis
1. Do you know about the investment options?

Knowledge %age
Yes 80%
No 20%
Total 100

Inference
Only 80% people know the exact meaning of investment and remaining 20%
people take his /her residential property as investment. According to law purpose
this is not an investment because of it is not create any profit for the owner.
2. Most preferable investment scenario ?

Investment Scenario %
Bank 24%
Derivative & Securities 28%
Market
Insurance 4%
Real state 20%
Bonds 20%
Others 4%
Total 100

Inference:
Today scenario is changed so the most area are covered by derivative and
securities market. It is 28% of the total population.
3. What is the basic purpose of your investment?

Investment purpose Percentage (%)

Liquidity 30%
Return 25%
Capital Appreciation 10%
Tax Benefit 20%
Risk Covering 5%
Others 10%
Total 100

Inference: 75% peoples invest their money to Liquidity, Return and Tax
benefit. And remaining 25% people are interested in capital appreciation, risk
covering and other purpose.

4. Most important things you take into your mind while make investment?
Factor Percentage (%)
Risk 8%
Return 17%
Both 75%
total 100

Inference: in this case most of people like 75% are consider the both factor risk
and return but only 25% people are consider risk and return.

5. Awareness related securities market?

Knowledge Percentage (%)

Complete 8%
Partial 75%
Nil 17%
Total 100

Inference: On that basis, 17% people don’t know about the securities market
and 75% people having partial knowledge about securities, market so in this case
there is require more promotion activity to investment awareness.

6. Do you have any D-mat & Trading account?

Account Percentage(%)
Yes 40%
No 60%
Total 100
Inference: only 40% people having the D-mat and Trading account. Other
people don’t know either security market or why share move and down.

7. In which company do have D-mat and Trading account?

Company Percentage
ICICI Direct 26%
HDFC Security 12%
Karvy 19%
Share Khan 15%
Indiabulls 10%
India infoline 11%
Other 7%
Total 100

Inference: only ICICI having the 24% of D-mat and trading account because of
their better service and karvy another stockbroker who is in second position just
because of their product and services.

8. Specify the reason of satisfaction with the current broking house?

Satisfaction Percentage (%)

Operating expenses 18%
Services 25%
Brokerage 57%
Total 100
Inference: Regarding satisfaction 57% people conceder brokerage only 25%
people looking for batter services.

FINDING

 According to survey most of customer of “ICICI Direct” says it is best

service provider.

 After analysis it fond that 70% customer are satisfied with Karvy & ICICI
Direct.
 Main purpose of investments are liquidity and returns.

 Investor having Risk as well as Return in their mind while making their
investing.

 Businessmen are more interested in the stock market in comparison to other.

 Now commodity market is more preferred by investors.

 People want to invest in security market but they haven’t proper knowledge
about security market.

 People are not aware of hedging in stock market.

 People are more emphasis on brokerage then service provided by brokerage

houses.

SUGGESTIONS

 Commitment should be equalized for every person.

 Provide the facility of free demonstrations for all.

 There should be a limited no. of clients under the

relationship manager. So that he can handle new as well as
existing customer properly.
  Some promotional activity are required for awareness to the
customer.

 People who at young age should be encouraged to invest in

stock market.

 Seminars should be held for providing information to

prospective and present customer.

LIMITATION

 The sample extent for research is only Sagar City.

 Size of the research may not be substantial.

 There was lack of time on the part of respondents.

  The survey was carried through questionnaire and

 The questions were based on perception.

 There may be biasness in information by market

participant.

CONCLUSION

On the basis of stusdy it found that karvy stock broking ltd. is batter services
provider then other stock brokers because of their research and personalized

advice on what stock buy and sell. karvy provide facility of trade as well as
relationship manager facility for encouragement and protect the interest of
investors. It also provide the information through the internet and mobile alert that
what IPO’s are coming in the market and it also provides it’s research on the future
prospect of the IPO.

Study also includes that people are not much aware of commodity market while
it’s going to be big market in India.

The company should organize the seminars and similar activities to enhance the
knowledge of prospective and existing customers, so that they can feel more
comfortable while investing in stock market.

APPENDIX
Questionnaire
1) Do you know about Investment options available?

a) Yes b) No

2) Do you know about the different types of investment alternatives?

a) Insurance & mutual funds b) Banks

c) Real estate d) Share market
e) Commodity f) Others

3) What is the basic purpose of your investment?

a) Liquidity b) Returns
 c) Capital appreciation d) Risk covering
e) Tax benefits

4) What are the most important things you take into account, while
making any investment?

a) Risk b) Returns c) Both

5) Do you have any knowledge of share markets?

a) Partial b) Complete c) Nil

6) Do you have any D-mat & Trading account?

a) Yes b) No

7) In which company you have D-mat & Trading account?

a) Sharekhan Ltd b) Karvy c) Indiainfoline

d) ICICI direct e) Indiabulls f) HDFC securities
g) Others

8) Are you satisfied with you present broking company?

a) Yes b) No

9) What is the reason? Please specify.

a) Services _______________________________________
b) Brokerage _____________________________________
c) Operating expenses ______________________________
d) Others ________________________________________

10) What is your trading exchange preference?

a) NSE b) BSE
c) MCX d) NCDEX

12) Do you know about Karvy Stock Broking Ltd?

a) Yes b) No
 Respondent Details

Name: _____________________________ Date of birth: ___________________

Contact Number: _____________________ E-mail Address: ______________

---------------------------------------------------------------------------------------------------------------------

BIBLIOGRAPHY

 http://www.karvy.com

 http://www.wikipedia.com

 http://www.mutualfundsnavindia.com

 http://www.moneycontral.com

 http://www.capitaline.com

 http://www.sharekhan.com

 http://www.indiainfiline.com
  http://www.icicidirect.com

 http://www.hdfcsecurity.com

 http://www.karvythefinafolish.com

ACKNOWLEDGEMENT

A Summer Training is a combination of views and ideas and suggestions and

contribution of many people. Thus, one of the pleasant parts of the writing. This report
is the opportunity to thanks those who contributed toward its fulfillment.

I am thankful to MR. CHANDRAKANT KORI

for his vital inputs and valuable suggestions and continuous guidance, which have
gone a long way in providing necessary impetus to our efforts in consummating this
report.
My sincere thanks to her for providing with all the relevant information for
completion of my project.
 My interaction with Karvy Stock Broking Ltd. was immensely pleasurable and it
was an honor to have been a small part of Karvy Stock Broking Ltd.

Last, but not the least I am thankful to all my co trainees without whom my time
at Karvy Stock Broking Ltd would not have been as pleasurable.

RAHUL PATEL
M.B.A. 4th Sem.

PREFACE

It is well evident that work experience is an indispensable part of every professional

course .In the same manner practical training in any organization is must for each and every
individual who is undergoing management course.

Without the practical exposure one cannot consider himself or herself as a qualified
capable manager. During the training period the student learn through his own experience,
the real situation of the corporate world and to put his theoretical knowledge into practice.
This experience is very valuable for the student and plays a leading and an important role in
the career of the student.

Hence to fulfill this requirement, I had completed my 45 Days in Karvy Stock

Broking Ltd.
 Entering in an organization is like a stepping into altogether a new world. At first
everything seems to be strange and unheard but at the same time when the time passes one
understands the concepts and working of the organization and thereby developed professional
relationship.

Initially, it felt as if classroom study was just theory and have no relation in any
concern’s working but gradually it is realized that all the basic fundamental concepts studies
are linked in one or the other ways to the organization. But how and what can be done with
fundamentals depend upon the intellectual and applicability of the individuals. It is just a
matter to modify the theory so as to apply it to the given practical solution.

CERTIFICATE

This is to certify that MR. RAHUL PATEL (4 th Sem. ) completed his training
and submitted a project entitled “Financial Services of Karvy Stock
Broking Ltd." in partial fulfillment of the requirement for the degree of
Master of Business Administration of Maharaja Chhatrasal Bundelkhand
University Chhatarpur with his truly and honestly observed inferences during
his training..

I wish him bright future in his career.

Internal Examiner External Examiner

Signature of Head of Deptt.

SE SSION – 2019
 Ojaswini Institute of Management & Technology, Damoh
(M.P.) 470661
Affiliated to Maharaja Chhatrasal Bundelkhand
University, Chhatarpur (M.P.)
For the Partial fulfillment of the degree of
Master of Business Administration

Submitted To: Under the Guidance of

PROF. YASHWANT PATEL MR. CHANDRAKANT
KORI
(H.O.D.)

Submitted by:
RAHUL PATEL
M.B.A. 4th SEM.
ROLL NO. -